ITV

Tag: Smartphone

  • Gionee elevates Deepika Singh

    Gionee elevates Deepika Singh

    MUMBAI: Gionee India has promoted Deepika Singh as the director for marketing communications. Singh has been heading the company’s important communications and corporate affairs portfolio for the last one and a half years.

    Singh, along with managing and directing company’s internal and external communications, will also support the company’s brand building initiatives and sales growth across regions.

    Singh’s elevation comes at a time when Gionee is looking to aggressively push its current market share of five per cent upwards. Singh’s role is intended to augment the core team in strengthening brand communications and build preference and loyalty for Gionee among a fast increasing customer base. As part of Gionee’s concerted push to foster community connect, Singh will also be responsible for spearheading the company’s CSR initiatives, developing appropriate social responsibility goals and metrics and overseeing their implementation.

    Gionee India Country CEO and MD Arvind R Vohra said, “We are looking to beef up our core management team in India with fresh thinking and talent that blends multiple skills and experiences. This is the year when we will focus on taking Gionee to the next level of growth, while becoming one of the most loved brands in India. I believe Deepika has all it takes to deliver on this mandate and we are excited to promote her to this new role.”

  • Oppo shines at Emerging Brand Award 2016

    Oppo shines at Emerging Brand Award 2016

    MUMBAI: Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated with its successful promotion of Selfie Expert smartphones and strong connection with young consumers in 2016.

    On this achievement, Oppo India brand director Will Yang said, “From the brand aspect, we are working hard in making our brand a well-known name for its innovation and quality over the coming years. The great camera experience and high built-quality has enabled our brand to stand out in global markets, and this will continue to be one of our core focus in the coming future as well. We aim to be one of best premium mobile brands here in India and globally.”
    Based on the study of targeted consumers, Oppo had launched Selfie Expert series – F1, F1 Plus and the latest F1s in 2016. As per the data from GFK, Oppo has become the No. 2 brand in India’s offline market in September, based on sales value.

  • Oppo shines at Emerging Brand Award 2016

    Oppo shines at Emerging Brand Award 2016

    MUMBAI: Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated with its successful promotion of Selfie Expert smartphones and strong connection with young consumers in 2016.

    On this achievement, Oppo India brand director Will Yang said, “From the brand aspect, we are working hard in making our brand a well-known name for its innovation and quality over the coming years. The great camera experience and high built-quality has enabled our brand to stand out in global markets, and this will continue to be one of our core focus in the coming future as well. We aim to be one of best premium mobile brands here in India and globally.”
    Based on the study of targeted consumers, Oppo had launched Selfie Expert series – F1, F1 Plus and the latest F1s in 2016. As per the data from GFK, Oppo has become the No. 2 brand in India’s offline market in September, based on sales value.

  • 72 per cent pre-paid smartphone time spent on online content

    72 per cent pre-paid smartphone time spent on online content

    MUMBAI: A first of its kind study of pre-paid smartphone users by IAMAI & Times Internet Limited has revealed that pre-paid smartphone users spend nearly 72 per cent of their time to access online content while merely 15 per cent of their time is spent on making voice calls.

    Of the 72 per cent of time spent on their smartphones, only 22 per cent of users time is spent on Apps while a majority 50 per cent of their time is spent on consuming online content — includes reading articles, listening to music and watching videos. Interestingly more time is spent consuming content through browsers (WAP) compared to Apps

    Revealing the apps usage behavior, the report states that on an average, users have 29 apps installed on their smartphones and the rate of installed apps is higher than uninstalled apps, per month. Data reveals that users on an average install 8 new apps, while they uninstall 7 apps every month.

    The study also revealed that many of the English news readers on the news apps, watch vernacular content regularly. The study was conducted among 750,000 app users in India.

  • 72 per cent pre-paid smartphone time spent on online content

    72 per cent pre-paid smartphone time spent on online content

    MUMBAI: A first of its kind study of pre-paid smartphone users by IAMAI & Times Internet Limited has revealed that pre-paid smartphone users spend nearly 72 per cent of their time to access online content while merely 15 per cent of their time is spent on making voice calls.

    Of the 72 per cent of time spent on their smartphones, only 22 per cent of users time is spent on Apps while a majority 50 per cent of their time is spent on consuming online content — includes reading articles, listening to music and watching videos. Interestingly more time is spent consuming content through browsers (WAP) compared to Apps

    Revealing the apps usage behavior, the report states that on an average, users have 29 apps installed on their smartphones and the rate of installed apps is higher than uninstalled apps, per month. Data reveals that users on an average install 8 new apps, while they uninstall 7 apps every month.

    The study also revealed that many of the English news readers on the news apps, watch vernacular content regularly. The study was conducted among 750,000 app users in India.

  • DataWind launches its first detachable tablet/netbook devices

    DataWind launches its first detachable tablet/netbook devices

    NEW DELHI: Expanding its leadership in the low cost internet connectivity and web access device segment, UbiSlate Tablet maker DataWind, has now introduced its first detachable devices, the new Droidsurfer Netbooks 7DC+ & 3G7+ in India.

    DataWind CEO Suneet Singh Tuli said,“The DroidSurfer Netbooks come with a sturdy detachable Bluetooth2-in-1 keyboard. With its classy slim look and strong functionality, this affordably priced Droid Surfer will surely be a game changerin theworld of technology. These are the most affordable netbooks in the Indian market and they offer the extra benefit of acting both as a tablet and mini-laptop.”

    Tuli added, “With access to billions of web pages, at no extra cost, users can take advantage of content for both education and entertainment. The web is the most powerful tool for commerce, allowing users to make travel bookings, purchase from ecommerce sites, promote their own businesses and conduct transactions. Communicate like never before through E-mail and social networking sites. DataWind’s low cost Internet-enabled products allow everyone to join the digital age. Introducing technologically advanced devices at the most affordable prices are our way of contributing to the Digital India Vision.”

    The 2G Droidsurfer7DC+ is priced at Rs 3,999 and 3G Droidsurfer3G7+ is priced at Rs 4,999.

  • DataWind launches its first detachable tablet/netbook devices

    DataWind launches its first detachable tablet/netbook devices

    NEW DELHI: Expanding its leadership in the low cost internet connectivity and web access device segment, UbiSlate Tablet maker DataWind, has now introduced its first detachable devices, the new Droidsurfer Netbooks 7DC+ & 3G7+ in India.

    DataWind CEO Suneet Singh Tuli said,“The DroidSurfer Netbooks come with a sturdy detachable Bluetooth2-in-1 keyboard. With its classy slim look and strong functionality, this affordably priced Droid Surfer will surely be a game changerin theworld of technology. These are the most affordable netbooks in the Indian market and they offer the extra benefit of acting both as a tablet and mini-laptop.”

    Tuli added, “With access to billions of web pages, at no extra cost, users can take advantage of content for both education and entertainment. The web is the most powerful tool for commerce, allowing users to make travel bookings, purchase from ecommerce sites, promote their own businesses and conduct transactions. Communicate like never before through E-mail and social networking sites. DataWind’s low cost Internet-enabled products allow everyone to join the digital age. Introducing technologically advanced devices at the most affordable prices are our way of contributing to the Digital India Vision.”

    The 2G Droidsurfer7DC+ is priced at Rs 3,999 and 3G Droidsurfer3G7+ is priced at Rs 4,999.

  • Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    MUMBAI Gionee Mobiles has appointed Mullen Lintas as its creative partner to carry out its ambitious plan for a high decibel marketing initiative in Indian market. Gionee’s Mobiles is targeting a market share of 10 per cent in India this fiscal. It plans to achieve this growth by launching a host of new models in the coming weeks. At present, the market share of Gionee is around 5 per cent. Gionee will look to flood the market with its new offerings especially during the ongoing cricket season.

    The mandate given to Mullen Lintas is to build and popularize the brand in a highly competitive smartphone market. As the custodian of the brand, the agency will handle the strategy, planning and the creative responsibilities of Gionee Mobiles. Initial work has already started on the launch of the new identity and should be out in the market soon.

    Commenting on the development, Gionee’s Mobiles marketing head Nomit Joshi  said, “We are very excited to have Mullen Lintas as our creative partner. We are looking forward to great partnership and are confident that together as a team we will take brand Gionee to the next level of growth.”

    On winning the new mandate, Mullen Lintas CEO Virat Tandon  said, “The team at Mullen Lintas has immense category experience and has built mobile brands in the past. We see a great opportunity for Gionee in the Indian market as it is appropriately placed to be the next big player in the category. We are aligned to the ambitions of the brand and are excited about this relationship. We are happy to partner with them and are hopeful of a long & a fruitful association.”

  • Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    MUMBAI Gionee Mobiles has appointed Mullen Lintas as its creative partner to carry out its ambitious plan for a high decibel marketing initiative in Indian market. Gionee’s Mobiles is targeting a market share of 10 per cent in India this fiscal. It plans to achieve this growth by launching a host of new models in the coming weeks. At present, the market share of Gionee is around 5 per cent. Gionee will look to flood the market with its new offerings especially during the ongoing cricket season.

    The mandate given to Mullen Lintas is to build and popularize the brand in a highly competitive smartphone market. As the custodian of the brand, the agency will handle the strategy, planning and the creative responsibilities of Gionee Mobiles. Initial work has already started on the launch of the new identity and should be out in the market soon.

    Commenting on the development, Gionee’s Mobiles marketing head Nomit Joshi  said, “We are very excited to have Mullen Lintas as our creative partner. We are looking forward to great partnership and are confident that together as a team we will take brand Gionee to the next level of growth.”

    On winning the new mandate, Mullen Lintas CEO Virat Tandon  said, “The team at Mullen Lintas has immense category experience and has built mobile brands in the past. We see a great opportunity for Gionee in the Indian market as it is appropriately placed to be the next big player in the category. We are aligned to the ambitions of the brand and are excited about this relationship. We are happy to partner with them and are hopeful of a long & a fruitful association.”

  • Free commercial time on Zee News and IBN7 for winners of special Amagi contest

    Free commercial time on Zee News and IBN7 for winners of special Amagi contest

    MUMBAI A new contest has been launched for people who want to advertise on TV on the Dubsmash platform by the Amagi which claims to be the country’s largest TV ad network.

    The winner of the ‘EK Lakh Ka Dubsmash’ contest will be awarded Free Commercial Time worth Rs One lakh on Zee News and IBN7. The winner will have the option to choose Free Commercial Time in one out of Delhi, Mumbai, Uttar Pradesh, Punjab, Gujarat, Bihar, Madhya Pradesh, rest-of-Maharashtra, West Bengal, Jammu & Kashmir, North East, Chhattisgarh, and Jharkhand.

    The contest will accept submissions from 23 March to 13 April.

    Contestants should download the Dubsmash app on a smartphone, create a Dubsmash video lip-syncing with Amagi’s ‘Bada Socho TV Socho’ commercial (which can be found in the Dubsmash library) and upload this video to YouTube.

    The YouTube link needs to be shared on social channels across Facebook and Twitter using #BadaSochoTVSocho. On completion, contestants will have to fill out a form on the Amagi website and include a link to their YouTube video.

    The winner will be determined by the highest number of YouTube views on their ‘Amagi Bada Socho TV Socho’ Dubsmash video.

    The steps have been explained in the promo.