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Tag: Smartphone

  • Put down your phone & enjoy the moment, Vivo asks in new campaign

    Put down your phone & enjoy the moment, Vivo asks in new campaign

    Mumbai: It’s been a long time coming and it’s finally here! The Vivo Euro 2020 is happening at last, after more than a year’s fervent wait. And the official partner for EURO 2020 – Vivo has a message for its fans. The smartphone maker wants them to put down their phones and enjoy the moment. This is rather unusual coming from a smartphone brand, but the sentiment behind it deserves applause.

    Vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. The brand is channelling its sponsorship platform to help enrich the joys of the game, whether they take place on or off the phone. In its ‘To beautiful Moments’ campaign launched on Wednesday, Vivo encourages people to be in the moment, whether it relates to connecting virtually with friends, family, and fellow fans or giving their full attention to the beautiful game of football, even if it means putting the phone down.

    “We strive not only to help people capture and share life’s magical moments but to make every moment in life more magical,” said Vivo senior vice president and chief senior vice president and CMO Spark Ni.

    The advertising campaign went live with the message “Give your phone a break and be there for life’s beautiful moments”. It will air on TV in Europe, the Middle East, Southeast Asia, and China, as well as globally on Facebook, Instagram and YouTube.

    Vivo is the presenting partner for the opening and closing ceremonies, which will take place on 11 June and 11 July, respectively with limited attendance. Vivo and UEFA have created the #vivoSuperTime campaign, which will allow fans to applaud and cheer their favourite teams on social media. The company looks at this as an opportunity to connect with its growing user base of over 400 million users globally and to reach new fans.

    You can watch the new ad here

     

  • Ayushmann Khurrana is new face of Tecno Mobile

    Ayushmann Khurrana is new face of Tecno Mobile

    NEW DELHI: Smartphone maker Tecno has roped in actor Ayushmann Khurrana as its brand ambassador for the current calendar. With this partnership, Tecno hopes to drive visibility for its brand philosophy ‘Stop at Nothing’ and bolster its position among smartphone users.

    Khurrana said, “As an actor, I understand the importance of perfection and giving the best to our audiences. Tecno has established itself as one of the leading smartphone brand in India with its consistency towards delivering excellent products with stylish designs and innovative features at the most competitive price. Associating with such a brand that stops at nothing to provide a great smartphone experience to its consumers is quite thrilling.”

    Tecno Mobile India CEO Arijeet Talapatra, “Tecno is known for its ‘ahead of the curve’ approach and a product philosophy that believes in introducing segment-first features to create greater accessibility for our consumers in the mid-budget category of new Bharat. In this journey, we felt that 'Ayushmann the personality', upholds our values the strongest. He epitomises our intent to be uncompromising in our efforts to empower Indian citizens with feature-rich smartphones. I strongly believe this association will enable us to reach out to a wider base of consumers and further consolidate our position as a leading smartphone player in the segment.”

    The association with the Andhadhun star complements the company’s initiative to push the envelope of technology democratisation with innovative, new-age smartphones at aggressive price points. Khurrana will be seen spearheading the new Tecno Spark 7 campaign across Spark, Pova, Camon smartphone series.

  • Micromax announces comeback

    Micromax announces comeback

    NEW DELHI: Popular Indian mobile manufacturer Micromax is poised to make a comeback with its "In" range of smartphones.

    Micromax founder Rahul Sharma made the announcement, saying the homegrown company is once again looking to re-enter the smartphone market. In a video posted on Twitter, Sharma narrated Micromax’s journey – the brand’s growth to the top as well as the mistakes which were made on the way – and that it’s now ready for a fresh start.

     

     

    Sharma stated that he does not condone the recent events playing out on the Indo-Sino border. At one point the number 2 smartphone maker in India, Micromax faced tough competition from Chinese brands, and was eventually forced to call it quits.

    “The Chinese mobile manufacturers wiped me out in my own country. This time, whatever I do, will be for the sake of India," he said in the video, adding that he has taken PM Narendra Modi’s call of Atmanirbhar Bharat to heart.

    Micromax, along with 15 other smartphone manufacturing companies, was approved for incentives under the government's Production-linked incentive (PLI) scheme.

    Earlier this year, the Centre had amended the rules to the PLI scheme to make it more market-friendly by removing caps and other contentious clauses. The incentives range from 4 per cent to 6 per cent over a five-year period, provided the manufacturer makes smartphones valued at around $200.

    According to a Reuters report, the approved companies are expected to make Rs 10,50,000 crores worth of smartphones in India.

    A few years ago, brand Micromax was shining and thriving in the sub-Rs 10,000 and sub-Rs 5,000 segment phones. It also launched several premium smartphones and did an interesting campaign with Hollywood superstar Hugh Jackman.

  • Micromax aims to make a comeback: Reports

    Micromax aims to make a comeback: Reports

    NEW DELHI: Homegrown smartphone brand Micromax is reportedly planning to make a comeback to the Indian market. This time, the company is banking on the government support, with its Production Linked Incentive (PLI) scheme which was announced recently. The company said that it would invest Rs 500 crore towards manufacturing and research and development, as per an online report. The brand also plans to launch 20 new phones by the end of the next fiscal.

    The PLI scheme will help boost local manufacturing as part of government’s initiative to make India self-reliant (Aatmanirbhar). The PLI scheme was announced on April 1, 2020, under the National Policy on Electronics 2019 shall extend an incentive of 4% to 6% on incremental sales (over the base year) of goods manufactured in India and covered under target segments, to eligible companies, for a period of five (5) years subsequent to the base year as defined.

    Micromax co-founder Rahul Sharma in an interaction with a leading daily said that the company was looking to regain its spot in the smartphone market through the multiple handsets it has planned to launch in the future. He also mentioned that the phone would look to disrupt the market.

    On 15 August, the smartphone brand had also uploaded a teaser across its social media handles captioned “73 years of independence or being in dependence? On our 74th independence day, let’s stop being doosron pe nirbhar and become truly Atmanirbhar. Are you ready to join the revolution with us?”

    Due to the influx of Chinese brands including Xiaomi, Oppo, the homegrown smartphone brands got wiped out of the smartphone market. Reportedly, Xiaomi is currently leading the smartphone market with a 30 per cent market share.

  • Indians prefer trendy features like AI camera while purchasing budget smartphone – itel survey

    Indians prefer trendy features like AI camera while purchasing budget smartphone – itel survey

    MUMBAI- AI camera remains to be the key aspect driving the purchasing decision of consumers buying budget smartphones, reveals the “Trend Survey by itel – What India Thinks About Smartphones” report. Thirty three per cent of consumers will consider this aspect, it highlighted. Other top features include drop notch display at 25 per cent followed by fingerprint sensor at 22 per cent.

    The detailed study was done to understand and analyse consumer trends and preferences when it comes to smartphone usage in association with a credible national third party, reveals the no. 1 Smartphone brand in sub 5K segment in the offline channel from TRANSSION India.

    The survey report also concludes an insightful preference for local language consumption. The probability of consuming content in one’s native language came out to be quite high. As per the report, 64 per cent of the respondents prefer to consume content in their local language.

    The study evaluates and reports various dimensions of smartphone usage, consumer preferences in terms of features, favourite apps highlighting the key trends, favourability and significant consumption patterns across gender, age groups, regions and more. The survey highlighted a unique content consumption pattern on smartphones.  The study mentioned 50 per cent of Indian smartphone users watched movies followed by 24 per cent on news. The vast majority of Indian youth around 88 per cent till the age of 24 watch movies exclusively on their smartphones.

    In a country like India, where there are 450 million smartphone users, the significance of smartphone usage depends upon what value the smartphone provides in terms of features, the latest technology and most importantly the affordability factor. From content likability point of view, 56 per cent audience states that news gets them maximum traction on social media followed by 20 per cent around selfie posts, 14 per cent on travel and food at 10 per cent. From showcasing the trends to the depth of addiction, the survey tries to understand the behavioral patterns of smartphone usage.

    The survey is conducted online across 4000 respondents in 13 states. The report cuts across age-groups and demographics: youth, regions, working sector, etc.

    According to TRANSSION India CEO Arijeet Talapatra, “Smartphones remain at the centre of our lives be it in terms of consuming content and videos, exploring information, connecting with peers and friends or surfing social media platforms. As a brand that believes in providing trendy technology with A-class features at a budget-friendly price point, we commissioned this consumer trends survey to get relevant insights concerning the consumer patterns, choice and preferences when it comes smartphone usage. This study helped us understand that how quickly consumers are adopting advanced and innovative technology, hence it will further help us create and provide such technologically equipped and customised offering that will be loved by our customers.”

  • ZEE5 strikes partnership with Samsung ‘My Galaxy’

    ZEE5 strikes partnership with Samsung ‘My Galaxy’

    MUMBAI: ZEE5 today announced its partnership with Samsung ‘My Galaxy’, the all-in-one entertainment app for Samsung smartphone users. The partnership will open up a new world of digital entertainment for Samsung smartphone users by giving them easy access to ZEE5’s vast content library available across 12 languages and genres. The digital content partnership will offer a seamless OTT experience to Samsung smartphone users and they will be able to access ZEE5 content from within the ‘My Galaxy’ app without installing the ZEE5 app separately.

    ZEE5 India business development and commercial head Manpreet Bumrah said, “With a wide range of entertaining content, ZEE5 with over 100+ originals across genres and languages, is India’s entertainment super app and largest original content producer. We are extremely delighted to have partnered with Samsung for their flagship ‘My Galaxy’ offering and we are confident that this synergy between the two iconic brands will further augment the entertainment quotient delivered for the audiences across Samsung devices anytime, anywhere.”

    Samsung India senior director – content and services Pramod Mundra said, “Keeping in mind the evolving entertainment needs of Indian consumers, Samsung is delighted to bring exciting content from ZEE5’s bouquet of original shows, movies, Live TV channels, and catch-up TV on its ‘My Galaxy’ App. We are confident that this content will resonate well with our consumers and keep them entertained on their Samsung smartphones.”

    Samsung smartphone users can for the first-time use ZEE5 directly without having to download the app from Google Play Store. Samsung smartphone users can simply register and start consuming ZEE5 content from within the Samsung ‘My Galaxy’ App. They can also subscribe to ZEE5 to stream premium content. Consumers get access to over 1.25 lakh hours of great content in 12 languages across original shows, movies, Live TV channels, and catch-up TV.

    ‘My Galaxy’ app provides Samsung consumers in India exciting content to meet their growing entertainment needs. It offers a unique all-in-one experience including videos, music, games, news and personalised offers and updates.

    Follow Tellychakkar for the consumer facing news & entertainment

  • India captures second spot globally in smartphone shipments in 2019

    India captures second spot globally in smartphone shipments in 2019

    MUMBAI: Move over US. Now it’s the turn of India, which has just beaten it for the first time on an annual basis to take the second spot as far as smartphon shipments are concerned. In 2019, more than 158 million phones were shipped in the country, registering a seven per cent year on year growth. That means so many more phones consuming video and data on their apps like Hotstar, Zee5, SonyLiv, Voot, Netflix, Prime Video and what have you.

    Market research firm Counterpoint released the data over the weekend. The company said that the sales were spurred by the growth of the mid-tier segment in which Chinese brands introduced many flagship grade features and capabilities, thus luring customers to buy their first or second smartphones. Additionally, the online channels became the preferred selling platforms to introduce these products faster into the market.

    Says Counterpoint Research associate director Tarun Pathak: “Although the rate of growth for the smartphone market was only single digit for the first time on an annual basis, India is underpenetrated relative to many other markets; 4G penetration among subscribers being around 55 per cent. Going forward, we expect this demand to grow further due to the ongoing transition from feature phones to smartphones and progressive diffusion of key smartphone features to the entry-level price tier as a result of hyper-competition among multiple players. We further expect brands to have multi-tier strategies involving partnerships in the mobile ecosystem from hardware, software and services, thus creating opportunities within different segments like entertainment, gaming, financial services and more.”

    While the smartphone market registered YoY growth, the feature phone market saw a steep decline of around 42 per cent YoY in 2019 and 38 per cent YoY in Q4 2019. This is due to a slowdown in new shipments from Reliance Jio. However, the players such as itel, Lava, Nokia and Micromax registered positive annual growth despite the overall segment decline.

  • Xiaomi, Vivo top in Q42019 smartphone shipments; Samsung at No 3 spot

    Xiaomi, Vivo top in Q42019 smartphone shipments; Samsung at No 3 spot

    MUMBAI: How the Chinese mobile brands are making merry in India. The latest study  from Counterpoint Research shows that Chinese brands today account for a 72 per cent share of 2019 smartphone shipments in India as against 60 per cent in 2018. 

    Xiaomi regsitered a sales increase of seven per cent in Q42019 and five year for the whole year to continue to retain its marketshare of  27 per cent and 28 per cent respectively placing it at the No 1 position in India. In fact, India is a bigger market for it then is its home country China. What droves shipments this year was the fact that it expanded its offline retail presence as well as the strong performance of its Redmi Note series.

    Vivo shipped 136 per cent more handsets in Q42019 and 76 per cent more in 2019 overall, to  capture shares of 21 per cent and 16 per cent in the two periods respectively. In fact, its performance in Q42019 saw it dislodge Samsung from its second position. The south Korean megacorp had flat growth in Q42019 and it degrew five per cent in the whole of 2019. Its market share slipped from 20 per cent in Q4 2018 to 19 per cent in Q42019, even as it calendar year sales fell from 24 per cent in 2018 to 21 per cent in 2019.

    Samsung shipments were driven by its upgraded A and M series (A50s, A30s, M30s and A20s). This is the first time Samsung transitioned to a completely new portfolio targeting different channels (offline with A series and online with M series).

     

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    Oppo shipments almost doubled YoY in Q4 2019, due to demand for its budget segment device A5s and the good performance of its recently launched devices A9 2020 and A5 2020 in the offline segment. Oppo is now aggressively moving towards higher price points with the introduction of the Reno series.It witnessed a 96 per cent growth in its shipments which saw its marketshare growing  from seven per cent (Q42018) to 12 per cent in Q42019. 

    On an annualised basis, however, it trails behind realme which witnessed a spurt of 255 per cent in shipments as its share for the year grew to 10 per cent for the calendar year 2019 from three per cent in 2018. realMe continued to retain its marketshare of eight per cent in Q42019 by shipping 15 per cent more handsets.

    The Transsion group Itel, Infinix, and Tecno) reached its highest ever market share in Q4 2019. Transsion remained strong in tier 3, tier 4 cities and rural India. Itel was the number one smartphone brand in the entry-level sub-Rs 4,000 (US$ 60) price segment, while Tecno and Infinix showcased YoY growth in the Rs  6000-Rs  10000 (US$ 86-US$ 142) segment by bringing aggressive features at lower price-points like 6.6-inch displays, 20:9 aspect ratio, 5000 mAH battery, etc.

    itel emerged as the number one feature phone brand in Q4 2019 followed by Samsung and Lava.  Apple was one of the fastest-growing brands in Q4 2019 driven by multiple price cuts on its XR device, thanks to local manufacturing in India. Additionally, 2019 saw the fastest rollout of Apple’s new iPhones (11 series) in India, with aggressive pricing and a good channel strategy. In fact, the new series especially iPhone 11 was introduced at a lower price point than the last year’s iPhoneXR. This has helped to gain share during the festive season and in its launch quarter in India.

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    Says Counteproint Research analyst  Anshika Jain:  “During 2019 we have seen all major Chinese players expanding their footprint in offline and online channels to gain market share. For example, Xiaomi, realme and OnePlus ave increased their offline points of sale, while brands like Vivo have expanded their online reach with Z and U series. 2019 also marked the fifth anniversary in India for some OEMs. Several have seen significant growth from their first full year of operation. For example, over the past four years, Xiaomi, Vivo, and OnePlus have grown 15x, 24x, and 18x respectively. This highlights that OEMs are mature enough to capture the next wave of growth and further expand their operations in India.” 

    Counterpoint ends by saying that all major brands are now aiming to expand in the mid to high price tier, which is likely to be the fastest-growing segment in 2020.

  • realme announces Realpublic Sale on Flipkart

    realme announces Realpublic Sale on Flipkart

    MUMBAI: On this Republic day, Realme, which is one of the fastest-growing smartphone brands in India, has announced the “Realpublic Sale” with lucrative offers on the most trendiest and popular smartphone’s and accessories for their customers.

    The sale will go live on 19 January, 2020 at 11.59 PM till 22 January 2020 at 11.59 PM. During this period, devices like realme 3, realme 5 Pro, realme X and the realme XT will be available at exclusive prices at Flipkart and realme.com. realme is also extending thrilling offers on its latest accessories – the realme Buds 2 and realme Buds Wireless. These will be available on realme.com, Amazon and Flipkart on special prices between 18-22 January, 2020.

    The realme 3 (3+32 GB), which is currently sold at INR 7,999 will be available at INR 6,999. The higher variants of the phone come with a higher discount, making the 3+64GB available at INR 7,499 (earlier INR 8,999) and the 4+64GB at INR 7,999 (earlier INR 9,999). The brand is offering similar discounts on the realme 5 Pro, realme X and realme XT.

    Here are the complete offers for your reference

    Smartphone online offers (Flipkart & realme.com)

    Title

    Variant

    Current Price (INR)

    Sale Price (INR)

     

    realme 2 Pro

     

    4+64GB

    8,999

    7,999

    6+64GB

    10,999

    9,999

    8+128GB

    12,999

    11,999

     

    realme 3

     

    3+32GB

    7,999

    6,999

    3+64GB

    8,999

    7,499

    4+64GB

    9,999

    7,999

     

    realme 3i

    3+32GB

    7,999

    6,999

    4+64GB

    9,999

    7,999

     

    realme 5 Pro

     

    4+64GB

    13,999

    11,999

    6+64GB

    14,999

    12,999

    8+128GB

    16,999

    14,999

    realme C2

    3+32GB

    7,499

    6,999

    realme X

    4+128GB

    16,999

    14,999

    realme XT

    4+64GB

    15,999

    14,999

     

    Along with smartphones, realme is also providing exciting offers on its latest accessories – the realme Buds 2 and realme Buds Wireless. The offers on accessories will be valid between 18 January, 2020 – 22 January, 2020.

     

    Accessory online offers (realme.com, Amazon & Flipkart)

    Title

    Current Price (INR)

    Sale Price (INR)

    realme buds 2 (All Colours)

    599

    499

    realme Buds Wireless (All Colours)

    1,799

    1,599

     

  • Meet the World’s First Blockchain-Powered Smartphone, BOB, at CES 2020

    Meet the World’s First Blockchain-Powered Smartphone, BOB, at CES 2020

    As the world teeters around cyber threats in this digital age, more and more users online, across all demographics and generations, feel more vulnerable or have experienced data breaches and attacks on their privacy. According to a study, 8 out of 10 Internet users globally don’t even feel they have control over the data which they have shared online.

    While several steps have been taken to help users worldwide feel more secure online, from tighter regulation imposed onto Internet companies to the implementation of more cutting edge encryption and cybersecurity software, there doesn’t seem to be a solution that can help online users to regain data ownership or feel as secure as they were before the dawn of the Internet, until now.

    On the first CES (Consumer Electronics Show) event that is taking place in this new decade, the world is set to witness the unveiling of the world’s first blockchain-powered smartphone: Blok On Blok. It has been recognized as a CES 2020 Innovation Award Honoree in the CES 2020 Innovation Awards.

    Blok On Blok, or BOB, is Singapore-based blockchain startup Pundi X’s flagship smartphone product which was first introduced as the XPhone at the now historic Bali Blockchain Summit back in October 2018. During this summit, Pundi X demoed the world’s first ever phone call made over the blockchain.

    To ensure the utmost privacy of its users, Pundi X created a special operating system for BOB, called f(x) or Function X OS. This OS empowers BOB users to access the Function X ecosystem, thus every call, text, or action made online, either through a browser or an app is decentralized. Each BOB functions as a node and any action that takes place within the blockchain mode of f(x) OS does not require a centralized service provider or carrier. Hence, the more BOBs that have been deployed in the world would mean a stronger decentralized Function X ecosystem.

    “If there’s anything the last decade has proven, it’s that users now need to become extra careful on what they share online and try to secure all that’s left of their privacy and their lives. But they wouldn’t have to be afraid anymore with BOB as it allows users to reclaim their privacy,” Pundi X CEO & Co-founder, Zac Cheah said.

    “We believe, the data you have should be yours, and yours alone,” added David Ben Kay, President of Function X Foundation and Chief Legal Officer of Pundi X. “To push for this initiative, we’ve set up the Function X Foundation, a nonprofit, independent organization that supports the growth of the Function X Ecosystem and facilitates the usage of blockchain technology for good.”

    F(X) to Android 9 Pie to F(X)

    Since not everyone is ready to go off the grid completely just yet, BOB is developed with a function that allows users to switch between blockchain mode and traditional mode, the latter of which is made possible by Android 9 Pie OS. In the blockchain mode, users are assured that all calls, text messages and actions made are secure and private as they don’t go through any centralized service provider. And all these are made possible by Function X.

    “We are empowering the user and bringing back the control they once owned over their data.” Cheah said.

    Bringing Retro Back

    Aside from its homage to the very first promise of the Internet—data ownership and decentralized data transmission online— BOB has also taken inspiration from iconic 80s and 90s sci-fi films and incorporate into its design to create a retro-futuristic look. Each BOB package comes with a MOD assembly kit that includes the following core components: motherboards, display screens, cameras, audio speakers, buttons, and other related accessories. Once fully assembled, the BOB looks like every tech junkie’s phone in the next decade—functionally designed with a futuristic sci-fi feel. Think of BOB as the phone that perhaps would have been fitting for the Blade Runner 2049 or Back to the Future movies. BOB owners can choose to customize the look by 3D printing the different parts of the BOB phone.

    As part of the upcoming plans, Function X Foundation will invite designers worldwide to submit their own iterations of the BOB phone, which could then be integrated into the official MOD packages. By the end of this process, there could be around 5 to 10 official MOD designs for BOB. What we envision is a phone that empowers the individual and the user from data privacy to how it looks like.

    Pre-order on Indiegogo on January 7

    BOB is set to be up for pre-order on Indiegogo on January 7 at 9am PST with early bird discounts. Its retail price is at USD 599. The latest BOB prototype will be exhibited at the CES 2020 at Sands, Hall G – 52501 in Eureka Park in Las Vegas, Nevada.

    About Function X Foundation

    Function X Foundation is a nonprofit, independent organization that supports the growth of the Function X Ecosystem, a next-generation internet service framework, built entirely on and for the blockchain. It is a completely new ecosystem providing a novel service framework by improving the existing internet and blockchain architectures, combining the benefits of both and using the most commonly used technical solutions.

    The foundation is in the process of being set up to manage the usage of the Ecosystem Genesis Fund, which aims to motivate, encourage and facilitate service providers to join and get rooted into the f(x) ecosystem.

    For more information about Function X, visit https://www.functionx.io/#/.

    About Pundi X

    Pundi X is a leading developer of blockchain-powered devices, including the world’s first blockchain-based point-of-sale solution, the XPOS, which enables merchants and consumers to do transactions on the blockchain in physical stores.

    The XPOS has been shipped to over 25 countries including Argentina, Australia, Brazil, Colombia, Canada, Korea, South Africa, Switzerland, Taiwan, Uganda, the USA, the United Kingdom, Venezuela, and more; 100,000 devices are being targeted for rollout to the global retail market by 2021. The XWallet app from Pundi X has crossed the 700,000 registered user mark as of today.

    Pundi X is also the creator of the world’s first fully-functional blockchain phone, Blok On Blok (BOB for short) powered by the Function X decentralized protocol that is designed to empower users to reclaim their data privacy.

    The company is headquartered in Singapore. Its international presence includes offices in Cyprus, Jakarta, São Paulo, Seoul, Shenzhen, Taipei, and Tokyo.

    Listed as one of the top 50 innovative fintech startups in 2018 by KPMG and H2 ventures and recognized as a Cool Blockchain Vendors by Gartner, the company is also a member of the Singapore Fintech Association, Fintech Association of Hong Kong, and ACCESS. It is also a founding member of Asosiasi Blockchain Indonesia.

    For more information, please visit https://www.pundix.com.