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Tag: smartphone brand

  • Xiaomi India names Alvin Tse as new GM & Anuj Sharma as CMO in leadership rejig

    Xiaomi India names Alvin Tse as new GM & Anuj Sharma as CMO in leadership rejig

    MUMBAI: Smartphone and smart TV brand, Xiaomi India announced on Friday various organisational changes for the next phase of growth. Alvin Tse will now spearhead the company’s India operations as its new general manager, while Anuj Sharma will rejoin Xiaomi India as the chief marketing officer.

    Tse will replace Manu Kumar Jain, who was previously the managing director of Xiaomi India. Jain moved to a larger role as a global vice president for Xiaomi last year, after seven years in India. Jain is currently responsible for international strategy including international marketing and PR.

    Tse is a Xiaomi global founding team member. He is also a Poco founding member and the former general manager of Xiaomi Indonesia. The company stated that Tse will join hands with current India’s leadership team.

    Sharma was previously the country director for Poco India after the company was announced as an independent brand in 2020. In his role, Sharma will spearhead the overall brand and marketing strategy for the India division and will play an instrumental role in bolstering Xiaomi’s reach with consumers across the nation.

    Since the transition of Manu Jain, Xiaomi India leadership team i.e., chief operating officer Muralikrishnan B, chief business officer Raghu Reddy, and chief financial officer Sameer BS Rao have been leading  India’s business independently and will continue to be a strong driving force behind the brand, the company said in a statement.

  • Vivo launches a new campaign encouraging India to #LiveTheJoy

    Vivo launches a new campaign encouraging India to #LiveTheJoy

    Mumbai: Smartphone brand Vivo on Thursday released a new brand film in India titled ‘Live the Joy.’ The two-minute video sheds light on the purpose of Vivo as a technology brand.

    “With this digital film, Vivo hopes to help consumers recognise moments of joy in their lives and cherish these moments as they’re meant to. The core message of the film is that there is joy in the world all around us – be it through self-expression, connections with our loved ones or in the multitude of things all around us if we look at it through the right perspective,” said the brand in a statement.

    Backed by a strong narrative, the DVC communicates how one can find Joy in every moment in their lives as long as we look at it from the right perspective. The film further elaborates on this point by depicting beautiful instances such as the simplest moment of an interesting looking shadow or the craziness of the peak of a roller coaster ride, the simplest exchange of messages or a grand public gesture of love, sharing your laughter with hundreds on stage or giggling to yourself while scrolling through social media.

    “Aligned with our brand philosophy, we channel our efforts towards making our customers’ lives joyous with the use of our superior and technologically advanced products,” said Vivo India director-brand strategy Yogendra Sriramula. “Today while coping with a fast-paced life, chasing social validation, materialism, and individualistic pursuits, we sometimes miss that we are blessed to be surrounded by an abundance of joy in our lives. To bridge this gap, we aim to use technology to bring people together, helping them find joy in the daily moments.”  

    Vivo, as a technology brand having started its journey in India in 2014, has seen tremendous growth reaching a market leadership position since Q4 2019 and holding on to it ever since. Along the way, Vivo has been blessed to bring Joy to the lives of over 100 million smartphone users in the country today. vivo hopes to further this message of joy by communicating that we can find ‘Joy’ in all things big and small, routine and exciting, calmness and clamour, said the statement.

  • OPPO India ropes in Ranbir Kapoor to play messenger in latest campaign

    OPPO India ropes in Ranbir Kapoor to play messenger in latest campaign

    MUMBAI: Global smart devices brand, OPPO announced the launch of its latest campaign with Bollywood heartthrob Ranbir Kapoor as he gets set to dribble up some excitement for customers across India.

    As a part of the #SayItWithRanbir campaign, starting 5 July, the Bollywood star would be all out to sweep fans off their feet as he delivers curated messages to their families, friends, and dear ones. The chosen messages would be recorded using the industry-first ‘bokeh flare portrait video’ feature of the soon-to-be-launched 5G super phone Reno6 Pro 5G and the Reno6, stated the brand.

    OPPO has opened the campaign for fans to share the messages for their loved ones through Instagram using the hashtag #SayItWithRanbir for the next seven days. Among all the requests received, four select messages will be chosen via lucky draw to be delivered by the Bollywood actor on OPPO’s Instagram channel as part of the campaign.

     

     

    OPPO India chief marketing officer Damyant Singh Khanoria said, “We are delighted to partner with Ranbir Kapoor for this campaign ahead of the launch of the much-awaited Reno6 series, slated to up the innovation quotient with the game-changing Bokeh Flare Portrait video feature that captures every emotion in portrait, delivering absolutely professional-grade video experiences. With somebody as popular as Ranbir Kapoor joining hands with us for this campaign, we believe the excitement quotient is expected to definitely go up. Through this campaign, we present you with a once-in-a-lifetime opportunity to dedicate messages to your loved ones through Ranbir, capturing his video on the upcoming OPPO Reno6 series smartphones. I am really excited about this, stay tuned and get ready to #SayItWithRanbir.”

    Speaking on the campaign, Ranbir said, “I am more than delighted to be partnering with a brand as prestigious and innovative as OPPO. This campaign is something I personally resonate with; this is indeed a brilliant opportunity for me to engage with my fans directly and do that in a fun kind of way.  Honestly, I loved the OPPO Reno6 series, these phones are amazing, pack a superb host of features and capture breath-taking videos, like a perfect studio in your pocket. In fact, you will get to see vivid emotions in each and every video or portrait you capture, using this phone. I am really looking forward to sharing some ecstatic messages, recorded using these brilliant devices. Keep an eye on OPPO’s Instagram handle to find out more!”

    OPPO’s Reno series is set to be launched in India on 14 July on its official website and social media channels.