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Tag: Smartphone

  • 8Bit Creatives scores naming rights sponsorship for three esports teams with smartphone brand iQOO

    8Bit Creatives scores naming rights sponsorship for three esports teams with smartphone brand iQOO

    MUMBAI:The Indian esports segment  is  driving at a zippy speed into the fast lane. 

    Consider: esports and talent management agency 8Bit Creatives, has scored big by landing what it calls one of the largest naming rights sponsorship deals in Indian gaming history.  

    8Bit Creatives pitched and managed to get performance smart phone brand iQOO to sign up for the sponsorship package for three of the five naming rights deals. The agency represented its own team 8Bit Esports, Reckoning Esports and Revenant Xspark.

    iQOO has been associated with esports for a while, and the current deal builds on its ongoing association with team iQOO Soul, which has been a flagship collaboration with 8Bit Creatives for over a year.

    “We  are happy to support their (iQOO) gaming & esports initiative,” said 8bit Creatives founder & CEO Animesh Agarwal.  ”This is a moment of great pride for Indian gaming, and we are excited to see iQOO’s continued contribution to growing the esports landscape in India.”

     

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    “Partnering with 8Bit Creatives has always been a key driver of Reckoning Esports’ growth,” said  Reckoning Esports owner Sarang Naicker.  “This historic association with iQOO reflects the strength of our collaboration and our shared vision to elevate the esports ecosystem in India. Together, we aim to continue setting new benchmarks for gaming excellence.”

    Revenant Xspark owner Rohit Jagasia added: “Our partnership with 8Bit Creatives has always been focused on driving innovation and creating meaningful opportunities for our players and fans. This association with iQOO is a testament to that vision, and we are thrilled to continue our journey together to elevate esports in India.”

    A press release issued by 8bit Creatives states that iQOO continues redefining the boundaries of brand integration within esports, ensuring that fans and players benefit from an elevated experience. 

    “By associating its  high-performance brand with some of India’s leading esports teams, iQOO reinforces its position as a key driver of the country’s gaming revolution. The naming rights deal is not just a commercial success but also a testament to the thriving Indian esports ecosystem, as brands increasingly recognise the value of investing in gaming’s vibrant community,” it said. 
     

  • Samsung announces offers on Galaxy A54 5G, A34 5G, available Starting Rs 25999

    Samsung announces offers on Galaxy A54 5G, A34 5G, available Starting Rs 25999

    Mumbai: Samsung, consumer electronics brand announced exciting offers on the immensely popular Galaxy A54 5G and Galaxy A34 5G smartphones, Galaxy A54 5G and Galaxy A34 5G are democratising innovation by making flagship experiences accessible to more consumers.

    Consumers can now purchase Galaxy A34 5G, originally priced starting at Rs 30999, at an effective price of just Rs 25999. The special price includes instant cashback of INR 3500 and an additional bank cashback of Rs 1500 applicable for Axis Bank card users. Those looking to purchase the Awesome Galaxy A54 5G can now own the 8GB+128GB variant at just Rs 33499. Galaxy A54 5G originally priced starting at Rs 38999, is now available with an instant cashback of Rs 3500 and a bank cashback of Rs 2000, applicable for Axis Bank card users. Additionally, consumers seeking enhanced affordability can take advantage of the convenient EMI schemes.

    Galaxy A54 5G and Galaxy A34 5G smartphones are built to last. These devices offer spill and splash resistance with an IP67 rating, which means they can withstand 1 meter of fresh water for up to 30 minutes. They are also dust-resistant, making them ideal for all your adventures. Galaxy A54 5G boasts a 50MP OIS primary lens along with a 12MP ultra-wide lens, while Galaxy A34 5G comes with 48MP OIS primary lens and an 8MP ultra-wide lens. Both models also come equipped with a 5MP macro lens. The much-loved ‘Nightography’ feature from Samsung’s flagship series is made more accessible with its introduction on Galaxy A54 5G and Galaxy A34 5G.

    Galaxy A54 5G and Galaxy A34 5G are premium yet trendy devices that feature a floating camera setup as well as a metal camera deco that matches the device’s colour. They come with a 5000 mAh battery that can last for more than 2 days on a single charge. Galaxy A54 5G and Galaxy A34 5G offer experiential features like Samsung Wallet and Voice Focus, as well as awesome entertainment features such as dual Dolby engineered stereo speakers, making them a top choice for consumers.

    The vivid display of both devices feature true-to-life colours with Super AMOLED technology and 1000 Nits brightness. The 120Hz refresh rate on both devices allow for incredibly smooth scene-to-scene transitions. Galaxy A54 and Galaxy A34 are secured with Samsung’s defense-grade security platform Knox which protects your personal data in real-time. Galaxy A54 5G and Galaxy A34 5G also offer four OS upgrades and 5 years of security updates, ensuring that the devices remain up-to-date, delivering top-notch performance for years to come.

    Galaxy A34 5G and Galaxy A54 5G are available across retail stores, Samsung.com, and other online players.

    Memory Variants, Price and Offers

  • Lava signs Kartik Aaryan as brand ambassador to unveil latest smartphone in Blaze series

    Lava signs Kartik Aaryan as brand ambassador to unveil latest smartphone in Blaze series

    Mumbai: Lava International has on-boarded Kartik Aaryan as the brand ambassador to endorse its smartphone category while launching the Lava Blaze Pro.

    Lava will soon commence a 360-degree marketing campaign featuring Kartik and the range of its smartphones.

    An inspiration to millions, Kartik is a self-made man who exudes energy, vitality, and versatility and with his content projects a progressive, innovative, and challenging spirit, which aptly resonates with Lava’s philosophy.

    Sharing his thoughts on the new brand association, the actor said, “I am delighted to associate with Lava, a home-grown brand that has established itself as a leading Indian end-to-end smartphone company. It is a matter of sheer excitement to see how Lava is bringing technologies that appeal to the youth of the country. My association is based on the resonance of our shared ethos of being #ProudlyIndian and standing apart from the crowd with a unique proposition.”

    Taking the consumer experience a notch higher, Lava is also offering a brand-new pre-sales experience “Demo@home,” which will allow customers to experience Blaze Pro first-hand while at home or any other location of their convenience. Customers can avail these aforementioned services by visiting the official Lava website.

    “Signing Kartik Aryan is the perfect fit for Lava. Both are challenging the norms of their industries and creating new expectations. Kartik’s superlative performances have earned him a massive fan following, and Lava’s exciting new launches are setting new standards in the smartphone segment. We are on a mission to provide smartphone customers an excellent Indian alternative, and with Kartik’s stardom and persona, we are confident of getting there faster,” said Lava head of marketing, sales and distribution strategy Mugdh Rajit.

    The newly launched smartphone Blaze Pro is styled with frosted glass back and comes with high camera quality, rightfully designed to specifically uplift the customer experience. Blaze Pro comes with 6X zoom & 50MP triple rear camera for a superior photography experience. Blaze Pro is loaded with features like Android 12, 4 GB RAM + 64 GB ROM for storing pictures, videos, and large files, eight MP front camera for a superior photography experience and selfies, bottom firing speaker, type C charging, side fingerprint scanner for enhanced security, among others.

    The Blaze Pro has a MediaTek helio G37 chipset for unmatched performance, a large 5000 mAh battery for long-lasting usage, and a 10W type-C fast charger to fully charge the phone in lesser time. It also has a 6.5 & 20:9 notch HD display for an unmatched viewing experience.

    Priced at Rs 10,499, Blaze Pro comes in four different colour variants – glass green, glass orange, glass blue, glass gold available on Flipkart, Lava e-store and retail stores.

    Lava products are developed after extensive research with a strong emphasis on quality and driving innovation. Lava is constantly looking for ways to provide its customers access to state-of-the-art features on their phones to enhance their experience significantly. With the on-boarding of Kartik Aaryan as the brand ambassador, Lava aims to increase its consumer base by attracting more prospects, especially millennials and gen-z, who form the largest chunk of consumers.

  • Xiaomi launches ‘Tech Ka Shubh Muhurat’ campaign with new festive deals

    Xiaomi launches ‘Tech Ka Shubh Muhurat’ campaign with new festive deals

    Mumbai: Xiaomi India has kick-started a festive campaign “Diwali with Mi-Tech Ka Shubh Muhurat” in a fun and quirky way. The campaign will be amplified across digital, online, social, and print platforms.

    In this campaign, Xiaomi India encourages consumers to not buy tech yet and wait for “Tech Ka Shubh Muhurat” through a series of engaging videos, ATL, and BTL activations.

    The campaign is strategized to advise the consumers as friends and encourage them to pause and think about why India’s most loved technology brand is asking them to not buy tech yet.

    The quirky campaign films, featuring Xiaomi’s employees and print advertisements across various publications, will take this campaign ahead.

    With this campaign, Xiaomi India aims to help consumers to get the best of tech products during this festive period.

    Conceptualised to bring forth the happiness and much-awaited celebrations of the country’s most auspicious festival, this year’s campaign theme ‘Tech Ka Shubh Muhurat’ resonates with the good fortune Diwali brings. It highlights Xiaomi India’s reciprocation of the trust fans have placed in the brand.

    The festive sales will bring forth multiple offers, deals, and discounts for customers as part of the campaign. The offers will be hosted across channels—online partners, Mi.com, and retail stores across the country.

    Talking about the campaign, Xiaomi India chief marketing officer Anuj Sharma said, “This Diwali season we want to help our consumers make an informed decision about their tech purchases. It is the biggest shopping season for consumers, especially for those looking to purchase gifts for family, friends, or for their own consumption. Therefore, with “Don’t buy tech yet!” We want to be transparent and honest with our consumers. We want them to see the entire landscape and not rush into making the wrong decisions, even if it takes a bold move like advising them to not invest in tech just yet. Through the “Diwali with Mi-Tech Ka Shubh Muhurat” campaign, we will be extending incredible offers to our fans and users to buy their favourite gadgets-smartphones, smart TVs, speakers, audio peripherals, tablets, or any other smart home products.

  • 61% consumers watch online video content like YouTube/OTT on their mobile/home TV: Axis My India Sep CSI Survey

    61% consumers watch online video content like YouTube/OTT on their mobile/home TV: Axis My India Sep CSI Survey

    Mumbai: Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues.

    According to reports, 20 per cent of consumers are planning to shop more this festive season. On media consumption, 61 per cent mentioned that they watch online video content either on their mobiles or connected TV. 32 per cent mentioned that they notice advertising on TV, followed by digital (26 per cent). An interesting observation was on app usage. On average, nine apps are used by a smartphone user.

    The net CSI score for September, calculated by percentage increase minus percentage decrease in sentiment, is at +10, from +9 last month, reflecting an increase of one point. The sentiment analysis delves into five relevant sub-indices: overall household spending; spending on essential and non-essential items; spending on healthcare; media consumption habits; and mobility trends.

    Key Findings:

    •     Overall, household spending has increased for 61 per cent of families, which is the same as in August. The net score, which was +52 last month, has increased by +1 to +53 in September.
    •     Consumption of media remains the same as the previous month, i.e., 19 per cent. The overall net score, which is -1 in September, also remains the same.
    •     Mobility has increased for seven per cent of families, representing a one per cent increase over the previous month.
    •     Spending on essentials like personal care and household items has increased for 46 per cent of the families, which is an increase of one per cent from last month. The net score, which was at +26 this month, has increased by +3 to +29.
    •     Spending on non-essential and discretionary products like air conditioners, cars, and refrigerators has increased for seven per cent of families, which reflects an increase of one per cent from last month. The net score, which was at nil last month, has improved to +2 this month. This could reflect the spirit of the festive season approaching.
    •      Consumption of health-related items has increased for 37 per cent of the families, which reflects a decrease of one per cent from last month. The health score, which has a negative connotation i.e., the less spent on health items, the better the sentiments, has a net score value of -23 for September, as compared to -24 last month.

    On topics of current national interest:

    •      In an attempt to understand consumers’ engagement with mobile apps, the survey discovered that, on average, consumers have nine apps on their smartphones. 16 per cent use a minimum of 4–8 apps on their smartphone, and 22 per cent have more than eight apps. A significant 24 per cent mentioned that they use a feature phone.
    •     In order to determine which medium advertisements are more likely to be noticed, the survey discovered that a majority of 32 per cent notice ads on TV, while 26 per cent notice them on online media. It was also discovered that only 17 per cent notice ads on social media platforms, 15 per cent in print, six per cent in outdoor and two per cent on radio.
    •      The survey further revealed that a majority of 61 per cent watch online video content like YouTube or OTT on their mobile/home TV.
    •     Digging deeper into the festive spirit, the survey shows that 20 per cent plan to shop more this festive season compared to last year. However, 32 per cent plan to shop the same as last year.
    •     According to the Axis My India Consumer Sentiment Index Survey, 48 per cent of consumers shop/purchase more products during the festive season as compared to the rest of the year.
    •      Exploring farmers’ sentiments towards new tractors, the survey found out that 10 per cent are planning to purchase new tractors in the coming year, while three per cent and two per cent plan to do so within six months and three months, respectively. For reasons like smaller land size, renting, or affordability, a significant 86 per cent of farmers don’t own a tractor.

    The survey was carried out via computer-aided telephonic interviews with a sample size of 10014 people across 32 states and UTs. 68 per cent belonged to rural India, while 32 per cent belonged to urban India. In terms of regional spread, 23 per cent belong to the northern parts while 24 per cent belong to the eastern parts of India. Moreover, 29 per cent and 23 per cent belonged to the western and southern parts of India, respectively. 59 per cent of the respondents were male, while 41 per cent were female. In terms of the two majority sample groups, 32 per cent reflect the age group of 36-year olds to 50-year olds, while 31 per cent reflect the age group of 26-year olds to 35-year olds.

    Axis My India chairman and MD Pradeep Gupta said, “After compromising the past two festive seasons because of the pandemic and its related constraints, this year consumers are expected to shop more during festivities. One can already witness a slight increase in expenses across essential and discretionary products. Further improvement in mobility sentiments highlights the fact that more and more people are enjoying the stores’ and malls’ experiences of discovering, shopping, and gifting.”

    He further added, “This sentiment is also extended among the Indian farmers, wherein a significant percentage of 15 per cent intend to buy a brand new tractor in the next one year. This is thus a crucial time for the Indian advertising business as spending is expected to bring a lot more returns than usual. As more and more people (61 per cent) are watching online video content (YouTube/OTT) on their mobile/home TV and thereby noticing ads across TV, online and social media platforms, it is of utmost importance for the media industry to tap the right medium for addressing differentiated consumer needs.”

  • Amazon buys robot vacuum maker iRobot for $1.7 billion

    Amazon buys robot vacuum maker iRobot for $1.7 billion

    Mumbai: Amazon is all set to expand its collection of smart home appliances. It has announced plans to acquire the vacuum maker, iRobot, for approximately $1.7 billion.

    iRobot is famous for its list of smart home appliances, including the Roomba vacuum, the Astro robot, and the Ring security camera, among others.

    GlobalData Retail managing director Neil Saunders said, “The move is part of Amazon’s bid to own part of the home space through services and accelerate its growth beyond retail. A slew of home-cleaning robots adds to the company’s tech arsenal, making it more involved in consumers’ lives beyond static things like voice control. The latest line of Roombas use sensors to map—and remember—a home’s floor plan, offering a trove of data that Amazon could potentially integrate with its other products.”

    Amazon will acquire iRobot for $61 per share in an all-cash transaction, including iRobot’s net debt. The company has total current debt of approximately $332.1 million as of 2 July.

    This is not the first time that Amazon has made a move in this space. It has been aggressively tackling the robotics space in the decade since it acquired Kiva Systems. Last year, Amazon also unveiled the Astro Robot at an introductory price of $1,000.

    Speaking about this acquisition, Amazon Devices SVP Dave Limp said, “We know that saving time matters, and chores take precious time that can be better spent doing something that customers love.”

    He also added, “Over many years, the iRobot team has proven its ability to reinvent how people clean with products that are incredibly practical and inventive—from cleaning when and where customers want while avoiding common obstacles in the home, to automatically emptying the collection bin. Customers love iRobot products—and I’m excited to work with the iRobot team to invent ways that make customers’ lives easier and more enjoyable.”

    iRobot CEO Colin Angle commented, “Since we started iRobot, our team has been on a mission to create innovative, practical products that make customers’ lives easier, leading to inventions like the Roomba and iRobot OS.”

    “Amazon shares our passion for building thoughtful innovations that empower people to do more at home, and I cannot think of a better place for our team to continue our mission. I’m hugely excited to be a part of Amazon and to see what we can build together for customers in the years ahead,” he added.

    The deal is subject to approval by shareholders and regulators. Upon completion, iRobot’s CEO, Colin Angle, will remain in his position.

  • itel brings the essence of ‘Better life for all’ in its new campaign

    itel brings the essence of ‘Better life for all’ in its new campaign

    MUMBAI: Homegrown smartphone brand itel has released its new festive film- ‘itel ke saath tyohaar sahi hai’ to celebrate the spirit of its customers.

    Conceptualised and co-directed by CNVRSB Integrated creative head (films) Alok Pal and Hitesh Dhingra the film attempts to connect with the TG by keeping it as real as possible with slight vernacular and visual suggestions.

    The film showcases how itel’s range of products starting from its latest TV and Soundbar to Smartphone and Smart Gadgets have empowered and made life better and colorful for its consumers. The ad exuberates a festive flavour while showcasing a range of products promoting the feeling of togetherness and bridging gaps.  

    It starts with the close group of people watching a cricket match together on TV and, then it moves on to a cab driver who is working passionately on a festive eve using the brand’s mobile while being connected with his family. The film then slides to a relaxed shopkeeper happily juggling between orders and attending customers at the shop using itel air buds and concludes with a sweet narrative of a father gifting an itel smartphone to his daughter to study online and explore the world.

  • JioPhone Next smartphone to hit shelves this Diwali

    JioPhone Next smartphone to hit shelves this Diwali

    Mumbai: Jio and Google have announced that the JioPhone Next smartphone will be available in stores from Diwali. The JioPhone Next will be the most affordable smartphone in the world with an entry price of Rs 1,999.

    The smartphone will be made available across the country at Reliance Retail’s extensive network of JioMart Digital retail locations. The network of 30,000 retail partners will provide the JioPhone Next with a paperless digital financing option.

    “I am delighted that Google and Jio teams have succeeded in bringing this breakthrough device to Indian consumers in time for the festival season, in spite of the current global supply chain challenges caused by the Covid pandemic,” said Reliance Industries chairman and managing director Mukesh D Ambani. “I have always been a firm believer in the power of the digital revolution to enrich, enable and empower the lives of 1.35 billion Indians. We have done it in the past with connectivity. Now we are enabling it again with a smartphone device.”

    He added, “I heartily congratulate Sundar Pichai and his team at Google, and everyone in Jio who partnered for offering this wonderful Diwali Gift to our countrymen.”

    The JioPhone Next runs on Pragati OS, an optimised version of Android developed by Google and Jio to address the unique needs of millions of smartphone users across the country. It is powered by a Qualcomm processor and has embedded voice-first features that will enable Indians to consume content and navigate the phone in their language of choice. The smartphone will have access to millions of apps via the Google Play Store.

    “The JioPhone Next is an affordable smartphone designed for India, inspired by the belief that everyone in India should benefit from the opportunities the internet creates,” said Alphabet Inc and Google chief executive officer Sundar Pichai. “To build it, our teams had to work together to solve complex engineering and design challenges, and I am excited to see how millions of people will use these devices to better their lives and communities.”

  • realme ropes in KL Rahul as brand ambassador

    realme ropes in KL Rahul as brand ambassador

    Mumbai: Smartphone brand realme has roped in Indian cricketer KL Rahul as brand ambassador to endorse its smartphone category. 

    Rahul will work with realme to help grow the smartphones category under the broad umbrella of product offerings, said the brand in a statement on Thursday.

    “With the onboarding of a talented and renowned sports personality KL Rahul, we envision to combine the synergies of both. We are optimistic that the partnership will add unprecedented value to the smartphone category since we will also be able to target the massive fan following Rahul enjoys,” stated chief marketing officer of India, Europe, and Latin America Francis Wong. “We are certain that the partnership of such stature with a seasoned celebrity like him will strengthen the brand proposition of making cutting edge technology, fun, stylish, quality-driven products available to the audience.”

    realme’s partnership with the seasoned sports star reinstates the brand ideology of being powerful, stylish, and youth-oriented, said the statement. “The partnership further complements the brand’s attitude of setting new benchmarks, inspiring thousands of millennials across the country,” it added.

    “The fact that the brand has established itself as one of the leaders in the global market makes me proud to have associated myself with them,” said KL Rahul. “realme boasts unparalleled products that are stylish and powerful. Furthermore, its ethos of ‘Dare to Leap’ is something that I strongly resonate with.”

  • The new Poco C31 campaign pushes the smartphone to its limits

    The new Poco C31 campaign pushes the smartphone to its limits

    Mumbai: Homegrown online smartphone brand Poco launched a campaign called ‘Life Tested,’ showcasing the build and sturdiness of its recently launched budget entrant, Poco C31. The campaign, conceptualised by DDB Mudra, is a testimony to the smartphone’s robust quality through a series of relatable, slice-of-life tests.

    The campaign draws inspiration from the use of smartphones in real-life scenarios bringing out the durable features of Poco C31 with a tested approval from the real experts- the consumers. Featuring two short films, the campaign puts a refreshing cap on smartphones subjected to rigorous lab tests by scientists in controlled environments.

    “We have all seen ads of products being tested in labs, scientists asking you to buy them because they recommend it, etc. But here we had the POCO C31 that was – yes, tested in labs, but for life. And that to us, made for a very interesting story,” said DDB Mudra Group creative director Saritha Rajgopal, adding a creative perspective.

    “We imagined intellectual, serious scientists sitting in their labs, testing the phone in real-life conditions, and getting a little carried away while in the process. So, we created a lab, brought in scientists, and got them to not just lab-test the phones, but life-test them,” she added.

    The first video ‘Hi Garmi’ begins with a man preparing a meal in his kitchen and simultaneously enjoying a cricket match on Poco C31 under extreme heat and humidity, even as a bunch of scientists keep an eye on the performance of the smartphone from the other side of the wall.

    The second film titled ‘Anybody Can Dance’ features a work-from-home scenario wherein the woman, totally bored and uninterested in the conference call discussion around business targets of the year, starts grooving when a distant dance music starts. As she unfolds into loud cheers, she accidentally drops her handheld mobile, while the scientists look on.

    “While the Poco C31 comes with some great specs and delivers on performance, what we really wanted to bring the consumer’s attention to, was the fact that this phone has gone through several rounds of rigorous testing,” stated Poco marketing lead Raghav Chitra. “The team at DDB took a leap from here and brought to life a very important insight, that for a smartphone to survive ideal conditions, just lab-testing won’t do. It has to be life-tested. And that’s what speaks volumes about this campaign.”

    The Poco C31 is available exclusively on Flipkart.