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Tag: SMARTIES awards

  • MMA India announces new categories, calls for entries to 2020 SMARTIES awards

    MMA India announces new categories, calls for entries to 2020 SMARTIES awards

    MUMBAI: The Mobile Marketing Association has announced new categories for the ninth edition of SMARTIES India Awards 2020, scheduled for September in Mumbai, India. The SMARTIES are the world’s only global mobile marketing awards programme honouring innovation, creativity and success, and MMA is calling for entries to SMARTIES 2020, encouraging agencies, brands, and marketers who have secured outstanding achievements across the mobile marketing ecosystem.

    “Technology has become a greater, more integral part of mobile marketing in the past year and continues to be a disruptive force across India. We are pleased to introduce new categories for this year’s SMARTIES Awards. These categories will help expand our reach to new, modern marketing initiatives being undertaken across the country,” said MMA India country head Moneka Khurana. “We are looking forward to receiving this year’s entries and celebrating the excellence of mobile marketing at the annual SMARTIES Awards.”

    New categories

    On top of existing categories spanning four themes that include marketing objective, media, technology and creative awards, there are four new categories added to this year’s edition. They are:

    Data/Insights (Technology): The use of consumer data plays an integral role in the development and execution of a campaign to target, engage or develop a meaningful relationship with a specific audience or community. Entrants need to detail the role that data had within the campaign strategy in achieving the brand and business goals.

    Banners and Rich Media (Technology): Driving business goals while being respectful of user experience. This category is relevant to campaigns using mobile platforms and/or devices that encourage customer interaction and engagement and drive strong business ROI. The campaigns also actively seek to be respectful of user experience from the ad choices made.

    Best Use of UGC (Creative Awards): User-generated content (UGC) consists of any form of content that’s created by users and consumers about a brand or product. UGC in turn enables authenticity and makes the user the brand ambassador. This is suitable for entrants who have creatively enabled UGC and crowdsourcing to build consumer collaborative ads, yielding great results and metrics.

    Best Data-driven Creatives (Creative Awards):  Intelligent use of data insights for scaled personalisation of creatives to drive campaign and business objectives. Data insights could be based on audiences, context or from offline input (e.g. pollution API).

    Eligibility and deadline

    To be eligible for the awards, campaigns need to be active in the marketplace between January 2019 to July 2020. The on-time deadline for all entries is 15 July, while the extended deadline is 24 July. With an extended deadline, there are changes to entry fees as well.

    More details about pricing information and entry submission for the 2020 SMARTIES India can be found in the official submission kit here

    New programme

    Aside from new categories, MMA has also introduced SMARTIES Thailand as a new country programme. There are now six country programmes for the 2020 Asia Pacific SMARTIES. These include SMARTIES India, SMARTIES APAC, SMARTIES Vietnam, SMARTIES China, SMARTIES Indonesia and SMARTIES Thailand.

  • Mobile Marketing Association India announces shortlist for SMARTIES™ Awards

    Mobile Marketing Association India announces shortlist for SMARTIES™ Awards

    MUMBAI: The Mobile Marketing Association (MMA), today has announced the shortlisted entries for the 2018 SMARTIES™ Awards in India. From this list, the winners will be announced on 28th September at the MMA Forum to be held at Taj, Santa Cruz Mumbai.

    90 entries were shortlisted from across industries from hundreds of entries. Back for its seventh season this year, the SMARTIESTM India Awards has grown rapidly, but remains focused on its core mission to accelerate the transformation and innovation of marketing through mobile in the region. The Awards is the world’s only global mobile marketing awards program that honours innovation, creativity, success and Business Impact.

    Those shortlisted for this year’s Awards include global brands like Google, Unilever, 21st Century Fox, HSBC, Cadbury, Godrej, Patanjali, Coca-Cola, Diageo, PepsiCo amongst others leading national and international brands. The top agencies that worked with the 90 shortlisted brands include Mindshare India, Isobar, Interactive Avenues, Essence, Madison, and Omnicom Media Group etc. The full list of shortlisted entries can be found here. https://www.mmaglobal.com/india/smarties2018

    A total of 12 senior level brand marketers made up the list of juries, namely, Siddharth Banerjee of Vodafone, Priya Nair of Unilever, Gaurav Suri of UTI, Shabnam Panjwani of Edelweiss Financial Services, Viral Oza of Lodha Group, Avinash Kumar of Patanjali, Sandeep Singh of Bira, Asha Kharga of Axis Bank, Kartik Jain of DBS Bank, Abhishek Joshi of SonyLiv, Vishikh Talwar of Millward Brown, and Nitin Agarwal of Hotstar.

    “It was not easy judging the entries this year with new and innovative ideas put forth. The level of creativity brought to the table exceeded expectations as the standards of submission improve year on year.” said Priya Nair, Executive Director of Homecare Hindustan Unilever Limited, who was the jury chair at this year’s MMA SMARTIES™ Awards.

    Across the categories like brand awareness, audio and video campaigns, brands had the opportunity to showcase their marketing and technological capabilities and compete amongst the best in the industry through the SMARTIES™ Awards. Entries were judged on creativity, execution, strategy, and most importantly, business impact.

    “It’s not every day you get the best ideas and the brightest minds in the mobile marketing world in one room. The SMARTIES™ Awards is indeed one of a kind, with entries judged by senior level brand marketers and agency leaders. Through the awards and the Forum, we look forward to celebrating the powerhouse of talent in the industry,” said Moneka Khurana, Country Head, MMA India.

    “As mobile continues to take a larger share of the marketing pie in India, we are seeing more marketers make the leap when it comes to reaching out to their customers. The SMARTIESTM Awards celebrates this move and acknowledge those who have taken the bold step to innovate and be creative in the space,” said Rohit Dadwal, Managing Director of MMA in Asia Pacific.

    MMA has partnered with Millward Brown as the knowledge partner and observer for MMA SMARTIES™ India and will be presenting their insights of what it takes to win the esteemed metal at the SMARTIES™ Awards. Millward Brown will also present key insights at the MMA Forum to help marketers understand the key drivers in the ever-emerging landscape of mobile advertising and marketing.

    “The annual MMA SMARTIES™ Awards is one of the biggest and most prestigious awards for marketers, and we are proud to have been a knowledge partner and observer over the years. Based on the quality of entries this year, I’m certain that we will be seeing the industry grow massively in the near future, “Vishikh Talwar, Managing Director South Asia at Millward Brown.

    MMA has also partnered WARC to launch the first-ever Business Impact Index, to identify, rank and award agencies and brands delivering the highest level of business impact, by analysing winner and finalist data from all SMARTIES™ Awards globally. The results of these will be published early next year.