MUMBAI: Eureka Forbes is giving its home hygiene mission a celebrity boost. The health and hygiene brand has signed Hindi cinema star Shraddha Kapoor as the new face of its vacuum cleaner range, reinforcing its commitment to smarter, cleaner living across Indian homes.
A market leader with over four decades of legacy, Eureka Forbes is now aiming to modernise its message through a collaboration that speaks to younger, urban consumers. The partnership also coincides with the brand’s latest offering—the Forbes SmartClean Robotic Vacuum Cleaners, which feature AI, LiDAR navigation, and dual-action cleaning with powerful suction and wet mopping.
“I am indeed delighted to be associated with the Eureka Forbes family. I have always believed that a clean home is the foundation of a healthy mind and body, and the spaces we live in deeply influence how we function as individuals. Eureka Forbes as a brand has been championing clean, healthy living and I’m proud to be associated with a brand that has made clean living a lifelong mission. With innovations like the Forbes SmartClean Robotics range, which blends intelligent technology with effortless convenience, Eureka Forbes is redefining the future of home hygiene. I truly hope that together we can inspire many more to embrace this way of life”, said Kapoor.
Eureka Forbes CGO Anurag Kumar echoed the enthusiasm. “We’re pleased to welcome Shraddha Kapoor to the Eureka Forbes family as the face of our Vacuum Cleaners. She represents a generation that values mindful living, smart choices, and purposeful innovation, qualities that mirror our brand ethos. At Eureka Forbes, we’ve been pioneering home hygiene solutions for over 40 years, and with our new Forbes SmartClean Robotics range, we are redefining what effortless cleanliness looks like in today’s homes. Shraddha’s authenticity and strong connect with young Indian households makes her the perfect partner in our journey to build a cleaner, healthier India, one smart home at a time”.
The brand’s current product line includes everything from robotic to deep-cleaning vacuums, and continues to evolve with technology and consumer behaviour. With Kapoor’s onboarding, Eureka Forbes is signalling a fresh chapter—one that marries nostalgia with next-gen cleanliness.