ITV

Tag: Smart TV

  • Untapped TV audience of 100 mn for international channels

    Untapped TV audience of 100 mn for international channels

    MUMBAI: The International Television Research Group (inTV) and GlobalWebIndex compared internet users aged 16-64 who watch any of the international TV channels such as BBC News, Bloomberg Television, CNBC, CNN, Euronews, Eurosport, France 24, National Geographic Channel, Sky News and TV5Monde channels at least twice a week and made a startling discovery.

    According to the study these international channels which are broadcast beyond national borders, have been long recognised by high-end brands as a powerful way to reach affluent shoppers and business leaders. Yet opposite to received wisdom, the study found that the characteristics and attitudes of frequent viewers of international TV are not dependent on income, according to Rapid TV News.

    In what could be vastly lucrative for the industry, research has identified an untapped, frequent TV audience of 112.5 million consumers viewing international TV channels who fall outside of the top income segment that advertisers usually target through ad campaigns.

    inTV Group chairperson and Euronews head of research Sonia Marguin said, “This research has been eye-opening. While international TV channels will always remain a valuable source of affluent consumers for upscale brands, we can now see that there is also huge potential for other premium brands who are looking for highly active consumers, but who had seen international TV channels as the bastion for top-end luxury brands before.”

    The advertising receptiveness was associated with viewing frequency, rather than consumer affluence was one of the key standouts. Frequent viewers were twice as likely as non-viewers to buy the products they see advertised, irrespective of income.

    All frequent viewers were found to be considerably more likely to value premium brands than non-viewers, with 60 per cent of affluent frequent viewers and 45 per cent of those outside the top income segment tending to buy the premium version of a product, compared with 40 per cent for the wealthiest non-viewers.

    Both the top 10 per cent income group for frequent viewers and those outside the most affluent group are significantly more likely to be brand conscious and are also much more likely to own the latest technology, such as smart TVs and smartwatches.

  • Netflix’s ’13 Reasons Why’ shows massive popularity across markets

    Netflix’s ’13 Reasons Why’ shows massive popularity across markets

    MUMBAI: Netflix’s celebrated series 13 Reasons Why which returned for its second season in May has unbeaten popularity across several countries. Data science company Parrot analytics has come up with Global Television Demand Report for the quarter April-June where it examined ten markets. Among those ten markets, the Netflix original topped the chart for most in-demand original series in eight markets.

    The ten markets on which the report is based are the US, the UK, Austria, Canada, Colombia, Germany, Malaysia, Portugal, New Zealand and Poland.

    Stranger Things, Black Mirror and Orange Is The New Black have also been placed among top ten in-demand originals in most of the markets. The newly launched YouTube Premium original Cobra Kai has also attracted many viewers in some of the markets. Amazon Prime original The Grand Tour has also managed to maintain its appeal this quarter while its last episode was released in February. Hulu’s second season of The Handmaid’s Tale appeared within the top 20 across all evaluated markets.

    With the sweeping change in technology, viewers across the world are consuming TV content through various devices. Smart TV, a new obsession of viewers, has highest reported usage in the US (21 per cent). The UK is another market with high Smart TV usage (19 per cent).

    Interestingly, the audience in Malaysia is more likely to watch television on a mobile (24 per cent) or tablet device (22 per cent) than through a regular television set. In New Zealand, viewers that engage with TV content are very likely to do so through a laptop or desktop. On the other hand, people in Colombia and Germany are more likely to engage with TV content through traditional TV devices.

  • Ad spend on connected TV globally slated to grow in 2018

    Ad spend on connected TV globally slated to grow in 2018

    NEW DELHI: A new report has found that connected TV advertising is growing and 29 per cent of global advertisers and agencies plan to increase their connected TV advertising spend in 2018.

    In fact, 65 per cent of the respondents said they will maintain their current spend suggesting they were satisfied with connected TV performance to date and only 6 per cent planned to decrease their connected TV spend in the year ahead, according to a recent survey by US-based Videology Inc commissioned through Advertiser Perceptions.

    Explaining the phenomenon, Videology said data-based TV options are evolving every year and it expected more dollars will be shifted from traditional linear TV to advanced TV strategies in the months and years ahead as these strategies provide the ability to bring data and measurement to the entire marketing funnel when part of a holistic, cross-screen video approach.

    What’s connected TV? According to BBC, a connected TV uses a consumer’s broadband internet connection to bring the kind of video content one gets on a computer (including on-demand services) but back where it belongs—on the TV. A consumer can sit back and watch the best of both the internet and television from the comfort of one’s living room. Some connected TV services allow consumers to use the electronic programme guide or EPG to scroll back in time to see if there are any shows from the past seven days that one has missed and would like to catch up on.

    Though the Videology survey didn’t mention specific markets, it’s still unclear how such a trend would play out in India. Still, for the records, SonyLIV, an OTT platform that combines streaming of linear TV programmes and on video-on-demand service in India, had said it got separate advertisers for its streaming services involving some sporting programmes, which were different from the ones who advertised on Sony’s traditional TV channels in India.

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    Videology also added that its Q4 2017 TV and Video Market At-A-Glance Report had revealed that since 2015, there has been a 175 per cent increase in the amount of ad requests for connected TV in the Videology platform. The report also found that the amount of impressions running exclusively on connected TV grew 230 per cent from last quarter.

    According to Videology, the idea of “cross-screen” is key as “agnostic” video planning is another trend uncovered in the Q4 Video Market At-A-Glance report. In Q4, 97 per cent of campaigns run on the Videology platform ran on multiple screens, with 60 per cent of those including a connected TV component.

    As cross-screen strategies continue to grow, and to include connected TV alongside digital video, mobile, and linear TV, advertisers can expect to drive greater results, Videology said, adding there were still a few hurdles to overcome.

    In the Advertiser Perceptions research, 51 per cent of respondents cited consistent cross-screen measurement as their biggest challenge in regard to TV and video advertising, while 44 per cent said they were challenged with how to best leverage data, and over 1/3 said their biggest challenge was “lack of clarity/understanding of what’s available and how to execute.”

    “As we move towards an industry turning point for data-enabled, advanced TV advertising, there is still room for improvement in terms of data, measurement and education, and many in the ecosystem (like Videology) have built solutions to do just that. In the meantime, increased adoption of connected TV and other advanced TV channels is a step in the right direction,” Videology said in a blog.

    Videology Inc. is a company specialising in TV and video advertising. The company’s global technology helps marketers and media companies manage, measure and optimise digital video and TV advertising to drive greater results in today’s converged media landscape.

  • Smart TV & streaming device makers may collaborate as race intensifies for on-demand content: F&S

    MUMBAI: Growing preference for over-the-top (OTT) content is catalysing demand for streaming media devices and smart TVs. The market, which slowed down during 2014-15 fiscal, is now ready to match consumer expectations by offering seamless accessibility to on-demand content through a new generation of competitively priced streaming devices. Major market contenders are embracing strategic collaboration to increase their footprint. For instance, smart TV manufacturers such as Samsung, TCL, LG, Sony and Panasonic are developing apps in collaboration with streaming media device manufacturing companies such as Roku, Apple and Amazon.

    “High-efficiency video coding (HEVC), 4000 pixels (4K) and high dynamic range (HDR) will drive sales and shorten upgrade cycles, but competition will continue to intensify,” said Frost & Sullivan’s Digital Media Research Analyst. “Their agility and ease of replacement continue to provide streaming devices a distinct competitive edge over smart TVs.”

    Global Smart TV and Streaming Media Devices Markets, Forecast to 2021, a part of Frost & Sullivan’s Digital Media Growth Partnership Service program, finds that the smart TV market, which stood at 190 million devices in 2016, will grow at a compound annual growth rate of 5.1% between 2016 and 2021, even as the price per unit steadily decreases. Google, with 33.1% share, will lead the streaming media devices market, followed by Apple with 31.% and Roku with 15.2%.

    For complimentary access to more information on this analysis and to register for a Growth Strategy Dialogue, a free interactive briefing with Frost & Sullivan’s thought leaders.

    While the streaming media devices and smart TV market is meeting consumer expectations in terms of ease of viewership and usability, it has not yet been able to offer a unified and intuitive search facility. Further, frequent updates are required to make the user interface of consumer-facing devices seamlessly operable. As a result, consumers find it difficult to use the devices to their full potential, which, in turn, can dampen interest in these services.

    “The primary screen will continue to play a dominant role in content consumption, but content will increasingly be discovered and played back from devices other than the set-top box,” observed the analyst. “The key to capitalising on this demand is to refine user experience and content inventory on connected devices to be at par with the quality and consistency of a fully managed experience.”

  • Spectranet enters next phase of broadband expansion in south India

    MUMBAI: Spectranet has announced its next phase of expansion in south India by launching in Bengaluru.

    One of the first 100 per cent optical fibre broadband service provider , Spectranet company offers truly unlimited usage with symmetric speed of 100 mbps which means that the users will get both 100mbps upload and download speeds. The company offers next generation fiber broadband services with a capability of offering 1 Gbps speeds for residential and 10 Gbps for business customers.

    Spectranet claims to be India’s only end to end pure optical fiber network enabled Internet service provider, capable of delivering speeds of 1 Gbps and more for both home & business segment. With headquarters in Gurgaon, its fiber network presence is currently spread across eight major cities.

    Spectranet’s unique 100mbps unlimited offering will enable consumers to do so much more such as enjoy services like Netflix, use smart TV features, connect more devices. This will be an enabler for the masses as they now will be able to utilize products and services which they were unable to use because of non-availability of good quality broadband.

    The company has invested heavily in its customer support team and have very robust mechanisms to service customer requests. By purchasing the initial launch phase offer, customers will be secured of any changes in launch offer plan for the next 24 months which is only available for the 30 days and after that it would be moved to the regular plan.

    Spectranet managing director & CEO Udit Mehrotra said “Bengaluru being the IT hub of the country was our natural choice to begin our foray into the southern markets. With tech-savvy residents who have a preference for quality services, we are very excited to unleash the third age of connectivity from here. Fibre being the most advanced technology enables broadband to work years on years without the customers needing to upgrade their cables. This enables us to potentially provide speeds 100 times beyond what the customers are experiencing now and enhance their experience. In US, minimum broadband speed is 25 mbps, we want to bring our customers at par with the global broadband users.”

    The company has started off by providing broadband connectivity to the prominent addresses in the city like Bannerghatta, Electronic City, Kundalhalli, Bellandur and will be adding more areas in a phased out fashion.

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  • Spuul features Yash Raj Films ‘Sultan’ digitally

    Spuul features Yash Raj Films ‘Sultan’ digitally

    MUMBAI: Spuul is featuring Yash Raj Films’ latest blockbuster Sultan digitally by adding it to its catalogue of movies. The movie will be available across devices like Web, mobile (iOS, Android), Smart TV (Samsung, Panasonic, LG), Airplay on iOS, Fire on Amazon and Chromecast on Android to viewers all over the world.

    Sultan, one of the highest grossing Indian films of all time, is a 2016 Indian romantic sports-drama film directed by Ali Abbas Zafar. Produced by Aditya Chopra under the Yash Raj Films banner, the film stars Salman Khan opposite Anushka Sharma. The film focuses on Sultan Ali Khan, a wrestling champion from Haryana, whose successful career creates a rift in his personal life.

    Speaking at this milestone, Spuul Global CEO Subin Subaiah said, “With increased internet penetration, smartphone usage and the increasing affordability of data plans, there is also increase in the amount of viewers moving online to consume content. At Spuul, we are constantly striving to bring the latest, best and most awaited films to our viewers in our endeavor to bridge the gap between a film’s theatrical and digital release. Sultan is just another of our steps in this direction.”

    “Our association with Spuul goes back a long way, with Spuul providing our films with a platform to reach out to viewers in the most remote corners of the world – We believe Sultan will get the same or more traction that our previous films have received thus far”, said Yash Raj Films vice president digital Anand Gurnani.

  • Spuul features Yash Raj Films ‘Sultan’ digitally

    Spuul features Yash Raj Films ‘Sultan’ digitally

    MUMBAI: Spuul is featuring Yash Raj Films’ latest blockbuster Sultan digitally by adding it to its catalogue of movies. The movie will be available across devices like Web, mobile (iOS, Android), Smart TV (Samsung, Panasonic, LG), Airplay on iOS, Fire on Amazon and Chromecast on Android to viewers all over the world.

    Sultan, one of the highest grossing Indian films of all time, is a 2016 Indian romantic sports-drama film directed by Ali Abbas Zafar. Produced by Aditya Chopra under the Yash Raj Films banner, the film stars Salman Khan opposite Anushka Sharma. The film focuses on Sultan Ali Khan, a wrestling champion from Haryana, whose successful career creates a rift in his personal life.

    Speaking at this milestone, Spuul Global CEO Subin Subaiah said, “With increased internet penetration, smartphone usage and the increasing affordability of data plans, there is also increase in the amount of viewers moving online to consume content. At Spuul, we are constantly striving to bring the latest, best and most awaited films to our viewers in our endeavor to bridge the gap between a film’s theatrical and digital release. Sultan is just another of our steps in this direction.”

    “Our association with Spuul goes back a long way, with Spuul providing our films with a platform to reach out to viewers in the most remote corners of the world – We believe Sultan will get the same or more traction that our previous films have received thus far”, said Yash Raj Films vice president digital Anand Gurnani.

  • Spuul adds blockbuster titles from Vidhu Vinod Chopra Films

    Spuul adds blockbuster titles from Vidhu Vinod Chopra Films

    MUMBAI: Spuul has tied up with Vidhu Vinod Chopra Films for its premium subscribers in India. Movies like 3 Idiots, Munna Bhai film series will be added to the catalogue of the online streaming service. 

    The movies will be available across devices like web, iOS, Android, Smart TV, Airplay and Apple TV on iOS and Chromecast on Android.

    With these additions viewers will also get access to classics such as Khamosh, Parinda, 1942: A Love Story, Kareeb, Mission Kashmir, Parineeta and Eklavya – The Royal Guard.

    Speaking about the partnership, Spuul Global CEO Subin Subaiah said, “As one of the leading providers of Bollywood content to viewers across India, we are constantly investing in growing our library by adding new, popular and blockbuster titles to our catalogue. The addition of movies from esteemed production house such as Vidhu Vinod Chopra Films to our catalogue is yet another step towards providing our 12 million viewers with fresh and diverse films.”

     

  • Spuul adds blockbuster titles from Vidhu Vinod Chopra Films

    Spuul adds blockbuster titles from Vidhu Vinod Chopra Films

    MUMBAI: Spuul has tied up with Vidhu Vinod Chopra Films for its premium subscribers in India. Movies like 3 Idiots, Munna Bhai film series will be added to the catalogue of the online streaming service. 

    The movies will be available across devices like web, iOS, Android, Smart TV, Airplay and Apple TV on iOS and Chromecast on Android.

    With these additions viewers will also get access to classics such as Khamosh, Parinda, 1942: A Love Story, Kareeb, Mission Kashmir, Parineeta and Eklavya – The Royal Guard.

    Speaking about the partnership, Spuul Global CEO Subin Subaiah said, “As one of the leading providers of Bollywood content to viewers across India, we are constantly investing in growing our library by adding new, popular and blockbuster titles to our catalogue. The addition of movies from esteemed production house such as Vidhu Vinod Chopra Films to our catalogue is yet another step towards providing our 12 million viewers with fresh and diverse films.”

     

  • Tata Sky equips STBs with internet browsing apps

    Tata Sky equips STBs with internet browsing apps

    MUMBAI: Direct to home (DTH) companies are stepping up on their game in a bid to offer more specialised technological services to subscribers so as to stay relevant in the fast changing times.

    Soon after Videocon d2h revealed its plans to launch HD smart set-top-boxes (STB), which converts existing LED TVs into a Smart TV as well as allows browsing from social media, VOD and OTT apps, competitor DTH company Tata Sky has made known its plans to bring internet browsing applications on their STBs.

    This new addition will enable Tata Sky subscribers to browse and interact on certain applications through the STB on almost all TV sets without the requirement of a smart TV.

    The service will be available at no additional cost to Tata Sky subscribers and will be launched in the coming months.

    Tata Sky CEO Harit Nagpal said, “We don’t look at ourselves as a DTH operator. We are a content distribution platform. The scope of that is defined by what content, which medium, what screen the subscriber wants. That is the level of convergence that Tata Sky is looking at achieving.”