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Tag: Smaash Entertainment

  • Gaming giant Nazara acquires Smaaash in a smashing Rs 126 crore deal

    Gaming giant Nazara acquires Smaaash in a smashing Rs 126 crore deal

    Mumbai, India – Nazara Technologies Limited has hit the jackpot, completing the acquisition of Smaaash Entertainment Pvt Ltd,  making the gaming and entertainment company a wholly-owned subsidiary.  The deal, valued at a whopping Rs 126 crores, sees Nazara solidify its position in the gaming sector, proving it is not just playing games when it comes to expansion. 

    On 6 June 2025, Nazara announced the successful completion of the resolution plan, previously approved by the National Company Law Tribunal, Mumbai Bench. This means Nazara has acquired 100 per cent of Smaaash’s share capital by subscribing to 1,00,00,000 equity shares of Rs 10 each, costing the company Rs 10 crores. But the fun doesn’t stop there! Nazara also extended an inter-corporate loan of Rs 116 crores to Smaaash to settle its creditors’ dues, showing it is all about clearing the board for future success. 

    Smaaash, incorporated on 30 November 2009, is no stranger to the entertainment scene, operating gaming and entertainment centres across 11 Indian cities under the ‘Smaash  brand. Its  business spans gaming, food and beverages, events, and sponsorships, bringing in a turnover of Rs 112.34 crores as of 31 March 2024. 

    While Smaaash’s turnover did see a slight dip from Rs 120.88 crores in 2023, this acquisition is a clear sign that Nazara is ready to power up its inorganic growth in the gaming sector.

  • Disney+ Hotstar leverages the metaverse to promote new show ‘Rudra’

    Disney+ Hotstar leverages the metaverse to promote new show ‘Rudra’

    Mumbai: Disney+ Hotstar has partnered with Hungama Digital’s Web 3.0 venture Hefty Entertainment to create digital avatars of the cast of  its new show “Rudra – The Edge of Darkness.” The platform has created many firsts with this disruptive marketing strategy and innovation leveraging the metaverse.

    The marketing team has installed a hologram of Ajay Devgn with an illusion of him looking at passersby in Mumbai’s Bandra Bandstand. Additionally, in partnership with Smaash the platform created a gaming and entertainment centre with the theme ‘todphod’ playing the iconic catchphrase used by the actor in the show. The gaming room was designed similar to the show’s set.

    “A big part of building a deeper relationship with our consumers is to bring elements from reel life to real life and vice-versa,” said Disney+ Hotstar EVP and chief marketing officer Siddharth Shakdher. “With ‘Rudra-The Edge of Darkness,’ we did exactly that and deployed a unique experiential and immersive show marketing approach, bringing our consumers one step closer to the show, but importantly, also surfacing the show within emerging pop culture trends. With first-of-its-kind initiatives like Rudra Metaverse, gaming room, and hologram displays, we stepped up a notch higher to connect deeper with the audiences and fans.”

    Directed by Rajesh Mapuskar, “Rudra – The Edge of Darkness” features actor Ajay Devgn in the role of a cop who delves into the psyche of highly intelligent criminal masterminds to capture them.