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Tag: Slurrp Farm

  • Slurrp Farm stirs up joy with ‘Real Food Really Easy’ mealtime reset

    Slurrp Farm stirs up joy with ‘Real Food Really Easy’ mealtime reset

    MUMBAI: Because let’s face it kids don’t care if the pancake looks like a Michelin star creation. They just want it fluffy, tasty, and on their plate fast. Slurrp Farm, India’s leading millet-based kids’ food brand, has cooked up a new campaign titled “Real Food. Really Easy.”, and it’s flipping the script on mealtime expectations. At the heart of the campaign lies a refreshing truth: children chase joy, not picture-perfect plating. The hero film captures lived-in moments wobbly pancakes, flour-dusted kitchens, families laughing together all underscoring the message that wholesome food made from clean ingredients, with minimal prep, is what actually matters.

    “An empty plate is every mother’s dream,” said Slurrp Farm co-founder Meghana Narayan, adding that Slurrp Farm was built so that “yummy, junk-free food becomes an easy choice every day.” Fellow co-founder Shauravi Malik echoed that ethos, stressing the brand’s focus on real ingredients, quick prep, and meals kids reach for again and again.

    Wholsum Foods chief marketing officer Ankit Kapoor (parent of Slurrp Farm and Mille), summed it up with a smile: “Food that’s eaten, not picture-perfect.”

    The campaign, conceptualised in-house at Wholsum Foods by creative director Vaani Arora, directed by Angshuman Ghosh and produced by Paper Planes, will roll out across digital and social platforms. Always-on storytelling will showcase kid-approved, quick-to-fix meals that balance nutrition with flavour.

    Since its launch, Slurrp Farm has become a pioneer in making millets mainstream, offering products that make parents’ lives easier while keeping children happily fed. With this reset, it’s positioning itself not just as a food brand, but as an honest voice in India’s crowded packaged food industry, one that dares to say mealtime joy beats Instagram perfection every time.

    After all, in a world of spotless plating and polished reels, Slurrp Farm is proudly serving up the beauty of an empty plate and a full heart.

  • Slurrp Farm and KLAY cook up a tasty lesson in nutrition for preschoolers

    Slurrp Farm and KLAY cook up a tasty lesson in nutrition for preschoolers

    MUMBAI: In a move set to shape the eating habits of India’s youngest minds, millet-based food brand Slurrp Farm has teamed up with early education giant KLAY for a first-of-its-kind initiative to blend food literacy into everyday preschool life.

    With research showing that over 90 per cent of brain development happens before age five, the duo is tapping into this critical window — not just to build cognitive skills but to seed lifelong healthy eating behaviours.

    Instead of heavy-handed lectures or guilt-ridden lunchbox policing, the collaboration uses play-based formats like stories, routines and sensory play to make children feel at home with good food. Think classroom prompts, singalong storybooks like Kiki and Her Singing, Dancing Food, and interactive nudges designed to make carrots and millet pancakes the new superheroes at snack time.

    KLAY brings scale and trust as one of India’s largest preschool and daycare networks, while Slurrp Farm brings its zero-junk, clean-label food ethos to the table. Together, they’re hoping to spark joyful, pressure-free conversations about nutrition — long before unhealthy habits take root.

    Commenting on this partnership, Wholsum Foods CMO, Parent company of Slurrp Farm and Mille, Ankit Kapoor shared, “Our mission has always been to change the way families think about food, starting with children. Not through fear or restriction, but through familiarity, joy, and everyday habits that stick. This partnership with KLAY allows us to take that mission into a space that shapes how children learn, explore, and make sense of the world. If we want to build a healthier food culture, we have to begin where it actually begins — in classrooms, conversations, and the small routines that form the foundation of lifelong choices.”

    “At KLAY, our philosophy is centred around holistic development. This includes not just academic growth but also emotional wellbeing, physical health, and now – through this partnership – a conscious approach to food. We’re excited to see the ripple effects of this integration, from the classroom to the family dinner table.” said Klay Preschools and Daycare senior vice president – marketing, Shireen Sultana.

    By integrating food learning into the rhythms of early education, the programme hopes to flip the script on mealtime struggles, replacing “eat your veggies” with “let’s play with our food.”

  • Havas Media Group India to handle Slurrp Farm’s integrated media mandate

    Havas Media Group India to handle Slurrp Farm’s integrated media mandate

    Mumbai: Havas Media Group India announced on Tuesday that it has bagged the integrated media mandate of millet-based children’s food brand, Slurrp Farm. The mandate will include both offline and digital media duties and will be handled out of the agency’s Gurgaon office.

    Havas Media Group managing partner (head – North 2) Harbir Singh Rai will lead the duties under the guidance of the company’s president and chief client officer Uday Mohan.

    Founded in 2016 by Meghana Narayan and Shauravi Malik, Slurrp Farm offers healthy, yummy, and natural food options for children made using supergrains like ragi and jowar. Ranging from toddler and kids’ cereals to noodles, pastas, and pancakes, Slurrp Farm was founded when Meghana and Shauravi became mothers themselves and felt they were incredibly short of options that were both healthy and tasty to feed their own children. Following their hearts, they dug into recipes from their grandmothers’ kitchens and took ingredients from their own childhoods, such as millets, reinventing them and making them as tasty as can be. What started as an experiment in their own home kitchens has now evolved into a much-loved children’s food brand.

    Slurrp Farm currently retails in India via www.slurrpfarm.com as well as through e-commerce and quick commerce platforms such as Amazon, Big Basket, FirstCry, and Swiggy Instamart, amongst others. Products are also available across leading modern trade stores in India and the UAE, as well as online in the US and UK.

    Earlier this summer, Slurrp Farm launched its first-ever brand campaign, “Yes Ka Time Aa Gaya,” featuring investor and brand ambassador, Anushka Sharma.

    The three-part digital campaign highlights how mothers have to constantly deal with a flood of opinions and options when it comes to giving their children nutritious food. Havas Media Group India effectively amplified the campaign across multiple digital touchpoints such as YouTube, Instagram, Facebook, Search, and other innovations.

    Wholsum Foods co-founder Shauravi Malik said, “At Wholsum Foods, we are always looking to partner with people who share the same ethos and values as us; the team at Havas does exactly that. We are pleased to partner with Havas Media Group to bolster our offline and digital media efforts, and we look forward to working with them to further evolve our storytelling and introduce new audiences to Slurrp Farm.”

    Havas Media Group India CEO Mohit Joshi added, “We are delighted to be partnering with India’s most loved, wholesome, meaningful kids’ food brand, Slurrp Farm. With rising health concerns such as malnourishment, obesity, and diabetes among children, healthy food and nutrition-based diets have become a priority. Through its innovative portfolio of millet-based food products, Slurrp Farm is successfully contributing towards inculcating healthy eating habits among children and adults alike. We look forward to further strengthening the brand’s journey and driving its vision, by building meaningful connections with the consumer.’’