BENGALURU: Sling TV L.L.C., a subsidiary of Dish Network Corporation announced that it will launch Sling TV, a live, over-the-top television service, to customers in the US, in the first quarter of 2015. Sling TV will deliver live sports, lifestyle, family, news and information channels, Video-On-Demand entertainment and the best of online video to broadband-connected devices at home and on-the-go. Priced at US$20 per month, the service will require no commitment, contract, credit check or hardware installation, says a Dish Network release.
At launch, subscribers can watch live TV by downloading the app to supported versions of iOS and Android, or by visiting the upcoming Sling website from Macs and PCs. Sling TV is designed to deliver a high-quality television experience inside and outside the home, anywhere a wired, Wi-Fi or mobile broadband connection is available. The service is delivered over an IP-based content delivery system that leverages adaptive bitrate streaming technology. This allows for the highest quality streaming experience possible regardless of network quality fluctuations or location says Dish Networks.
“Sling TV provides a viable alternative for live television to the millennial audience,” said Dish Network President and CEO Joseph P Clayton. “This service gives millions of consumers a new consideration for pay-TV; Sling TV fills a void for an underserved audience.”
“Consumers can now watch their favourite shows on their favourite devices that they already use to watch video. Live television, including ESPN, for $20 per month with no commitment or contract, is a game changer,” said Sling TV CEO Roger Lynch. “The arrival of Sling TV lets consumers, who’ve embraced services like Netflix and Hulu, take more control of their video entertainment experience.”
Supported internet-connected devices for Sling TV are expected to include Amazon Fire TV, Amazon Fire TV Stick, Google’s Nexus Player, select LG Smart TVs, Roku players, Roku TV models, select Samsung Smart TVs, Xbox One, iOS, Android, Mac and PC. Sling TV expects to announce its availability on additional streaming devices and smart TVs in the coming months.
At launch, Sling TV is offering a core programming package with live and Video-On-Demand shows, sports, movies and online video, as well as two optional add-on packs. Customers will be able to pause, rewind and fast-forward most live channels and Video-On-Demand content. For certain channels, the service includes a 3-day replay feature that gives customers the ability to watch some shows that have aired in the past three days; no DVR is needed. Sling TV’s features are available across all supported platforms.
Priced at US$ 20 per month, ‘The Best of Live TV’ core package includes 12 Nielsen-rated sports, lifestyle, family and news networks: ESPN, ESPN2, TNT, TBS, Food Network, HGTV, Travel Channel, Adult Swim, Cartoon Network, Disney Channel, ABC Family and CNN. This package additionally features an array of Video-On-Demand entertainment and the best of online video with unique content from Maker Studios, the global leader in online short-form video.
Consumers can tailor their experience with add-on packs for access to additional programming, at US$ 5 per month. Sling TV will offer a ‘Kids Extra’ add-on with Disney Junior, Disney XD, Boomerang, Baby TV and Duck TV, and a ‘News & Info Extra’ add-on with HLN, Cooking Channel, DIY and Bloomberg TV. A ‘Sports Extra’ package is coming soon says the company. Sling TV expects to expand its core package, Video-On-Demand content, online video and add-on packs throughout 2015.
Sling TV is an emerging over-the-top service that is independent from Sling Media’s line of Slingbox products and services. Sling Media is the leading provider of multi-screen TV solutions giving consumers the ability to access their live and recorded traditional pay-TV service anywhere in the world, on any connected device.
