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Tag: Slice

  • Slice launches “Iske Samne Sab Pheeka Padh Jayega” campaign

    Slice launches “Iske Samne Sab Pheeka Padh Jayega” campaign

    MUMBAI: Slice is all set to engage its existing and new consumers this season with the ‘Slice Taste Challenge’.


    Featuring brand ambassador Katrina Kaif, the new campaign promises consumers an “unmatched mango experience” with Slice.


    The campaign reaches out to all mango lovers and entices them with the “superior” attributes of Slice – taste, aroma, colour and the new mango inspired packaging and is titled “Iske Samne Sab Pheeka Padh Jaayega”.


    Created by JWT Delhi, the on-air campaign will be supported by robust on-line and on-ground activation including consumer tasting.


    The campaign coincides with the launch of a new Mango Slice Pet pack in multiple sizes.


    JWT NCD Swati Bhattacharya said, “We’re going to tell you a couple of things you didn’t know. Slice is the best tasting mango drink. Your love for any other mango drink is just a matter of habit. And this year, Slice is going to break the habit. The Slice campaign for 2013 uses pure mango pleasure as its base, mixes it up with an extra-large helping of temptation and sweetens it with a special Slice brand of mischief. With Katrina serving it up and a brand new track as accompaniment, it‘s going to make for an irresistible sip.”


    PepsiCo India category director – colas, hydration and mango based beverages Homi Battiwalla said, “Our campaigns have always highlighted the pure mango pleasure promise of Slice in an aesthetic, sensuous and appealing manner. However, for the first time we are talking about Slice as the most delicious mango drink jiske samne sab pheeka padh jayega. The creative route dwells upon the proposition of the Slice Taste Challenge with an engaging storyline that accentuates the product attributes of taste, aroma and texture of the bottle which will enable us to include a much wider mango lover base in the Slice fold.”


    The main film starts on a playful note with Kaif, a young man and another woman strolling in a beautiful meadow of flowers with picnic baskets. The foot tapping remix of a Hindi song “Haal Kaisa Hai Janab Ka” sung by Shalmali Kholgade, sets the mood with the appealing visuals hinting at a love triangle. Kaif blind-folds the man, who chooses between Slice and another mango drink… losing his heart to the right one in the process. Similarly, after getting seduced by the rich aroma and then indulging in its premium taste, consumers will surely fall for the best mango drink, Slice.

  • Slice launches “Iske Samne Sab Pheeka Padh Jayega” campaign

    Slice launches “Iske Samne Sab Pheeka Padh Jayega” campaign

     MUMBAI: Slice is all set to engage its existing and new consumers this season with the ‘Slice Taste Challenge’.

     

    Featuring brand ambassador Katrina Kaif, the new campaign promises consumers an “unmatched mango experience” with Slice.

     

    The campaign reaches out to all mango lovers and entices them with the “superior” attributes of Slice – taste, aroma, colour and the new mango inspired packaging and is titled “Iske Samne Sab Pheeka Padh Jaayega”.

     

    Created by JWT Delhi, the on-air campaign will be supported by robust on-line and on-ground activation including consumer tasting.

     

    The campaign coincides with the launch of a new Mango Slice Pet pack in multiple sizes.

     

    JWT NCD Swati Bhattacharya said, “We’re going to tell you a couple of things you didn’t know. Slice is the best tasting mango drink. Your love for any other mango drink is just a matter of habit. And this year, Slice is going to break the habit. The Slice campaign for 2013 uses pure mango pleasure as its base, mixes it up with an extra-large helping of temptation and sweetens it with a special Slice brand of mischief. With Katrina serving it up and a brand new track as accompaniment, it’s going to make for an irresistible sip.”

     

    PepsiCo India category director – colas, hydration and mango based beverages Homi Battiwalla said, “Our campaigns have always highlighted the pure mango pleasure promise of Slice in an aesthetic, sensuous and appealing manner. However, for the first time we are talking about Slice as the most delicious mango drink jiske samne sab pheeka padh jayega. The creative route dwells upon the proposition of the Slice Taste Challenge with an engaging storyline that accentuates the product attributes of taste, aroma and texture of the bottle which will enable us to include a much wider mango lover base in the Slice fold.”

     

    The main film starts on a playful note with Kaif, a young man and another woman strolling in a beautiful meadow of flowers with picnic baskets. The foot tapping remix of a Hindi song “Haal Kaisa Hai Janab Ka” sung by Shalmali Kholgade, sets the mood with the appealing visuals hinting at a love triangle. Kaif blind-folds the man, who chooses between Slice and another mango drink… losing his heart to the right one in the process. Similarly, after getting seduced by the rich aroma and then indulging in its premium taste, consumers will surely fall for the best mango drink, Slice.

  • Slice welcomes mango season with new TVC

    Slice welcomes mango season with new TVC

    MUMBAI: PepsiCo’s mango drink, Slice, is all set to unveil its campaign featuring brand ambassador Katrina Kaif. The campaign will adopt the tagline ‘Ab Ras Barsega’ (‘Now the juice will flow’).

    The campaign has been created by JWT Delhi and the TVC has been produced by Nirvana Films. It centres around the insight that mango the fruit has a special place in the quintessential Indian household.

    The fruit is related to many things like indulgence and auspiciousness. Slice has captured the emotions and the passion Indians have for the fruit in its new ad film in a uniquely Indian way to welcome the onset of the mango season.

    The latest commercial is a new chapter in the ‘Aamsutra’ series and it communicates the fact that there is an abundance of mangoes in every bottle of Slice. The commercial is set in a haveli (palatial mansion) with Kaif who has her rasiya (beloved) in mind. She is seen running through the corridors and the courtyard towards the fruit-laden mango tree by the river. The lyrics of the qawwali plays in the background highlight her wait coming to an end, where she celebrates by playing Ras Ki Holi – a metaphor for her uninhibited expression of joy.

    PepsiCo India category director – colas, hydration and mango based beverages Homi Battiwalla said, “Our new campaign, Ab Ras Barsega captures the essence of Slice and its deep relationship with the mango fruit in India. With a distinct Indian look, mesmerizing background score and engaging narration; we have attempted to create a unique, playful yet sensuous mood, which we are confident will be appreciated by mango fans. We look forward to another exciting summer season and maintain the strong growth momentum in the juice and juice based drinks category.”

    JWT NCD Swati Bhattacharya said, “The mango has always been a tyrannical lover. A lover that makes us wait for ten months for those two months of fulfillment and leaves immediately after. Slice is man‘s sweet revenge on the mango. And this film is a celebration of the same. The wait, over. The tables, turned. The indulgence, flowing like never before.”

  • Worldspace India appoints Harshad Jain as Chief Marketing Officer

    Worldspace India appoints Harshad Jain as Chief Marketing Officer

    MUMBAI: Worldspace, satellite-based digital radio services provider has announced the appointment of Harshad Jain as Chief Marketing Officer for its India operations. Jain will be responsible for extending the Worldspace service to markets across India, enhancing consumer experiences and building upon growing brand awareness levels in the country.

    Jain joins Worldspace from Pepsico India where he had a productive 12-year plus stint, serving in various roles and building Pepsi brands including Lipton Ice Tea, Aquafina, Tropicana, Slice, Gatorade, and others. In his last role as Executive Vice President (Pepsi-Lipton Joint Venture), Jain headed up the strategic alliance between Pepsi and Unilever, laying the foundation for the merger of the successful Lipton Ice business with Pepsi as well as developing the marketing strategy and the long-term vision for the alliance, informs an official release.

    Worldspace India MD Shishir Lall said, “We are delighted to have Harshad join us at Worldspace as we look to grow our business and undertake an extensive brand-building campaign. His appointment is part of a concerted effort to continue building a passionate management team as we share the joy of satellite radio with more and more music lovers across the country.”

    With over 40 premium radio stations Worldspace India will leverage Jain’s considerable brand building experience to further extend the reach of the satellite radio service and establish a connection with a larger base of music lovers across India, adds the release.