ITV

Tag: Slice

  • Little Caesars gets bigger; lands in India, its 30th global market

    Little Caesars gets bigger; lands in India, its 30th global market

    MUMBAI:  It’s looking at getting a slice of the Indian ready-to-eat pizza market. Little Caesars, the world’s largest family-owned pizza chain, has officially entered India, firing up ovens for its first store in Delhi NCR this June. The move makes India the thirtieth country on its global map, as the Detroit-based brand continues its rapid rise across continents.

    Best known for its iconic Hot-n-ready pizzas, Crazy Bread and convenience-first formats like the Pizza Portal, the brand promises Indian pizza lovers a slice of the action that’s piping hot, pocket-friendly, and packed with flavour. But this isn’t just another import—Little Caesars is rolling out a customised India menu, marrying its American-style indulgence with local culinary punch.

    “With our delicious pizzas and unbeatable value, we’re eagerly anticipating introducing a unique menu that we believe will captivate India,” said Little Ceasers president global retail Paula Vissing. “Our mission has always been to offer delicious, high-quality food at exceptional prices, and we can’t wait to introduce Little Caesars to families, students, and busy professionals throughout India.”

    Spearheading the brand’s Indian innings is Harnessing Harvest, a powerhouse franchisee backed by nearly 90 years in Indian hospitality and a recent billion-dollar valuation. The company brings deep market savvy and a finger firmly on the pulse of evolving desi tastes, ensuring that Little Caesars doesn’t just land—it localises.

    The Delhi NCR store is just the appetiser, with a wider India expansion already on the menu. With rising incomes and a growing appetite for global flavours, India’s fast-food game is heating up—and Little Caesars looks ready to bite into the action.

    Having recently set up shop in Cambodia and Kuwait, Little Caesars’ India launch signals the brand’s growing global ambition. And with Detroit roots, a $150 billion pizza industry, and over six decades of dough mastery behind it, this is one pizza chain that’s not afraid to travel far and wide for a bigger piece of Bharat

  • Sponsorships yielding better results during IPL – CrispInsight’s eDART-IPL24 study

    Sponsorships yielding better results during IPL – CrispInsight’s eDART-IPL24 study

    MUMBAI: A new research report has revealed that throwing cash at just traditional TV spots during the IPL might not be the most effective way to go if an advertiser wants to hop onto this high impact property.

    The eye-opening study from CrispInsight’s eDART-IPL24, in partnership with Kadence International, suggests brands would be better off plumping for sponsorships and stadium branding rather than just splurging on conventional commercials  alone without any connect with what’s going on in the game or or in the studio.

    “Sponsorships and strategic brand placements are proving to be just as powerful, if not more, than traditional advertising in high-impact events like IPL,” declared CrispInsight founder Ritesh Ghosal, who’s clearly not one to mince words.

    Despite over 100 brands scrapping for eyeballs during last year’s tournament, only a handful – Jio, Tata Group, Slice, BKT, and Paytm – aced it with top-of-mind recall. The kicker? None relied on just traditional telly commercials to make their mark.

    The report exposed a gaping disconnect between GRP (gross rating points) spend and actual brand recall. While Dream11 led the pack with a 37.7 per cent recall from 1,730 GRPs, some big spenders found themselves caught behind – gutka brand Vimal splashed out on 3,016 GRPs but limped home with a measly 2.4 per cent recall.

    “IPL is one of the most competitive advertising platforms,” noted Aman Makkar of Kadence International. “Standing out requires more than just high ad spends.”

    With IPL ad rates now requiring the GDP of a small nation, savvy marketers are discovering that non-FCT strategies – team sponsorships, on-screen placements, and stadium branding – keep brands in the spotlight long after the commercials fade to black.

    As the 2025 season looms large, the message is crystal clear: it’s not about how much money you throw at the IPL – it’s about where you pitch it.

  • slice targets Gen Z with its new campaign on Disney+ Hotstar

    slice targets Gen Z with its new campaign on Disney+ Hotstar

    Mumbai: In a move to capture the cricket momentum to build reach among millennials and Gen Z, credit card challenger brand slice has launched its first ad film on Disney+ Hotstar. 

    The campaign will be played on the streaming service platform and also be promoted across digital platforms including Youtube and Facebook, said the brand.

    Through a series of 20-second quirky films centered on the idea ‘Makes Everything Else Seem Slow,’ the brand puts the spotlight on its card’s USP of speed in this campaign conceptualised by 82.5 Communications.

    “From the fastest onboarding experience, instant rewards and cashbacks to the quickest customer service, the slice card is designed to be the ‘fastest’ card in the market in every way for millennials and Gen Z,” said slice founder and CEO Rajan Bajaj. “We believe that speed plays a critical role for today’s generation and we want to be with them every step of the way. This is also crucial to ensure this set of consumers have a delightful customer experience, where all their needs are addressed instantly to help them make the most of their now.”

  • slice onboards Siva Kumar Tangudu as CTO

    MUMBAI: Fintech startup and credit card challenger slice on Friday announced the appointment of Siva Kumar Tangudu as the company’s new chief technology officer.

    An IIT-Mumbai alumni, Tangudu brings with him leadership expertise of over 15 years across senior & pivotal roles at Myntra, HackerRank, Microsoft, & Oracle to name a few. He also comes with an entrepreneurial background, having co-founded a Hyderabad-based startup, Kawanan Labs. Tangudu has been an early-stage investor in slice, witnessing the company’s growth at a personal level. In this role, he will be responsible for strengthening slice’s technological arm and further expanding the company’s offerings, the startup said.

    slice founder & CEO Rajan Bajaj said “Siva brings with him a wealth of consumer tech experience and we are thrilled to have him on-board. He has a great history of leading engineering teams at some of the best tech companies, as well as his own startup. There are some very exciting things in the pipeline at slice – including the launch of a game-changing rewards system as well as UPI on our platform. Siva’s expertise will be critical in helping us move closer to our mission of building the raddest payment experience for millennials and GenZ.”

    On his new role, Tangudu said “This is the best time to be at slice. Rajan and his team are building a phenomenal product that essentially challenges many traditional practices in the finance sector, and it’s thrilling to be a part of it. I look forward to building a stellar team here and bringing forth a tech-first approach to solving some interesting and hard problems in this space.”

    In the last few quarters, slice has witnessed a significant growth in terms of consumers and the size of the team. Despite the pandemic, it continued hiring and strengthening its leadership team, grew six times in FY-21 and recorded a 40-50 per cent increase in average customer spends, said the company.

  • Thakur JWT Malaysia’s new planning head

    Thakur JWT Malaysia’s new planning head

    MUMBAI: Bhaskar Thakur, who left J. Walter Thomson (JWT) to join OYO Rooms as head of brand strategy, has returned to JWT Malaysia as the head of strategic planning. He will lead the strategic planning for brands such as Nestle and Shell.

    JWT Malaysia recently appointed Saurabh Saksena as the managing director.

    Thakur has over 13 years of experience in creating categories, building brands and growing business across FMCG, financial services and technology brands along with leading brand marketing.

    Thakur had joined OYO Rooms in October 2015. Earlier, he was the AVP and strategic planning director for JWT in Gurgaon. He had handled strategy for PepsiCo – Slice, Tropicana, Mountain Dew & Gatorage, Nestle, Kitkat, Munch, Milkybar, Alpino, and GSK. He has also worked in the strategic departments of Euro RSCG, Ogilvy & Mather and Publicis.

  • Thakur JWT Malaysia’s new planning head

    Thakur JWT Malaysia’s new planning head

    MUMBAI: Bhaskar Thakur, who left J. Walter Thomson (JWT) to join OYO Rooms as head of brand strategy, has returned to JWT Malaysia as the head of strategic planning. He will lead the strategic planning for brands such as Nestle and Shell.

    JWT Malaysia recently appointed Saurabh Saksena as the managing director.

    Thakur has over 13 years of experience in creating categories, building brands and growing business across FMCG, financial services and technology brands along with leading brand marketing.

    Thakur had joined OYO Rooms in October 2015. Earlier, he was the AVP and strategic planning director for JWT in Gurgaon. He had handled strategy for PepsiCo – Slice, Tropicana, Mountain Dew & Gatorage, Nestle, Kitkat, Munch, Milkybar, Alpino, and GSK. He has also worked in the strategic departments of Euro RSCG, Ogilvy & Mather and Publicis.

  • Corus Entertainment to launch lifestyle channel in December

    Corus Entertainment to launch lifestyle channel in December

    CANNES: Corus Entertainment, the leader in specialty entertainment with six of the top 10 specialty channels in Canada, has announced that it is introducing Cooking Channel, a 24-hour network that caters to avid food lovers, in Canada on December 12, 2016. From the creators of Food Network, Cooking Channel is the answer to a growing appetite for more content devoted to food and cooking in every dimension; from global cuisines to international travel, to food history and unconventional how-tos. A perfect pairing to Food Network Canada, Cooking Channel expands Corus’ dominance in the food and lifestyle genre and joins the company’s roster of lifestyle channels including: Food Network Canada, HGTV Canada, W Network, Slice, DIY Network and OWN: Oprah Winfrey Network Canada.

    “As leaders in specialty content, we are continuously evaluating our portfolio to ensure we are delivering audiences the best in entertainment,” said Corus Entertainment executive vice president and COO Barbara Williams. “As the interest in food content continues to grow, we see an opportunity to add the tremendously successful Cooking Channel brand to our portfolio. With Cooking Channel’s focus on serving those passionate about food and cooking, Food Network Canada will continue to bring Canadians dynamic, new entertainment-driven food related programming.”

    The launch of Cooking Channel in Canada is an extension of Corus’ long-term partnership with Scripps Networks Interactive, leading developer of engaging lifestyle content whose media portfolio includes: Food Network, HGTV and DIY Network. Since Scripps Networks’ launch of Cooking Channel in the United States in 2010, ratings and impressions have grown exponentially for core demographics (A25-54 / W25-54), averaging gains of more than 50% to date while growing its distribution to US households by 20%. The network most recently wrapped Q3 2016 notching its highest-rated, most-watched quarter to date marking 15 consecutive quarters of quarter-to-quarter growth.

    “Cooking Channel is a complementary network to Food Network and a leading lifestyle brand in the United States,” said Jim Samples, President, International, Scripps Networks Interactive. “As it has in the U.S., Cooking Channel will satiate audiences’ growing hunger for more food lifestyle programming in Canada and fuel their passion and curiosity for cooking and entertainment.” Cooking Channel in Canada is a rebrand of W Movies.

    A few of the highly-anticipated series confirmed for launch include:

    Man Fire Food

    Man Fire Food stars Canadian chef Roger Mooking and features the inventive ways to cook with fire. From small campfires to creative custom-made grills and smokers, they visit home cooks, pitmasters and chefs who are fascinated by fire and food. The smoke signals take Roger Mooking across the country, including the American South for different styles of regional barbecue, the Pacific Northwest for a tribal salmon bake and New England for a unique seafood feast. Man Fire Food celebrates the passion for building and cooking with fire.

    Dinner at Tiffani’s

    Tiffani Thiessen invites her celebrity friends over for good company, great stories and delicious food. With guests like Jason Priestley, Seth Green, her White Collar co-stars and more, it’s a wonderful blend of dinner, drinks and fun. Come for the party, stay for the food.

    Unwrapped 2.0

    Unwrapped 2.0 is a fun and fascinating look at the amazing processes, great stories and interesting people behind the creation of some of the most popular snacks. Hosted by Alfonso Ribeiro, Unwrapped 2.0 features everything from classic childhood treats to the latest candy crazes. Whether you like your snacks sweet or savoury, crispy or gooey,Unwrapped 2.0 offers behind-the-scenes access to get you a front row seat to see them made.

    Cake Hunters

    The perfect party needs the perfect cake, and that’s where Cake Hunters comes in! From weddings to family reunions and more, party hosts meet with three cake designers who present their jaw-dropping concepts to make the perfect complement to their big bashes. And once the winning design is picked, will the cake make it to the big day on time and in one piece?

    Unique Sweets

    Unique Sweets is an insider’s peek into innovative eateries that are creating the most unique and exciting desserts today. These sweet spots cover the gamut: restaurants with revolutionary pastry chefs; candy shops inventing eye-popping confections; chocolate boutiques with wild artisanal flavours and bakeries producing one-of-a-kind pastries, cakes and cookies in the middle of the night. Wherever there are gooey, crunchy, sticky and sweet treats that you won’t find anywhere else, Unique Sweets will take you there.

  • Corus Entertainment to launch lifestyle channel in December

    Corus Entertainment to launch lifestyle channel in December

    CANNES: Corus Entertainment, the leader in specialty entertainment with six of the top 10 specialty channels in Canada, has announced that it is introducing Cooking Channel, a 24-hour network that caters to avid food lovers, in Canada on December 12, 2016. From the creators of Food Network, Cooking Channel is the answer to a growing appetite for more content devoted to food and cooking in every dimension; from global cuisines to international travel, to food history and unconventional how-tos. A perfect pairing to Food Network Canada, Cooking Channel expands Corus’ dominance in the food and lifestyle genre and joins the company’s roster of lifestyle channels including: Food Network Canada, HGTV Canada, W Network, Slice, DIY Network and OWN: Oprah Winfrey Network Canada.

    “As leaders in specialty content, we are continuously evaluating our portfolio to ensure we are delivering audiences the best in entertainment,” said Corus Entertainment executive vice president and COO Barbara Williams. “As the interest in food content continues to grow, we see an opportunity to add the tremendously successful Cooking Channel brand to our portfolio. With Cooking Channel’s focus on serving those passionate about food and cooking, Food Network Canada will continue to bring Canadians dynamic, new entertainment-driven food related programming.”

    The launch of Cooking Channel in Canada is an extension of Corus’ long-term partnership with Scripps Networks Interactive, leading developer of engaging lifestyle content whose media portfolio includes: Food Network, HGTV and DIY Network. Since Scripps Networks’ launch of Cooking Channel in the United States in 2010, ratings and impressions have grown exponentially for core demographics (A25-54 / W25-54), averaging gains of more than 50% to date while growing its distribution to US households by 20%. The network most recently wrapped Q3 2016 notching its highest-rated, most-watched quarter to date marking 15 consecutive quarters of quarter-to-quarter growth.

    “Cooking Channel is a complementary network to Food Network and a leading lifestyle brand in the United States,” said Jim Samples, President, International, Scripps Networks Interactive. “As it has in the U.S., Cooking Channel will satiate audiences’ growing hunger for more food lifestyle programming in Canada and fuel their passion and curiosity for cooking and entertainment.” Cooking Channel in Canada is a rebrand of W Movies.

    A few of the highly-anticipated series confirmed for launch include:

    Man Fire Food

    Man Fire Food stars Canadian chef Roger Mooking and features the inventive ways to cook with fire. From small campfires to creative custom-made grills and smokers, they visit home cooks, pitmasters and chefs who are fascinated by fire and food. The smoke signals take Roger Mooking across the country, including the American South for different styles of regional barbecue, the Pacific Northwest for a tribal salmon bake and New England for a unique seafood feast. Man Fire Food celebrates the passion for building and cooking with fire.

    Dinner at Tiffani’s

    Tiffani Thiessen invites her celebrity friends over for good company, great stories and delicious food. With guests like Jason Priestley, Seth Green, her White Collar co-stars and more, it’s a wonderful blend of dinner, drinks and fun. Come for the party, stay for the food.

    Unwrapped 2.0

    Unwrapped 2.0 is a fun and fascinating look at the amazing processes, great stories and interesting people behind the creation of some of the most popular snacks. Hosted by Alfonso Ribeiro, Unwrapped 2.0 features everything from classic childhood treats to the latest candy crazes. Whether you like your snacks sweet or savoury, crispy or gooey,Unwrapped 2.0 offers behind-the-scenes access to get you a front row seat to see them made.

    Cake Hunters

    The perfect party needs the perfect cake, and that’s where Cake Hunters comes in! From weddings to family reunions and more, party hosts meet with three cake designers who present their jaw-dropping concepts to make the perfect complement to their big bashes. And once the winning design is picked, will the cake make it to the big day on time and in one piece?

    Unique Sweets

    Unique Sweets is an insider’s peek into innovative eateries that are creating the most unique and exciting desserts today. These sweet spots cover the gamut: restaurants with revolutionary pastry chefs; candy shops inventing eye-popping confections; chocolate boutiques with wild artisanal flavours and bakeries producing one-of-a-kind pastries, cakes and cookies in the middle of the night. Wherever there are gooey, crunchy, sticky and sweet treats that you won’t find anywhere else, Unique Sweets will take you there.