ITV

Tag: Skyfall

  • Javier Bardem may play the villains role in Warner Bros Peter Pan

    Javier Bardem may play the villains role in Warner Bros Peter Pan

    MUMBAI: Javier Bardem, the baddie from Skyfall and No Country For Old Men may soon be playing another negative character. Reports suggest that the actor has been approached by Warner Bros. for the role of the lead villain, Blackbeard for its untitled Peter Pan project.

     

    The actor was recently seen in Ridley Scott’s The Counselor along with his real-life wife Penelope Cruz and among others like Michael Fassbender, Cameron Diaz and Brad Pitt. He will next be seen in The Gunman with Sean Penn and Idris Elba.

     

    Warner Bros. is also in talks with Joe Wright to direct the film from the Jason Fuchs script. While till now the plot details are being kept under wraps, the announcement has garnered a lot of attention. The film is certain to bring back the characters created by Scottish novelist and playwright J. M. Barrie about a boy who can fly and never ages.

  • Tonic Media takes digital experience to a new level with Skyfall on Sony Pix

    Tonic Media takes digital experience to a new level with Skyfall on Sony Pix

    MUMBAI: The landscape of digital marketing in India is changing at a rapid pace. Smart marketers are on top of this dynamic trend, as they mirror their strategies to consumer behavior.

    Sony Pix is one such example, creating a unique, engaging digital experience for their audience every time. Its latest campaign for the Skyfall’s television premiere on 27 October used innovative technologies to glue their audience.

    Devised by Tonic Media, its digital agency, the campaign aimed to bring about the biggest Skyfall Bond experience ever! Through this campaign, the user was given a taste of Bond’s secret missions. It was an opportunity for them to become a special agent under MI6, and win a trip to Bond in Motion London. Similar to the plot of Skyfall, the crux of these missions were to save people the users were close to (from their Facebook accounts).

    Using integrated communication not just limited to social media, the users were led to the Skyfall game on the Sony Pix Facebook tab, where they were tested through a series of skill drills required to be a secret agent.

    Apart from testing their focus and control skill in the first level of the bomb diffusion game, the most unique proposition was that, the users could convert their mobile phones into a remote control gun and directly play interacting with their desktops/PC’s.

    The gaming experience was extended to innovative rich media banners on leading platforms like Yahoo India, MSN India and Times of India’s digital platform. Users coming to these platforms were given an experience of converting their mobile phone into a remote control gun and directly shooting in the Banner eliminating the villians.

    And, the last phase of the secret mission was to enter secret codes flashed during the television premiere/telecast of Skyfall on Pix. This ensured sustained interest till the day of the premiere driving viewership on the grand finale day. Appointment viewing on television was taken to the next level.

    On the digital campaign Tonic Media CEO Chetan Asher said: “The objective was to use digital experiential marketing and create excitement and buzz for Skyfall on Pix leading to viewership. Using innovative properties, we successfully used digital to bring alive the experience across all digital platforms.”

  • Tonic Media takes digital experience to a new level with ‘Skyfall’ on Sony Pix

    Tonic Media takes digital experience to a new level with ‘Skyfall’ on Sony Pix

    MUMBAI: The landscape of digital marketing in India is changing at a rapid pace. Smart marketers are on top of this dynamic trend, as they mirror their strategies to consumer behavior.

    Sony Pix is one such example, creating a unique, engaging digital experience for their audience every time. Its latest campaign for the Skyfall’s television premiere on 27 October used innovative technologies to glue their audience.

    Devised by Tonic Media, its digital agency, the campaign aimed to bring about the biggest Skyfall Bond experience ever! Through this campaign, the user was given a taste of Bond’s secret missions. It was an opportunity for them to become a special agent under MI6, and win a trip to Bond in Motion London. Similar to the plot of Skyfall, the crux of these missions were to save people the users were close to (from their Facebook accounts).

    Using integrated communication not just limited to social media, the users were led to the Skyfall game on the Sony Pix Facebook tab, where they were tested through a series of skill drills required to be a secret agent.

    Apart from testing their focus and control skill in the first level of the bomb diffusion game, the most unique proposition was that, the users could convert their mobile phones into a remote control gun and directly play interacting with their desktops/PC’s.

    The gaming experience was extended to innovative rich media banners on leading platforms like Yahoo India, MSN India and Times of India’s digital platform. Users coming to these platforms were given an experience of converting their mobile phone into a remote control gun and directly shooting in the Banner eliminating the villians.

    And, the last phase of the secret mission was to enter secret codes flashed during the television premiere/telecast of Skyfall on Pix. This ensured sustained interest till the day of the premiere driving viewership on the grand finale day. Appointment viewing on television was taken to the next level.

    On the digital campaign Tonic Media CEO Chetan Asher said: “The objective was to use digital experiential marketing and create excitement and buzz for Skyfall on Pix leading to viewership. Using innovative properties, we successfully used digital to bring alive the experience across all digital platforms.”

  • Get set for festival celebrating animation and VFX

    Get set for festival celebrating animation and VFX

    MUMBAI: ABAI one if India’s primary associations supporting the digital and creative arts sectors is organising Abai Fest 2013 at the University Grounds in Mysore on the 6 and 7 December 2013. This is going to be the first ever festival screening exclusive footage from all over the world in “animation and visual effects”.

    “Computer Graphics has become part and parcel of International and local content creation in film and television. It provides the digital intermediation needed by filmmakers, directors and studios to mount bigger and bolder stories, themes and projects. Too little of how this is done has been exposed to the Indian public,” said ABAI & Country Head – Technicolor India president Biren Ghose.

    Gravity, Superman, Man of Steel, World War Z, The Croods, Epic, Skyfall, Life of Pi and many other recent releases are testimony to the fact that computer graphics (CG) in digital production is now the new norm in filmmaking.

    India is rapidly becoming a global hub for major VFX production and the domestic film industry is also adopting CG rapidly as a tool helping the director to go beyond the limits of the camera.

    “Not enough awareness and screenings of animation and VFX takes place and we want to be a ‘melting pot’ venue for fun, discussion, participation and exclusively presenting content in this part of the world. Not much ‘animation’ is seen outside of the few cartoon channels,” said Ghose.

    The festival would bring some of the world’s latest showcase featuring the best of what has been created in the recent past. Directors, producers and professionals will be at hand to present, meet, discuss and exhibit the state of the art.

    “This will help open minds, hearts and doors in animation, gaming and visual effects (VFX). Come join us in experiencing the fun and festivity,” concluded Ghose.

  • Watch the Mega premiere of SKYFALL on Sunday 27th October at 1pm and 9pm on Sony PIX

    Watch the Mega premiere of SKYFALL on Sunday 27th October at 1pm and 9pm on Sony PIX

    MUMBAI:  Daniel Craig is back as James Bond 007 in SKYFALL, the 23rd installment of the longest running film franchise in history.

     

    When Bond’s latest assignment goes gravely wrong and agents around the world are exposed, MI6 is attacked forcing M to relocate the agency. These events cause her authority and position to be challenged by Gareth Mallory (Ralph Fiennes), the new Chairman of the Intelligence and Security Committee. With MI6 now compromised from both inside and out, M is left with one ally she can trust: Bond. 007 takes to the shadows – aided only by field agent, Eve (Naomie Harris) – following a trail to the mysterious Silva (Javier Bardem), whose lethal and hidden motives have yet to reveal themselves.

     

    Come witness the biggest bond movie ever; ‘SKYFALL’ on 27th October 1pm and 9pm only on Sony PIX

  • Stay Amazed with the New Sony Pix

    Stay Amazed with the New Sony Pix

    MUMBAI: Brand Sony is getting a makeover. Days after Sony Entertainment Television Network announced its fresh new look, Sony Pix is following suit, starting with a repositioning from ‘Hollywood is here’ to ‘Stay Amazed’.

    The new brand identity will be unveiled along with the world television premiere of Skyfall on 27 October at 1:00 pm and 9:00 pm on the channel.

    As opposed to the earlier tagline ‘Hollywood is here’, ‘Stay Amazed’ defines what it is about Hollywood that people like, breaking the clutter and making the channel stand out from the crowd. Significantly, it’s a brand promise that viewers of the rebooted Sony Pix will never have a dull moment, whether they’re watching it on television, social media or on-ground.

    The channel rifled through pitches from some 24 companies across five continents before zeroing on Argentina-based Medialuna (MDL) for designing the new look

    Says Sony Pix executive VP and business head Saurabh Yagnik: “The whole idea is to break the clutter and give the audience what they truly want to see and experience. The revamped look propagates the brand philosophy of being fresh, innovative and progressive. Our content and branding will establish Sony Pix as the most exciting, fun and entertaining English movie channel.”

    The repositioning has been a gruelling exercise with Team Sony Pix burning some serious midnight oil to brainstorm and understand what Indian audiences really want from in particular English movie channels and in general Hollywood. The channel has rifled through pitches from some 24 companies across five continents before zeroing on Argentina-based Medialuna (MDL) for designing the new look.

    Our content and branding will establish Sony Pix as the most exciting, fun and entertaining English movie channel says Saurabh Yagnik

    And the result is for all to see – an all new packaging in eye-catching ‘neon green’, which is part of Sony Pix’s revamped strategy to stay-in-sync with an increasing number of young viewers. What’s more, synergies have been worked out between the upcoming instalment of the Krrish franchise and Sony’s rebranding campaign.

    “The whole revamped look took nearly six months to execute, and we narrowed down on Medialuna after taking a close look at their body of work. We are really glad with the final outcome,” exults Yagnik.

    The new look will unravel along with the premiere of ‘Skyfall’ on 27 October

    Coming to the Skyfall premiere, a 360-degree promotional campaign is on the anvil, which promises to engage viewers like never before. The channel is gearing up for the ‘Biggest secret mission ever’ on Facebook – designed to give viewers a once in a lifetime opportunity to win a trip to the ‘Bond in Motion’ exhibition in London. (Bond in Motion is the largest official collection of original James Bond vehicles over the past 50 years).

    Says Sony Pix vice president – marketing Neville Bastawalla: “This is something that is really going to get our viewers engaged and get more involved with the channel. The mission will be played over three phases: one to crack a maze of obstacles using clues, second being a first of its kind game where your mobile phone becomes a remote to chase clues, and the third being simply type in the codes that are flashed on the screen during the premiere to win a chance to visit the ‘Bond in Motion’ exhibition in London.”

    It’s all about getting our viewers engaged and getting them more involved with the channel believes Neville Bastawalla

    While the in-house team has designed, conceptualised and executed the on-air promos, the outdoor Skyfall campaign, to be carried out in Mumbai and Delhi, will be handled by Leo Burnett India. Tonic Media will look after the digital front. Approximately 80-85 per cent of the marketing budget has been kept aside exclusively for the repositioning, and the channel is confident of a great response from the trade and audiences alike.

    Snapdeal.com is the presenting sponsor for the Skyfall campaign while Dell and Engage Deos are the powered by sponsors. Other sponsors include Toyota, Lombard suiting, Whirlpool, We Chat and many more.

    In charge of the digital component of the entire rebranding exercise is Tonic Media. With nearly 33,300 followers on Twitter and a little over 3,275 likes on Facebook at the time of penning this article, Sony Pix is looking to intensify its engagement with viewers on social media.

    Notty Pixy will get the inside dope of all the gossip from behind the scenes in Hollywood

    On the cards is an interactive initiative with NottyPixy, who is touted as this Hollywood insider, who works hard and parties harder, is quirky, has loads of attitude and resonates with the youth. The #NottyPixy hashtag has been launched to promote the Notty Pixy character, with Notty Pixy taking over the @SonyPix handle every Thursday. Further, Notty Pixy will get onto the channel from end-November, every Friday, at 7:00 pm, to run a movie of her choice and interact with viewers through social media as well as on-air with ‘Wow trivia with a Notty Pixy twist’.

    While the repositioning is aimed at taking the channel to greater heights, even presently, Sony Pix appears to be in a good space.

    A 360 degree campaign will be carried out for the repositioning

    Movies-wise, the channel has nearly 250 – 300 active film titles, which include the Rocky series, Spider Man franchise, Mission Impossible series, Terminator franchise, animation films like Madagascar, Shrek and Kung Fu Panda plus a recent acquisition – the complete Bond franchise along with the latest flick, Skyfall.
    Pix also boasts some big-ticket releases of 2013 including: Hansel & Gretel: Witch Hunters, Captain Phillips, The Hobbit: The Desolation of Smaug, Hotel Transylvania, Smurfs 2, White House Down, Django Unchained, Grown Ups 2 and After Earth among others. Moreover, the channel is associated with five of Hollywood’s leading studios such as Paramount Pictures, Lionsgate, Sony Pictures, MGM and Universal.

    So does Pix plan to restructure its FPC (Fixed Point Chart) with the implementation of the 10+2 ad cap rule? “Firstly, I really don’t believe that the ruling will make a very big difference to English movie channels, but if it does get implemented, then we are ready for it as we at Pix believe we can deliver engaging content to keep our viewers hooked on,” replies Yagnik.

    Currently airing (14+2) 16 minutes of advertisements per hour of programming and second only to Star Movies in the English movie channel space, Pix has seen a 35 per cent growth in terms of its reach pre-DAS and post-DAS, and a 36 per cent growth in terms of TSV (Time Spent per Viewer), so while the channel is well placed, it is also making all the right noises to pip competitors at the post.

  • Stay Amazed with the New Sony Pix

    Stay Amazed with the New Sony Pix

    MUMBAI: Brand Sony is getting a makeover. Days after Sony Entertainment Television Network announced its fresh new look, Sony Pix is following suit, starting with a repositioning from ‘Hollywood is here’ to ‘Stay Amazed’.

    The new brand identity will be unveiled along with the world television premiere of Skyfall on 27 October at 1:00 pm and 9:00 pm on the channel.

    As opposed to the earlier tagline ‘Hollywood is here’, ‘Stay Amazed’ defines what it is about Hollywood that people like, breaking the clutter and making the channel stand out from the crowd. Significantly, it’s a brand promise that viewers of the rebooted Sony Pix will never have a dull moment, whether they’re watching it on television, social media or on-ground.

    Says Sony Pix executive VP and business head Saurabh Yagnik: “The whole idea is to break the clutter and give the audience what they truly want to see and experience. The revamped look propagates the brand philosophy of being fresh, innovative and progressive. Our content and branding will establish Sony Pix as the most exciting, fun and entertaining English movie channel.”

    The repositioning has been a gruelling exercise with Team Sony Pix burning some serious midnight oil to brainstorm and understand what Indian audiences really want from in particular English movie channels and in general Hollywood. The channel has rifled through pitches from some 24 companies across five continents before zeroing on Argentina-based Medialuna (MDL) for designing the new look.

    The channel rifled through pitches from some 24 companies across five continents before zeroing on Argentina-based Medialuna (MDL) for designing the new look

    And the result is for all to see – an all new packaging in eye-catching ‘neon green’, which is part of Sony Pix’s revamped strategy to stay-in-sync with an increasing number of young viewers. What’s more, synergies have been worked out between the upcoming instalment of the Krrish franchise and Sony’s rebranding campaign.

    “The whole revamped look took nearly six months to execute, and we narrowed down on Medialuna after taking a close look at their body of work. We are really glad with the final outcome,” exults Yagnik.

    Coming to the Skyfall premiere, a 360-degree promotional campaign is on the anvil, which promises to engage viewers like never before. The channel is gearing up for the ‘Biggest secret mission ever’ on Facebook – designed to give viewers a once in a lifetime opportunity to win a trip to the ‘Bond in Motion’ exhibition in London. (Bond in Motion is the largest official collection of original James Bond vehicles over the past 50 years).

    Says Sony Pix vice president – marketing Neville Bastawalla: “This is something that is really going to get our viewers engaged and get more involved with the channel. The mission will be played over three phases: one to crack a maze of obstacles using clues, second being a first of its kind game where your mobile phone becomes a remote to chase clues, and the third being simply type in the codes that are flashed on the screen during the premiere to win a chance to visit the ‘Bond in Motion’ exhibition in London.”

    While the in-house team has designed, conceptualised and executed the on-air promos, the outdoor Skyfall campaign, to be carried out in Mumbai and Delhi, will be handled by Leo Burnett India. Tonic Media will look after the digital front. Approximately 80-85 per cent of the marketing budget has been kept aside exclusively for the repositioning, and the channel is confident of a great response from the trade and audiences alike.

    Snapdeal.com is the presenting sponsor for the Skyfall campaign while Dell and Engage Deos are the powered by sponsors. Other sponsors include Toyota, Lombard suiting, Whirlpool, We Chat and many more.

     

    The new look will unravel along with the premiere of ‘Skyfall’ on 27 October

    In charge of the digital component of the entire rebranding exercise is Tonic Media. With nearly 33,300 followers on Twitter and a little over 3,275 likes on Facebook at the time of penning this article, Sony Pix is looking to intensify its engagement with viewers on social media.

    On the cards is an interactive initiative with NottyPixy, who is touted as this Hollywood insider, who works hard and parties harder, is quirky, has loads of attitude and resonates with the youth. The #NottyPixy hashtag has been launched to promote the Notty Pixy character, with Notty Pixy taking over the @SonyPix handle every Thursday. Further, Notty Pixy will get onto the channel from end-November, every Friday, at 7:00 pm, to run a movie of her choice and interact with viewers through social media as well as on-air with ‘Wow trivia with a Notty Pixy twist’.

    While the repositioning is aimed at taking the channel to greater heights, even presently, Sony Pix appears to be in a good space.

    Movies-wise, the channel has nearly 250 – 300 active film titles, which include the Rocky series, Spider Man franchise, Mission Impossible series, Terminator franchise, animation films like Madagascar, Shrek and Kung Fu Panda plus a recent acquisition – the complete Bond franchise along with the latest flick, Skyfall.
    Pix also boasts some big-ticket releases of 2013 including: Hansel & Gretel: Witch Hunters, Captain Phillips, The Hobbit: The Desolation of Smaug, Hotel Transylvania, Smurfs 2, White House Down, Django Unchained, Grown Ups 2 and After Earth among others. Moreover, the channel is associated with five of Hollywood’s leading studios such as Paramount Pictures, Lionsgate, Sony Pictures, MGM and Universal.

    So does Pix plan to restructure its FPC (Fixed Point Chart) with the implementation of the 10+2 ad cap rule? “Firstly, I really don’t believe that the ruling will make a very big difference to English movie channels, but if it does get implemented, then we are ready for it as we at Pix believe we can deliver engaging content to keep our viewers hooked on,” replies Yagnik.

    A 360 degree campaign will be carried out for the repositioning

    Currently airing (14+2) 16 minutes of advertisements per hour of programming and second only to Star Movies in the English movie channel space, Pix has seen a 35 per cent growth in terms of its reach pre-DAS and post-DAS, and a 36 per cent growth in terms of TSV (Time Spent per Viewer), so while the channel is well placed, it is also making all the right noises to pip competitors at the post.

  • Michael Lynton renews contract with Sony Entertainment

    Michael Lynton renews contract with Sony Entertainment

    MUMBAI: Michael Lynton, Chief Executive Officer of Sony Entertainment, and Chairman and Chief Executive Officer of Sony Pictures Entertainment, has renewed his contract, it was announced today by Kazuo Hirai, President and Chief Executive Officer of Sony Corporation.
     
    Lynton joined Sony Pictures Entertainment in January 2004 and, with Co-Chairman Amy Pascal, they put the studio on a path of stability and success across its lines of business. Lynton was appointed to the additional role of CEO, Sony Entertainment, in 2012, overseeing Sony‘s global entertainment businesses, including Sony Music Entertainment, Sony/ATV Music Publishing and Sony Pictures.
     
    This past year, Sony Pictures enjoyed its best performance ever at the worldwide box office, ranking #1 in North American theatrical market share among all Hollywood studios due to the strong performance of hits like Skyfall, The Amazing Spider-Man, Men in Black 3 and Hotel Transylvania.
     
    The company‘s growing Sony Pictures Television unit now encompasses global production and distribution of top-rated programming across all genres, one of the largest libraries of content and formats, as well as a global portfolio of television networks, channel investments, a premium digital video network and multi-platform ad sales.
     
    At Sony Music, led by Chief Executive Officer Doug Morris, increases in digital revenue and chart-topping performers like One Direction, Adele, Alicia Keys and Pink have driven growth. This past year, under the leadership of Chairman and Chief Executive Officer Martin Bandier, Sony/ATV took over the administration of EMI Publishing, making it the world‘s foremost music publishing business.
     
    "Michael‘s steady leadership and strong vision for the digital future will help keep Sony‘s entertainment businesses stable and reliable contributors to Sony‘s growth," said Kazuo Hirai.
     
    "I look forward to working closely with Michael in ensuring that music and pictures remain integral parts of our global strategy. We‘re thrilled he will continue at the helm for years to come."
     
    During Lynton‘s tenure, Sony Pictures has rapidly expanded its global presence and digital footprint. Worldwide box office revenue for Sony Pictures‘ films surpassed the four billion dollar mark in 2012 for the first time.
     
    Sony Pictures Television now has 18 production companies in 15 countries around the world covering multiple regions and boasts international television networks with 124 channel feeds in 159 countries reaching over 800 million homes worldwide.
     
    In addition, the studio has become a leader in digital entertainment pioneering business models like the ad-supported Crackle digital video network, early Electronic Sell-Through (EST) and cloud-based content ownership through UltraViolet.
     
    Lynton commented, "I am grateful to work with some of the finest minds in the entertainment business, starting with my partner at Sony Pictures, Amy Pascal, as well as Doug Morris at Sony Music and Marty Bandier at Sony/ATV. They are the best in their fields, and together we will strive to bring the very best films, music and television shows to our growing, global audiences."
     
    Lynton continued, "We will continue to collaborate closely with Kaz Hirai to create innovative, world-class entertainment and technology experiences, as only Sony can."
     
    Born and raised in Europe, Lynton attended Harvard College and Harvard Business School. He has previously worked on Wall Street and for The Walt Disney Company, Hollywood Pictures (serving as President), Pearson plc‘s Penguin Group (Chairman and CEO), AOL Europe (CEO), AOL International (President) and Time Warner International (President).

  • The Hobbit and Skyfall emerge winners at Jameson Empire Awards 2013

    The Hobbit and Skyfall emerge winners at Jameson Empire Awards 2013

    MUMBAI: The latest Bond film Skyfall and The Hobbit turned out to be the big winners at the Empire Awards 2013.
     
    The Bond film beat Quentin Tarantino‘s Django Unchained and the third in the Christopher Nolan Batman trilogy The Dark Knight Rises to win the Best Film award, while Sam Mendes was named the best director.
     
    On the other hand, The Hobbit: An Unexpected Journey won an award for the best Science-Fiction/Fantasy film.

    In the acting category, Martin Freeman won the best actor award for his performance of Bilbo Baggins. He outscored Daniel Day-Lewis and Daniel Craig.

    Helen Mirren and Mendes won the Empire Inspiration award.

  • Danny Boyle tipped to direct next Bond film

    Danny Boyle tipped to direct next Bond film

    MUMBAI: Slumdog Millionare fame director Danny Boyle is tipped to direct the next 007 film after Skyfall director Sam Mendes refused to take the assignment.
     
    It is said that producer Barbara Broccoli is said to have chatted with Boyle at a recent awards ceremony.
     
    The Oscar winner previously won a lot of appreciation for his extra-ordinary performance at the London Olympics‘ opening ceremony, which featured 007 star Daniel Craig and the Queen double in a Bond sketch.
     
    Here it may be remembered that veteran Bond producer Michael G Wilson had recently said that he certainly could be a Bond director.