Tag: Sky

  • Colors UK’s feed to move to new EPG number on Sky, announces IndiaCast

    Colors UK’s feed to move to new EPG number on Sky, announces IndiaCast

    MUMBAI: TV18 and Viacom18’s local and international distribution wing, IndiaCast announced a new EPG number for Colors UK on the DTH platform Sky. Colors UK will shift from EPG number 821 to number 786 with effect from 5 April.  This move will make the channel visible on the first page of the International channels selection guide menu for Sky subscribers. Sky subscribers will be intimated about the new EPG number for Colors UK through an announcement on the network as well as via social media platforms.

    IndiaCast group CEO Anuj Gandhi said, “IndiaCast has always endeavoured to present quality entertainment options to the Indian diaspora across the globe bringing them one step closer to Indian culture and content. Moving Colors UK up to EPG number 786 enables us to create top-of-mind recall for the channel and its content, thereby building engagement with Sky subscribers.”

    Commenting on the change, Viacom18 UK head Govind Shahi said, “Colors UK has been showcasing the best offerings from the Viacom 18 content library to South Asian viewers. As we move the channel to EPG number 786, we are hoping to enhance sampling amongst Sky subscribers, thereby bringing audiences closer to superior quality and inspiring content.”

     

  • Colors UK’s feed to move to new EPG number on Sky, announces IndiaCast

    Colors UK’s feed to move to new EPG number on Sky, announces IndiaCast

    MUMBAI: TV18 and Viacom18’s local and international distribution wing, IndiaCast announced a new EPG number for Colors UK on the DTH platform Sky. Colors UK will shift from EPG number 821 to number 786 with effect from 5 April.  This move will make the channel visible on the first page of the International channels selection guide menu for Sky subscribers. Sky subscribers will be intimated about the new EPG number for Colors UK through an announcement on the network as well as via social media platforms.

    IndiaCast group CEO Anuj Gandhi said, “IndiaCast has always endeavoured to present quality entertainment options to the Indian diaspora across the globe bringing them one step closer to Indian culture and content. Moving Colors UK up to EPG number 786 enables us to create top-of-mind recall for the channel and its content, thereby building engagement with Sky subscribers.”

    Commenting on the change, Viacom18 UK head Govind Shahi said, “Colors UK has been showcasing the best offerings from the Viacom 18 content library to South Asian viewers. As we move the channel to EPG number 786, we are hoping to enhance sampling amongst Sky subscribers, thereby bringing audiences closer to superior quality and inspiring content.”

     

  • IndiaCast partners Sky to launch Colors in New Zealand

    IndiaCast partners Sky to launch Colors in New Zealand

    MUMBAI: In a bid to further strengthen its footprint, IndiaCast has partnered with Sky to launch Viacom18’s Hindi general entertainment channel (GEC) Colors in New Zealand.

    Starting 9 February, 2016, Colors will be available in New Zealand as part of Sky’s foreign language subscription channel line-up.

    Colors CEO Raj Nayak said, “At Colors, it has been our constant endeavour to present viewers with path-breaking content across the globe, which has fortified our position as a game changer in the television industry. As the channel launches on Sky in New Zealand, it strengthens our belief that our programming line-up provides not only Indian viewers but also international audiences with entertainment avenues in sync with their sensibilities and preferences.”

    IndiaCast group CEO Anuj Gandhi added, “IndiaCast has been at the forefront of bringing Indian viewers spread across the world one step closer to home and Indian culture, by bringing them the best of Indian content. Our association with Sky enables us to reach out and further strengthen our footprint with content that engages and entertains.”

    Sky director of content strategy Megan King said, “At Sky, we’re always evolving to provide our customers with a world class entertainment experience. Colors offers superb Hindi entertainment content and its inclusion in our foreign language channel line-up helps bring this culture closer to home here in New Zealand.”

    IndiaCast will be cross-promoting the inclusion of its new feed extensively across its network brands, on–air and online to create awareness about Colors’ availability on Sky in New Zealand.

  • IndiaCast partners Sky to launch Colors in New Zealand

    IndiaCast partners Sky to launch Colors in New Zealand

    MUMBAI: In a bid to further strengthen its footprint, IndiaCast has partnered with Sky to launch Viacom18’s Hindi general entertainment channel (GEC) Colors in New Zealand.

    Starting 9 February, 2016, Colors will be available in New Zealand as part of Sky’s foreign language subscription channel line-up.

    Colors CEO Raj Nayak said, “At Colors, it has been our constant endeavour to present viewers with path-breaking content across the globe, which has fortified our position as a game changer in the television industry. As the channel launches on Sky in New Zealand, it strengthens our belief that our programming line-up provides not only Indian viewers but also international audiences with entertainment avenues in sync with their sensibilities and preferences.”

    IndiaCast group CEO Anuj Gandhi added, “IndiaCast has been at the forefront of bringing Indian viewers spread across the world one step closer to home and Indian culture, by bringing them the best of Indian content. Our association with Sky enables us to reach out and further strengthen our footprint with content that engages and entertains.”

    Sky director of content strategy Megan King said, “At Sky, we’re always evolving to provide our customers with a world class entertainment experience. Colors offers superb Hindi entertainment content and its inclusion in our foreign language channel line-up helps bring this culture closer to home here in New Zealand.”

    IndiaCast will be cross-promoting the inclusion of its new feed extensively across its network brands, on–air and online to create awareness about Colors’ availability on Sky in New Zealand.

  • Sky invests in mobile fan engagement & sports marketing company

    Sky invests in mobile fan engagement & sports marketing company

    MUMBAI: After recently investing in programmatic advertising company DataXu and OTT video company TV4 Entertainment, Sky has now invested ?0.3 million in mobile fan engagement and sports marketing company InCrowd in a bid to help accelerate innovation.

    InCrowd, formed by the team behind the sports data company, Opta, specialises in developing mobile apps, offering real time content, match analysis and interactive games, providing clubs and rights holders with a direct way to engage with fans.  

    Sky Sports will work with InCrowd to explore new ways of delivering the best content to sports fans. 

    InCrowd has also developed its own connectivity software that sits within its apps, allowing phones to share all available connectivity, rather that compete for it. Any information requested by an app user without a signal can be provided by the network, while the more phones that join the network, the better the solution works.

    Sky, which offers fast, reliable connectivity to thousands of venues around the country through its Wi-Fi business, The Cloud, will work with InCrowd to develop in-stadia connectivity even further. 

    Sky director of corporate development & strategic investments Emma Lloyd said, “This is the latest in a series of investments in pioneering technology companies, which we know bring real benefits to customers.  We’re really looking forward to working with InCrowd, a company that shares our passion for innovation, and for finding new and exciting ways to deliver content.” 

    InCrowd co-founder and CEO Aidan Cooney added, “Sky are world leaders in delivering content to sports fans wherever they are. We’re incredibly excited to be working with them to explore new ways of engaging with fans.”

  • Sky invests in mobile fan engagement & sports marketing company

    Sky invests in mobile fan engagement & sports marketing company

    MUMBAI: After recently investing in programmatic advertising company DataXu and OTT video company TV4 Entertainment, Sky has now invested ?0.3 million in mobile fan engagement and sports marketing company InCrowd in a bid to help accelerate innovation.

    InCrowd, formed by the team behind the sports data company, Opta, specialises in developing mobile apps, offering real time content, match analysis and interactive games, providing clubs and rights holders with a direct way to engage with fans.  

    Sky Sports will work with InCrowd to explore new ways of delivering the best content to sports fans. 

    InCrowd has also developed its own connectivity software that sits within its apps, allowing phones to share all available connectivity, rather that compete for it. Any information requested by an app user without a signal can be provided by the network, while the more phones that join the network, the better the solution works.

    Sky, which offers fast, reliable connectivity to thousands of venues around the country through its Wi-Fi business, The Cloud, will work with InCrowd to develop in-stadia connectivity even further. 

    Sky director of corporate development & strategic investments Emma Lloyd said, “This is the latest in a series of investments in pioneering technology companies, which we know bring real benefits to customers.  We’re really looking forward to working with InCrowd, a company that shares our passion for innovation, and for finding new and exciting ways to deliver content.” 

    InCrowd co-founder and CEO Aidan Cooney added, “Sky are world leaders in delivering content to sports fans wherever they are. We’re incredibly excited to be working with them to explore new ways of engaging with fans.”

  • Sky to launch advanced Now TV box developed by Roku

    Sky to launch advanced Now TV box developed by Roku

    MUMBAI: Sky’s online TV streaming service Now TV will be launching its most advanced TV box later this year. The new Now TV Smart Box will bring together Now TV’s wide range of pay TV content and over 60 live free-to-air channels.

     

    Now TV worked with Silicon Valley based Roku Inc. to develop the new Now TV Smart Box, which will sit alongside the existing Now TV Box. The pricing details and further information will be made available later in the year. 

     

    Additionally customers with a Now TV Box will see new a brand new interface (UI) roll out to their TVs from February. The new-look UI will include a number of new features including a content-rich homepage offering editorial recommendations of what to watch across catch up TV apps and pay TV content from Now TV. A new ‘Best of Catch Up’ section, curated by content partners, will also arrive showcasing all the best shows our customers may have missed in one place.

     

    Now TV director Gidon Katz said, “The launch of our new homepage on the Now TV Box will make it easier than ever for our customers to quickly find and watch their favourite shows. And when the new Now TV Smart Box arrives later this year, it will be the perfect one-stop box to get a contract-free, flexible way of watching the best of pay TV and free-to-air content all in one place.”

  • Sky to launch advanced Now TV box developed by Roku

    Sky to launch advanced Now TV box developed by Roku

    MUMBAI: Sky’s online TV streaming service Now TV will be launching its most advanced TV box later this year. The new Now TV Smart Box will bring together Now TV’s wide range of pay TV content and over 60 live free-to-air channels.

     

    Now TV worked with Silicon Valley based Roku Inc. to develop the new Now TV Smart Box, which will sit alongside the existing Now TV Box. The pricing details and further information will be made available later in the year. 

     

    Additionally customers with a Now TV Box will see new a brand new interface (UI) roll out to their TVs from February. The new-look UI will include a number of new features including a content-rich homepage offering editorial recommendations of what to watch across catch up TV apps and pay TV content from Now TV. A new ‘Best of Catch Up’ section, curated by content partners, will also arrive showcasing all the best shows our customers may have missed in one place.

     

    Now TV director Gidon Katz said, “The launch of our new homepage on the Now TV Box will make it easier than ever for our customers to quickly find and watch their favourite shows. And when the new Now TV Smart Box arrives later this year, it will be the perfect one-stop box to get a contract-free, flexible way of watching the best of pay TV and free-to-air content all in one place.”

  • Sky invests $10 million in DataXu

    Sky invests $10 million in DataXu

    MUMBAI: After recently investing in OTT video company TV4 Entertainment and online video aggregator Pluto TV, Sky has now invested $10 million in Boston based programmatic marketing analytics, data management and media activation software company DataXu.

     

    DataXu partners with advertisers and media agencies to help them engage more efficiently and effectively with consumers across all of their devices. DataXu’s expertise in programmatic marketing – the automated, data-driven planning and trading of advertising across multiple media devices and formats – benefits Sky as both an advertiser and investor. The DataXu platform has the capability to analyse and optimise buying decisions on over 100 billion digital advertising opportunities every day around the globe.

     

    Sky’s advertising sales division, Sky Media, will also work closely with DataXu to explore a number of new opportunities, including: extending the reach of Sky Media’s revolutionary product, Sky AdVance; leveraging DataXu’s market-leading experience in helping advertisers to buy addressable TV ads programmatically; and harnessing the power of data and analytics to drive superior marketing results. 

     

    Sky Media has a strong track record of innovation. In 2014, it launched Sky AdSmart, a product designed to make TV advertising effective for niche or smaller brands. Sky AdSmart serves different ads to different households watching the same programme, showing the most relevant ads as guided by data from profiling experts.

     

    This was followed in 2015 with the introduction of Sky AdVance, which allows advertisers to connect journeys across screens so that audiences see the right ad, at the right time, in the right sequence and on the right screen. 

     

    Sky Media deputy MD Jamie West said, “This investment will help us develop a deeper understanding of programmatic advertising, and play our part in shaping the market as it progresses. Combining Sky’s knowledge, experience and innovation in advertising with DataXu’s programmatic marketing expertise will provide exciting opportunities for both businesses, and most importantly, for Sky’s advertising partners.”

     

    “This strategic investment allows DataXu to partner with a true, global leader in television and media. DataXu and Sky have strong alignment on the future of programmatic and advanced television; and this investment ensures our two companies continue to learn and grow together,” added DataXu co-founder and CEO Mike Baker.

     

    Sky also has investments in US technology companies, including the online sports network Whistle Sports, IP streaming service provider Roku and cinematic virtual reality company Jaunt.

  • Sky invests $10 million in DataXu

    Sky invests $10 million in DataXu

    MUMBAI: After recently investing in OTT video company TV4 Entertainment and online video aggregator Pluto TV, Sky has now invested $10 million in Boston based programmatic marketing analytics, data management and media activation software company DataXu.

     

    DataXu partners with advertisers and media agencies to help them engage more efficiently and effectively with consumers across all of their devices. DataXu’s expertise in programmatic marketing – the automated, data-driven planning and trading of advertising across multiple media devices and formats – benefits Sky as both an advertiser and investor. The DataXu platform has the capability to analyse and optimise buying decisions on over 100 billion digital advertising opportunities every day around the globe.

     

    Sky’s advertising sales division, Sky Media, will also work closely with DataXu to explore a number of new opportunities, including: extending the reach of Sky Media’s revolutionary product, Sky AdVance; leveraging DataXu’s market-leading experience in helping advertisers to buy addressable TV ads programmatically; and harnessing the power of data and analytics to drive superior marketing results. 

     

    Sky Media has a strong track record of innovation. In 2014, it launched Sky AdSmart, a product designed to make TV advertising effective for niche or smaller brands. Sky AdSmart serves different ads to different households watching the same programme, showing the most relevant ads as guided by data from profiling experts.

     

    This was followed in 2015 with the introduction of Sky AdVance, which allows advertisers to connect journeys across screens so that audiences see the right ad, at the right time, in the right sequence and on the right screen. 

     

    Sky Media deputy MD Jamie West said, “This investment will help us develop a deeper understanding of programmatic advertising, and play our part in shaping the market as it progresses. Combining Sky’s knowledge, experience and innovation in advertising with DataXu’s programmatic marketing expertise will provide exciting opportunities for both businesses, and most importantly, for Sky’s advertising partners.”

     

    “This strategic investment allows DataXu to partner with a true, global leader in television and media. DataXu and Sky have strong alignment on the future of programmatic and advanced television; and this investment ensures our two companies continue to learn and grow together,” added DataXu co-founder and CEO Mike Baker.

     

    Sky also has investments in US technology companies, including the online sports network Whistle Sports, IP streaming service provider Roku and cinematic virtual reality company Jaunt.