ITV

Tag: Sky Li

  • realme is all set to ‘Make it real’ with its revamped strategy

    realme is all set to ‘Make it real’ with its revamped strategy

    Mumbai: realme smartphone service provider announced their new slogan ‘Make it real’ in an open letter, Sky Li, Founder and CEO of realme, emphasised that this year will redefine realme’s brand standards. The letter highlights realme’s new mission, brand positioning, and spirit. Transitioning from an “opportunity-oriented” to a “brand-oriented” approach, realme is shifting its focus towards becoming a tech brand that resonates with young users.

    A tech brand that better understands young users

    Since its inception, realme has established its position with development strategy: to bring technologies and designs to young users worldwide. The brand aims to connect with more young users across various markets, leveraging its recognition among this demographic to elevate its standards even higher.

    Building on five years of success, realme is broadening its scope rather than changing direction. Leveraging its deep understanding of young users and steering the company’s development, realme is transitioning its strategy from trendy-based to a more inclusive and expansive one. This will steer its long-term investment and growth, enabling the brand to enhance its connection with a larger number of young users across various markets and global regions.

    As such, realme’s mission is to more concisely capture its future development aspirations: “To let young users around the world enjoy tech experiences that exceed expectations.” With increased focus and ambition, realme is poised to explore new possibilities and make breakthroughs.

    From “opportunity-oriented” to “brand-oriented”

    realme places the youth at its core and adheres to a user-centric approach, driving its competitiveness in three areas: product, technology, and brand strengths. This ideology will guide realme towards achieving long-term, high-quality growth.

    By planning to partner with over 30 leading tech companies and investing heavily in R&D in 2024, realme aims to bring the latest technology to its users. The brand aims to refine its customer insight process for a more dynamic experience. Focusing on the younger generation, realme will integrate user insights into ongoing brand and product development, creating a fluid and multi-dimensional brand experience.

    realme’s focus on product, technology, and brand strengths allows the brand to bring the latest technological advances directly to young users. This approach transforms its positioning as a tech brand that better understands young users from an idea into reality.

    Moreover, realme has also introduced a new slogan: “Make it real” that retains the spirit of “Dare to Leap” while placing greater emphasis on young users, aiming to bring real, clear, and tangible benefits to their lives.  

    As it moves into the next five years, realme pledges to stay true to its original intentions and grow alongside young people, aiming to be a tech brand that better understands their needs and aspirations to make it real

    For more information, please visit www.realme.com/in/  

  • Madhav Sheth named president of int’l business group at realme

    Madhav Sheth named president of int’l business group at realme

    Mumbai: Technology brand realme has elevated realme VP and realme India, Europe and Latin America CEO Madhav Sheth to the position of VP of the international business unit. With this promotion, Sheth’s new designation would now be realme India CEO, realme VP and realme international business group VP.

    Sheth will be fully responsible for realme’s overseas business operation, reporting directly to realme founder ad CEO Sky Li. Helmed by his strategic vision and keen market acumen, realme will bring leap-forward technology and trendsetting design to the consumers in global regions. He will be fully responsible for realme’s business operations in Africa, Asia Pacific (excluding mainland China), Central and Eastern Europe, Latin America, Middle East, and Western Europe, said the brand in a statement.

    “Madhav has made tremendous contributions to the development of realme’s overseas business in the past,” said Sky Li. “We fully believe that in the future, Madhav will lead realme to make new breakthroughs and bring realme’s products with leap-forward technologies and trend-setting designs to more young people around the world.”

    realme was co-founded in 2018 by Madhav Sheth and Sky Li. A brand born in India, realme is spread to 61 markets worldwide. During his tenure as CEO of realme India and Europe, Sheth has led the team to continually increase realme’s presence in the Indian and European markets. The elevation marks a significant milestone with Sheth emerging as the first Indian Global CEO in the smartphone industry, hailing from India to the world, said the statement.

  • The selfie expert, OPPO F1 Plus, averages one sale every 1.1 seconds

    The selfie expert, OPPO F1 Plus, averages one sale every 1.1 seconds

    MUMBAI: OPPO Mobiles, a leading global technology brand, announces that OPPO F1 Plus has averaged one sale every 1.1 seconds, reaching a total of 7 million units so far globally.

    The news has added another feather to the cap as OPPO has already been ranked no 4 globally in the top 5 smartphone vendors list and is the best performing brand in the first quarter of 2016! The brand believes that OPPO’s success has to be credited to – commitment to fostering strong, fair relationships with distributors, company’s knack for creating effective promotional campaigns and most primarily strong and dedicated focus on the product.

    Sky Li, Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India, said, “We are very excited with the performance of OPPO F1 Plus. Our focus on camera technology and photography-focused F series has resulted in excellent results for the brand – first with OPPO F1 becoming the best-selling model and now OPPO F1 Plus recording great sales. The acceptance from the consumers has been great and we believe that the reason behind this is the brand’s focus on taking consumer feedback seriously. We listen to users, and bring them meticulously designed, top-quality products that they’ll truly love. That’s what’s brought us this far and what will continue to drive us going forward.”

    F1 Plus Soars on Quality and Innovation

    OPPO is committed to both groundbreaking product design and industry-leading quality, which has propelled the F1 Plus’ success. On the design front, OPPO’s VOOC Flash Charge technology has been one of its most celebrated advances. OPPO also announced that by the end of June, global users of VOOC-enabled devices will reach 30 million.

    VOOC’s industry-leading charging speeds are well-known, but an equally important advantage lies in the fact that it can achieve these speeds while preserving the longevity of the battery.
    Industry standards stipulate that, after 500 charge cycles, a battery should still have 80% of its original capacity. The F1 Plus maintains this capacity through a full 900 cycles, making it 1.8 times stronger than the industry standard, on top of providing breakneck charging speeds.

    OPPO spares no effort or expense in the expansive testing regime that its products undergo before reaching market. From the arrival of components at the factory to the final production stage, OPPO devices like the F1 Plus undergo 390 quality assurance tests, including four full trial production runs.

    Among these tests are ones that are exclusive to OPPO, specially designed to take into account every last detail of the end user experience. As an example, OPPO’s unique procedure for testing one small but essential aspect of the F1 Plus: the micro-USB charging port.

    OPPO realized that, with some competitor phones, users can inadvertently damage the inside of the charging port by inserting the charging cable at odd angles or exerting unusual pressure. Although it’s an unlikely occurrence, the consequences to the user can be critical.

    To ensure that OPPO devices never experience this type of damage, they undergo a strict test: A charging cable is inserted into the port and then jerked in four directions, up, down, left and right, using 3 kilograms of pressure. A charging port is only allowed to advance to the production stage if it can undergo this harsh treatment a full 5,000 times without losing any functionality.

  • The selfie expert, OPPO F1 Plus, averages one sale every 1.1 seconds

    The selfie expert, OPPO F1 Plus, averages one sale every 1.1 seconds

    MUMBAI: OPPO Mobiles, a leading global technology brand, announces that OPPO F1 Plus has averaged one sale every 1.1 seconds, reaching a total of 7 million units so far globally.

    The news has added another feather to the cap as OPPO has already been ranked no 4 globally in the top 5 smartphone vendors list and is the best performing brand in the first quarter of 2016! The brand believes that OPPO’s success has to be credited to – commitment to fostering strong, fair relationships with distributors, company’s knack for creating effective promotional campaigns and most primarily strong and dedicated focus on the product.

    Sky Li, Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India, said, “We are very excited with the performance of OPPO F1 Plus. Our focus on camera technology and photography-focused F series has resulted in excellent results for the brand – first with OPPO F1 becoming the best-selling model and now OPPO F1 Plus recording great sales. The acceptance from the consumers has been great and we believe that the reason behind this is the brand’s focus on taking consumer feedback seriously. We listen to users, and bring them meticulously designed, top-quality products that they’ll truly love. That’s what’s brought us this far and what will continue to drive us going forward.”

    F1 Plus Soars on Quality and Innovation

    OPPO is committed to both groundbreaking product design and industry-leading quality, which has propelled the F1 Plus’ success. On the design front, OPPO’s VOOC Flash Charge technology has been one of its most celebrated advances. OPPO also announced that by the end of June, global users of VOOC-enabled devices will reach 30 million.

    VOOC’s industry-leading charging speeds are well-known, but an equally important advantage lies in the fact that it can achieve these speeds while preserving the longevity of the battery.
    Industry standards stipulate that, after 500 charge cycles, a battery should still have 80% of its original capacity. The F1 Plus maintains this capacity through a full 900 cycles, making it 1.8 times stronger than the industry standard, on top of providing breakneck charging speeds.

    OPPO spares no effort or expense in the expansive testing regime that its products undergo before reaching market. From the arrival of components at the factory to the final production stage, OPPO devices like the F1 Plus undergo 390 quality assurance tests, including four full trial production runs.

    Among these tests are ones that are exclusive to OPPO, specially designed to take into account every last detail of the end user experience. As an example, OPPO’s unique procedure for testing one small but essential aspect of the F1 Plus: the micro-USB charging port.

    OPPO realized that, with some competitor phones, users can inadvertently damage the inside of the charging port by inserting the charging cable at odd angles or exerting unusual pressure. Although it’s an unlikely occurrence, the consequences to the user can be critical.

    To ensure that OPPO devices never experience this type of damage, they undergo a strict test: A charging cable is inserted into the port and then jerked in four directions, up, down, left and right, using 3 kilograms of pressure. A charging port is only allowed to advance to the production stage if it can undergo this harsh treatment a full 5,000 times without losing any functionality.

  • Oppo plans marketing blitz for ICC WT20

    Oppo plans marketing blitz for ICC WT20

    MUMBAI: The official global partner of ICC in the mobile category for four years Oppo  Mobiles has announced a 360-degree marketing campaign to drive the fever of cricket to new heights. With these initiatives, Oppo  is bringing cricket fans closer to all the excitement and action on ground, offering them a chance to witness the matches live.

    The marketing campaign aims to take the spirit of cricket to the nook and corner of India reaching out to every individual cricket fan. It is an online and offline (in stadium) approach targeted at an audience hooked to T20 World Cup through digital platforms and present in the stadium respectively.

    Under this campaign, Oppo  has also come out with the Oppo  F1 ICC WT20 limited edition phone. It is a one of its kind limited edition product designed especially for the T20 Cricket World Cup and is an extension of the successful Oppo  F1, a delight for selfie lovers.

    Commenting on the marketing campaign, international mobile business Oppo global VP, MD and  Oppo  India president Sky Li siad, “We at Oppo Mobiles value our consumers and their passions. Cricket is a passion in India for millions of viewers and this 360-degree campaign is an initiative to bring together these cricket fans and cheer for India. Oppo wants to join in the cricket fervor by giving people a chance to watch their favorite team play live.”

    In Stadium initiatives:

    Toss O-Fans: Under this initiative, Oppo   will send Oppo   fans from #WT20SelfieExpert contest, an online selfie campaign, to join the TOSS session for each World T20 match. The winner will get a lanyard for temporary ground access. A Selfie with both captains and the picture will be taken by the ICC Getty Images photographer. The toss mascot will carry the specially minted coin to the wicket, which will be provided by the ICC venue sponsorship manager who will walk the mascot to the wicket. The mascot will then hand over the coin to the match referee (camera coverage) and then step back.

    OLLIE Walking Around: OLLIE, the mascot of Oppo  , will be a source of entertainment this World Cup T20. 15 OLLIES will be walking in the concourse, and 5 in the stands. They will be engaging with the audience while holding a selfie stick and taking selfies with audience.

    Match Partner Day: Oppo is also the official match partner for the following matches:

    •       New Zealand Vs. India match, 15th March, Nagpur

    •       Pakistan Vs. Q1A, 16th March, Kolkata

    •       Australia Vs. New Zealand, 18th March, Dharamsala

    •       Sri Lanka Vs. England, 26th March, Delhi

    As the official match partner, a designated sponsor representative from OPPO   can present the “Man of the Match” award.

    Oppo  Moment: A consumer engagement initiative – the audience will be joining an online selfie contest and uploading a selfie. Oppo  will choose 3 winners and the winner selfies will be showcased on the sight- screen at few times during the duration of the match.

    VIP Hospitality Room: Oppo  will be facilitating 18 charging stations across Mohali, Mumbai, Dharamsala, Kolkata, Delhi, Bangalore, Nagpur along with 6 umbrellas for each stadium for media usage.

    ICC Truck Tour:

    Oppo   was also recently a part of the ICC- UNICEF’s Swachh Clinics initiative where underprivileged kids got a chance to click selfies with the ICC World Twenty20 2016 Trophy.

    Apart from the above, Oppo   also has 2 selfie stations in each stadium (concourse); 1 phone model for each stadium, on-ground (product placement); branding exposures – 3D Mat, Stump, Telescope flag, Billboard, Background (Media Interview), Replay screen, Perimeter Boards, Sight Screen, Boundary Rope, 4/6 placard and Bam Bam stick distribution.

    Online campaigns:

    #WT20SelfieExpert: A microsite will be hosted on the Oppo website and audiences can participate by uploading their selfies on Facebook and Twitter with#WT20SelfieExpert. Winners will be selected randomly and declared on them icrosite and Oppo  Official Facebook and Twitter page. The winners will have a chance to either be a part of Toss O-Fans, or have his/her selfie chosen for Oppo  moments, win ICC WT20 limited edition F1 phones or receive VIP tickets for the World cup finals.

    Oppo   Shot of the Day and Daily Show in association with ICC: Oppo   branded section titled ‘Oppo shot of the Day’ within the Gallery page on the ICC website. The images will sit on an Oppo  branded page and will be promoted across ICC digital social media platforms.

    An ‘Oppo   shot of the day’ section will be included on ICC’s daily show on cricket. This show will be promoted on ICC digital/social assets. The ‘daily show’ focuses on content filmed behind the scenes at the event.

    College Campaign: Oppo   is organizing a college campaign which will be running from15 March  to 3 April,  in Delhi, Mohali, Mumbai, Bangalore, Kolkata, Chennai, during the ICC World T20. Students will gather in a college venue and have a chance to watch live cricket together. They could also experience Oppo   products and win lovely goodies by joining cricket quiz session.

    Retail campaign

    Starts from 1 March to 25 March. All customers of Selfie Expert Oppo F1 stand a chance to win tickets for the WT20 final.

  • Oppo plans marketing blitz for ICC WT20

    Oppo plans marketing blitz for ICC WT20

    MUMBAI: The official global partner of ICC in the mobile category for four years Oppo  Mobiles has announced a 360-degree marketing campaign to drive the fever of cricket to new heights. With these initiatives, Oppo  is bringing cricket fans closer to all the excitement and action on ground, offering them a chance to witness the matches live.

    The marketing campaign aims to take the spirit of cricket to the nook and corner of India reaching out to every individual cricket fan. It is an online and offline (in stadium) approach targeted at an audience hooked to T20 World Cup through digital platforms and present in the stadium respectively.

    Under this campaign, Oppo  has also come out with the Oppo  F1 ICC WT20 limited edition phone. It is a one of its kind limited edition product designed especially for the T20 Cricket World Cup and is an extension of the successful Oppo  F1, a delight for selfie lovers.

    Commenting on the marketing campaign, international mobile business Oppo global VP, MD and  Oppo  India president Sky Li siad, “We at Oppo Mobiles value our consumers and their passions. Cricket is a passion in India for millions of viewers and this 360-degree campaign is an initiative to bring together these cricket fans and cheer for India. Oppo wants to join in the cricket fervor by giving people a chance to watch their favorite team play live.”

    In Stadium initiatives:

    Toss O-Fans: Under this initiative, Oppo   will send Oppo   fans from #WT20SelfieExpert contest, an online selfie campaign, to join the TOSS session for each World T20 match. The winner will get a lanyard for temporary ground access. A Selfie with both captains and the picture will be taken by the ICC Getty Images photographer. The toss mascot will carry the specially minted coin to the wicket, which will be provided by the ICC venue sponsorship manager who will walk the mascot to the wicket. The mascot will then hand over the coin to the match referee (camera coverage) and then step back.

    OLLIE Walking Around: OLLIE, the mascot of Oppo  , will be a source of entertainment this World Cup T20. 15 OLLIES will be walking in the concourse, and 5 in the stands. They will be engaging with the audience while holding a selfie stick and taking selfies with audience.

    Match Partner Day: Oppo is also the official match partner for the following matches:

    •       New Zealand Vs. India match, 15th March, Nagpur

    •       Pakistan Vs. Q1A, 16th March, Kolkata

    •       Australia Vs. New Zealand, 18th March, Dharamsala

    •       Sri Lanka Vs. England, 26th March, Delhi

    As the official match partner, a designated sponsor representative from OPPO   can present the “Man of the Match” award.

    Oppo  Moment: A consumer engagement initiative – the audience will be joining an online selfie contest and uploading a selfie. Oppo  will choose 3 winners and the winner selfies will be showcased on the sight- screen at few times during the duration of the match.

    VIP Hospitality Room: Oppo  will be facilitating 18 charging stations across Mohali, Mumbai, Dharamsala, Kolkata, Delhi, Bangalore, Nagpur along with 6 umbrellas for each stadium for media usage.

    ICC Truck Tour:

    Oppo   was also recently a part of the ICC- UNICEF’s Swachh Clinics initiative where underprivileged kids got a chance to click selfies with the ICC World Twenty20 2016 Trophy.

    Apart from the above, Oppo   also has 2 selfie stations in each stadium (concourse); 1 phone model for each stadium, on-ground (product placement); branding exposures – 3D Mat, Stump, Telescope flag, Billboard, Background (Media Interview), Replay screen, Perimeter Boards, Sight Screen, Boundary Rope, 4/6 placard and Bam Bam stick distribution.

    Online campaigns:

    #WT20SelfieExpert: A microsite will be hosted on the Oppo website and audiences can participate by uploading their selfies on Facebook and Twitter with#WT20SelfieExpert. Winners will be selected randomly and declared on them icrosite and Oppo  Official Facebook and Twitter page. The winners will have a chance to either be a part of Toss O-Fans, or have his/her selfie chosen for Oppo  moments, win ICC WT20 limited edition F1 phones or receive VIP tickets for the World cup finals.

    Oppo   Shot of the Day and Daily Show in association with ICC: Oppo   branded section titled ‘Oppo shot of the Day’ within the Gallery page on the ICC website. The images will sit on an Oppo  branded page and will be promoted across ICC digital social media platforms.

    An ‘Oppo   shot of the day’ section will be included on ICC’s daily show on cricket. This show will be promoted on ICC digital/social assets. The ‘daily show’ focuses on content filmed behind the scenes at the event.

    College Campaign: Oppo   is organizing a college campaign which will be running from15 March  to 3 April,  in Delhi, Mohali, Mumbai, Bangalore, Kolkata, Chennai, during the ICC World T20. Students will gather in a college venue and have a chance to watch live cricket together. They could also experience Oppo   products and win lovely goodies by joining cricket quiz session.

    Retail campaign

    Starts from 1 March to 25 March. All customers of Selfie Expert Oppo F1 stand a chance to win tickets for the WT20 final.