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Tag: Skrillex

  • Live Viacom18’s Vh1 Supersonic has a new address

    Live Viacom18’s Vh1 Supersonic has a new address

    MUMBAI: One of the most anticipated dance music festivals, Vh1 Supersonic, has a new home. Scheduled to take place for three days starting from 10 February, the live property, after much assessment, will be held in Pune. Known as ‘Oxford of the East’, the city exudes a vibe of being one large college campus and the cultural capital of Maharashtra.

    “Carrying a legacy of offering the best in dance music, we are excited to host the upcoming edition of Vh1 Supersonic in Pune. Deeply-rooted in culture and traditions, the city is known for its openness towards modern influences and thought. Party-goers can enjoy a gamut of experiential activities beyond the mammoth artist line-up across the three days of Vh1 Supersonic. They can lose themselves in numerous hangout zones, filled with fun and adventurous activities, weave through engaging art installations, shop till they drop at flee markets and a lot more!,” said Live Viacom18 head Saugato Bhowmik.

    The music festival has brought to India some of the greats from the international world of EDM like Skrillex, Axwell, Zedd, W&W, Steve Aoki Paul Van Dyk, Above & Beyond, The Chainsmokers, Dash Berlin, etc. Moving beyond just three days annual festival, Vh1 Supersonic is also popular for its year long-experience sets through multiple brand extensions; i.e.Vh1 Supersonic Club Nights, Vh1 Supersonic Arcades which enables fans to engage with their favorite artists in their city through the year.

    Pune has always had an intrinsic connection with theatre, music, arts and literature and been a centre of learning and research in all fields.

  • Live Viacom18’s Vh1 Supersonic has a new address

    Live Viacom18’s Vh1 Supersonic has a new address

    MUMBAI: One of the most anticipated dance music festivals, Vh1 Supersonic, has a new home. Scheduled to take place for three days starting from 10 February, the live property, after much assessment, will be held in Pune. Known as ‘Oxford of the East’, the city exudes a vibe of being one large college campus and the cultural capital of Maharashtra.

    “Carrying a legacy of offering the best in dance music, we are excited to host the upcoming edition of Vh1 Supersonic in Pune. Deeply-rooted in culture and traditions, the city is known for its openness towards modern influences and thought. Party-goers can enjoy a gamut of experiential activities beyond the mammoth artist line-up across the three days of Vh1 Supersonic. They can lose themselves in numerous hangout zones, filled with fun and adventurous activities, weave through engaging art installations, shop till they drop at flee markets and a lot more!,” said Live Viacom18 head Saugato Bhowmik.

    The music festival has brought to India some of the greats from the international world of EDM like Skrillex, Axwell, Zedd, W&W, Steve Aoki Paul Van Dyk, Above & Beyond, The Chainsmokers, Dash Berlin, etc. Moving beyond just three days annual festival, Vh1 Supersonic is also popular for its year long-experience sets through multiple brand extensions; i.e.Vh1 Supersonic Club Nights, Vh1 Supersonic Arcades which enables fans to engage with their favorite artists in their city through the year.

    Pune has always had an intrinsic connection with theatre, music, arts and literature and been a centre of learning and research in all fields.

  • Sony Music signs Mumbai based rapper & hip–hop artist Divine

    Sony Music signs Mumbai based rapper & hip–hop artist Divine

    MUMBAI: Sony Music Entertainment has signed on Mumbai based award winning rapper and hip-hop artist Vivian Fernandes aka Divine to its artist roster. 

     

    According to Sony Music, hip hop has transcended into a global urban culture and goes beyond music, it is a lifestyle and an attitude for people. And an artist like DIVINE represents that culture and is known for being ‘the Voice of the Streets’.

     
    Encouraging the same culture Sony Music through Divine is looking to represent the voice of the youth and the word on the streets. Commenting on this, Divine said, “I am excited to be associated with one of the best labels in India and I couldn’t have asked for more. Together we are going to break some rules and create some great music.”

     
    Divine shot to fame with his first single Yeh Mera Bombay (This is My Bombay), an ode to the diversity of the city and the increasing gap between the rich and the poor. This video went viral and thereafter received a lot exposure across media. His recent 2015 summer-smash “Mere Gully Mein,” where he raps about the streets of Mumbai and the ghettos garnered him an international listenership. 

     
    One can also hear Divine in Nucleya‘s latest track ‘Jungle Raja’ which was last heard at the opening act for Skrillex,  where he featured along with Nucleya.

     
    Born and brought up in the ‘gullies’ of Mumbai, Divine, through his music, narrates tales of people that he’s grown up observing since childhood while paying homage to the characteristics of the city.