ITV

Tag: Skoda India

  • Skoda India drives to Mumbai Airport

    Skoda India drives to Mumbai Airport

    NEW DELHI:  ŠKODA Auto India has unveiled the new Superb and Karoq at the Mumbai’s Chhatrapati Shivaji Maharaj International Airport. Targeting premium and business air travellers who are on the move post easing of lockdown restrictions, the brand displayed its latest set of wheels at the airport’s swanky Terminal 2.

    The automobile manufacturer plans to launch a series of new cars in 2020 and 2021, and airport displays are a great way to advertise and create a buzz about the cars among their customer segment. And with Unlock 5.0, the timing was ripe for this promotional event, says ŠKODA Auto India head of marketing Tarun Jha.

    “Since the Mumbai airport is one of the largest airports in the country in terms of footfalls, it was a no-brainer and a significant choice for us. Another important factor was that Mumbai has always been one of the top markets for brand ŠKODA and capitalizing on this was an obvious decision,” he elaborated.

    Living up to its tagline ‘Simply Clever’, the brand maximised this marketing strategy by using the largest floor LED installation ever for an experiential display inside an Indian airport. The combination of prime location (just past security check for Departures), glamorous cars and sumptuous display no doubt makes for a super-effective promotional campaign that’s bound to create the right kind of buzz for ŠKODA.

    PHD Media and The MAX (Tribes & Mudra Group Venture) worked closely with the brand to conceptualize the campaign.

  • ŠKODA India moves beyond traditional outdoor – embraces programmatic OOH

    ŠKODA India moves beyond traditional outdoor – embraces programmatic OOH

    MUMBAI: ŠKODA Auto in association with PHD Media roped in Brandscope India to launch a real-time programmatically propelled Digital Out-of-Home (DOOH) Campaign with ROOH. The campaign leveraged DOOH to serve ads based on Vehicle Recognition in real-time with the help of intelligent ML-AI algorithms for the very first time in India.

    Traditional Out of Home advertising, which is either static or pre-set to rotationally run on digital screens may be overlooked by frequent passers-by, hence ŠKODA and the DOOH experts created a campaign that targets travelers in the moment by tapping into the consumers’ real-time emotional needs and desires. As part of the process, we identified ML-AI based Computer Vision as the hero method to bring this one-of-a-kind experience to OOH. The tool mapped the exteriors of each ŠKODA carline and leveraged intelligent algorithms to serve contextually relevant messages on recognition of the mapped ŠKODA vehicles respectively.

    Commenting on the campaign, Tarun Jha – Head of Marketing and Product, ŠKODA Auto India Pvt. Ltd. Said, “ŠKODA is a human brand and in all our communication, we try to bring a unique experience which our consumers can relate to better. With this campaign, we wanted to surprise our existing valuable consumers and create a brand awareness among our potential consumers. We believe in pushing the boundaries with every campaign and believe that this activity did just that.”

    Speaking on the association, Jyoti Kumar Bansal, CEO, PHD Media India said, “Challenging the normal has been PHD’s unique answer to ŠKODA’s Simply Clever DNA. Leveraging technology to deliver a contextualised experience to ŠKODA customers out of home, we are creating new benchmarks for the category.”

    Speaking on the campaign, Deepak Kumar, EVP – ROOH Said, “ŠKODA as a brand has been at the forefront of pioneering breakthrough initiatives driven by PHD that has successfully engaged the audiences. Secondly, the automobile giant has a plethora of variants, so creating multiple billboards at prominent locations would easily surpass the budget. Hence to create an engaging yet innovative campaign within budgets, we planned for DOOH at key traffic congregation points. The locations were chosen through Brandscope’s proprietary tool OOHZone while ROOH helped identifying the right DOOH.”

    Overall 95,760 seconds of airtime was served everyday specifically for ŠKODA during this campaign by triggering-off personalized content on impersonalized medias in real-time using unique programmatic capabilities brought-in by ROOH.

  • Saatchi & Saatchi’s first campaign for Skoda India

    Saatchi & Saatchi’s first campaign for Skoda India

    MUMBAI: Saatchi & Saatchi unveils its first campaign for Skoda to mark the beginning of the car brand‘s 10th Anniversary celebrations.

    The 20-second television commercial shows youngsters and children celebrating and the spot ends with a question, ‘can you afford to miss it?‘

    “Through the campaign, Skoda is extending an invitation to the customers to join in the celebrations,” the agency says..

    Rather than treating it like a tactical communication, the agency decided to build on Skoda‘s commitment to delighting customers and hence came up with this ad.

    Saatchi & Saatchi India CCO Ramanuj Shastry said, “Skoda Celebrations” is a joyous reminder to car lovers across the country of Skoda‘s decade long commitment to delighting customers by redefining the meaning of luxury, safety and comfort.”