ITV

Tag: Skechers

  • Skechers named official sports footwear partner of the Indian Olympic Association for Hangzhou Asian Games

    Skechers named official sports footwear partner of the Indian Olympic Association for Hangzhou Asian Games

    Mumbai: Skechers, the comfort technology company, announced its association with the Indian Olympic Association (IOA) as the ‘Official Sports Footwear Partner of Indian Olympic Association for the Hangzhou Asian Games’. This partnership underscores Skechers’ unwavering dedication to supporting athletes and promoting a culture of excellence in sports. The Asian Games that will be held at Hangzhou, China from 23 September to 8 October, are a celebration of the pinnacle of sporting prowess across the continent. As the official sports footwear partner, Skechers plays a pivotal role in empowering the Indian contingent with its innovative footwear that offers comfort and performance to all levels of athletes.

    Skechers gave the athletes specially designed branded kits and provided Skechers Performance footwear to 10 specially chosen athletes as a sign of the company’s dedication to athlete comfort and performance for the Hangzhou Asian Games. The athletes received these kits at a formal send-off ceremony, which concluded earlier today.

    Skechers Asia Pvt. Ltd. CEO Rahul Vira expressed his enthusiasm, stating, “We are honored to partner with the Indian Olympic Association for the Hangzhou Asian Games. At Skechers, we are committed to supporting elite athletes and enthusiasts with innovative products that help them reach for their best, and this collaboration was a natural extension of that commitment. We look forward to supporting Team India on their journey to excellence.”

    This association exemplified Skechers’ dedication to sports, highlighting the commitment to both the community and sports in India. As the excitement builds towards the Hangzhou Asian Games, Skechers is set to contribute to the success of Team India and celebrate the indomitable spirit of its athletes.

  • We don’t believe in online discounts: Skechers South Asia CEO

    We don’t believe in online discounts: Skechers South Asia CEO

    MUMBAI: Marathons are passé! Walkathons seem to be the new sought after activity for every health and fitness enthusiast.

    Riding on the walkathon wave, Skechers, an American performance and lifestyle footwear brand has announced its first edition of Skechers Performance Mumbai Walkathon.

    The walkathon initiated/organised by Skechers India will take place on 7 October 2018 which also happens to be the World Walking Day. The motive behind initiating the walkathon is to educate people about the benefits of walking.

    Skechers chief executive officer for South Asia Rahul Vira says, “Our dedication has always been to the enthusiasts of all levels, ranging from beginners in the sport to the elite athletes. Walking one mile a day can burn up to 100 calories. Something as simple as a daily brisk walk can help you live a healthier life. By bringing in a wide range of walking shoes we want to inspire people and invoke the need to be on the move and stay fit, through which people would experience walking from a different perspective altogether.”

    Interestingly, Skechers also has a dedicated category for walking shoes and Vira thinks it’s a perfect synergy with Walkathon. “I wonder why nobody thought of doing it earlier where people would come together to just walk! Skechers has been the brand that created walking as a category and it just made perfect sense to align it with walkathon,” he said.

    The sports company does not want to partner with any other brand or association for its walkathon and wants to rather do it all by itself.

    Every brand needs a face in today’s day and age but the sports company does not believe in going through the same route. Although international singer Camila Cabello is Skechers’ global brand ambassador, the company is not looking at having an India brand ambassador anytime soon.

    “We don’t have a set target audience and want to target everyone from the age of 5 to 65. Anyone who wants to buy a comfortable shoe or apparel is our consumer,” said Vira. “Initially when we entered the market, we were heavily present in the west but now have a presence across north, south and even mini metros and rural.”

    Online  is the go-to medium for every marketer out there as it helps a brand in reaching a mass audience and increases its distribution and sale. People love to shop online as it allows them to go through a large portfolio of products, saves them time and they get deals and discounts on the products.

    However, it’s rare that you will find Skechers products on discount online. A pair of shoes that you buy online and offline will always cost you the same. Why is that you ask? Simply because the company does not believe in the online model and wants to keep out of the discounting game. Vira says, “Our presence online was limited but since we’ve made our terms clear about not wanting to discount, we have increased our presence online. That is because we don’t want price to be a deciding factor for consumers. We haven’t gone all out on e-commerce because it’s driven more towards discounting and we don’t want to do that.”

    Skechers in India faces stiff competition from international giants Nike and Adidas that are amongst the top two brands in India followed by Puma and Reebok which are lower priced. Priced at a mid-premium range, Skechers may find it difficult to carve a niche for itself. Recently D:fy was launched in India with its mid-premium range of products. But with the increasing competition and entry of newer players in the market, it sure is an interesting space to watch out for.

  • Skechers GoRun 5 associates with Tiger Shroff

    Skechers GoRun 5 associates with Tiger Shroff

    MUMBAI: Skechers Performance, an American sports lifestyle brand, recently introduced the latest version of their popular GoRun range called the GoRun 5.

    To highlight the benefits of the product, popular actor Tiger Shroff, took the Skechers Performance GoRun 5 Challenge last Friday. The actor tried to run at the speed of 16 kmph on a treadmill wearing the shoes that were designed for speed with innovative performance technologies.

    Shroff beamed said, “I enjoyed running in these shoe, they were very comfortable.”

    Skechers Performance India CEO Rahul Vira said, “The GoRun series comes with lightweight cushioning, the M-Strike technology and a parametric web outsole for better flexibility, agility and durability during a run.”

    The GoRun 5 challenge has been thrown open to all. A branded truck will be moving across the nine other cities apart from Mumbai. Consumers from Chandigarh, Delhi, Lucknow, Ahmedabad, Surat, Pune, Bangalore, Chennai and Goa can take up the challenge.

  • Skechers signs on Yasmin Karachiwala

    MUMBAI: Bollywood celebrity fitness trainer Yasmin Karachiwala has been signed by Skechers, the sports lifestyle brand known for its high-performance shoes. Karachiwala, with her experience, will now represent Skechers as their fitness expert in India.

    Karachiwala has been part of the fitness industry for 22 years and has trained Bollywood big-wigs like Deepika Padukone, Katrina Kaif, Alia Bhatt and lot more. Apart from owning a gym-body image in the Mumbai suburbs, she is also the first BASI certified pilates instructor in India and established the first pilates studio in Mumbai.

    As a fitness expert for Skechers, Karachiwala will be guiding the youth of today towards healthy living and will encourage them to take up a fitness regime as part of their daily lives. She will also interact with them on the importance of having a fit body and mind through the Skechers social media handles, and will also impart knowledge about using the right shoe for the right activity.

    Karachiwala says: This International footwear brand has set standards for great fitness in India and abroad. Any fitness regime is elevated by when done with the correct technique and wearing the right shoe. A good workout needs a perfect pair of shoes as a perfect companion.”

    Skechers south India CEO Rahul Vira said, “Karachiwala, as the Skechers fitness expert, she will motivate youngsters and impart knowledge on how walking, running and simple work out regime should become an indispensable part of our everyday life.”

  • Skechers launches TVC for GOrun 2

    Skechers launches TVC for GOrun 2

    MUMBAI: Skechers, the American shoe maker, has launched a campaign to promote its GOrun 2 range of performance shoes, specially designed for runners.

    Commenting on Skechers new TV commercial, Skechers south Asia managing director Sanjeev Agrawal said, “In our new, witty television commercial, the GOrun 2 wearing human successfully races and beats a cheetah, the World’s fastest animal. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast – a size 9 men’s shoe weighs just 187 grams.”

    The commercial is being aired across all genres of channels including Hindi GEC, regional GEC, music and English entertainment channels. The mix of channels is in line with the wide reach that the brand has achieved in a short period of time.

    Going forward, Skechers GOrun 2 will associate with running events across the country, beginning with the Vasai-Virar Mayor’s Marathon on 27 October. The marathon will be for the cause of the girl child with the motto “Save the Girl Child and Maintain Nature’s Balance”.

    Designed for speed and to improve running performance, the GOrun 2 series advances on the ‘mid-foot strike’ design, popularised by Skechers. It works as a great shoe to foster a barefoot running experience.

  • Skechers launches TVC for GOrun 2

    Skechers launches TVC for GOrun 2

    MUMBAI: Skechers, the American shoe maker, has launched a campaign to promote its GOrun 2 range of performance shoes, specially designed for runners.

     

    Commenting on Skechers new TV commercial, Skechers south Asia managing director Sanjeev Agrawal said, “In our new, witty television commercial, the GOrun 2 wearing human successfully races and beats a cheetah, the World’s fastest animal. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast – a size 9 men’s shoe weighs just 187 grams.”

     

    The commercial is being aired across all genres of channels including Hindi GEC, regional GEC, music and English entertainment channels. The mix of channels is in line with the wide reach that the brand has achieved in a short period of time.

     

    Going forward, Skechers GOrun 2 will associate with running events across the country, beginning with the Vasai-Virar Mayor’s Marathon on 27 October. The marathon will be for the cause of the girl child with the motto “Save the Girl Child and Maintain Nature’s Balance”.

     

    Designed for speed and to improve running performance, the GOrun 2 series advances on the ‘mid-foot strike’ design, popularised by Skechers. It works as a great shoe to foster a barefoot running experience.