ITV

Tag: Skechers South Asia Pvt Ltd

  • Kartik Aaryan slips into Skechers as new brand ambassador for India

    Kartik Aaryan slips into Skechers as new brand ambassador for India

    MUMBAI: Skechers has found its newest sole mate in Kartik Aaryan. The Bollywood star has been signed on as brand ambassador for India, making his debut with a campaign for the brand’s buzz-worthy Hands Free Slip-ins — footwear that fuses fashion with no-fuss functionality.

    Built for the on-the-go urbanite, Skechers’ Hands Free Slip-ins come equipped with the brand’s patented Heel Pillow tech — letting wearers slide into their shoes without bending down or lifting a finger. Think of it as the lazy genius’ dream sneaker — sleek, stylish, and smart.

    Speaking on the association, Skechers South Asia Pvt. Ltd. CEO Rahul Vira said, “Kartik Aaryan embodies the spirit of Skechers—bold, versatile, stylish and innovative. We are proud to partner with Kartik, an award-winning actor that is equal parts talent, charisma and adventurous. As a prominent contemporary youth icon, his broad appeal coupled with his dynamic persona will help keep Skechers in the mind of consumers shopping for our in-demand lifestyle and athletic footwear across India. We believe Kartik’s influence will amplify our connection with his fans who value the innovation and comfort that is only offered by Skechers.”

    Sharing his enthusiasm about joining the Skechers family, Aaryan said, “I am excited to collaborate with Skechers—a brand that stands at the intersection of cutting-edge performance and contemporary style. What truly impressed me is their relentless focus on innovation, especially the Slip-ins technology, which redefines convenience without compromising on design. I’m always on the move, so I love that I can just slip in and go. Skechers’ vision aligns perfectly with my own belief in pushing boundaries, and I look forward to being part of their incredible journey as they continue to inspire athletes and trendsetters alike.”

    Kartik joins an all-star global Skechers lineup that includes Ananya Panday, Sunil Chhetri, Harry Kane, Jasprit Bumrah, Joel Embiid and more. With charm and swag to boot, Aaryan’s pairing with Skechers promises to put comfort and cool in the same step.

  • Skechers is Mohun Bagan Super Giant’s official kit partner

    Skechers is Mohun Bagan Super Giant’s official kit partner

    Mumbai: Skechers announced its official kit partnership with Mohun Bagan Super Giant (MBSG), one of India’s oldest football clubs. Players will wear Skechers-branded match kits, training gear, and lifestyle apparel.

    Founded in 1889, MBSG has a rich history, being the first all-Indian team to win a championship against a British club during India’s independence struggle. The club represents pride and identity for West Bengal and India, with matches serving as cultural events and a passionate fan base comparable to European football. MBSG is currently one of India’s top-performing clubs, having won the ISL League Title for the 2023-2024 season.

    Skechers is known for its comfortable footwear and aims to expand its presence in the performance category. The brand collaborates with athletes globally in sports like football, cricket, basketball, golf, pickleball, and running. In addition to its partnerships with the Indian Pickleball Association and the Mumbai Indians, Skechers is committed to enhancing its reputation in the sportswear market and providing innovative, high-performance gear.

    Skechers South Asia Pvt Ltd CEO Rahul Vira said, “We are incredibly proud to partner with a club as iconic as Mohun Bagan Super Giant. With more and more players globally experiencing our signature Comfort That Performs on the pitch, this association is an extension of our commitment to develop a strong sports culture in India while reinforcing Skechers as a leading performance brand to consumers everywhere. Mohun Bagan’s legacy and its passionate fan base align perfectly with our brand values, and we are excited to be part of their journey as they continue to inspire and achieve further milestones on the field.”

    Mohun Bagan Super Giant director Vinay Chopra said, “We are thrilled to partner with Skechers, a global leader in performance and lifestyle apparel, to fuel our pursuit of excellence on and off the pitch. This association is a testament to our shared values of innovation, quality, and a passion for performance. With Skechers by our side, we’re confident that our team will be equipped with the best apparel to take on the toughest challenges in the Indian Super League and beyond. We look forward to a winning partnership that will inspire our fans and take Indian football to new heights.”

    As the new ISL season approaches, Skechers looks forward to seeing its brand proudly displayed on the jerseys of Mohun Bagan Super Giant. This partnership not only aligns with Skechers’ mission to be a key player in the performance sportswear category but also honors the legacy and cultural significance of MBSG.

  • NBA, ACG & BFI launch ACG Jr. NBA program in collaboration with Skechers

    NBA, ACG & BFI launch ACG Jr. NBA program in collaboration with Skechers

    Mumbai: The National Basketball Association (NBA), ACG, and the Basketball Federation of India (BFI), the governing body of basketball in the country, has announced the launch of the ACG Jr. NBA program, a nationwide 3v3 tournament for the top U-14 players across India and the largest school-based basketball program in the country. Skechers, the global performance and lifestyle footwear and apparel brand, will serve as the official kit partner of the program and provide high-quality gear for the participants.

    The ACG Jr. NBA program will feature boys’ and girls’ divisions with teams representing schools from across the country and tip off on Tuesday, 24 September with tournaments in Chennai and Mumbai before visiting Aizawl, Delhi, Kolkata and Ludhiana. The top eight boys’ and girls’ teams from each city will then compete in a league phase within each city that will see the top three boys’ and girls’ teams and one all-star team from each of the boys’ and girls’ divisions advance to the league finals early next year. The dates of the remaining city tournaments and league phases, and the dates and location of the league finals, will be announced at a later date. Schools can register to participate by visiting this link.

    In addition to the ACG Jr. NBA program, the collaboration aims to enhance youth basketball development at the local level, expand elite talent identification nationally, and provide new development opportunities for players, coaches and referees at all levels. The collaboration builds on the prior association between the NBA and ACG that included the launch of ACG-NBA Jump, a nationwide basketball talent search program, and marks the first time BFI will serve as an ACG Jr. NBA partner.

    The announcement was made today at a press conference in Mumbai by BFI president Aadhav Arjuna, NBA Asia strategy head and NBA India country head Rajah Chaudhry, ACG CMO Alex Robertson and Skechers South Asia Pvt Ltd CEO Rahul Vira.  

    The Jr. NBA program has reached more than 14 million youth and 15,000 physical education instructors across 35 cities in India since 2013.  The ACG Jr. NBA program is part of the NBA’s broader basketball development initiatives in India that include NBA Basketball School, a network of tuition-based basketball development programs open to male and female players ages 6-18, and Basketball Without Borders Asia, the NBA and FIBA’s global basketball development and community outreach program that has been held in India twice.  

    NBA Asia strategy head and NBA India country head Rajah Chaudhry, “There is tremendous momentum for basketball and the NBA in India, and our collaboration with ACG, BFI and Skechers will significantly drive participation and improve talent development at the youth level across the country.  Over the past decade, we’ve engaged millions of children through the Jr. NBA program, and we look forward to expanding our development efforts in India alongside our partners and providing more opportunities for boys and girls to play the game and maximize their potential.”

    ACG MD Karan Singh, “Through the ACG Jr. NBA program, we are taking a significant step in empowering the next generation of basketball players in India.  This initiative goes beyond the game – it’s about building character, instilling values, and offering young athletes a platform to grow and shine.  By working with the NBA and BFI, we are committed to creating opportunities for these players to learn from the best and pursue their dreams.  As we launch the largest school-based basketball program in India, we’re excited about the potential we’re unlocking.  This program represents our continued dedication to grassroots development and fostering excellence both on-and-off the court.”

    BFI president Aadhav Arjuna, “Our association with the NBA underlines our joint dedication to nurturing talent and elevating basketball to unprecedented heights nationwide.  The NBA’s efforts to bolster grassroots basketball development in India have been truly commendable.  We’re excited to work closely with the league to inspire and empower generations of basketball enthusiasts, fostering a culture of excellence both on-and-off the court.  Programs like the ACG Jr. NBA will enhance students’ skills and motivation while introducing more children to the game in a fun and interactive environment.  Additionally, it will serve as a hotspot for talent identification and development and help establish a sustainable pipeline of elite-level Indian players.”

    Skechers South Asia Pvt Ltd CEO and country manager Rahul Vira, “As elite professionals like Joel Embiid and Julius Randle compete in Skechers Basketball sneakers in the NBA, we are excited to collaborate with the league to bring our footwear and apparel to the next generation of basketball talent.  We look forward to enhancing the game for the ACG Jr. NBA players through innovative, comfortable, and high-quality gear delivering ‘Comfort That Performs’ on the court.  Together, we aim to create a memorable program that not only inspires but also empowers young athletes to reach their full potential.”