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Tag: SJ Uplift Kabaddi

  • UPKL powers up play with new technical director

    UPKL powers up play with new technical director

    MUMBAI: The Uttar Pradesh Kabaddi League (UPKL) is gearing up for a stronger, sharper second season, and it’s making a power move on the mat. The league has appointed Tejnarayan Prasad Madhav, a veteran kabaddi coach and former gold medallist, as its new technical director ahead of Season 2.

    Currently serving as chief coach of the Bahrain National Kabaddi Team, Madhav brings decades of experience across playing, coaching and technical supervision. From mentoring squads at the Senior Nationals and Asian Games camps to shaping future champions at grassroots level, his record speaks of precision and purpose.

    Commenting on the appointment, SJ Uplift Kabaddi founder and director Sambhav Jain said, “UPKL has emerged as a credible platform that mirrors the sport’s rise across India. This season, our goal is to deepen that foundation by strengthening player development and maintaining the highest technical standards.”

    For Madhav, the focus is clear, getting every move right. “UPKL has created a structured environment where players can compete, learn and grow. My goal is to bring technical discipline and dynamic gameplay that highlights kabaddi at its finest,” he said.

    Season 2 of UPKL kicks off on 25 December 2025 in Noida, featuring 64 matches of full-throttle action. The player auction, set for 3 November, will set the stage for a season that promises both strategy and spectacle.

    With Madhav at the helm, UPKL isn’t just levelling up its game, it’s rewriting the playbook for how kabaddi should be played.

     

  • Kanpur Warriors joins Uttar Pradesh Kabaddi League as newest franchise

    Kanpur Warriors joins Uttar Pradesh Kabaddi League as newest franchise

    MUMBAI – Building on the resounding success of the debut season, Uttar Pradesh Kabaddi League (UPKL), SJ Uplift Kabaddi has announced the induction of a new franchise, Kanpur Warriors, for UPKL Season 2. The team owned and operated by BA Sports Club LLP, and led by entrepreneur Bhumika Vora, marks a major push to bring kabaddi into the cultural spotlight of one of Uttar Pradesh’s most passionate cities.

    Conceptualized, owned, and operated by SJ Uplift Kabaddi, UPKL continues to expand into kabaddi-strong belts across the state. With Kanpur’s long-standing kabaddi heritage, vibrant youth circuits, and growing appetite for competitive sport, Kanpur Warriors’ addition marks a strategic milestone in the league’s mission to deepen inclusivity and unearth local heroes.

    Talking about the announcement, Sambhav Jain, Director and Founder, SJ Uplift Kabaddi, said, “UPKL was always envisioned as a launchpad for grassroots athletes, transforming kabaddi from a gully sport into a structured professional ecosystem. Following the extraordinary success of  Season 1, welcoming new cities like Kanpur is not just growth; it is our evolution. Kanpur’s inclusion strengthens our vision to build a tiered ladder for athletes: from local leagues to UPKL and eventually national and global stages.”

    This milestone builds on the momentum of UPKL’s standout inaugural season, which reached over 30 million TV viewers as per BARC India and generated 300+ million digital impressions, driven largely by audiences from Tier 2 and Tier 3 cities.

    Kanpur Warriors owner Bhumika Vora said, “Kanpur is a city full of fire, heritage, and underrepresented talent, and with Kanpur Warriors, we now have a platform to showcase, build, and grow. Through UPKL, we aim to break stereotypes, back our youth, and place kabaddi at the center of Kanpur’s sporting identity. The name ‘Warriors’ reflects not just athletic grit, but the spirit of our people. We are building a platform where kabaddi is a sport of choice, not just an alternative.”

  • Kabaddi gets a capital lift as UPKL hits Rs 238 crore in valuation

    Kabaddi gets a capital lift as UPKL hits Rs 238 crore in valuation

     MUMBAI: Mat talk turns money talk and UPKL is wrestling its way to the top of India’s sports scene. The Uttar Pradesh Kabaddi League (UPKL) has thrown down the gauntlet and picked up a valuation tag of Rs 238 crore, cementing its status as one of India’s fastest-growing sports properties. Its creator and operator, SJ Uplift Kabaddi Pvt Ltd, has not only built a regional league, but a nationwide movement with global potential all in its very first season.

    Launched in 2024, the debut edition of UPKL featured eight franchise-based teams, capturing hearts in small towns and big cities alike. The data tells the story: according to BARC, over 30 million television viewers tuned in across India, while digital platforms clocked 300 million impressions.

    Sony Sports Network (on Sports Ten 1 and Ten 3), DD Sports, and Fancode collectively broadcast the matches, ensuring a multi-platform footprint that reached deep into Tier 2 and Tier 3 cities.

    SJ Uplift’s Founder and Director Sambhav Jain attributes the league’s soaring valuation to “the growing popularity and resonance” of the UPKL format. He added, “This valuation reaffirms our belief in grassroots sports and the immense, untapped potential of regional talent. The overwhelming response from fans, franchises and brands proves we’re building something bigger than just a league.”

    Backed by a vision to scale kabaddi into a globally recognised sport, Jain sees UPKL not just as a commercial vehicle but as a cultural movement. With plans to build a sustainable ecosystem for athletes, fans and sponsors, SJ Uplift is already eyeing expansion, new partnerships, and greater professionalisation in the seasons ahead.

    UPKL’s debut season is not just a sporting win, it’s a statement. With a Rs 238 crore valuation, deep-rooted audience traction, and a hyperlocal-to-global narrative, it’s making regional kabaddi not just prime-time entertainment, but premium IP.

    From dusty courts to digital charts the future of Indian kabaddi is looking like a full-body slam dunk.

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  • Kabaddi goes global with Rs 48 crore WSKL set for 2026 Dubai debut

    Kabaddi goes global with Rs 48 crore WSKL set for 2026 Dubai debut

    MUMBAI: From mud courts to the world stage Kabaddi is getting a passport stamp. SJ Uplift Kabaddi Pvt Ltd, the force behind the successful Uttar Pradesh Kabaddi League (UPKL), has announced the launch of the World Super Kabaddi League (WSKL), an international franchise-based kabaddi extravaganza set to kick off in February–March 2026 in Dubai.

    Touted as Kabaddi’s boldest global leap yet, WSKL has already received confirmations from 20 national federations, with 30 countries actively engaged in shaping the league. Backed by the International Kabaddi Federation and the South Asian Kabaddi Federation, WSKL aims to not only attract eyeballs across continents but also make a serious pitch for Olympic inclusion.

    The league’s format will feature eight franchise teams, with rosters mixing international stars and top Indian players. To match this global ambition, WSKL has committed a Rs 48 crore player purse in its debut season signalling both serious investment and serious intent.

    “With WSKL, the world becomes the playing field,” said SJ Uplift Kabaddi Pvt Ltd founder Sambhav Jain. “Our vision is Olympic-sized, we’re here not just to entertain, but to evolve the sport into a global property that thrives year-round, not just seasonally.”

    Unlike UPKL’s domestic focus under the rallying cry of Apna Bharat, Apna Khel, WSKL is all about building a borderless Kabaddi ecosystem. Participating countries already include South Korea, Iran, Japan, Thailand, Canada, Malaysia, Pakistan, and the United States, with more nations expected to come on board as the countdown begins.

    But WSKL isn’t just about the tournament weeks. It’s being positioned as a 12-month Kabaddi ecosystem, offering off-season fan engagement, long-term player development, and a pipeline of international talent. That’s a far cry from the one-off seasonal formats currently dominating the sport.

    Dubai, with its neutral ground and strategic accessibility, has been selected as the inaugural host city, a move aimed at attracting a global audience and spotlighting Kabaddi on an international scale.

    With the whistle blown for what promises to be a high-stakes power play for the sport’s future, WSKL is more than just a league, it’s a leap. And if all goes to plan, Kabaddi might just tackle its way into the Olympic fold.

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