Tag: Siyaram Silk Mills

Grapes wins the digital mandate for Siyaram’s

Mumbai: Grapes, an integrated communications agency, has won the digital mandate for Siyaram’s, a prominent name in the Indian fabric and garment manufacturing industry. The mandate was won after a multi-agency pitch and the account will be serviced by the agency’s Mumbai office.

As part of the mandate, Grapes will be handling the brand’s end-to-end digital strategy and digital marketing needs. It will include both creative and media responsibilities. Further, the agency will also be managing Siyaram’s owned media platforms like the brand’s website and social media platforms, in addition to providing SEO services. The partnership aims to leverage the extent of digital tools and techniques to enhance the brand’s visibility, engagement with a wider audience and amplify their digital footprint.

Siyaram Silk Mills vice president – marketing N. Gangadhar shared his perspective, “We deeply understand men’s clothing needs and have made it our mission to deliver products and an experience that resonates with the modern gentleman. We have always believed in being at the cutting edge of innovation and technology, and this new partnership with Grapes is a step in that direction. Strengthening our digital presence opens up new and exciting avenues to engage with our customers. We are confident that this partnership will be significant in our journey of transformation.”

Commenting on the partnership, Grapes co-founder & CEO Shradha Agarwal expressed, “Siyaram’s has a rich legacy and a profound understanding of the textile industry, and we are thrilled to partner with a brand synonymous with high fashion in India and across the globe. Our team is geared up to work hand-in-hand with Siyaram’s to shape the future of their online visibility and redefine their digital narrative through a targeted, relevant, and consistent communication strategy.”

September 18, 2023
Agency09 wins digital mandate for Siyaram Silk Mills

Mumbai: Fashion fabrics and apparels brand Siyaram Silk Mills Ltd (Siyaram’s) has appointed Agency09 to revamp its digital presence, build the brands’ community, and bring greater awareness to the wealth of fabrics under Siyaram’s umbrella.

The account is being handled by Agency09’s Mumbai office.

“We picked Agency09 after a multi-agency pitch as they are a vibrant, young agency with good ideas and a clear desire and vision to take the Siyaram’s brand to greater heights,” said Siyaram Silk Mills VP of marketing N Gangadhar. “They showcased a clear and deep understanding of our brand through their strategic approach, and we are excited to see how this partnership evolves.”

“Siyaram’s is a brand that evokes a strong sense of legacy and quality,” stated Agency09 head of content Gautam Anand. “We are excited to build their community on digital and bring a newer generation on board to delight in all their offerings across multiple sub-brands.”

February 2, 2022
Hrithik Roshan to endorse J Hampstead’s readymade apparels

MUMBAI: J Hampstead the premium range of suitings has roped in Roshan as their brand ambassador for their readymade apparel.

Roshan already endorses J Hampstead‘ premium range of fabric and this will be an extention of his endorsement with the company.

Siyaram Silk Mills chairman and MD Ramesh Poddar said, “It‘s stylish, fashionable and is aimed at the young achievers. So we were wondering who would best fit the profile of the brand. We already had him as a brand ambassador for our JHampstead fabric range, so who better to endorse JHampstead apparel than somebody who has been associated with the brand for a while.”

Roshan states, “It was the next move from endorsing J. Hampstead suiting fabric. J Hampstead has a huge range of formal shirts to choose from. The entire collection gives out a class and sex appeal which is clearly in vogue. “

April 20, 2013
Viacom18’s Inkaar gets Siyaram’s Mistair as style partner

Mumbai: Mistair, a division of Siyaram Silk Mills, has associated with Viacom 18 Motion Pictures‘ next ‘Inkaar‘ as a style partner.

Mistair has launched special collection called “Powerplay” in association with the movie that is set to release on 18 January.

Siyaram Silk Mills managing director and chairman Ramesh Poddar said, “We are very happy to be associated with Viacom 18 motion pictures movie ‘Inkaar‘ as their Style Partners. This gave us an opportunity to display our corporate collections by Mistair from the house of Siyaram Silk Mills for the New Age fashion conscious youth who opts for stylish formal wear to create an impression in their workplace.”

The entire range of Powerplay is available at select retail outlets. Keeping in mind the young age segment that Mistair caters to, Powerplay has been offered in vibrant colours, thereby making it a complete techno-commercial collection, the company said.

Viacom18 Motion Pictures chief operating officer Vikram Malhotra said, “Inkaar is a story set in Corporate India. The story revolves around the relationship and aspirations of two characters, Rahul and Maya, played by Arjun Rampal and Chitrangda Singh, who work in the same office. The film, like its lead stars, is contemporary, chic, glamorous, hard-hitting and powerful. We are pleased to be associated with a brand like Siyaram‘s Mistair which reflects the same values and talks to the target audience of Inkaar”.

The association between Mistair and ‘Inkaar‘ was facilitated by Carat Fresh Integrated, an experiential marketing agency of Aegis Media India Group.

January 4, 2013