Tag: Siyaram

Mistair announces Aditya Roy Kapur as Its brand ambassador

Mumbai: Mistair, the epitome of timeless elegance and fashion innovation, proudly announces Aditya Roy Kapur as its new brand ambassador, signaling a new era of sophistication in men’s fashion. Mistair has garnered a renowned reputation for its exquisite and edgy range of premium suiting and shirting fabrics that celebrate timeless elegance with a touch of modern flair. With speciality weaves, finishes, and textures, Mistair’s collections are designed to turn heads, whether for a formal business suit, a pertinent corporate meeting, or an opulent dinner party.

Siyaram chairman and managing director Ramesh Poddar expressed his excitement about the partnership: “We are delighted to have signed Aditya Roy Kapur as the brand ambassador for Mistair. Over the years, Mistair has established its popularity across demographics, just like Aditya himself. He embodies a sense of style and youthful energy that perfectly aligns with the Mistair brand identity. With our commitment to high fashion, quality and accessibility, we’re excited for Mistair’s fashionable journey ahead with Aditya Roy Kapur.”

Echoing the excitement, Aditya Roy Kapur said, “I am delighted to be collaborating with Mistair. Their collection resonates deeply with my personal style, offering designs that exude sophistication with a touch of modern flair. What impresses me most is how Mistair combines classic elegance with modern trends, making it perfect for the contemporary man who values both tradition and innovation.”

With this powerful partnership, Mistair and Aditya Roy Kapur aim to inspire men across the nation to embrace sophisticated style and elevate their fashion game. As the new face of Mistair, Aditya’s charismatic persona and impeccable fashion sense are set to captivate audiences, further solidifying Mistair’s position as a trailblazer in the industry and personifying the brand promise of delivering the “finest in fashion”.

July 23, 2024
Yellophant bags digital mandate for Siyaram’s Oxemberg

Mumbai: Yellophant Digital, an alliance of Merge Infinity Global has bagged a 360-degree digital mandate for Oxemberg, a men’s fashion clothing brand from Siyaram. The digital agency will be responsible for amplifying the brand’s presence on Instagram, Facebook, and Twitter.

As a part of this partnership, the agency will also take care of social media marketing and website planning as part of its digital duties. “With this, Yellophant will strive toward developing creative social media strategies, right from ideation to its execution. Yellophant Digital also intends to harp on influencer and PR activities in the future, along with overall management of the brand’s digital presence,” said the statement.

Commenting on the association, Siyaram Silk Mills Ltd marketing head Prashant Awasthi said, “We were most impressed by the vision they had for our brand. We are thrilled to kickstart the project and our entire team is looking forward to a successful collaboration with Yellophant Digital.”

Oxemberg concentrates on excellence in newer styles, fabrics, manufacturing methods, and quality standards. The brand constantly comes up with garments, color patterns, styles and clothes that keep up with the ever-changing trends of the fashion industry, especially in the men’s segment.

Yellophant Digital co-founder Preksha Seth expressed her happiness on winning the digital mandate for Oxemberg. “Coming from the Siyaram group of family, our team is more than pumped to get started and work with the Oxemberg team. It was the enthusiastic response from the entire Oxemberg team during the pitch which gave them an insight that this partnership will bear fruit in the coming months,” she said.

April 6, 2022
Siyaram’s sets a new GUINNESS WORLD RECORDSR achievement for ‘Most Viewers For A Retail Management YouTube Live Stream’ during its ‘Textile Mahakumbh’

Siyaram’s, one of the leading textile brands in men’s fashion for over four decades, hosted its first-ever unique online initiative ‘Textile Mahakumbh’ that brought together textile retailers from across India to address the challenges faced by the industry during the Covid-19 crisis. The ‘Textile Mahakumbh’ attracted registrations from over 50,000+ plus retailers from across the country and became a holder of GUINNESS WORLD RECORDSR achievement for ‘Most Viewers For A Retail Management YouTube Live Stream’ at the peak viewership of 11,214 viewers.

The event aimed at addressing rising business concerns among the retailers during the global coronavirus crisis resulting in an unprecedented slowdown in the retail sector. With most of the retail businesses coming to a standstill, Mr. Ramesh Poddar, CMD of Siyaram’s answered questions ranging from ways to increase profit, sales, effective management of funds, control of inventory and making use of digitalization to optimize retail growth.

“We are proud to have hosted the ‘Textile Mahakumbh’ and setting a world record by bringing the textile retail community across India together on a single-platform. The need of the hour today is of working together as an industry and rising above the difficulties in businesses faced by smaller retailers due to the outbreak of Covid-19 in India. We are thankful to the experts from the industry that believed in the ideology of Siyaram’s and agreed to be a part of Textile Mahakumbh. The response of the Textile Mahakumbh has been very encouraging and we are positive of shaping a bright future for the industry’ said Mr. Ramesh Poddar, CMD of Siyaram Silk Mills Ltd.

As a part of the event today, the company also shared a mobile app, which will help even the smallest of the retailers in the remotest part of India to seamlessly make use of technology to sell their products at their finger-tips. “At Siyaram’s, we have always believed in innovation as the most important aspect of a business strategy. With this app, we are enabling the retailers to expand their market and reach a larger customer base at the comfort of their own shops”, adds Mr. Gaurav Poddar, President and Executive Director, Siyaram Silk Mills Ltd.

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May 25, 2020
Siyaram’s announces ‘Textile Mahakumbh’ to discuss future of retail business

MUMBAI: Siyaram’s, one of the leading textile brands in men’s fashion for over four decades, today announced the launch of its initiative ‘Textile Mahakumbh’ (https://docs.google.com/forms/d/e/1FAIpQLSeBWrrLa-Dc8IK3ikw8im0h9y2swuQmVQZT6P2l4XvyK9CNag/viewform?usp=sf_link), a unique concept that aims to bring together over 25,000+ retailers from across the country on a single platform. Textile Mahakumbh is scheduled to be hosted on Saturday, 23 May 2020 and will be live-streamed on YouTube. The event will bring together successful retailers from the textile industry to discuss the best practices to do the business and will focus on the shaping the future of retail business in the country through sharing their experiences and tips.

“We are proud to announce the Textile Mahakumbh for the first time in India which will provide a much needed opportunity for retailers to conduct their business seamlessly. Considering the current scenario and the immense challenges faced by the textile industry due to the outbreak of Covid-19 pandemic, the whole chain from manufacturer to the retailers across India have suffered huge losses with activities coming to a standstill. There is a serious need for the entire retail community to share a common platform to plan the way forward and overcome the ongoing situation,” Siyaram Silk Mills Ltd president and ED Gaurav Poddar.

Retailers in India started feeling the heat immediately after the announcement of nation-wide lockdown in India and are still coping with a complete pause in their business. Textile Mahakumbh will create a platform where experienced retailers will share their knowledge to increase sales, profits, manage inventory and also help them make optimal use of digitalization. “We have always been committed to serve the retail community with an active voice of the problems faced by the sector. With Textile Mahakumbh, we hope to empower the retailers and motivate them to rise above the occasion with élan”, adds Poddar.

May 20, 2020
Siyaram Silk gets Ranveer Singh as brand ambassador

MUMBAI: Siyaram Silk has roped in Bollywood actor Ranveer Singh as the new face of the brand.
With a rich legacy of 40 years, Siyaram’s men’s wear fashion is synonymous with high quality, continuous innovation and iconic futuristic designs which are local at heart and international in appeal.
Siyaram’s association with Ranveer Singh, who is hugely followed for his incredibly edgy sense of style, comes at a time when the brand is growing rapidly and evolving to make its presence felt in the textile industry all over the world. Ranveer’s soaring popularity across age groups and cities and his spectacular body of work make him an inspiration to many.
Commenting on this association, Ranveer Singh said, “This is truly an iconic brand. One that has a great legacy. I’ve grown up watching the Siyaram’s ads so to have been chosen as the ambassador of the brand is quite a nostalgic moment for me. I remember the biggest and most magnificent looking ads were Siyaram’s. So, I’m really excited that I am a part of this family. I have always envisioned it as a brand that inspires people.”
Siyaram’s CMD Ramesh Poddar is excited about the collaboration and confirms that, “We have signed up Ranveer Singh as our brand ambassador given his sheer popularity across demographics. He is a style and youth icon. Siyaram’s has been a leader in textiles and fabrics for men’s fashion by making global fashion accessible to the Indian consumer and our products come with a culture of legacy & values. Ranveer Singh clearly defines the attributes of our brand and we are looking forward to this fashionable journey with him.”

October 1, 2018
Siyaram’s expanding aggressively using the franchising module

MUMBAI: The textile giant Siyaram Silk Mills, has been on an expansion spree this year. It has been opening a new franchise every seventh day. The brand known for delivering the best suiting fabrics has always believed in its values and principles. Siyaram’s in this time is the largest Indian manufacturer of blended fabrics and is quick to adapt with the advancement going on in the technology space and fashion world.

The company’s vision is to be present in all cities and small towns reaching every common man in remote areas delivering international quality at affordable price. With active 170 Siyaram’s shops all over India, by the FY14-15, Siyaram’s aim is to touch 200 plus franchisee showrooms. The Siyaram’s franchisees also have tailoring service under brand name Tailor Fit which makes Siyaram’s shop a complete male wardrobe solution which has fabrics, readymade and accessories along with tailoring service. With consequent consumer friendly developments, Siyaram’s is confidently reaching great heights and will continue to brain storm new additions with time keeping the consumer in mind.

The brands that fall under Siyaram’s shop are, Siyaram’s Suitings & Shirtings, J. Hampstead Fabric & Apparel, Oxemberg, Mistair, Moretti, Roayle Linen and Miniature. The company along with Siyaram’s Shops is also planning to come up with exclusive Oxemberg shops which will display wide range of garments and accessories.

The customers are highly satisfied with products and services provided in Siyaram showrooms, the brand plans to continue with the same efficient customer service across all its franchise stores.

November 5, 2014