Tag: six new

  • HLL launches six new home and personal care products

    MUMBAI: Hindustan Lever Limited (HLL) has introduced six new products in its personal wash, detergents, oral care and skin care portfolios in the September quarter.

    In the foods division, Bru has been made the master brand for all formats in coffee. The slew of launches is in line with HLL’s strategy of relevant extensions of its Power Brands and improvement of product quality.

     
     
    In detergents, HLL has launched Rin Advanced, both in powder and bar formats. The new formulation offers superlative whiteness and also has a new premium perfume and packaging. The new mix is being aggressively activated through a nationwide sampling exercise.
     
     
    In personal wash, the company has launched a new variant of Lux soap, with exotic flower petals and Jojoba oil, offering the benefit of moisturising. The Lux soap franchise, which is the largest personal wash brand in India, also includes Lux Almond, Lux Sandal and Saffron and Lux Honey and Fruit Extracts.

     
     
    HLL has also relaunched Hamam, which is the market leader in personal wash in Tamil Nadu. Hamam’s formulation now has improved with the addition of Aloe Vera to Neem and Tulsi. The shape has been contemporised and the packaging modernised. This is the first time the brand has undergone such a significant upgradation, since its launch.
    HLL’s oral care Power Brand – Pepsodent, now has a new whitening variant, which contains a clinically proven ingredient to remove yellowness from teeth.

    HLL’s skin care category has relaunched Vaseline Intensive Care Petroleum Jelly, in new distinctive packs. Vaseline is one of HLL’s fastest growing Power Brands. The new portfolio includes a low unit price pack, priced at Rs 4, aimed at aggressively growing the segment.

    The foods division, in line with the Power Brand strategy, has made Bru the master brand for the Coffee business. Deluxe Green Label, the leading Roast and Ground Coffee brand, has been migrated to Bru, which already is nationally popular as an Instant Coffee. HLL’s Coffee business has been posting handsome growth. Bru, with its consolidated portfolio of both Instant and Roast and Ground formats, will further foster the brand’s position as a national choice.

  • Six new launches on tube this week

    Six new launches on tube this week

    MUMBAI: Seems like loads of actions happening on telly this week. While Sab TV launches two new shows, AXN, CNBC and Star World will be releasing one show each.
     

    Adhikari Brothers promoted channel will be launching a chat show Carryy on Shekhar hosted by Shekhar Suman and a comedy called Shri Sifarashilal, on 3 November. Besides that, Sab TV will also be launching a brand new season of Anupam Kher hosted Say Na Something to Anupam Uncle.

    Similar to his previous stand up cum talk shows like Sony’s Movers and Shakers and Zee’s Simply Shekhar, Carryy on Shekhar is an entertaining mix of Shekhar’s satirical comments on current events, tete a tetes with celebrities’ political debates and topical discussions. Produced by Sab TV, the show will telecast from Monday to Thursday at 10 pm.

    Next in the pipeline is a comedy show on the lines of the channel’s hit comedies Office Office and Yeh Public Hai Yeh Sab Jaanti Hai, Shri Sifarashilal. Aired every Monday-Thursday at 9:00 pm, the show will have a tongue in cheek approach to exposing social ills. While the Anupam Kher’s take on Bill Cosby’s Kids say the darnest things, Say Na Something to Anupam Uncle, will air every Monday and Tuesday at 8:00 pm. 

    Meanwhile CNBC-TV18’s new show plans to offer a tough competition to Shekhar Suman. In a bid to buttress its weekend viewing has got back the double Emmy Award winner and multiple Emmy nominee Jay Leno as a one hour show premiering on Saturday, 1 November 2003 at 1 pm.

    Tonight show with Jay Leno will add an international flavour to the Sunday Brunch band, which comprises of lineup of unique weekend shows: The Auto Show, Trendmill, Storyboard and Goodlife. 

    Considered by many to be a “variety” show, Leno shows apart from the witty opening monologue and comedy segments also include celebrity interviews from the famous to the ordinary, musicians to comics, talented pets to the Fruitcake Lady, Jay’s couch sees a lot of action, says a company release.

    Offering a change in the menu is AXN newest launch The Shield. Action and adventure channel AXN will launch hard-hitting reality series, revolving around a bizarre concept of morality and ethics, The Shield in India, from 2 November. Every Sunday, the channel will air two episodes of the series, starring Michael Chiklis, CCH Pounder and Benito Martinez, back-to-back at 10 pm.

    Finally to make the entire platter more delectable is Star World move towards lifestyle segment. The Star’s English entertainment channel will be launching a five-week weekly series, theMilan Fashion Week, scheduled to air on Sundays from 2 November to 30 November at 9:00 pm. 

    The channel has roped in actor Gauri Karnik, to anchor the Milan Fashion Week. Actor Rahul Bose has been roped in to do a special on mens’ fashion. Canned in a heritage show format, the show trails the anchor who presents the show in a first person format. Karnik will not only be focusing on Tahiliani’s line, she will be getting sound bites from his famous clientele including Kabir Bedi, Nikki Bedi, Jemima Khan, Parmeshwar Godrej, Simi Garewal and Mehr Jessia. That apart, each episode will bring to the viewers a different facet of Milan, its fashion, its essence and the sights and sounds of the international fashion shows.