MUMBAI: One of India's largest peer-to-peer real estate platforms, NoBroker.com has recently launched a multicity campaign to highlight its strength in buy/sell category after having established its leadership in the rental space. Conceptualised and created by BlueBot films, the TVC breaks the perception that NoBroker is just a rental platform by positioning it as a first choice for buying a home.
As much as INR 1,20,000 crores is spent as real estate brokerage in India every year. NoBroker enables better matchmaking between prospective buyers and sellers to drive significant savings in terms of time, money, and effort.
As per NoBroker.com’s latest real estate report, as many as 64% tenants are looking to buy a house in 2020. Launched across the cities- Mumbai, Pune, Bangalore, and Chennai, Hyderabad and Delhi-NCR, the ad campaign targets buyers through multiple mediums. The campaign would be seen across National and Regional GEC, News and Movies. To augment the efficacy, the films are dubbed into respective vernacular languages for regional markets. The campaign would get amplified on digital and social platforms through multiple short format films and creatives. The campaign’s hashtag is #BuyBinaBrokerage.
Commenting on the latest campaign, Nobroker.com co-founder and CBO Saurabh Garg said, " NoBroker helps save over INR 1200 crores in brokerage annually. It sells over 1500 properties a month. We are already leaders in rental category across cities where we are present. This campaign would position us as a leader in the buy/sell space as well."
Siva Prasad, Director Marketing at NoBroker.com said, “This campaign is designed to break the perception that NoBroker is just a rental platform by positioning it as a first choice for buying a home. We are targeting buyers who are financially smart and appreciate a more autonomous and brokerage-free process of buying a property.”