ITV

Tag: site

  • Viacom looking to acquire VOD site IFilm

    MUMBAI: US media conglomerate Viacom is said to be looking at acquiring video on demand site IFilm for $50 million. Media reports indicate that the site will be part of the Viacom company after the split happens should the deal go through.
     
     

    Viacom would get further exposure to a growing online advertising market. iFilm.com, which hosts a collection of short video clips, TV show segments and movie trailers, has attracted rising numbers of Web surfers and commercial TV advertisers with the widespread adoption of broadband access to the Internet.
     
     

    iFilm is said to have a very loyal following, lot of it build on word-of-mouth and viral marketing. Viacom sees benefits of using some of that expertise and audience to enhance its stable of sites including MTV.com, VH1.com and others…
    This will be the second small-to-medium size acquisition for Viacom this year following its $160 million buyout of Neopets in April

  • Asians In Media launches new forums to expand site interactivity

     MUMBAI: The UK based publication Asians in Media (AiM) which looks at how Asians are faring in the UK media space has launched two new forums to expand the website’s interactivity.
     

    The move takes the number of forums to seven and reflects the growing popularity of the website. The first new forum is geared towards online networking and making contacts through the website. It aims to help those working in the media industries to expand their networks and collaborate with others.

    Visitors can post information about themselves and respond to other messages that they find interesting or useful.
     
     

    The Fashion forum has been launched as a result of growing interest in areas of photography, modelling and the fashion industry on the website. Aimed specifically at those sectors, it will help professionals and newcomers to those industries to flourish.

    AiM editor Sunny Hundal says that the move was inevitable. “The forums are now almost as popular as the daily news updates. With an increasing number of readers using the website to discuss news and issues, make contacts, and learn about the industry, we must grow with them.”

    Almost 3,000 readers have now registered to use the forums. Meanwhile a report in AiM states that Asian magazines Snoop, Desi and Memsahib will re-launch on 20 March, 2005

    Snoop the nine year old Asian lifestyle magazine initially started as a thin, free newspaper focused on the burgeoning Asian music and entertainment. It has since expanded into a fully fledged glossy magazine with its own brand of irreverent humour.

    Sister publication Desi was launched in 2000 with a focus on Asian TV, films from India & Pakistan, and local news. The magazine became popular in a short span. The success of Desi prompted the launch of women’s magazine Memsahib in October 2002. It was launched with great fanfare and an exptensive marketing campaign, but stopped publishing after the second issue.

  • Resounding kick-off for ‘Euro 2004’ site

    Resounding kick-off for ‘Euro 2004’ site

    MUMBAI: With football fever catching on courtesy the ongoing Euro 2004 tourney, Uefa has announced that the site euro2004.com – surpassed the overall page view record for a Uefa European Football Championship website on 14 June.

    In India the tournament is airing on ESPN Star Sports.

    Uefa has announced that over 12 million visits to euro2004.com have generated a record 130 million page views from 31 March 2004 to 14 June. This takes it past the overall traffic figure of 128.8 million page views that euro2000.org received four years ago.

    Traffic to the euro2004.com site has increased dramatically since the tournament began. NTT Communications, an official UEFA technology partner reported that over one billion HTTP requests were received on 14 June alone and data throughput of 979Mbits/s.

    The highest hourly traffic levels to date were recorded during the Italy-Denmark match on 14 June when 114,711 visits generated three million page views in an hour.

    During the same period two Terabytes of HTTP data were transferred.Since the site’s launch, 3.5 billion HTTP requests have been registered which is a 150 per cent increase on the grand total of 1.4 billion for euro2000.org. In the same period 16.9 terabytes of HTTP data have been transferred from the site.

    The first three days of the tournament, have seen over 300,000 visits to euro2004.com’s multimedia offering Here users can listen to live audio match commentaries or watch the video highlights service. This marks a 500 per cent increase compared to first 11 days of June.