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Tag: Sirona

  • Sirona launches Raksha Bandhan campaign

    Sirona launches Raksha Bandhan campaign

    Mumbai: Sirona, a feminine hygiene brand (part of the Good Glamm Group), has launched a powerful new Raksha Bandhan campaign featuring the impower self-defence pepper spray. Shining a spotlight on the stark safety divide between men and women, Sirona’s latest Rakhi campaign highlights this disparity. It encourages everyone to take active steps in protecting their loved ones by empowering them with the impower self-defense pepper spray.

    While men often feel relaxed and secure in daily situations like walking at night or taking a cab, women navigate a world where vigilance is an unavoidable reality. The campaign video highlights just that and has already garnered over 1 million views, resonating with audiences across the nation, and reflecting on Sirona’s ongoing commitment to addressing the unique challenges women face and providing practical solutions to enhance their safety.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

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    “It is unfortunate that we live in a world where women have to constantly watch their backs,” said Sirona head of marketing Anika Wadhera. “While we hope the world becomes a safer place for them, we must ensure that they can take their safety into their own hands. Our goal at Sirona is to empower women so that they feel confident and secure in their daily lives when they step out to achieve their dreams. Through the key messaging of the campaign, we want to reach out to men, highlight the safety divide, and encourage them to do their bit to ‘impower’ the women in their lives.”

    Impower pepper spray is a non-lethal self-defense tool designed to bridge this safety gap. It provides women with a device that can be used in unfortunate circumstances where they may need to protect themselves. The spray causes a severe burning sensation in the eyes, excessive tearing, breathing difficulty, extreme coughing, and a runny nose for about 45 minutes, giving women enough time to escape from danger.

    This Raksha Bandhan, Sirona invites everyone to step beyond traditional gifts and focus on meaningful gestures that ensure the safety and well-being of their loved ones. By gifting the Impower Pepper Spray, you not only express your love but also take a proactive step towards their protection.

  • Sirona unveils 100% rash-free sanitary pads with Barkha Singh

    Sirona unveils 100% rash-free sanitary pads with Barkha Singh

    Mumbai: Sirona, India’s leading feminine hygiene brand launches its revolutionary line of sanitary pads, designed to be 100% rash-free, with a DVC featuring actor Barkha Singh, as the brand advocate and face of the campaign. Acknowledging the common discomfort and skin irritation experienced by women during their menstrual cycles due to plastic-based sanitary pads, Sirona has embarked on a journey to prioritise women’s comfort and well-being.

    In a strong commitment to women’s health and comfort, Sirona announced the association of Barkha Singh, a prominent figure in the entertainment industry, as the brand advocate and face of the campaign for their sanitary pads and menstrual cups. Celebrating this milestone, Sirona has launched an engaging digital video campaign (DVC) featuring Barkha Singh, shedding light on the innovation behind the 100% rash-free sanitary pads, educating women about the importance of choosing skin-friendly hygiene products, and encouraging them to embrace the comfort and health benefits of Sirona’s offerings.

    Speaking on the launch, Good Glamm Group Good Brands Co CEO Sukhleen Aneja, “Sirona’s relentless pursuit of innovation and commitment to women’s well-being has culminated in the creation of our 100% Rash-free Sanitary Pads; a result of extensive research and development, with a singular focus on enhancing women’s lives during their menstrual cycles. We are dedicated to making a positive difference in the lives of women everywhere.”

    “I am proud to be associated with Sirona, a brand that is dedicated to feminine health and hygiene. Sirona’s products are a game-changer for women everywhere, and I am excited to spread the word about these incredible products.” added actor and brand advocate Barkha Singh.

    In addition to being rash-free, Sirona Sanitary Pads are highly absorbent, ensuring that women remain dry and comfortable throughout their menstrual periods. Furthermore, these pads are free of toxins, providing women with the peace of mind they deserve concerning their health. Sirona invites women across India to embrace a new era of feminine hygiene with their 100 per cent rash-free sanitary pads, aiming to make every period a comfortable and rash-free experience.

    Sirona Sanitary Pads represent a significant milestone in the feminine hygiene sector. These pads are meticulously crafted with an indulgent, soft, cottony top layer that offers an unparalleled level of softness and breathability throughout the menstrual cycle. Unlike conventional pads, Sirona Sanitary Pads ensure a rash-free experience, eliminating the discomfort and itching that frequently accompanies menstruation. The Sirona Sanitary Pads range is available in various SKUs, including XL, XL+, overnight pads, and maternity pads. Notably, the overnight and maternity Pads are made from 100 per cent organic cotton, enhancing their eco-friendly appeal.

  • Sirona’s new campaign encourages women to ‘rise up with menstrual cups’

    Sirona’s new campaign encourages women to ‘rise up with menstrual cups’

    MUMBAI: In a bid to encourage women to move past pads and switch to comfortable, convenient, and environment-friendly menstrual cups, menstrual and intimate hygiene products brand Sirona has launched a new video campaign. The bold and hard-hitting campaign has been created to promote the product on the occasion of Women’s Day.

    Featuring popular social media influencer and theatre actor Shibani Bedi, the video aims to uncover the harsh realities of using menstrual pads. Highlighting the numerous benefits of using menstrual cups, the video encourages women to go from ‘Down with Pads’ to ‘Done with Pads’. Through a bold narrative laced with sarcasm, the video campaign sheds light on how menstrual pads prevent women from embracing life during their periods. 

    The goal of this campaign is to encourage women to break out of their ‘inherited habit’ of using menstrual pads and switching to menstrual cups. Sirona Cups made by using FDA approved cushiony medical grade silicone and are reusable, last for a decade, and extremely comfortable to use. Women who embrace Sirona’s breakthrough offering can swim, jog, travel, wear white, and forget worrying about their periods for life.