Tag: Sir Alan Sugar

  • ‘The Apprentice’ gets a British flavour

    ‘The Apprentice’ gets a British flavour

    MUMBAI: It is time now for an ambitious Brit to get fired! The reality show The Apprentice has crossed the Atlantic. The BBC has announced a localised version of the show which kicks off on BBC Two in the UK from 19 February.

    Last month Dubai based real estate company Emaar Properties had announced plans to launch a local version of the show in the desert sheikhdom.

    The original version hosted by corporate magnet Donald Trump airs on NBC in the US and in India on Star World. The BBC version will see 14 young high-fliers shortlisted from thousands, battling it out through a gruelling selection process. They compete for a £100,000 year-long job with self-made tycoon Sir Alan Sugar.

    As in the American show the candidates in the BBC show are from varying backgrounds – from property developer to charity fundraiser, from headhunter to hotel manager. They also range from MBA graduates to some who left school without qualifications.

    The 14 candidates have to face a 12 week job interview. Each week their ambition, business flair and their wits will be tested to the full as they compete in business tasks set by Sir Alan.

    Displaying a certain degree of contempt for wannabe business entrepreneurs Sir Alan says, “Lots of people claim to be an entrepreneur and they’re not. You can’t learn to be an entrepreneur, I am afraid to say. It’s something that’s in you. I don’t want to blow my own trumpet but I’m looking for someone similar to me.”

    He also shot out a blunt warning to the contestants saying, “Never ever underestimate me because you will be making a fatal error. I don’t like liars, I don’t like cheats, I don’t like bullshitters, I don’t like schmoozers and I don’t like arse-lickers.”

    The candidates will be divided into teams and the team that wins the weekly assignment will be given a reward. However the losers must report to the boardroom for a showdown with Sir Alan who grills them on their mistakes. If his bluntness is anything to go by then it could well turn out to be a nerve racking experience for the participant whose neck is on the chopping block.

    Throughout the series the candidates will live together in a luxury eight bedroom mansion on the banks of the river Thames and experience a taste of the high life they aspire to.

    Sir Alan left school at the age of 16 and started trading from a small council flat. By the Eighties his Amstrad computer was a household name across Europe. Thick-skinned and uncompromising, he became Chairman then hate figure at Tottenham Hotspur, but he’s still their biggest single shareholder. At the age of 57, Sir Alan is still at the top of his game with a global empire worth £700 million.

    As had been reported earlier by Indiantelevision.com NBC has launched another version of The Apprentice in the US which will be hosted by Martha Stewart.

  • ‘The Apprentice’ launches in 6 weeks on Star World

    MUMBAI: The latest acquisition by Star India, The Apprentice, launches on Star World, in six weeks.
     

    The NBC produced reality series that tests competitors’ survival techniques in New York City’s corporate jungle, is touted as the big ticket show of Star World this season. The acquisition was done in Hong Kong just 10 days ago, and Star India senior vice president marketing and communications, Ajay Vidyasagar says the channel is still undecided about the time slot it would be allotted. Despite earlier shows like Joe Millionaire which failed to make a mark on Indian television despite having been a big hit in the US, Star World is gung ho about the viewership success of The Apprentice.

    “The real case study it offers, the business aspect of the show has a high potential to connect with Indian viewers,” opines Vidyasagar. Real brains count in this reality show, where the finalist who survives the other contenders lands a $250,000-a-year job in Trump’s business empire.

    The show first aired in the US in January 2004, raking in over 20 million viewers each episode. The live finale was on 15 April. Even Sony Pictures realised its potential, preferring to preview the Spider Man II trailer, an unconventional two and half minute long teaser with never before footage, during one of The Apprentice’s episodes this April.

    The series has since been taken up for adaptation by BBC2, where the multi millionaire behind Amstrad, Sir Alan Sugar, replaced Donald Trump.

    NBC and executive producer Mark Burnett (Survivor) teamed up for The Apprentice, a 17-episode series in which candidates vie for the chance to become an “apprentice” to a “master.” During the first, second, and third seasons of The Apprentice,legendary business tycoon Donald Trump served as the “master” and his business empire, The Trump Organization, was the hub of the competition.

    According to reports, NBC has already announced that The Apprentice 2, the sequel to its hit reality competition series starring Donald Trump, will premiere September 9. In addition to featuring the return of Donald Trump, his associates Caroline Kepcher and George Ross, and 18 new contestants (an increase from the original season’s 16), Apprentice 2 will also see the return of first season Apprentice winner Bill Rancic, who will substitute for George during two of the episodes. 

    Trump’s weekly bad-news announcement to the losing competitor — “You’re fired!” — has become such a catchphrase the New York real-estate baron tried to trademark it. NBC went a step ahead by getting official merchandise for The Apprentice on sale, with the phrase “You’re Fired!” now appearing on t-shirts, tank tops, hats and mugs.

    Star must be hoping the series comes up trumps, but will India also be fired up by this phenomenon?