ITV

Tag: Singham Again

  • Hindi Diwali blockbusters propel November box office to Rs 914 crore

    Hindi Diwali blockbusters propel November box office to Rs 914 crore

    MUMBAI: Diwali brought more than just lights and festivities this year—it ignited the Indian box office with a dazzling display of cinematic magic.

    According to Ormax Media’s The India Box Office Report: November 2024 the month turned into a blockbuster bonanza, with the box office cash registers ringing up a jaw-dropping Rs 914 crore in gross collections. In a nation where movies are worshipped and stars are idolised, two powerhouse releases—”Bhool Bhulaiyaa 3” and “Singham Again”—emerged as the true torchbearers of unity and entertainment, raking in Rs 664 crore and capturing a whopping 73 per cent of the month’s collections.

    Despite a year marked by a 4 per cent dip compared to 2023, the silver screen proved its resilience, delivering joy, drama, and record-breaking numbers like never before. The numbers don’t just speak—they roar!

    The Hindi film industry delivered a commanding performance in November. “Bhool Bhulaiyaa 3” emerged as the highest-grossing film of the month, amassing Rs 15 crore more than “Singham Again”. Both films now rank among the year’s top Hindi theatrical releases, trailing only “Stree 2” in total collections.

    While “Bhool Bhulaiyaa 3” capitalised on nostalgia and engaging storytelling, “Singham Again” thrived on its action-packed narrative and star power. Together, they bolstered Hindi cinema’s contribution to the cumulative box office for January to November 2024, which stands at Rs 9,862 crore.

    In contrast, non-Hindi films struggled to make a significant impact. The Tamil film “Kanguva”, despite a promising start, faltered due to poor audience reception, barely crossing the Rs 50 crore mark. Hollywood, regional Indian films, and dubbed releases collectively failed to breach the Rs 100 crore benchmark for November.

    Hindi’s market share climbed to 38 per cent  in 2024 from 34 per cent  earlier this year, signaling a recovery. However, it remains below the 44 per cent  dominance recorded in 2023, highlighting room for growth. With “Bhool Bhulaiyaa 3” & “Singham Again” being the latest additions, “Kalki 2898 AD” saw 45 per cent of its box office collection coming from its hindi version, further underscoring the language’s significant contribution to the year’s cinematic landscape.

    The cumulative gross box office collections for 2024 have already surpassed the Rs 10,000 crore threshold, thanks to the enduring appeal of major releases like “Pushpa 2: The Rule”. Industry insiders are optimistic about December’s high-profile films, including “Baby John” (Hindi) and “Mufasa: The Lion King” (Hollywood). With the right audience response, 2024 could challenge the record Rs 12,226 crore gross achieved in 2023.

    The industry’s resilience amidst a 4 per cent  decline is commendable, yet the reliance on a handful of blockbusters underscores vulnerabilities in market diversification. For regional and non-Hindi films, capturing broader audience segments will be crucial.

    As December’s releases roll in, the Indian box office’s final figures for 2024 remain a subject of keen anticipation. The industry’s ability to adapt and innovate will determine whether it can reclaim the highs of previous years or chart new territory in its post-pandemic resurgence.

    Key takeaways:

    1. “Bhool Bhulaiyaa 3” leads November 2024 with record-breaking collections.
    2. Hindi films dominate, contributing 73 per cent of monthly revenue.
    3. Regional and Hollywood films underperform, highlighting disparities.
    4. The annual box office’s success hinges on December’s releases.

    (The main picture for this story was generated usingfreepic ai image generator.. No copyright infringement is intended)

  • Konica Minolta celebrates successful partnership with Singham Again

    Konica Minolta celebrates successful partnership with Singham Again

    Mumbai: Konica Minolta, a global provider of imaging and printing technology, celebrates the success of its brand partnership with the blockbuster Singham Again. The collaboration effectively showcased how advanced technology and entertainment can create impactful marketing.

    The partnership, which aligned with the campaign’s ‘We Power Your Growth’ message, highlighted Konica Minolta’s 150-year legacy and its forward-thinking approach, complementing the film’s narrative of excellence. The pre-release campaign sparked nationwide excitement through groundbreaking initiatives that captured attention and dominated social media.

    The hashtag #IndiaPrintsOnKonicaMinolta became a digital sensation, immersing audiences in next-gen printing technology. Further engaging audiences, the campaign included a scavenger hunt with iconic Singham Universe backdrops, while a countdown campaign kept anticipation high until the film’s release.

    Konica Minolta Business Solutions India MD Katsuhisa Asari stated, ” Our technology, like the titular character, is a symbol of reliability and extraordinary performance. By aligning with ‘Singham Again,’ we’ve demonstrated how Konica Minolta’s innovative solutions mirror the film’s themes of transformation and empowerment. This association provides us with an opportunity to commit to growth and innovation with a view to further securing our position as a trusted partner in this business journey.”

    Head of marketing communications & brand management Mohit Kaval emphasised, “The phenomenal success of this partnership stems from our shared commitment to pushing boundaries and delivering excellence. Through this collaboration, we’ve created a unique narrative that resonates with both business leaders and technology enthusiasts. The ‘IndiaPrintsOnKonicaMinolta’ campaign, featuring Singham himself, has become a rallying cry for digital transformation in India’s printing industry. This initiative has not only elevated our brand presence but has also sparked meaningful conversations about the future of printing technology.”

    Reliance Entertainment Studios CEO Sameer Chopra affirmed, “The synergy between Konica Minolta and ‘Singham Again’ demonstrates the power of strategic brand partnerships in creating lasting impact. This collaboration has set new standards in how brands can integrate with entertainment properties while maintaining authenticity. The overwhelming response from audiences and businesses alike proves that when technology meets storytelling, the results can be truly extraordinary. This partnership has created a blueprint for future brand collaborations in the entertainment industry.”

    The campaign’s impact has been nothing short of phenomenal, generating astronomical social media engagement. The ongoing contest series is an endeavour in customer engagement and has begun a new phase for brand-entertainment collaborations in the technology sector.

  • Elan Group & NY Cinemas host 900 Gurugram cops for Singham Again screening

    Elan Group & NY Cinemas host 900 Gurugram cops for Singham Again screening

    Mumbai: Elan Group and NY Cinemas hosted an exclusive screening of Singham Again for over 900 Gurugram police officers and their families at NY Cinemas in Elan Epic Mall, Sector 70. This event was a gesture of gratitude to the police force for their dedication to maintaining law and order.

    The action-packed film, which embodies courage, justice, and heroism, offered officers and their families a thrilling cinematic experience that reflected the values they uphold in their daily work.

    Elan Group head – business development Sumit Chaudhary said, “At Elan Group, we are deeply grateful for the dedication, service and sacrifice that Gurugram’s police officers embody every day. Hosting this special screening of Singham Again is our way of recognizing their invaluable contributions. We hope this gesture not only provides a moment of enjoyment and relaxation for them and their families but also reflects our utmost respect and appreciation.”

    DCP Headquarters, Gurugram IPS Dr Arpit Jain said, “We are thankful to Elan Group and Mr. Ajay Devgn for this thoughtful gesture, which acknowledges the dedication and hard work of our officers and families. It is an immense honour to be recognized alongside our colleagues and loved ones. The movie Singham Again embodies the values of courage, justice and service that we strive to uphold every day. This experience inspires us to continue serving with pride and commitment.”

    NY Cinemas COO Rajeev Sharma said, “NY Cinemas extends its heartfelt gratitude to the dedicated police officers for their commitment and service. We are honored to have hosted this special screening for the Gurugram police. NY Cinemas is deeply committed to creating meaningful experiences and making every community feel valued in each city we operate in.”

    Elan Group has shown its commitment to community engagement by organising exclusive movie screenings for frontline healthcare workers, educators, and underprivileged children, offering them a chance to relax and enjoy. These events express Elan’s gratitude for their positive impact on society. Through such initiatives, Elan reaffirms its dedication to honoring those who make a difference in others’ lives.

  • Shalimar Paints & blockbuster films partner for festive home upgrades

    Shalimar Paints & blockbuster films partner for festive home upgrades

    Mumbai: Shalimar Paints, a prominent name in the Indian paint industry with over 120 years of legacy, has launched co-branded promotional videos for this festive season’s in-film promotions, focusing on home upgrades. This collaboration highlights premium products, Hero Emulsion and Zero Damp Advance, featured in films like Vicky Vidya Ka Woh Wala Video, Singham Again, and Bhool Bhulaiyaa 3.

    As families celebrate special moments, Shalimar Paints encourages homeowners to transform their spaces with its product range. The Hero five-in-one Emulsion offers vibrant colors and washability, allowing homeowners to refresh their walls. Zero Damp Advance provides moisture protection, preventing dampness and fungal growth. Additionally, Xtra Tough ensures durability with a finish that withstands everyday wear and diverse weather conditions. The co-branded promotional videos effectively communicate a message of style and resilience, inspiring audiences to revamp their homes.

    “Our partnership with these blockbuster films reflects our commitment to delivering superior standards and innovation that enhance living spaces,” said Shalimar Paints director of sales & marketing Kuldip Raina. “Our Hero five-in-one Emulsion provides a rich palette of colors with excellent coverage, whereas Zero Damp Advance keeps walls pristine and vibrant over time, and Xtra tough delivers a robust finish that withstands everyday wear and diverse weather conditions. This festive season, through these exciting partnerships, we invite you to discover our innovative range that promises to transform your spaces into havens of joy and warmth, capturing the true essence of home.”

    As part of the home protect waterproofing range, Damp Advance enhances wall aesthetics and helps keep surfaces up to 10° cooler. It comes with a 12-year performance warranty and effectively addresses dampness, cracks, flaking, fungal growth, and efflorescence, ensuring walls remain appealing even in harsh conditions.

    Hero five-in-one Emulsion features a range of vibrant colors, a high sheen finish, washability, stain resistance, Zero VOC content, and anti-viral properties. This combination ensures durability and a health-conscious living environment. The Hero range has quickly become a top choice for consumers seeking quality, affordable paint solutions.

    Xtra Tough is a premium emulsion utilizing advanced pure acrylic technology with a silicone additive for durability. It withstands extreme weather and maintains its appearance over time. Eco-friendly and free from harmful additives like lead and mercury, it provides a safe, long-lasting solution for both interiors and exteriors, emphasising sustainability.

  • Konica Minolta & Singham Again partner for innovative brand experience

    Konica Minolta & Singham Again partner for innovative brand experience

    Mumbai: Konica Minolta, a global provider of imaging and printing solutions, has partnered with the upcoming film Singham Again, directed by Rohit Shetty, set for release this Diwali 2024. This collaboration will enhance Konica Minolta’s ‘We Power Your Growth’ campaign, focusing on industry-first initiatives through innovation and creative brand experiences.

    Key highlights include exclusive content from Ajay Devgn and Rohit Shetty, public contests, and a showcase of how Konica Minolta’s technology aligns with the film’s themes. Fans can expect exciting prizes, including exclusive Singham Again merchandise, meet-and-greet opportunities, and immersive experiences related to the movie.

    Konica Minolta Business Solutions India MD Katsuhisa Asari said, “We believe that by aligning ourselves with such a beloved franchise, we are creating meaningful connections with our audience through shared narratives of courage and creativity. By integrating our branding with Singham Again, we are strategically positioning ourselves within a cultural phenomenon that commands attention across demographics. The co-branded marketing efforts will utilise exclusive film footage and innovative digital content, ensuring that our message resonates far beyond the theatre experience.”

    Konica Minolta Business Solutions India head of marketing communications & brand management Mohit Kaval said, “We are proud to announce our collaboration with Singham Again. Our state-of-the-art multi-functional peripherals and production print systems have been pivotal in enhancing the film’s visual storytelling. This partnership showcases our innovative technology in action, empowering filmmakers and aligning with our commitment to excellence. Exclusive content and targeted digital campaigns will highlight our solutions and resonate with fans, reinforcing our leadership in advanced imaging.”

    With a track record of launching innovative campaigns like PrintXpress and PowerHouse, Konica Minolta continues to advance the industry through creativity and strategic partnerships. While more details of the co-branded marketing campaign will be announced soon, Konica Minolta remains committed to innovation, customer satisfaction, and creating experiences that extend beyond the screen.

  • Swiggy with team Singham creates new Guinness World Record

    Swiggy with team Singham creates new Guinness World Record

    Mumbai: Swiggy along with the team of the film Singham Again has created a new Guinness World Record for delivering the largest vada pav order in a single delivery. In collaboration with the team of Singham Again, Ajay Devgn and Rohit Shetty, Swiggy delivered 11,000 vada pavs to children from the Robin Hood Army, an NGO that focuses on fighting hunger through surplus food distribution across multiple locations in Mumbai.

    Mumbai’s iconic vada pavs from MM Mithaiwala, were delivered using Swiggy’s newly launched Swiggy XL Fleet, designed for handling bulk food deliveries. Swiggy collaborated with the Singham Again team and delivered 11,000 vada pavs across various Robin Hood Army-supported schools in Mumbai.

    The first stop was Airport High School & Junior College in Vile Parle, where Ajay Devgn, Rohit Shetty and Swiggy co-founder Phani Kishan received the order, creating a Guinness World Record for the largest number of Vada pavs delivered in a single order. The vada pavs were distributed across RobinHoodArmy-supported schools in Bandra, Juhu, Andheri East (Chandivali and Chakala), Malad, and Borivali.

    Swiggy co-founder and chief growth officer, Phani Kishan said, “In the 10 years of Swiggy, we have delivered millions of vada pavs across Mumbai, and other cities. We’re going XL by teaming up with Singham Again to set a Guinness World Record for the largest single food order for Vada pavs. This exciting event perfectly captures Swiggy’s commitment to delivering food whether big or small—and celebrates the love for Mumbai’s iconic street food in a truly spectacular Singham style.”

    Swiggy XL, a fleet of electric vehicles introduced to efficiently handle high-volume orders, played an instrumental role achieving this Guinness World Record. This first of its kind initiative demonstrated Swiggy’s focus on leveraging technology and innovation to address evolving delivery needs while making a significant contribution to the community.

    Speaking about the record, Rohit Shetty expressed, “We are elated to have collaborated with Swiggy for this record-breaking delivery of vada pav, bringing food and joy to children. Just like Singham’s larger-than-life personality and strong ethics, this initiative has achieved a meaningful cause.”

    The event concluded with children enjoying their meals, marking the success of this collaboration between Swiggy and the Singham Again team. The record-breaking delivery was made possible by Swiggy’s newly launched XL fleet designed for large scale orders. Omega Seiki Mobility (OSM) is the vehicle manufacturer with Moeving Urban Technologies Ltd. operating the fleet on the ground.

    The idea was conceptualised and executed by Havas Play. Havas Media Network India CEO Mohit Joshi said, “We’re always driven by the ambition to create meaningful connections through meaningful media that reflect cultural shifts. With Swiggy, we’ve once again tapped into the pulse of pop culture, delivering a campaign that’s bold, innovative, and community focused. Securing the coveted Guinness World Records title for the largest vada pav delivery exemplifies not only the disruptive potential of Swiggy XL but also our strategic vision in crafting high-impact, culturally resonant campaigns that redefine the industry. ”