Tag: Singapore

  • Magzter launches global interactive ad network in digital mags, ties up with SPH Singaore

    Magzter launches global interactive ad network in digital mags, ties up with SPH Singaore

    NEW DELHI. Magzter, which claims to be the world’s largest digital magazine newsstand, today launched a new advertising platform in iOS and Android mobile apps. Magzter has over 7,700 magazines and over 28.5 million users around the world.

    In what it calls a pioneering and innovative move, Magzter now enables advertisers to reach out to millions of potential customers by showcasing interactive advertisements inside the most sought after digital magazines.

    Magzter also announced its strategic tie-up with SPH Magazines, Singapore for this advertising business. SPH Magazines, among world’s leading publishers and No. 1 in Singapore, will be representing Magzter for the Singapore region. With over 1,800 Indian publications from all leading publishing houses on Magzter, this would be a lucrative opportunity for publishing houses to monetise their online assets further. Globally, Magzter is targeting annual revenue of $100 million from advertising within next three years.

    Unlike normal banner advertisements that are displayed on websites, interactive advertisements can have audio-visual content in them and they can have many other interactions apart from taking the user to advertiser’s landing page. The ads are full page swipeable advertisements and non intrusive to users and continues to give best magazine reading experience. An interactive advertisement could range from playing a video to adding a floating element to it.

    Another important type is the ‘Subscription advertisement’, which helps to collect the user data instantly without moving away from the advertisement. Other exciting ways to create interactive advertisements include the usage of swipe interactions, event reminders and location pointers. Even mini games can be inserted as advertisements in between the pages of best-selling magazines. Currently, Magzter is offering full-page interactive HTML5 advertisements to ensure that the advertisements are responsive and automatically fit across all iOS and Android devices.

    “At Magzter, we are extremely happy to introduce interactive advertisements in our Apple and Android apps. This is the first time anywhere in the world such ads are being made available inside digital magazines. The digital advertising industry still has a lot of untapped potential and the arrival of immersive and contextual advertisements on Magzter inside digital magazines is a definitive step in raising the bar. We are hoping to receive tremendous response from advertisers all over the World”, Magzter Inc CEO Girish Ramdas said.

    “This will revolutionize the digital advertising industry soon.” added co-founder and president Vijay Radhakrishnan. “As our interactive advertisements appear in between the pages of a magazine, readers are most likely to get influenced by them since the advertisements are carefully chosen based on the location of the user and the category of the magazine. For instance, when a young woman is reading a fashion magazine on Magzter and she comes across an interactive advertisement to purchase a product she likes from the magazine, she is expected to go for it. Click throughs of our ad inventory is anywhere between 15-30 per cent. This is way high than standard CTR on the Web which would be less than 1 per cent,” he said.

    The advertisers can choose their preferred location, category and language to target their ads, so that they can extend their reach to the niche group of readers. This not only gives them the freedom to choose even a small region where they need more visibility, but also gives them the power to make a bigger impact within a controlled budget. With Magzter having magazines across over 30 categories in over 60 languages and users from over 175 countries, the advertisers can choose the magazines and locations that best suit their needs.

    SPH Magazines MD Joseph Lee said, “Our advertising partnership with Magzter is a significant move for us as advertising revenue is a key driver for our growth. We are also excited to represent Magzter in Singapore region to get advertisers onboard. Magzter has developed an excellent advertising platform for digital magazines and we were privileged to use it for the last 3 months. The results are extremely encouraging and our advertisers are very excited to see their interactive ads on our magazines. We have many of our titles playing ads through Magzter’s ad system.”

  • India has failed to move up the GCI index, despite the Digitization push and increase in broadband base

    India has failed to move up the GCI index, despite the Digitization push and increase in broadband base

    NEW DELHI: Despite the stress on Digital India, India retains its rank at the 44th position in GCI 2016 – the same as last year. India has a huge consumer base that’s connected to the globe mainly by submarine cables..

    Huawei’s 2016 Global Connectivity Index (GCI) released today.says India can focus on speeding up its optical fiber Bharat Broadband Networks to bring high-speed Internet connectivity to rural areas. Strategies for increasing mobile broadband supply will increase demand in the nation.

    Both the public and private sectors need to invest in their networks to serve the growing subscriber base, and provide universal broadband access with digital literacy programs to close the rural-urban divide. The government plans to train an additional 10 million people in ICT from towns and villages to help digitize rural communities.

    Global improvements have been seen in overall levels of national and economic digitization.

    In its third year, the report measures the progress of 50 nations in investing in and deploying Information and Communications Technology (ICT) to achieve economic digitization.

    The greatest improvements across the globe have been seen in broadband coverage and speed, but nations are also making headway with cloud, big data, and Internet of Things (IoT) technologies.

    GCI 2016, Connect where it counts, measures how nations are progressing with digital transformation based on 40 indicators that cover the supply, demand, experience, and potential of five technology enablers: broadband, data centers, cloud, big data, and IoT. Investing in these five technologies enables nations to digitize their economies.

    Average national connectivity levels are 5 percent higher than they were in 2015.

    Twelve countries improved their positions, while four experienced a drop. The top three developed economies are the United States, Singapore, and Sweden. The leading developing economies are the United Arab Emirates in 19th place, Qatar in 21st, and China in 23rd.

    Examples of countries that moved up the index include the UK in 5th, up one place from last year; Malaysia, which jumped four places to 25th; and Indonesia, which moved up two places to 41st. Malaysia and Indonesia’s gains are attributable to broadband rollout, which in turn influences data center development. These two basic technologies lay the foundation for the three advanced technology enablers: cloud, big data, and IoT.

    GCI scores continue to show a positive correlation with GDP, similar to last year’s findings. However, the extent to which GCI influences GDP varies with the stage of digital transformation in each country.

    GCI 2016 identifies three groups of nations: Starters are beginning their digital journey and score between 20 and 34. At the moment, their digital infrastructure is not developed enough to strongly influence GDP. Adopters in the middle range have a stronger digital infrastructure and score between 35 and 55. They experience the greatest GDP gains per GCI point increase. Frontrunners show the greatest digital development with scores above 55, although GDP gains per GCI point are slightly less than Adopters.  However, Frontrunners show more mature cloud, big data, and IoT in readiness for more extensive economic digitization.

    GCI 2016 finds that investing in digital infrastructure correlates to GDP gains because it increases economic dynamism, efficiency, and productivity. To drive further GDP gains, countries need to move up the technology stack by investing in new technologies and ensuring they are adopted by governments, industry, and people.

    According to the report, nations with high GCI scores are also more competitive and innovative, with a close correlation found between GCI scores and ratings in the WEF Global Competitiveness Index and the Global Innovation Index, jointly published by Cornell University, INSEAD, and the UN’s World Intellectual Property Organization.

    “A revolutionary shift is occurring in the way the world works, with economies across the planet going digital fast. Nations that are in the early stages of economic digitization should develop long-term technology plans that include broadband and data centers to reap the benefits of enhanced growth,” said Kevin Zhang, president of Huawei Corporate Marketing. “Developed economies wanting to capitalize on their frontrunner ICT status should invest more in cloud, big data, and IoT technologies and solutions to experience the full benefits of a digital economy.”

    The 50 countries assessed by GCI 2016 account for 90 percent of global GDP and 78 percent of the world’s population.
    For information about Huawei Connectivity Index, visit: www.huawei.com/gci

     

  • India has failed to move up the GCI index, despite the Digitization push and increase in broadband base

    India has failed to move up the GCI index, despite the Digitization push and increase in broadband base

    NEW DELHI: Despite the stress on Digital India, India retains its rank at the 44th position in GCI 2016 – the same as last year. India has a huge consumer base that’s connected to the globe mainly by submarine cables..

    Huawei’s 2016 Global Connectivity Index (GCI) released today.says India can focus on speeding up its optical fiber Bharat Broadband Networks to bring high-speed Internet connectivity to rural areas. Strategies for increasing mobile broadband supply will increase demand in the nation.

    Both the public and private sectors need to invest in their networks to serve the growing subscriber base, and provide universal broadband access with digital literacy programs to close the rural-urban divide. The government plans to train an additional 10 million people in ICT from towns and villages to help digitize rural communities.

    Global improvements have been seen in overall levels of national and economic digitization.

    In its third year, the report measures the progress of 50 nations in investing in and deploying Information and Communications Technology (ICT) to achieve economic digitization.

    The greatest improvements across the globe have been seen in broadband coverage and speed, but nations are also making headway with cloud, big data, and Internet of Things (IoT) technologies.

    GCI 2016, Connect where it counts, measures how nations are progressing with digital transformation based on 40 indicators that cover the supply, demand, experience, and potential of five technology enablers: broadband, data centers, cloud, big data, and IoT. Investing in these five technologies enables nations to digitize their economies.

    Average national connectivity levels are 5 percent higher than they were in 2015.

    Twelve countries improved their positions, while four experienced a drop. The top three developed economies are the United States, Singapore, and Sweden. The leading developing economies are the United Arab Emirates in 19th place, Qatar in 21st, and China in 23rd.

    Examples of countries that moved up the index include the UK in 5th, up one place from last year; Malaysia, which jumped four places to 25th; and Indonesia, which moved up two places to 41st. Malaysia and Indonesia’s gains are attributable to broadband rollout, which in turn influences data center development. These two basic technologies lay the foundation for the three advanced technology enablers: cloud, big data, and IoT.

    GCI scores continue to show a positive correlation with GDP, similar to last year’s findings. However, the extent to which GCI influences GDP varies with the stage of digital transformation in each country.

    GCI 2016 identifies three groups of nations: Starters are beginning their digital journey and score between 20 and 34. At the moment, their digital infrastructure is not developed enough to strongly influence GDP. Adopters in the middle range have a stronger digital infrastructure and score between 35 and 55. They experience the greatest GDP gains per GCI point increase. Frontrunners show the greatest digital development with scores above 55, although GDP gains per GCI point are slightly less than Adopters.  However, Frontrunners show more mature cloud, big data, and IoT in readiness for more extensive economic digitization.

    GCI 2016 finds that investing in digital infrastructure correlates to GDP gains because it increases economic dynamism, efficiency, and productivity. To drive further GDP gains, countries need to move up the technology stack by investing in new technologies and ensuring they are adopted by governments, industry, and people.

    According to the report, nations with high GCI scores are also more competitive and innovative, with a close correlation found between GCI scores and ratings in the WEF Global Competitiveness Index and the Global Innovation Index, jointly published by Cornell University, INSEAD, and the UN’s World Intellectual Property Organization.

    “A revolutionary shift is occurring in the way the world works, with economies across the planet going digital fast. Nations that are in the early stages of economic digitization should develop long-term technology plans that include broadband and data centers to reap the benefits of enhanced growth,” said Kevin Zhang, president of Huawei Corporate Marketing. “Developed economies wanting to capitalize on their frontrunner ICT status should invest more in cloud, big data, and IoT technologies and solutions to experience the full benefits of a digital economy.”

    The 50 countries assessed by GCI 2016 account for 90 percent of global GDP and 78 percent of the world’s population.
    For information about Huawei Connectivity Index, visit: www.huawei.com/gci

     

  • Siti Cable’s VD Wadhwa nominated for Asia Communication Awards

    Siti Cable’s VD Wadhwa nominated for Asia Communication Awards

    MUMBAI: Siti Cable executive director and CEO VD Wadhwa has been nominated in the Best CEO Category for Asia Communication Awards 2016, along with 11 other leading Asian CEOs. The winner will be determined through an industry vote, assessed through net promoter scoring (NPS).

    Launched in 2011, the Asia Communication Awards (ACA) is a platform that recognizes the outstanding performance and innovation of the companies and individuals driving the success of the Asian based communication industry. The CEO of the Year category sets out to recognize the CEO who has gone above and beyond the call of duty. Past winners in this category have been from esteemed organizations like Tata Communications, Telstra and China Mobile.

    ACA is organized by Total Telecom that meets the information and research needs of the Global Communications industry. The award ceremony will be held in Singapore, Marriott Tang Plaza Hotel on June 1, 2016.

     

  • Siti Cable’s VD Wadhwa nominated for Asia Communication Awards

    Siti Cable’s VD Wadhwa nominated for Asia Communication Awards

    MUMBAI: Siti Cable executive director and CEO VD Wadhwa has been nominated in the Best CEO Category for Asia Communication Awards 2016, along with 11 other leading Asian CEOs. The winner will be determined through an industry vote, assessed through net promoter scoring (NPS).

    Launched in 2011, the Asia Communication Awards (ACA) is a platform that recognizes the outstanding performance and innovation of the companies and individuals driving the success of the Asian based communication industry. The CEO of the Year category sets out to recognize the CEO who has gone above and beyond the call of duty. Past winners in this category have been from esteemed organizations like Tata Communications, Telstra and China Mobile.

    ACA is organized by Total Telecom that meets the information and research needs of the Global Communications industry. The award ceremony will be held in Singapore, Marriott Tang Plaza Hotel on June 1, 2016.

     

  • Dentsu Aegis launches agency to serve $200 billion B2B sector

    Dentsu Aegis launches agency to serve $200 billion B2B sector

    MUMBAI: In a bid to cater to the business to business (B2B) market, which is accelerating at speed and commanding $200 billion in estimated marketing spend, Dentsu Aegis Network Ltd. has launched Interprise, a full-service global agency specialising in B2B solutions to address expanding marketing demand in this area.

    Headquartered in London and with offices in New York, San Francisco, Singapore, Hong Kong and Sydney, Interprise will expand into other major markets during 2016.

    In addition to increasing client needs, the launch of the new agency was prompted by the increasing investment in their B2B divisions by more than 50 per cent of the world’s top global market brands and their proactive marketing activities.

    The establishment of the new agency will further strengthen the services already being provided by the Dentsu Group in the B2B domain, increase synergies with other Group companies, and expand its footprint.

    Looking ahead, the existing specialist B2B media team across the Carat Enterprise network will be integrated within Interprise to support new and existing brands with their B2B requirements. With B2B capability in creative services, media planning and buying, search, data, programmatic, events, content and out-of-home advertising, Interprise will provide new solutions in all the major markets.

    Interprise will be headed by Stuart Giddings as global president.

  • Dentsu Aegis launches agency to serve $200 billion B2B sector

    Dentsu Aegis launches agency to serve $200 billion B2B sector

    MUMBAI: In a bid to cater to the business to business (B2B) market, which is accelerating at speed and commanding $200 billion in estimated marketing spend, Dentsu Aegis Network Ltd. has launched Interprise, a full-service global agency specialising in B2B solutions to address expanding marketing demand in this area.

    Headquartered in London and with offices in New York, San Francisco, Singapore, Hong Kong and Sydney, Interprise will expand into other major markets during 2016.

    In addition to increasing client needs, the launch of the new agency was prompted by the increasing investment in their B2B divisions by more than 50 per cent of the world’s top global market brands and their proactive marketing activities.

    The establishment of the new agency will further strengthen the services already being provided by the Dentsu Group in the B2B domain, increase synergies with other Group companies, and expand its footprint.

    Looking ahead, the existing specialist B2B media team across the Carat Enterprise network will be integrated within Interprise to support new and existing brands with their B2B requirements. With B2B capability in creative services, media planning and buying, search, data, programmatic, events, content and out-of-home advertising, Interprise will provide new solutions in all the major markets.

    Interprise will be headed by Stuart Giddings as global president.

  • Singapore’s Singtel inks exclusive deal with Netflix

    Singapore’s Singtel inks exclusive deal with Netflix

    MUMBAI: Singapore’s Singtel has struck an exclusive tie-up with Netflix to give customers promotional offers to access TV shows and movies on the streaming service.

     

    Singtel customers stand to get up to nine months’ worth of complimentary Netflix subscriptions if they re-contract or sign up for Singtel’s mobile plan and/or Fibre Entertainment Bundle+ from 22 January to 22 July, 2016.

     

    The tie-up also gives customers the convenience of watching Netflix through Singtel TV set-top boxes from April. Singtel can now plug into Netflix’s Open Connect programme, their global content delivery network. 

     

    Singtel CEO – consumer Singapore Yuen Kuan Moon said, “We are delighted to team up with Netflix to offer their top class content on our top class network. Our customers’ entertainment consumption habits are changing. They want more freedom and flexibility in the way they consume content. This partnership with Netflix offers them just that and strengthens our content proposition by complementing our diverse suite of home entertainment offerings.”

     

    “Our focus is to deliver quality content that our customers can access on any connected device at any time using our high-speed fixed and mobile networks. This OTT partnership with Netflix is the first of more to come and Singtel customers can expect even more interesting content in the months ahead,” he added. 

     

    Netflix global head of business development Bill Holmes added, “We are thrilled to partner with Singtel to deliver a seamless Netflix experience across their extensive network in Singapore. As a Netflix Open Connect partner and the exclusive promotional launch partner, Netflix and Singtel are working together to deliver our diverse library of TV shows and movies and an unparalleled streaming experience through Singtel products.” 

     

    Singtel customers can experience Netflix on mobile, tablet and computer. From April, they can also access Netflix on Singtel TV set-top boxes and customers can pay for their Netflix subscriptions directly through their Singtel billing. Netflix subscriptions offered in Singapore are priced according to Netflix’s prevailing pricing plans.

  • Discovery bags 11 awards at Asian Television Awards

    Discovery bags 11 awards at Asian Television Awards

    MUMBAI: Discovery Channel won an award in the category for cable and satellite channel of the year, while Discovery Networks Asia-Pacific bagged the cable and satellite network of the year award the Asian Television Awards 2015 in Singapore on 3 December, 2015.

     

    Discovery also grabbed awards in the categories of best documentary series for Abalone Wars 3, best natural history or wildlife programme for Revealed: Rann of Kutch and best cinematography for The Minority. The network has altogether bagged 11 wins and commendations.

     

    Speaking about the wins Discovery Networks Asia-Pacific president and managing director Arthur Bastings said, “Bagging the two top awards in the cable and satellite category is a huge honour. Discovery has spent the last 21 years telling great local stories across Asia Pacific. From natural history to extreme jobs, we are focused on delivering content that resonates and deepens our connection with viewers. The recognition across various categories is testament to the strength and quality of our productions, talent, and teams. This only inspires us to further raise the bar and embrace opportunities of a fast-changing media landscape.”

     

    Discovery Networks Asia Pacific EVP & GM – South Asia Rahul Johri added, “This recognition reflects Discovery’s ingenious and differentiated approach to connect and entertain the discerning Indian viewer.”

  • TVF & AIB triumph at WebTV Asia awards

    TVF & AIB triumph at WebTV Asia awards

    MUMBAI: They are probably the most innovative of digital content creators in India. And they have a cult following nationally, which is to be seen. And both TheViralFever and All India Bakchod (AIB) received recognition for their content initiatives at the inaugural WebTVAsia Awards 2015, which took place on 23 October, 2015 night at the Sunway Pyramid Convention Center in Petaling Jaya, Malaysia.

     

    While TheViralFeverVideo channel took home India’s most popular online video channel, AIB’s take on ‘Alia Bhatt – Genius of the Year’ special pocketed the most popular India video award.

     

    The ceremony had a star-studded attendance from Asia’s best digital content creators. For the first time ever, the region’s online video stars were awarded several recognitions including top honours in The Most Popular Channel and Most Popular Video awards for each of the participating nation’s best, with top video contents in China, Hong Kong, India, Indonesia, Japan, Korea, Philippines, Singapore, Taiwan, Thailand, Vietnam and Malaysia.

     

    Eight more awards completed the first ever recognition for digital creators in Brand of the Year, Digital Campaign of the Year, Freaking Awesome Video of the Year, Channel of the Year, Song of the Year, Breakout Artiste of the Year and the Spirit of Mankind award.

     

    Below is the full list of 2015 WebTVAsia Awards winners:

     

    Malaysia’s Most Popular Channel: JINNYBOYTV

     

    Malaysia’s Most Popular Video: Namewee – High Pitched

     

    Korea’s Most Popular Channel: YD Gaming Channel

     

    Korea’s Most Popular Video: Awesome Haeun – Shake It

     

    Japan’s Most Popular Channel: Hikakin

     

    Indonesia’s Most Popular Channel: Lastday Production

     

    Indonesia’s Most Popular Video: LINE – Ada Apa Dengan Cinta

     

    India’s Most Popular Channel: THEVIRALFEVERVIDEOS

     

    India’s Most Popular Video: All Indian Bakchod – Alia Bhatt – Genius of the Year

     

    Vietnam’s Most Popular Channel: BB&BG Entertainment

     

    Vietnam’s Most Popular Video: DAMtv – Chau Hoan Cua Chong (Hoan Chau Cong Chua Parody) – Official

     

    Singapore’s Most Popular Channel: WAHBANANA

     

    Singapore’s Most Popular Video: Jian Hao – Past vs Present: Teenagers

     

    Hong Kong’s Most Popular Channel: GEMBLOG

     

    Hong Kong’s Most Popular Video: FHPRODUCTIONK – One Day

     

    Thailand’s Most Popular Channel: BIE THE SKA

     

    Thailand’s Most Popular Video: FEDFECLIP – Wanna Poop So Much

     

    Taiwan’s Most Popular Channel: HIM Music

     

    Taiwan’s Most Popular Video: TGOP – Classic Family Feud

     

    China’s Most Popular Channel: The Unexpected

     

    China’s Most Popular Video: Chopstick Brothers – Little Apple

     

    Philippines’s Most Popular Channel: Mikey Bustos

     

    Philippines’s Most Popular Video: Mikey Bustos – I Go to Palengke

     

    Brand of the Year: OPPO

     

    Freaking Awesome Video of the Year: Leona Chin & MaxmanTV – Fast & Furious Nerd Chocks Instructors

     

    Spirit of Mankind: ALS Viral Video

     

    Song of the Year: Chopstick Brothers – Little Apple

     

    Breakout Artiste of the Year: SNH48 / LADYBABY / REDPEOPLE

     

    Channel of the Year: CHINA HUNAN TV Official Channel

     

    Digital Campaign of the Year: YOUKU – Little Apple Campaign