ITV

Tag: Singapore

  • Discovery’s ‘Jawai: India’s Leopard Hills’ wins at Asian Television Academy

    Discovery’s ‘Jawai: India’s Leopard Hills’ wins at Asian Television Academy

    MUMBAI: Discovery India’s production Jawai: India’s Leopard Hills has won the Best Natural History / Wildlife Programme at the prestigious Asian Television Academy Awards 2016, held in Singapore.

    Produced by Robin Roy Films, Jawai: India’s Leopard Hills combines state-of-the-art technology and sophisticated techniques to show leopards’ behaviour like never before.

    “This recognition reflects Discovery’s ingenious and differentiated approach to connect and entertain the discerning Indian viewer. The programme captures rarely-seen-before behaviour of the leopards and urges audience to rethink about the future of these dangerous yet vulnerable species,” said Discovery Networks Asia-Pacific South Asia vice president – real world products Sameer Rao.

    The one-hour programme documents the astonishing story of the co-existence of nature’s two different creations – leopards and human beings. Situated in the heart of Rajasthan’s untrammeled wilderness is Jawai, a land shaped by lava that bubbled to the surface millions of years ago. But that’s not what makes this place special. The granite hills surrounding human settlements have been claimed by the wild leopards and these leopards are living with the humans for years in perfect harmony.

    Asian Television Awards is the Asian TV industry’s most significant and celebrated event, recognising excellence in programming, production and performance. Determined by an expert panel of over 60 judges from across the region, the awards uphold a prestigious reputation of showcasing quality television production.

  • Scripps Networks leads pay-TV lifestyle programming, brand affinity: Study

    Scripps Networks leads pay-TV lifestyle programming, brand affinity: Study

    Singapore: In a recent pay-TV study of viewer behaviors and lifestyle habits in Asia-Pacific, Scripps Networks Interactive found its channel portfolio significantly outranked its competitors in the food, home and travel lifestyle categories. The channels, which include Asian Food Channel, Food Network, HGTV and Travel Channel, have a highly engaged audience, who have an affinity to lifestyle brands and content. They are more receptive to advertisers, trusting the channels as an authority in the lifestyle ahead of other pay-TV networks.

    “It is without a doubt that our channels offer a unique proposition for clients looking to break through today’s competitive media landscape to form meaningful relationships with their consumers,” said Derek Chang, Head of International Lifestyle Channels, Scripps Networks Interactive. “The results of the study confirm our audiences are up-scale, affluent, and engaged in both lifestyle programming and its associated products, be that in their kitchen, home or in the holiday they choose.”

    The study, which was commissioned by Scripps Networks in Singapore and conducted by Kadence International, surveyed more than 4,000 respondents, 25-55 year olds who frequently watch lifestyle programming in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.

    Survey highlights include:

    Asian Food Channel (AFC):
    • AFC is 47% more likely to be recognized by viewers for local Asian food and cooking content than its channel competitors

    • 50% of AFC viewers visited a restaurant, city or destination featured during a show as compared to 28% of other pay-TV viewers

    HGTV:
    • 87% of HGTV viewers have performed some form of renovation in the past 12 months as compared to 69% other pay-TV viewers

    • HGTV inspires viewers and is their go-to channel for all things renovation, taking the lead when it comes to topics such as “Home Renovations” (47%), “DIY Renovations” (46%) and “House Hunting” (45%)

    Food Network (FN):
    • 91% of FN viewers are willing to pay more for quality ingredients and meals

    • FN has a 31% lead against the nearest competitor channel as being one that presents inspirational cooking content

    Travel Channel:
    • 87% of Travel Channel viewers are likely to travel to a destination featured on a travel show as compared to 69% other pay-TV viewers

    • 74% of Travel Channel viewers agree that advertisements are a good way for them to learn about new products

    * This study was conducted between April and June 2016. It combined over 4,000 online interviews and 12 group discussions with 25 to 55 year old lifestyle and general entertainment channel viewers across Asia.

  • Scripps Networks leads pay-TV lifestyle programming, brand affinity: Study

    Scripps Networks leads pay-TV lifestyle programming, brand affinity: Study

    Singapore: In a recent pay-TV study of viewer behaviors and lifestyle habits in Asia-Pacific, Scripps Networks Interactive found its channel portfolio significantly outranked its competitors in the food, home and travel lifestyle categories. The channels, which include Asian Food Channel, Food Network, HGTV and Travel Channel, have a highly engaged audience, who have an affinity to lifestyle brands and content. They are more receptive to advertisers, trusting the channels as an authority in the lifestyle ahead of other pay-TV networks.

    “It is without a doubt that our channels offer a unique proposition for clients looking to break through today’s competitive media landscape to form meaningful relationships with their consumers,” said Derek Chang, Head of International Lifestyle Channels, Scripps Networks Interactive. “The results of the study confirm our audiences are up-scale, affluent, and engaged in both lifestyle programming and its associated products, be that in their kitchen, home or in the holiday they choose.”

    The study, which was commissioned by Scripps Networks in Singapore and conducted by Kadence International, surveyed more than 4,000 respondents, 25-55 year olds who frequently watch lifestyle programming in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.

    Survey highlights include:

    Asian Food Channel (AFC):
    • AFC is 47% more likely to be recognized by viewers for local Asian food and cooking content than its channel competitors

    • 50% of AFC viewers visited a restaurant, city or destination featured during a show as compared to 28% of other pay-TV viewers

    HGTV:
    • 87% of HGTV viewers have performed some form of renovation in the past 12 months as compared to 69% other pay-TV viewers

    • HGTV inspires viewers and is their go-to channel for all things renovation, taking the lead when it comes to topics such as “Home Renovations” (47%), “DIY Renovations” (46%) and “House Hunting” (45%)

    Food Network (FN):
    • 91% of FN viewers are willing to pay more for quality ingredients and meals

    • FN has a 31% lead against the nearest competitor channel as being one that presents inspirational cooking content

    Travel Channel:
    • 87% of Travel Channel viewers are likely to travel to a destination featured on a travel show as compared to 69% other pay-TV viewers

    • 74% of Travel Channel viewers agree that advertisements are a good way for them to learn about new products

    * This study was conducted between April and June 2016. It combined over 4,000 online interviews and 12 group discussions with 25 to 55 year old lifestyle and general entertainment channel viewers across Asia.

  • Singtel subs to get unlimited Saavn Pro

    Singtel subs to get unlimited Saavn Pro

    MUMBAI: Saavn has partnered with Singtel Music to launch in Singapore, breaking new ground in Southeast Asia. With this, Singtel postpaid mobile customers will get access to unlimited music at no data charges on Saavn Pro.

    The subscribers can get access to Saavn Pro’s high quality, ad-free offerings, at no data charges.

    “At Saavn, we work each and every day to find new ways to surprise and delight our listeners,” said Saavn VP of carrier partnerships Gairik Bhattacharya. “The Singtel Music partnership is a perfect example of how this mission expands beyond our content offerings as well. We hope listening to Saavn Pro at no data charges through Singtel Music will make the listening experience that much more enjoyable for our users in Singapore.”

    Saavn expects the partnership to drive new subscriptions in Singapore.

    The subscriptions for Saavn Pro on Singtel Music start at approximately INR 360 per month.

  • Singtel subs to get unlimited Saavn Pro

    Singtel subs to get unlimited Saavn Pro

    MUMBAI: Saavn has partnered with Singtel Music to launch in Singapore, breaking new ground in Southeast Asia. With this, Singtel postpaid mobile customers will get access to unlimited music at no data charges on Saavn Pro.

    The subscribers can get access to Saavn Pro’s high quality, ad-free offerings, at no data charges.

    “At Saavn, we work each and every day to find new ways to surprise and delight our listeners,” said Saavn VP of carrier partnerships Gairik Bhattacharya. “The Singtel Music partnership is a perfect example of how this mission expands beyond our content offerings as well. We hope listening to Saavn Pro at no data charges through Singtel Music will make the listening experience that much more enjoyable for our users in Singapore.”

    Saavn expects the partnership to drive new subscriptions in Singapore.

    The subscriptions for Saavn Pro on Singtel Music start at approximately INR 360 per month.

  • BBC World News presents business special on global economy

    BBC World News presents business special on global economy

    MUMBAI: BBC World News pans to look at the booming sector of the global economy (gig economy). It has given a special slot on three of its live news programmes wherein it will ask entrepreneurs and workers from across the world throughout the week about what it’s like to be part of the fastest growing sector of the labour market.

    Through this, giggers in Sao Paulo, Mumbai, Singapore, London and New York will share their stories on the shows. The viewers can also hear expert views from leading commentators and columnist, Anil Dharker, in Mumbai and Sharing Economy author, Arun Sundararajan, in New York to find out why the gig economy is causing concern amongst companies, workers and governments around the world.

    Up to 162 million people in Europe and the US – that’s twenty to thirty percent of the working-age population – earn some form of income through independent work and gigs, according to a recent report. From free agents, who choose this as their primary way of working, to those who gig as a last resort, BBC World News discovers more about the fierce growing debate about the winners and losers.

    Advocates of gig economy business modelsargue that it allows people to work more flexibly, however critics say employees lose out on protections such as the minimum wage or sick pay, letting employers offload the risk onto the work force.

    The BBC World News gig economy special will air at the following times from 17 to Friday 21 October on World Business Report everyday at 10 am, 11 am, 12.15 pm, 4 pm, 6 pm, 10 pm. Meanwhile, it will also be aired on Asia Business Report every Tuesday and Wednesday at 6 am, 7 am, 8 am and Thursday at 6 am and Friday at 6am, 7am, 8am. It has also made way on Business Live everyday at 1 pm.

  • BBC World News presents business special on global economy

    BBC World News presents business special on global economy

    MUMBAI: BBC World News pans to look at the booming sector of the global economy (gig economy). It has given a special slot on three of its live news programmes wherein it will ask entrepreneurs and workers from across the world throughout the week about what it’s like to be part of the fastest growing sector of the labour market.

    Through this, giggers in Sao Paulo, Mumbai, Singapore, London and New York will share their stories on the shows. The viewers can also hear expert views from leading commentators and columnist, Anil Dharker, in Mumbai and Sharing Economy author, Arun Sundararajan, in New York to find out why the gig economy is causing concern amongst companies, workers and governments around the world.

    Up to 162 million people in Europe and the US – that’s twenty to thirty percent of the working-age population – earn some form of income through independent work and gigs, according to a recent report. From free agents, who choose this as their primary way of working, to those who gig as a last resort, BBC World News discovers more about the fierce growing debate about the winners and losers.

    Advocates of gig economy business modelsargue that it allows people to work more flexibly, however critics say employees lose out on protections such as the minimum wage or sick pay, letting employers offload the risk onto the work force.

    The BBC World News gig economy special will air at the following times from 17 to Friday 21 October on World Business Report everyday at 10 am, 11 am, 12.15 pm, 4 pm, 6 pm, 10 pm. Meanwhile, it will also be aired on Asia Business Report every Tuesday and Wednesday at 6 am, 7 am, 8 am and Thursday at 6 am and Friday at 6am, 7am, 8am. It has also made way on Business Live everyday at 1 pm.

  • MIPCOM: Singapore brings fresh content for global market

    MIPCOM: Singapore brings fresh content for global market

    MUMBAI: Asia’s film and television industry has seen strong growth, rising prominence, and international recognition for its talent and content in the past year. Singapore’s newly-formed Info-communications Media Development Authority (IMDA) was established to keep pace with the growth in Asia and the rest of the world, further harnessing the opportunities arising from media convergence to spur new innovations in media and technology.

    This year, IMDA brings fresh content from Asia for the global market to MIPCOM 2016, leading a delegation of 14 Singapore media companies and presenting over 650 hours of compelling Asian stories across more than 40 titles. Launched on 1 October 2016 following the restructuring of the Info-communications Development Authority (IDA) and the Media Development Authority (MDA), IMDA will create a robust ecosystem to support innovation, transformation, and creation of content for business and for the community.

    Some key announcements include:

    Singapore-based August Media Holdings announced a licensing agreement with Epigram Books to adapt internationally-acclaimed children’s book series Sherlock Sam for television and film, with the TV programme currently scheduled for 2018. The Adventures of Sherlock Sam will be available at the MIPCOM trade market.

    One Animation (Oddbods, Insectibles) announced that it is continuing its rapid expansion with the hiring of animation industry heavyweight and producer, John McKenna, as studio head. McKenna, whose career has seen him set up and lead studios for Disney, Warner Bros. and 20th Century Fox, will oversee current productions as well as the development of new multiplatform properties.

    International trade partners at MIPCOM can network with the Singapore delegation during Singapore Hour, taking place today, 17 October, 4pm – 5pm at the Singapore Pavilion (P-1.C16, P-1.D15).

    This year, Singapore’s IMDA lead a delegation of 14 Singapore media companies to MIPCOM 2016, presenting over 650 hours of compelling Asian stories across more than 40 titles. The companies represented range from animation and factual content producers such as One Animation, Monstrou Studio and ActiveTV Asia; to content distributors like Sunrise Entertainment and Ying Group.

    Over the past year, the Asian film and television industry has seen strong growth, rising prominence, and international recognition for its talent and content. The newly-formed IMDA was established to keep pace with the growth in Asia and the rest of the world, further harnessing the opportunities arising from media convergence to spur new innovations in media and technology.

    Capturing the Asian voice; fresh Asian-themed content

    Barangay 143 is an original animated series about a lost youngster in search of a father, and how he finds an unlikely family in a team of misfits. Set against the action-packed world of street basketball, this story on love and family is co-produced by August Media Holdings (Singapore) and Synergy88 Entertainment Media Inc (Philippines), and is slated to be completed in 2017. Barangay 143 will be available for distribution in both English and Tagalog.

    Two coastlines, two visions, one big adventure! An iconic race across the Land of the Morning Calm, Going Koastal features two adventurous hosts as they trek 2,413km along the coastline of South Korea, discovering the diverse cultures, foods, festivals and geography along the peninsula. This travel series is being developed by IO Creative (Singapore) and Mountain TV (Korea), and has already gained interest from international broadcasters around the world.

    Anticipated titles to look forward to in 2017 and beyond; gearing up for exciting content & formats

    The Adventures of Sherlock Sam follows the mystery-solving exploits of smart, observant, food-loving, 10-year-old, Samuel Tan Cher Lock – Singapore’s greatest kid (a.k.a. Sherlock Sam). Singapore-based August Media Holdings announced last week a licensing agreement with Singapore publisher Epigram Books to adapt the award-winning children’s book for TV and Film, and the series will be available in 2018, starting with three languages – English, Bahasa Melayu and Bahasa Indonesia.

    Look at My Wedding is a fresh lifestyle programme looking at everything it takes to make a good wedding memorable. Look at My Wedding features exotic destinations include Bali, Byron Bay, Perth, Malaysia, Maldives, Singapore and Jakarta, and is slated to be completed in 2017 by TVS Asia and Sunrise Entertainment.

    Salam Ramadhan UK & Salam Ramadhan Korea follows the lives of Muslims living in the United Kingdom and Korea, and how they observe Ramadhan, the holiest month in the Islamic calendar. The brand new info-edutainment series presents the narratives of individuals from these local communities in an engaging and entertaining fashion, and is expected to be completed in 2017. Both series are produced by Monstrou Studio, in association with Clover Sky.

    Exciting Genres & Formats; offering refreshing perspective & innovative storytelling

    The Big Idea is a feature documentary with a focus on the new innovations and advances in science and technology happening at breakneck speed. Distributed by Singapore’s national broadcaster, Mediacorp, it attempts to distil the very technologies we believe have the potential to impact our lives.

    Combining motoring insights with charismatic high-profile celebrities from across Asia, Celebrity Car Wars is a new highly-entertaining reality series by ActiveTV Asia. Each hour-long episode follows the journeys of the guest celebrities as they are coached and cajoled by experts and put through challenges – while leaving viewers with motoring knowledge in an animated and entertaining manner.

    In Big Food, host Greta Georges discovers what it takes to make, manage and move massive amounts of food. This larger-than-life television series, produced by The Moving Visuals Co., will see her travelling the globe in search of the giants of the catering world – from a paella competition in Spain, a free kitchen feeding 80,000 people a day in Punjab, to a wedding for 1,400 guests in Singapore!

  • MIPCOM: Singapore brings fresh content for global market

    MIPCOM: Singapore brings fresh content for global market

    MUMBAI: Asia’s film and television industry has seen strong growth, rising prominence, and international recognition for its talent and content in the past year. Singapore’s newly-formed Info-communications Media Development Authority (IMDA) was established to keep pace with the growth in Asia and the rest of the world, further harnessing the opportunities arising from media convergence to spur new innovations in media and technology.

    This year, IMDA brings fresh content from Asia for the global market to MIPCOM 2016, leading a delegation of 14 Singapore media companies and presenting over 650 hours of compelling Asian stories across more than 40 titles. Launched on 1 October 2016 following the restructuring of the Info-communications Development Authority (IDA) and the Media Development Authority (MDA), IMDA will create a robust ecosystem to support innovation, transformation, and creation of content for business and for the community.

    Some key announcements include:

    Singapore-based August Media Holdings announced a licensing agreement with Epigram Books to adapt internationally-acclaimed children’s book series Sherlock Sam for television and film, with the TV programme currently scheduled for 2018. The Adventures of Sherlock Sam will be available at the MIPCOM trade market.

    One Animation (Oddbods, Insectibles) announced that it is continuing its rapid expansion with the hiring of animation industry heavyweight and producer, John McKenna, as studio head. McKenna, whose career has seen him set up and lead studios for Disney, Warner Bros. and 20th Century Fox, will oversee current productions as well as the development of new multiplatform properties.

    International trade partners at MIPCOM can network with the Singapore delegation during Singapore Hour, taking place today, 17 October, 4pm – 5pm at the Singapore Pavilion (P-1.C16, P-1.D15).

    This year, Singapore’s IMDA lead a delegation of 14 Singapore media companies to MIPCOM 2016, presenting over 650 hours of compelling Asian stories across more than 40 titles. The companies represented range from animation and factual content producers such as One Animation, Monstrou Studio and ActiveTV Asia; to content distributors like Sunrise Entertainment and Ying Group.

    Over the past year, the Asian film and television industry has seen strong growth, rising prominence, and international recognition for its talent and content. The newly-formed IMDA was established to keep pace with the growth in Asia and the rest of the world, further harnessing the opportunities arising from media convergence to spur new innovations in media and technology.

    Capturing the Asian voice; fresh Asian-themed content

    Barangay 143 is an original animated series about a lost youngster in search of a father, and how he finds an unlikely family in a team of misfits. Set against the action-packed world of street basketball, this story on love and family is co-produced by August Media Holdings (Singapore) and Synergy88 Entertainment Media Inc (Philippines), and is slated to be completed in 2017. Barangay 143 will be available for distribution in both English and Tagalog.

    Two coastlines, two visions, one big adventure! An iconic race across the Land of the Morning Calm, Going Koastal features two adventurous hosts as they trek 2,413km along the coastline of South Korea, discovering the diverse cultures, foods, festivals and geography along the peninsula. This travel series is being developed by IO Creative (Singapore) and Mountain TV (Korea), and has already gained interest from international broadcasters around the world.

    Anticipated titles to look forward to in 2017 and beyond; gearing up for exciting content & formats

    The Adventures of Sherlock Sam follows the mystery-solving exploits of smart, observant, food-loving, 10-year-old, Samuel Tan Cher Lock – Singapore’s greatest kid (a.k.a. Sherlock Sam). Singapore-based August Media Holdings announced last week a licensing agreement with Singapore publisher Epigram Books to adapt the award-winning children’s book for TV and Film, and the series will be available in 2018, starting with three languages – English, Bahasa Melayu and Bahasa Indonesia.

    Look at My Wedding is a fresh lifestyle programme looking at everything it takes to make a good wedding memorable. Look at My Wedding features exotic destinations include Bali, Byron Bay, Perth, Malaysia, Maldives, Singapore and Jakarta, and is slated to be completed in 2017 by TVS Asia and Sunrise Entertainment.

    Salam Ramadhan UK & Salam Ramadhan Korea follows the lives of Muslims living in the United Kingdom and Korea, and how they observe Ramadhan, the holiest month in the Islamic calendar. The brand new info-edutainment series presents the narratives of individuals from these local communities in an engaging and entertaining fashion, and is expected to be completed in 2017. Both series are produced by Monstrou Studio, in association with Clover Sky.

    Exciting Genres & Formats; offering refreshing perspective & innovative storytelling

    The Big Idea is a feature documentary with a focus on the new innovations and advances in science and technology happening at breakneck speed. Distributed by Singapore’s national broadcaster, Mediacorp, it attempts to distil the very technologies we believe have the potential to impact our lives.

    Combining motoring insights with charismatic high-profile celebrities from across Asia, Celebrity Car Wars is a new highly-entertaining reality series by ActiveTV Asia. Each hour-long episode follows the journeys of the guest celebrities as they are coached and cajoled by experts and put through challenges – while leaving viewers with motoring knowledge in an animated and entertaining manner.

    In Big Food, host Greta Georges discovers what it takes to make, manage and move massive amounts of food. This larger-than-life television series, produced by The Moving Visuals Co., will see her travelling the globe in search of the giants of the catering world – from a paella competition in Spain, a free kitchen feeding 80,000 people a day in Punjab, to a wedding for 1,400 guests in Singapore!

  • Magzter launches global interactive ad network in digital mags, ties up with SPH Singaore

    Magzter launches global interactive ad network in digital mags, ties up with SPH Singaore

    NEW DELHI. Magzter, which claims to be the world’s largest digital magazine newsstand, today launched a new advertising platform in iOS and Android mobile apps. Magzter has over 7,700 magazines and over 28.5 million users around the world.

    In what it calls a pioneering and innovative move, Magzter now enables advertisers to reach out to millions of potential customers by showcasing interactive advertisements inside the most sought after digital magazines.

    Magzter also announced its strategic tie-up with SPH Magazines, Singapore for this advertising business. SPH Magazines, among world’s leading publishers and No. 1 in Singapore, will be representing Magzter for the Singapore region. With over 1,800 Indian publications from all leading publishing houses on Magzter, this would be a lucrative opportunity for publishing houses to monetise their online assets further. Globally, Magzter is targeting annual revenue of $100 million from advertising within next three years.

    Unlike normal banner advertisements that are displayed on websites, interactive advertisements can have audio-visual content in them and they can have many other interactions apart from taking the user to advertiser’s landing page. The ads are full page swipeable advertisements and non intrusive to users and continues to give best magazine reading experience. An interactive advertisement could range from playing a video to adding a floating element to it.

    Another important type is the ‘Subscription advertisement’, which helps to collect the user data instantly without moving away from the advertisement. Other exciting ways to create interactive advertisements include the usage of swipe interactions, event reminders and location pointers. Even mini games can be inserted as advertisements in between the pages of best-selling magazines. Currently, Magzter is offering full-page interactive HTML5 advertisements to ensure that the advertisements are responsive and automatically fit across all iOS and Android devices.

    “At Magzter, we are extremely happy to introduce interactive advertisements in our Apple and Android apps. This is the first time anywhere in the world such ads are being made available inside digital magazines. The digital advertising industry still has a lot of untapped potential and the arrival of immersive and contextual advertisements on Magzter inside digital magazines is a definitive step in raising the bar. We are hoping to receive tremendous response from advertisers all over the World”, Magzter Inc CEO Girish Ramdas said.

    “This will revolutionize the digital advertising industry soon.” added co-founder and president Vijay Radhakrishnan. “As our interactive advertisements appear in between the pages of a magazine, readers are most likely to get influenced by them since the advertisements are carefully chosen based on the location of the user and the category of the magazine. For instance, when a young woman is reading a fashion magazine on Magzter and she comes across an interactive advertisement to purchase a product she likes from the magazine, she is expected to go for it. Click throughs of our ad inventory is anywhere between 15-30 per cent. This is way high than standard CTR on the Web which would be less than 1 per cent,” he said.

    The advertisers can choose their preferred location, category and language to target their ads, so that they can extend their reach to the niche group of readers. This not only gives them the freedom to choose even a small region where they need more visibility, but also gives them the power to make a bigger impact within a controlled budget. With Magzter having magazines across over 30 categories in over 60 languages and users from over 175 countries, the advertisers can choose the magazines and locations that best suit their needs.

    SPH Magazines MD Joseph Lee said, “Our advertising partnership with Magzter is a significant move for us as advertising revenue is a key driver for our growth. We are also excited to represent Magzter in Singapore region to get advertisers onboard. Magzter has developed an excellent advertising platform for digital magazines and we were privileged to use it for the last 3 months. The results are extremely encouraging and our advertisers are very excited to see their interactive ads on our magazines. We have many of our titles playing ads through Magzter’s ad system.”