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Tag: Singapore

  • Performace sets sights on South East Asia expansion

    Performace sets sights on South East Asia expansion

    MUMBAI: Performace is gearing up to go global, announcing its strategic expansion into South East Asia with Vishal Raj at the helm as business head. Known for his stints at Jiosaavn, Bytedance, Network18, and Belive, Vishal brings nearly two decades of experience in digital advertising, media sales, and APAC business development to the table.

    Singapore will serve as the regional headquarters, with plans to build teams and partnerships in Vietnam, Indonesia, and Thailand. The expansion underscores Performace’s aim to strengthen its presence in high-growth markets and deliver data-driven, performance-focused marketing solutions to clients across the region.

    Performace CEO Saurabh Gaur said, “Expanding into southeast Asia is a crucial milestone in our journey to become a global player. The region’s dynamic digital ecosystem offers immense opportunity, and Vishal’s proven APAC expertise positions us to deliver meaningful value to clients and partners.”

    Welcoming his new role, Vishal Raj added, “My goal is to leverage Performace’s insights and technology to drive measurable growth across southeast Asia. I am focused on building high-performance teams, strategic partnerships, and scalable, sustainable business operations. By combining local market insights with innovative solutions, we aim to create a strong foundation for success across the region.”

    With this move, Performace is not just expanding its footprint but reinforcing its reputation for strategic innovation, operational discipline, and client-centricity, setting the stage for long-term global growth in digital marketing and performance media solutions.

  • Mondelez moves veteran to crack Asia’s snack market

    Mondelez moves veteran to crack Asia’s snack market

    INGAPORE: Mondelez International has handed the keys to its south-east Asian kingdom to Abhiroop Chuckarbutty, a battle-hardened consumer goods veteran who spent more than two decades navigating the treacherous waters of emerging markets from Mumbai’s bustling bazaars to Dubai’s gleaming malls.

    The 22-year industry stalwart, who orchestrated the messy separation of a $500m tea business from Unilever’s sprawling empire in 2024, will now steer the American snacking giant’s charge across a region where Oreos compete with local delicacies and Cadbury chocolate battles tropical heat.

    Chuckarbutty’s appointment as president comes after a year running Mondelez’s African operations from Johannesburg, where he cut his teeth on the company’s complex multi-market dynamics. Before that corporate musical chairs routine, he spent two turbulent years as president of ekaterra’s Africa, Middle East and Turkey tea business, shepherding the venture through its acrimonious divorce from Unilever in 2022.

    The executive’s résumé reads like a corporate fire-fighting courseware. At Unilever, where he spent 16 years climbing the ranks, Chuckarbutty wrestled with everything from sluggish west Asian markets to the herculean task of digitising India’s advertising landscape. He juggled profit-and-loss responsibility for a bewildering array of brands—from Lifebuoy soap bars to Kissan ketchup—across markets as diverse as Bangladesh and the United Arab Emirates.

    His new perch in Singapore puts him at the epicentre of Asia’s snacking revolution, where rising incomes and urbanisation are fuelling an insatiable appetite for packaged treats. The region’s young, mobile-savvy consumers present both opportunity and headache for western brands trying to crack local tastes whilst fending off nimble domestic rivals.

    Chuckarbutty’s knack for “business turnarounds and accelerating scale businesses”—as his corporate biography modestly puts it—will be tested against south-east Asia’s fragmented markets, where regulatory tangles and supply-chain snarls can derail even the slickest marketing campaigns.

    The appointment signals Mondelez’s intent to double down on a region that represents one of the fastest-growing snacking markets globally, even as trade tensions and economic uncertainty cloud the broader Asian outlook

  • Jeff Williams to hand COO reins to Sabih Khan, the man behind Apple’s global engine

    Jeff Williams to hand COO reins to Sabih Khan, the man behind Apple’s global engine

    CUPERTINO: Apple’s long-serving chief operating officer Jeff Williams is stepping aside later this year, with Sabih Khan—the supply chain mastermind born in Moradabad, India—set to take charge as COO in a long-planned succession.

    Khan, currently senior vice president of operations, will assume the role later this month. Williams will remain through the end of the year, continuing to oversee Apple’s design team and health initiatives, including Apple Watch. After his departure, the design team will report directly to CEO Tim Cook.

    Williams, who joined Apple in 1998, was instrumental in the launch of the iPod, iPhone and Apple Watch, and helped craft Apple’s health strategy.

     “Apple wouldn’t be what it is without Jeff,” said Cook. “Jeff and I have worked alongside each other for as long as I can remember, and Apple wouldn’t be what it is without him. He’s helped to create one of the most respected global supply chains in the world; launched Apple Watch and overseen its development; architected Apple’s health strategy; and led our world-class team of designers with great wisdom, heart, and dedication. I am and will always be beyond grateful for his numerous contributions to Apple over the years and his loyal friendship. Jeff’s true legacy can be seen in the amazing team he’s created and, while he’ll be greatly missed, he leaves the work of the future in incredible hands.” 

    Khan’s journey began in Moradabad, western Uttar Pradesh. After attending school in Singapore, his family moved to the United States, where Khan went on to earn a dual bachelor’s degree in economics and mechanical engineering from Tufts University, followed by a master’s in mechanical engineering from Rensselaer Polytechnic Institute in New York.

    He joined Apple in 1995 from GE Plastics, starting in procurement. Over the past three decades, Khan has played a central role in shaping Apple’s global operations—from logistics and manufacturing to supplier responsibility and green manufacturing. Under his leadership, Apple’s carbon footprint has shrunk by over 60 per cent.

    “Sabih is a brilliant strategist who has been one of the central architects of Apple’s supply chain,” said Cook. “While overseeing Apple’s supply chain, he has helped pioneer new technologies in advanced manufacturing, overseen the expansion of Apple’s manufacturing footprint in the United States, and helped ensure that Apple can be nimble in response to global challenges. He has advanced our ambitious efforts in environmental sustainability, helping reduce Apple’s carbon footprint by more than 60 percent. Above all, Sabih leads with his heart and his values, and I know he will make an exceptional chief operating officer.” 

    Williams, marking his twenty seventh  year at Apple and fortieth in the industry, plans to spend more time with family. “Sabih is the most talented operations executive on the planet,” he said. “I leave Apple’s future in very capable hands.”

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  • Reppro gets top marks as WACE’s India communications partner

    Reppro gets top marks as WACE’s India communications partner

    MUMBAI: It’s a match made in academia and advertising. The Western Australian Certificate of Education (WACE) has picked The Reppro as its official communications partner in India, a strategic alliance that blends international curriculum with local storytelling flair. The Reppro, an emerging force in strategic communications and public relations, will now handle public relations, social media, and performance marketing for WACE, the globally respected senior secondary qualification developed by the Government of Western Australia’s School Curriculum and Standards Authority.

    The move comes as WACE expands its footprint into India, becoming the first international government curriculum to offer a full K–12 academic framework to Indian students. With recognition in over 16 countries including Japan, Singapore, China, and Malaysia and Grade XII equivalence granted by India’s Association of Indian Universities (AIU) WACE is now targeting Indian schools and learners seeking global-standard education with local relevance.

    The Reppro founder Amit Gupta said, “We’re proud to partner with WACE at this pivotal moment in India’s education evolution. WACE’s globally respected curriculum, combined with its structured academic rigor and WASSA learning record, offers Indian students a credible and future-ready pathway.”

    WACE echoed the sentiment, noting that this partnership marks a new chapter in its India journey. “With The Reppro’s deep understanding of the education space and its integrated approach to communication, we’re confident of deepening our engagement with students, schools, and education leaders across the country,” a WACE spokesperson said.

    As Indian parents and students increasingly seek internationally recognised pathways, the WACE–Reppro partnership is expected to spark fresh interest in academic alternatives. With a communications playbook packed with PR, performance marketing, and social storytelling, The Reppro will build awareness, drive adoption, and help WACE speak the language of India’s education aspirations.

    In an education market where curriculum choices often feel like a final exam, WACE just got the right coaching partner.

  • Broadcast Asia 2025 brings the heat to Singapore with AI, cloud and channel chaos control

    Broadcast Asia 2025 brings the heat to Singapore with AI, cloud and channel chaos control

    SINGAPORE: The lights are on, the mics are hot, and the future of broadcasting is rolling live from the Singapore Expo as Broadcast Asia 2025 kicks off from 27–29 May. Touted as Asia’s answer to IBC and NAB, the event expects close to 10,000 visitors and will be the centre stage for the latest in AI-driven tech, streaming disruption, and next-gen media delivery.

    Topping the charts is PlayBox Neo, making noise at booth 5A2-5 with its award-winning PlayBox Neo Suite. The modular solution bundles AirBox, Ingest, Media Gateway and the flagship Channel-in-a-Box, offering seamless playout, scheduling, graphics, and centralised control.

     “We’re redefining what ‘channel-ready’ means,” said Desmon Goh, md Asia-Pacific.
     CEO Pavlin Rahnev added, “From terrestrial to OTT, we power it all — stable, scalable, and smart.”

    Not far behind is Veset, the cloud playout powerhouse. Its Nimbus platform is currently being used to migrate ten channels of Telekom Malaysia to AWS. Meanwhile, its JPEG XS + Multicast integration and the AdWise contextual ad solution are pushing the envelope for live TV workflows and viewer-friendly monetisation.

    Bitmovin is bringing developer cred to the floor with fresh insights from its 8th Annual Video Developer Report. Expect new features like SSAI Analytics and Real-Time Observability, plus a tie-up with Ad Insertion Platform. It’s already powering Japan’s public sector via Akamai Cloud and partnering with 24i to serve Revry’s advanced ad formats.

    Accedo is flexing its streaming smarts with the newly minted One Design Studio, XR consultancy upgrades, and a new partnership with FloSports. With clients from Paramount to Tata Play, it’s all about boosting UX across screens.

    CDNetworks is delivering the goods at booth 5J3-1, offering media delivery that’s fast, secure, and globally scalable. Neighbouring partner The Northern Alliance is showcasing everything from Ecreso FM AiO Series transmitters to the Audemat MC6 — the Swiss Army knife for FM & DAB measurement.

    Meanwhile, TSL (on booth 5D1-1) is serving serious control-room swagger: think software-driven control, market-leading audio monitoring units, and intelligent power distribution. Their recent role in helping Sony Pictures Networks India nab Tier 4 certification is earning applause.

    Strawberry (yes, that’s the name) is sweetening post-production with its Skies platform. Real-time teamwork, cloud-on-prem integration, and an exclusive €100/month pilot offer make it a tempting pick for creative teams tired of workflow gridlock.

    Broadpeak is serving adtech with bite — personalised SSAI, Click2® formats, and mABR-powered EdgePeak™ to scale streaming without breaking the bank. MediaPrima and K+ are already on board.

    SES is taking it to the skies at booth 4B3-1 with demos on multi-orbit orchestration, satellite case studies, and a clear mission: deliver performance and reliability, wherever your broadcast ambitions lie.

    Elsewhere, Actus Digital is showcasing its all-in-one Intelligent Monitoring Platform, Cobalt Digital is flaunting IPMX-compliant gear at booth 5F1-1, AxelTech is revealing updates to its XRadio automation system, and Magna Systems is hosting a flurry of action with its stacked stand.

    Broadcast Asia 2025, part of Asia Tech x Singapore, remains the crown jewel for broadcasters, creators, and tech providers across the region. Whether it’s cloud-native control, AI in playout, or rethinking ad delivery, Singapore is where the future of media gets its next big upgrade — no buffering required.

  • Kunal Jeswani steps up as Ogilvy CEO Asean

    Kunal Jeswani steps up as Ogilvy CEO Asean

    MUMBAI: He’s been making rapid strides in the region. Kunal Jeswani has been elevated as group CEO-Asean for Ogilvy from his current position of group CEO of Malaysia and Singapore.

    Kunal was has been with Ogilvy for the past 20 years. He  led its India ops fom 2015 to 2022, building the agency to one with 800 talented folks.

    Prior to that he was the chief  of its digital operations. He began his ad career with Enterprise Nexus where he spent a good part of seven years plus.

    He will continue to be based in Singapore even after being promoted as Asean head at Ogilvy.

  • Jaipur Rugs rolls iconic Shyam Ahuja brand within its fold

    Jaipur Rugs rolls iconic Shyam Ahuja brand within its fold

    MUMBAI: It’s laying it on pretty  thick. Handmade luxury carpets maker Jaipur Rugs has bought over the iconic Shyam Ahuja brand in a move to revive its legacy as a global luxury name. This acquisition includes Shyam Ahuja’s personal collection and design archive, marking a strategic step for Jaipur Rugs to expand its influence in the premium rug market. Details of the transaction are not available, but estimates are that the value is in double digit crore. 

    Founded in 1963, Shyam Ahuja revolutionised Indian dhurries, introducing the flatwoven rugs to international markets and earning acclaim among A-list designers and global icons like Jacqueline Kennedy-Onassis and Gianni Versace. Known for its timeless designs, superior craftsmanship, and sophisticated use of colour, the brand became synonymous with understated elegance and quiet luxury. The brand was a big spender in print, especially publications, which reached out to the diaspora or international travellers. Many of the inflight magazines were their preferred partners. 

    Jaipur Rugs intends to honour the original vision of Shyam Ahuja while elevating its status on the global stage, according to its director Yogesh Chaudhary. Both Jaipur Rugs and Shyam Ahuja share a commitment to empowering artisans.

    Founded in 1978 by Nand Kishore Chaudhary,  who has even been labelled as the Gandhi of the carpet industry, Jaipur Rugs is India’s largest handmade carpet manufacturer, with over 40,000 artisans across 650 villages, 85 per cent  of whom are women. The company operates in 85 countries and has expanded to international showrooms in Milan, London, Singapore, and Dubai.

    Jaipur Rugs  artistic director Greg Foster  called the acquisition “a sleeping beauty we intend to revive with great respect,” citing the immense design archive and the brand’s cult status among collectors.
    The company plans to operate Shyam Ahuja as an independent entity with a distinct supply chain while continuing its retail presence through showrooms in India and globally. Further plans for the brand’s revival will be unveiled soon, promising to re-establish Shyam Ahuja’s position as a pioneer in luxury rugs.

    (Picture source: Jaipur Rugs website)

  • Singapore is a strategic location for our expansion – Prateek Kumar

    Singapore is a strategic location for our expansion – Prateek Kumar

    Mumbai: Visionary entrepreneurship is not just vital for establishing a business setup but making a strong position in the eyes of the clientele. Yield goodwill is a long-term process with anticipation of the right marketing mix. A proactive approach is not just eye-catching but astonishes sustainability in the brand market. On different parameters about technology and transformation, we discussed with NeoNiche founder and CEO Prateek Kumar to know his perspective.

    Indiantelevision.com exclusively speaks with Prateek Kumar on data security, data integration, communication methods, marketing mix, differential clientele services in a dynamic environment whether it is AI, technology, metaverse, future prediction, and his visions.

    Here are excerpts –

    On ISO certification in 360 degree marketing –

    NeoNiche is not only ISO Certified in Data Security and Quality assurance but also is SOC2 and GDPR Compliant. All kinds of certifications hold significant importance for a “Full Services” and “Marketing Product Company” as they foster quality, credibility, efficiency, and responsibility. It aligns with the demands of a dynamic and interconnected business environment, contributing to the overall success and sustainability of a company and the Customers it serves.

    On differential services in NeoNiche agency –

    NeoNiche is “Digital First: full services agency where we merge creativity with technology. Our data-driven insights, A Partnership network across major global locations, Our International Branch in Singapore, and our extensive domestic network across India help us increase our “Speed to Market”

    NeoNiche is known for offering a wide array of services beyond traditional Marketing offerings, Marketing Automation, Managed Marketing Services, Outsourced CMO, Influencer Marketing, Performance Marketing, Data-driven insights, Content Studio, Experiential Marketing, and consultancy services. This diversified portfolio allows NeoNiche to provide comprehensive solutions to clients, integrating various aspects of marketing and communication strategies. We don’t believe in the “One Size Fits All” philosophy and have different offerings for Large B2B enterprises, SMEs, and startups.

    NeoNiche places importance on building strong and enduring relationships with its clients. A client-centric approach involves understanding the unique needs of each client and tailoring solutions to meet their specific goals. This focus on client satisfaction and partnership can set WPP apart in the competitive landscape.

    On AI in  advertising and its inclusive role of transformation in digital agencies –

    Yes, AI has a transformative impact on Marketing agencies’ digital services, particularly in the realm of inclusive advertising. Including Targeted Advertising, Content Creation and Optimisation, Language Translation and localization, Better Customer Insights and Analytics Chatbots for Customer Interaction, and Inclusive Representation as AI image analytics can align products with gender, ethnicity, and demographics. By leveraging AI technologies, agencies can create more personalised, representative, and effective advertising campaigns that resonate with a broad and diverse audience.

    On NeoNiche Strategical expansion in the Singapore Market –

    Different markets have different characteristics even in India different States react to a particular Marketing Stimulus in different ways our Growth and metamorphosis from “Marketing services Organization” to “Marketing Product and Services organization” as NeoNiche is catering to Enterprise in B2B marketing in a huge way be it our offerings like “NeoFlo”, “ Nsync”, “B2B Digital Marketing Services”, “Community Building”, “Managed Marketing Services” or more traditional “Experiential Marketing Services”

    Singapore is a strategic location for our expansion as Its proximity to major markets in the region, such as China, India, and other Southeast Asian countries, can provide logistical advantages for businesses. due to its dynamic business environment, strong infrastructure, and pro-business government policies. The city-state’s reputation as a regional hub for technology, finance, and innovation aligns perfectly with our growing clientele and our vision for future growth. Additionally, Singapore’s diverse talent pool and multicultural society provide us with the resources and expertise to effectively serve our clients across the Asia-Pacific and ANZ regions.

    On strike balance with affordability and quality including ROI –

    Balancing affordability and quality is a common challenge in any industry, but it’s crucial for success. Since we are no longer just an “Experiential Marketing” or an “Event Company” as we have long moved to a space where we have moved from a “Marketing services Organization” to a “Marketing Product and Services organization” this gives us a “Full Services Capability”; Our Products and Solutions provide deep insights and generates ROI on Every project that we undertake.

    On a journey to become an entrepreneur –

    NeoNiche was started with the single dream of bridging the gap between the marketers and the understanding of his/her hired agency. We started with the single aim to reinforce the relationship between the company & customers, brand & buyers, and product & prospects, by creating experiences, delivered in real-time across multiple platforms of Social, Digital, and on-ground Event experiences. While We embarked on this journey with our team, we realised this was only possible if we truly cared about people who mattered to us, our team, families, Our Suppliers, our customers, the society that we live in, and the law of the land.

    On generalisation of creativity-focused business –

    The proliferation of digital marketing agencies worldwide does indicate a significant trend in the business landscape. While the widespread presence of these agencies may suggest a generalisation of creativity-focused businesses, it’s important to recognise that not all digital marketing agencies operate in the same way or prioritise creativity equally.

    Digital marketing agencies serve a variety of purposes, and their services can range from basic advertising and social media management to more specialised areas like search engine optimization (SEO), content marketing, and data analytics. The level of creativity involved often depends on the specific goals of the client and the nature of the services provided. Also, consolidation always happens in any industry, remember the Dotcom boom of the early 2000s only the one that creates real value for customers to thrive and grow.

    On anticipation of industry performance in upcoming financial years –

    The pace of technological innovation is expected to continue, with advancements in areas like artificial intelligence, quantum computing, 5G, and the Internet of Things (IoT). Industries that effectively integrate and leverage these technologies may experience significant growth. As environmental concerns continue to rise, there’s a growing emphasis on sustainable practices. Industries involved in renewable energy, eco-friendly products, and sustainable technologies may see increased demand. Economic landscapes can impact industries differently. Global economic trends, trade policies, and geopolitical events may influence the growth and development of various sectors including Marketing.

    With the increasing digitisation of businesses and daily life, the importance of cybersecurity is expected to grow. Industries dealing with cybersecurity solutions and services may experience increased demand.

    Automation and AI adoption are likely to increase across industries, impacting jobs and processes. Industries that effectively integrate these technologies may enhance efficiency and productivity. While this is my guess it is important to note that unexpected events, such as global crises, technological breakthroughs, regulatory changes, or geopolitical shifts, can significantly alter industry trajectories.

    On the suitability of metaverse in the Indian continent –

    The metaverse offers various economic and business opportunities, ranging from virtual commerce to immersive experiences. Indian businesses could explore these opportunities, especially in sectors like gaming, e-commerce, education, and entertainment. It is important to note that the success of the metaverse relies heavily on robust digital infrastructure and widespread internet connectivity. India has been making strides in improving digital infrastructure, including the expansion of broadband access. The continued growth in this area would positively influence the adoption and success of metaverse technologies.

    It is also important to note that the adoption and success of the metaverse are influenced by a complex interplay of technological, cultural, economic, and regulatory factors. As the concept continues to evolve, ongoing developments in these areas will shape its impact on the Indian technology landscape.

    On over-dependency on AI and the quantum of work –

    While generative AI has the potential to revolutionize the media industry by improving efficiency and creativity, it’s essential to approach its adoption with caution. A thoughtful and balanced integration of AI, combined with human oversight, is crucial to harness the benefits while mitigating potential drawbacks. Regulatory frameworks and ethical guidelines can help guide the responsible use of AI in the media sector.

    On future objectives plans of NeoNiche  –

    NeoNiche has embarked on a transformative journey from being an Indian Experiential Marketing company to a global one, we strive to bring the richness of our heritage and a dynamic approach. We are mastering brand experiences in the vibrant Indian market, our vision extends beyond borders. As we evolve into a Global Full full-service marketing entity, our goal is to craft narratives that transcend cultures, break barriers, and inspire positive change.

  • Singapore Tourism Board names Markus Tan as Regional Director India, Middle East, South Asia and Africa (IMESA)

    Singapore Tourism Board names Markus Tan as Regional Director India, Middle East, South Asia and Africa (IMESA)

    Mumbai: The Singapore Tourism Board announced the appointment of Markus Tan as the regional director for India, Middle East, South Asia, and Africa (IMESA) effective January 1, 2024. In his new role based in Mumbai, Tan will spearhead STB’s initiatives in promoting leisure and business travel & meetings, incentives, conventions, and exhibitions (BTMICE) in the IMESA region. His responsibilities will include overseeing travel promotions, public relations, marketing and driving developmental efforts to enhance Singapore’s position as a premier travel and business destination.

    Tan is a veteran of STB, having dedicated 18 years to the organisation in various pivotal roles. Prior to this appointment, he served as the director for World Expo and led the whole-of-government efforts to conceptualise, develop, and operate the Singapore Pavilion at Osaka World Expo 2025. From 2015 to 2022 he was based in Tokyo, Japan, as the regional director for North Asia, overseeing STB operations in Japan and the Republic of Korea. His innovative marketing initiatives and collaborations with several brands played a crucial role in showcasing Singapore as an exciting destination, influencing markets beyond the two countries. His international stint includes an impactful role in Guangzhou, China, where he was appointed as area director, Southern China and Hong Kong and Macau. His significant contributions to the tourism industry have left an indelible mark on the China and North Asia markets as they have been instrumental in transforming these dynamic regions into key pillars of Singapore’s global tourism success. One of Tan’s unique strengths is his keen grasp and deep understanding of the BTMICE market through his various roles and projects in the space. Over the years, he has honed his skills and held key positions like deputy director, BTMICE planning & marketing where he played a crucial role in developing strategies for the growth of Singapore’s BTMICE industry, as well as in marketing activities to strengthen Singapore’s position as a global business and MICE destination.

    Tan will be taking over from the current regional director GB Srithar. Speaking on the leadership handover Srithar said, “I am thrilled to pass on the baton to Markus to lead Singapore’s tourism business across the IMESA region. Over the course of my tenure in this role, we have witnessed India’s steady growth into a true global powerhouse, with an outbound tourism market that is brimming with opportunities. With his robust expertise in the industry and building on the strong affinity that Indian travellers have for Singapore, I am confident that he is in good stead to steer the organisation through this new era of travel and tourism.”

    On his appointment Tan said, “I am excited to take on the role of STB’s regional director in IMESA. India is a nation of rich culture, diversity, and, particularly in this historic moment of its explosive global growth, incredible business opportunities. As STB strives to showcase the best of what Singapore has to offer, we remain committed to nurturing our existing relationships and cultivating new ones with the Indian travel industry. With the support of my team, I look forward to embarking on this journey with our partners and friends across India and together encouraging Indians to build even deeper connections with Singapore.”

  • ‘Tom and Jerry’ Singapore miniseries to premiere globally on 21 October

    ‘Tom and Jerry’ Singapore miniseries to premiere globally on 21 October

    Mumbai: The first ever localised Tom and Jerry series, featuring the beloved cartoon cat and mouse in Singapore, will premiere on Cartoon Network, POGO and the Cartoon Network Asia YouTube channel from Saturday, 21 October.

    In the seven-part series, the legendary cartoon frenemies take their adventures to the Lion City as they weave through the labyrinth of colourful neighbourhoods, modern skyscrapers, and luscious city-in-nature experiences. New episodes air every Saturday.

    Tom and Jerry

    Warner Bros Discovery head of kids – Southeast Asia Christopher Ho said: “It was important for us to create stories and environments that feel authentically ‘Singapore’ – and at the same time honour the distinct animation style and sense of humour that has made Tom and Jerry so well loved for generations. Catch their antics as they experience local delicacies durian and ice kachang, and encounter Merli – a character inspired by Singapore’s mythical Merlion – in iconic locations like the Botanic Gardens, Sentosa and Marina Bay.”

    Tom and Jerry is one of the leading animation properties in Warner Bros. Discovery’s franchise portfolio with a global social reach of 50 million and almost 30 billion minutes watched on the Warner Bros. Kids YouTube channel. There have been more than 500 episodes and 15 movies made so far in its 83-year history, securing seven Academy Awards along the way. This new series is part of a wider partnership between Warner Bros Discovery and Singapore Tourism Board to collaborate on content that will spotlight and inspire travel to destination Singapore.

    Episode Descriptions:

    Episode one (series premiere on 21 October): Sky’s The Limit – Tom & Jerry take their chase to the skies. Kite-flying has never been this intense. Who will emerge as the ultimate master of strings?

    Episode two (28 October): What Goes Around Comes Around – Tom is up to his usual nonsense, but two can play at this game as they take their chase into the neighbourhood. Leave it to Jerry to turn the tables on Tom!

    Episode three (4 November): Be Careful What You Fish For – Jerry has his eyes set on Tom’s catch of the day and is determined to stand in the way. Tom is also bent on getting a taste of the sea one way or the other! Will they sink or swim?

    Episode four (11 November) Count On Merli – Tom & Jerry zip along Singapore’s vibrant riverside and make a new friend – Merli! Will Merli succeed in being the maestro of peace between the two?

    Episode five (18 November) Ice Ice Paradise – It’s another hot and humid day in Singapore. Cool down with Tom and Jerry by the beach as they chase each other into a frenzy for an icy delight – Ice Kachang!

    Episode six (25 November) Colourful Chase – Jerry fancies himself an artist, but Tom disagrees. Their artistic antics blur lines between art and chaos. Other than a trail of mess, what else will they leave behind?

    Episode seven (Sneak peek premiered on 7 August 2023 – link) What’s That Smell – One cat’s delicacy is another mouse’s poison. Tom & Jerry get caught in a thorny issue over the aroma of durian. Will the King of Fruits help reconcile their differences?