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Tag: Sin City

  • 2014 is coming of age for Prime Focus World: Namit Malhotra

    2014 is coming of age for Prime Focus World: Namit Malhotra

    MUMBAI: Basking in the glory of the success of Academy award winning Gravity and close on the heels of the box office successes of Noah, Non Stop and The Amazing Spiderman 2, Prime Focus World (PFW), the creative services subsidiary of Prime Focus has been busy with Hollywood’s summer line up.

     

    Recently released film credits of PFW are Walt Disney Pictures’ dark fantasy adventure Maleficent starring Angelina Jolie and Warner Bros. Pictures’ sci-fi flick Edge of Tomorrow starring Tom Cruise. The team behind the special effects for Maleficent and Edge of Tomorrow are located in London and Mumbai.

     

    “2014 is seeing the coming of age of Prime Focus World as a credible creative services provider to the biggest studios in Hollywood,” said Prime Focus founder and chairman & CEO of Prime Focus World Namit Malhotra. “There is genuine appreciation for our creative prowess, global scale and most importantly our unique business model, all of which have matured over the years. The spectacular success of films that we have collaborated on has only reinforced our overall value proposition in Hollywood.”

     

    In the last five years since PFW went global, it has consistently invested in talent and infrastructure to build capability and capacity to deliver world class visual effects and stereo 3D for highly demanding Hollywood studios. If the summer line-up of 2014 is anything to go by, PFW has achieved a degree of acceptance and credibility no other Indian company in the creative services space has ever managed in Hollywood. PFW’s visual effects and stereo 3D conversion teams have been busy working on some of the biggest Hollywood summer releases, which is almost half of all the mainstream releases from the studios this summer!

     

    Maleficent which opened last week has flown to number 1 at the Box Office on its opening weekend and is the biggest ever debut for star Angelina Jolie. Time magazine in its review has called Edge of Tomorrow which releases on 6 June “a furiously time-looping joy ride and the smartest action film of the early summer season”.

     

    Along with being the Exclusive 3D conversion partner for Edge of Tomorrow, Prime Focus is also the Exclusive 3D conversion partner and VFX provider for Seventh Son, starring EMMY Award winner Julianne Moore (Game Change) and Kit Harrington (Game of Thrones) scheduled to be released next year.

     

    Prime Focus World is the exclusive VFX partner on Sin City: A Dame To Kill For, Robert Rodriguez’s long-awaited, ultra-stylized comic book sequel. Sin City: A Dame To Kill For is PFW’s largest VFX commission to date and will produce over 2,000 visual effects shots for the stereo 3D movie, currently slated for an August 2014 release.

  • Four Hollywood stalwarts take over Sin City in the comedy Last Vegas

    Four Hollywood stalwarts take over Sin City in the comedy Last Vegas

    MUMBAI: Multivision Multimedia, one of the biggest independent film distribution houses in the Indian subcontinent, is gearing up to release the new comic caper Last Vegas in Indian theatres on 22 November, 2013. The upcoming comedy will see Hollywood legends Robert De Niro, Michael Douglas, Morgan Freeman and Kevin Kline share screen space for the very first time.

     

    Directed by Jon Turteltaub, Last Vegas follows the lives of Billy (Michael Douglas), Paddy (Robert De Niro), Archie (Morgan Freeman) and Sam (Kevin Kline), who have been best friends since childhood. So when Billy, the group’s sworn bachelor, finally proposes to his thirty-something girlfriend, the four head to Las Vegas with a plan to stop acting their age and relive their glory days. However, upon arriving, the four quickly realise that the decades have transformed Sin City and tested their friendship in ways they never imagined. Sin City has had its own coming-of-age but it’s these guys who are taking over Vegas, and how! What follows is a comedy packed with laughs, wit and a heart-rending perspective on friendship.

     

    Speaking on releasing Last Vegas in India, Multivision Multimedia distribution head Sunil Udhani said, “Last Vegas brings together Hollywood royalty in form of Michael Douglas, Robert De Niro, Morgan Freeman and Kevin Kline for this sure-shot entertainer. With talent that has a combined six Oscar win and films that have grossed nearly $16 billion at the box office, we are confident that this movie will take Indian fans on a laughter-inducing joy ride.”

  • Prime Focus World wins its biggest VFX contract

    Prime Focus World wins its biggest VFX contract

    MUMBAI: Prime Focus World, a subsidiary of Prime Focus has been confirmed as the exclusive VFX partner on Sin City: A Dame To Kill For, Robert Rodriguez‘s long-awaited, ultra-stylised comic book sequel. Sin City 2 is PFW‘s biggest VFX project win ever to date and their global teams will work directly with Robert Rodriguez to produce over 2,000 visual effects shots for the stereo 3D movie, currently slated for an August 2014 release.

    Rodriguez, always the trailblazer, has been a highly influential filmmaker and is forging his own path since his earliest successes – El Mariachi (1992) and Desperado (1995). The original Sin City (2005) was a seminal film, and its use of stylised computer graphics environments and VFX inspired many films that followed.

    This contract further validates the unique business proposition of Prime Focus and catapults it to the league of being one of the few studios worldwide to break into, and contribute in a big way, to mainstream top-of-the-line Hollywood films.

    The size and scale of the project would require each of PFW‘s location to come together under localised VFX and stereo leadership, and collaborate via the PFW global pipeline and VFX workflow structure to deliver on the contract.

    Prime Focus continues to build a robust Order Book to fill its capacity across its various facilities worldwide. Currently, the group Order Book stands at a combined value of approximately Rs 750-800 crore, to be executed over the next 24-36 months.

    “Normally, it is common for a film maker to split its VFX work amongst multiple studios, especially for a film of this size and scale. Robert Rodriguez has backed us to be the exclusive VFX vendor for his film, which makes us even more proud and honored as it validates our scale and superior workflow management capabilities to handle the entire length of a VFX film, across our global facilities. We are constantly looking for such opportunities to challenge both ourselves, and the industry as a whole, by working on projects that question and change creative, practical and economic paradigms,” said Prime Focus World CEO and Founder NamitMalhotra. “Prime Focus has been backed by marquee global institutional investors including Standard Chartered Private Equity, AID Partners and Macquarie Capital. Recently in June 2013, Macquarie Capital invested US$ 38 million in Prime Focus World NV (PFW), at an Enterprise Valuation of US$ 300 million.”

  • DivX and UTV announce new content partnership in India

    DivX and UTV announce new content partnership in India

    MUMBAI: UTV and DivX, Inc., the digital entertainment company that created the DivX media format, announced a partnership today to make available more movies to Indian consumers by offering a range of premium movie content in the high-quality DivX format. The content is licensed from UTV of India.

    All titles are encoded in high-quality, secure DivX format, compatible with millions of DivX-Certified consumer electronics devices from major manufacturers. Titles that will be available in DivX for the Indian market include: The Myth, Swades, Main Meri Patni Aur Woh, Sin City, Unleashed and Pulp Fiction.

    “As new technologies emerge to give consumers greater control and more choices in viewing entertainment content, UTV is very happy to partner with DivX. Distributing our content in the DivX format will give our consumers more options. Our goal is to enable our users to enjoy more content, quality and value in entertainment whenever and wherever they choose,” said UTV CEO Ronnie Screwvala.

    “By partnering with UTV, DivX can continue to expand and reach the global community in effort to create and build a better media future for consumers everywhere. DivX technology enables several movies to fit on a single DVD, and by bundling premium content from UTV with popular DivX-Certified consumer electronics devices such as DVD players, we can work together to improve the digital media experience and allow more users to enjoy higher-quality content in more places,” said DivX, Inc business development Aparna Vashisht-Rota.

  • Jessica Alba to host MTV Movie Awards

    Jessica Alba to host MTV Movie Awards

    MUMBAI: US broadcaster MTV has announced that Jessica Alba will host the 2006 MTV Movie Awards.

    The show will air in the US on 8 June and takes place in California on 3 June.

    Alba is also a nominee for Fantastic Four. She is also competing in the sexiest perfomer category for Sin City.

    Alba says, “The MTV Movie Awards is like a three-ring circus and I’m thrilled they asked me to be this year’s ringmaster”.

    MTV US president Christina Norman says, “Talented, smart and funny, Jessica is one of Hollywood’s hottest and most sought-after actresses, and the perfect leading lady for the Movie Awards. This year’s show promises to be anything but traditional, and Jessica is just the person to help mix things up.”