ITV

Tag: Simon Kenny

  • Warner creates digital production venture to make content for broadband, mobile

    MUMBAI: The Warner Bros. Television Group (WBTG) is establishing a new digital production venture Studio 2.0.

    This will work with creative talent and advertisers to create original live-action and animated short-form programming for broadband and wireless devices.

    WBTVG has tapped producer and senior advertising executive Rich Rosenthal to head Studio 2.0. These announcements were made by WBTG president Bruce Rosenblum. The venture will be overseen by WBTG executive VP Craig Hunegs.

    Studio 2.0 will provide a creative platform for the Television Group’s established as well as up-and-coming talent to produce content of varying lengths – from multiple-episode series to one-offs. Rosenthal will actively align Studio 2.0 with advertisers seeking early identification and involvement with original programming. They will develop projects through independent creative resources as well as through the various in-place Warner Bros. Television Group production arms.

    Studio 2.0 will look to license the programming to online sites, portals and wireless providers in collaboration with the recently formed Warner Bros. Digital Distribution.

    Rosenblum says, “What has become eminently clear is that our advertising partners in our traditional television businesses are anxious to work in collaboration with the creative community to develop original digital content.

    “At our core, we are a content creation company and Studio 2.0 is a natural, yet extraordinarily exciting, extension of our television production businesses. We are confident that Rich and Studio 2.0 will successfully provide advertisers with cutting edge tools that will integrate their brands with inventive digital content in fresh, impactful and meaningful ways.

    “At the same time, Studio 2.0 will present our creative partners in our television production divisions with a vibrant platform to express their vision in expanding digital arenas and allow us to collaborate with Simon Kenny (President, Warner Bros. Digital Distribution) and his team on terrific content for digital distribution.”

    Hunegs says, “Rich’s breadth of advertising experience, both as a creative and production exec, and the wide array of advertisers, brands and companies for which he has created, make him the ideal choice to run Studio 2.0. It is a coup to have him join us”.

    Time Warner Global Marketing, the cross-divisional client partnerships arm of Time Warner, will work closely with Rosenthal and Time Warner advertising clients.

  • Simon Kenny is Warner Bros. Digital Distribution president

    Simon Kenny is Warner Bros. Digital Distribution president

    MUMBAI: US media conglomerate Warner has announced that Simon Kenny has been named president of the newly formed Warner Bros. Digital Distribution.

    He will manage the worldwide electronic distribution streams of the Studio’s product over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, video-on-demand, subscription-video-on-demand, wireless and more. He will also oversee the studio’s worldwide digital strategy, partnerships in digital services and emerging new clients and business activities in the digital space.

    As announced at its formation in October 2005, the Warner Bros. Home Entertainment Group is comprised of Warner Bros. Digital Distribution (which incorporates Warner Bros. Online and Wireless), Warner Home Video, Warner Bros. Interactive Entertainment (including Warner Bros. Games), Warner Bros. Technical Operations and Warner Bros. Anti-Piracy Operations.

    Kenny currently serves as Warner Bros. International Television Distribution executive VP, Europe. He will assume his new role full-time following the L.A. screenings at the end of May.

    Warner Bros. Home Entertainment Group president Kevin Tsujihara says, “Our priority is the consumer, and our focus is on ensuring that our product is available to them on as many platforms with as much flexibility, functionality and portability as they desire. As digital distribution is no longer just a theory, but a reality, we are charged with managing and leading the retail and consumer transition from a purely packaged distribution scheme to one that supports both packaged and digital distribution, and both standard and high defination formats, while not cannibalising any one segment of the business, but rather maximizing the opportunities afforded by all.

    “Simon’s experience in existing, emerging and next-generation distribution scenarios makes him the perfect choice to head up our digital distribution initiative, and we’re pleased to have him as an integral member of our team.”

    Kenny says, “I am excited about leading the group that will strategise on and implement the methods of digital distribution for all the new and emerging platforms and to be working with Kevin to create new revenue opportunities on behalf of Warner Bros., a true leader in entertainment”.