Tag: Simi Sabhaney

Dentsu India Slingshot bags creative mandate for Melorra

MUMBAI: Dentsu India Slingshot, a marketing solutions outfit from Dentsu India – a Dentsu Aegis Network (DAN) agency, has won creative duties for Melorra. As per the mandate, the agency will handle all marketing communications, campaign designs, media consulting and demand planning duties for the brand. The agency won the mandate following a multi-agency pitch.

Dentsu India chief executive officer Simi Sabhaney said “This win means a lot to us. It gives us an opportunity to partner with an audacious, ambitious founder like Saroja. Melorra, with its well thought through design sensibilities, is poised to make the women of today fall in love with the idea of wearing jewellery every day. We look forward to launch some great campaigns with them.”

Dentsu India Slingshot business head and VP Kunal Dubey; and digital & marketing solutions VP Lucky Saini in a joint statement said “Melorra is truly disrupting the jewellery category in India by its trend-inspired business model; and so is Dentsu India Slingshot with its platform-agnostic, solution-first approach in the advertising industry. In association with Melorra, we see an opportunity to build a digital-first and extremely relevant brand for the independent and modern millennial Indian women. We have also adopted the role of their extended marketing team by partnering with them on all aspects. We will now be working on their brand strategy, long term communication plan, media analysis and content strategy.”

Melorra founder and chief executive officer Saroja Yeramilli added, “We, at Melorra, were looking for an integrated and a new-age solution thinking approach towards building our brand. In Dentsu India Slingshot, we found a team that was well experienced not just in communication but also in media and strategy. Lucky and Kunal’s deep understanding of building digital-first brands convinced us that Dentsu India Slingshot was the right agency to partner with.”

December 23, 2019
Dentsu India bags marketing communications duties for Kokuyo Camlin

MUMBAI: Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has won the marketing communications mandate for the iconic stationery brand – Kokuyo Camlin. As part of the mandate, the agency will handle creative and brand strategy for Kokuyo Camlin. The account will be serviced from the agency’s Mumbai office.

Commenting on the new business win, Simi Sabhaney, CEO, Dentsu India said, “There’s nothing more special than to work on a brand that’s been an intrinsic part of one’s growing up years. We are absolutely delighted with this win and look forward to creating some memorable work on Kokuyo Camlin.”

Dentsu India COO Gaku Shinoda added, “We are very pleased that Kokuyo Camlin has chosen us to be their marketing communications partner. Kokuyo in Japan and Camlin in India are iconic brands and have played a huge role in setting benchmarks in the stationery category. Winning the mandate for such a notable brand is an endorsement of Dentsu India’s ability and we will do our best to further the legacy.”

Dentsu India branch head Asheesh Malhotra said, “It’s a brand that is probably entrenched in every living Indian’s memory. With its 80 year legacy, it is one of India’s most loved brands. We’re excited having been given the opportunity to partner Camlin and will look to continuously create exciting and talk worthy work on the brand.”

Kokuyo Camlin CMO Saumitra Prasad said, “Kokuyo Camlin is happy to have on board Dentsu India to manage the creative strategy and execution for its brand Camlin. The brand will look to accelerate its growth story in the evolving stationery market in India by rejuvenating our iconic brand and strengthening the bond with consumers.”

September 13, 2019
Dentsu India ropes in Asheesh Malhotra to head Mumbai division

MUMBAI: As part of its strategic intent to bolster operations, Dentsu India has roped in Asheesh Malhotra to head its Mumbai office. He will report to Dentsu India CEO Simi Sabhaney.

With over 20 years of experience across leading agencies including Mullen Lowe Lintas Group, Bates CHI Partners and Ogilvy, Asheesh has been instrumental in building brands such as Unilever, Mondelez , ICICI Prudential Life Insurance, Castrol, BP, and Toyota.

His last stint was as executive director at PointNine Lintas, Mullen Lowe Lintas Group. He has also won accolades like the Effie’s, Kyoorius, and Spikes in India and the Asia Pacific region.

On his appointment, Sabhaney said, “We are truly delighted to have Asheesh come on board to lead the Mumbai operations. His experience of having led omni channel functions makes him the perfect choice in line with our growth strategy and the changing media landscape.”

Commenting on his new role, Malhotra said, “My focus will be on building new partnerships and growing our existing client relationships. I believe that the age of transformation (from traditional to digital or vice versa) is over. If you haven’t hopped on to that wagon yet, you best not. You cannot be running an agency with a siloed mindset. DAN, with its true One P&L structure, has integration at its core and it brings together the best of creative minds, media, data and technology to bring the best ideas and value to our clients. In today’s context, this is true integration and I am truly excited to be part of this journey.”

August 20, 2019
Dentsu India appoints Malvika Mehra as chief creative officer

MUMBAI: Dentsu India – the holistic brand solutions agency from the house of Dentsu Aegis Network (DAN), has roped in Malvika Mehra, erstwhile founder and creative director of Tomorrow Creative Lab, as chief creative officer. As part of the mandate, Mehra will now be responsible for the agency’s creative duties across all offices. Dentsu India will also launch Dentsu India Tomorrow Lab – the new design and innovation unit, under her creative leadership.

More than two decades of successfully partnering clients in building famous brands across two advertising agencies (Ogilvy and Grey), and her own independent venture, Tomorrow, has earned Malvika a prominent name in the industry. Some of her more famous brand work has been on ITC Foods’ Bingo!, Vodafone, State Bank of India, Gillette, Reliance Telecom, Dell, Fiat, Honda, Duracell, and the Indian Army.

As an entrepreneur, under the Tomorrow brand, Malvika has handled brand strategy, design and communication for the artificial intelligence and data analytics company, Fractal Analytics Inc, Hindustan Unilever Ltd, Ashiana Housing, NDTV, Arvind Group, Hotstar, Oyo Rooms, Awfis Co-working Spaces, Streamcast Technologies, Vivaana Hospitality, and Generico Chemists amongst others.

A two-time Cannes Gold Lion and D&AD pencil winner, Malvika has served jury duty across categories like film, print and design at international advertising and design festivals like Cannes, Clio and Spikes Asia.

Speaking on the new appointment, Dentsu India CEO Simi Sabhaney said, “I am delighted to welcome Malvika to the Dentsu family. I have worked with her in the past, and I must say it was a rather fruitful experience. I respect Malvika for her fine design thinking ability, entrepreneurial spirit and her hunger to create great work that works.”

Malvika Mehra said, “Change is the only constant. Anyone worth his or her salt interested in creating game changing brands of the future, needs to be agile and learn to adapt, quickly. Joining Dentsu India as CCO, has been the most interesting pivot in my entrepreneurial journey. With the backing of the robust, truly collaborative DAN network and teams and a solid, go-getter business partner in Simi, I get to play that fancy word, intrapreneur for real. And continue to place the brand, at the golden intersection of ideas (of course), but also design and technology, for all our amazing clients.”

April 1, 2019
Dentsu wins Synthite co Vieda’s strategic, creative mandate

MUMBAI: Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by The Synthite Group, following a multi-agency pitch.

Synthite Group, a value-added natural ingredient corporation, kicking off with bathing bars and hair oil products, will extend its product portfolio with shampoo and toothpaste in the months to come.

Launched in Kerala in phase one, company sources confirm that they would expand in the South Indian market in the second phase and will be available across the country soon. The innovative product developed for bath soap (one portion to care specially for the face and the other to cleanse the body) definitely looks at being the game-changer in the category. Their hair oil brand – Vieda Nuvo – will surely shake up the market what with specially curated oils sourced from nine different places – both within and beyond India. The other hair oil variant – Kachiya Enna – is a traditional recipe that rings in the indigenous touch.

Intergrow Brands (Synthite company) MD and CEO Ashok Mani said, “We don’t look for vendors or agencies but we look for partners who understand our language and share our dreams. At Dentsu, we see a lot of what we want from our partner. Their understanding of how the product intertwines with brand communication will definitely help in setting us apart from the rest as we start on this new journey to build one of the finest personal care brands in the country.”

Dentsu India CEO Simi Sabhaney said, “We are looking forward to creating effective work for this brand, which has been conceived and created on a wholesome philosophy.”

Dentsu India VP Vidya Sankar added, “We were overwhelmed by the product differentiation that Vieda had to offer. Dentsu will complement it by out-of-the-box creative and strategic direction.”

September 25, 2017
Dentsu appoints Rahul Sengupta as CCO

MUMBAI: Dentsu India, the full-service communication agency from Dentsu Aegis Network, has brought in Rahul Sengupta as the chief creative officer (CCO).

Armed with more than 23 years on experience in advertising, direction and production, Sengupta has worked on brands such as Bajaj two-wheelers, ICICI Prudential, Titan, Tanishq, Britannia, Kwality Walls, Kissan, Nissan, Sony Max, Standard Chartered Bank and Adidas.

For the record, Sengupta began his career at Mudra in 1993 (first in Bengaluru and then in Mumbai) and then moved on to Lowe Worldwide where he was the executive creative director. He joined TBWA India in 2008 as the national creative director, following which, he set up Nineteen Films in 2013. Sengupta holds a degree in economics from St Xavier’s College in Kolkata and an MBA from the Faculty of Management Studies in New Delhi.

Dentsu India CEO Simi Sabhaney said, “I found all that I was looking for in a creative head for Dentsu India so neatly stacked up in Rahul! He comes with a reputation of creating successful and famous campaigns on brands across different sectors. He has the energy to mentor, create and lead. He will also be a part of the Dentsu Aegis Network India Creative Council.”

About his new role, Sengupta said, “A new agency, a new problem to crack every day, an old and much-loved profession and a city that is home. That’s a good place to be back in.”

As a director, Sengupta’s work includes films for Micromax, Havells, Standard Chartered Bank, Gillette, Horlicks, Dabur, Palliative Care Association of India, Bharat Matrimony, Berger Paints, Myntra, Domino’s, Gionee and YouTube. It is pertinent to note here that in the last two years, Sengupta partnered with a of variety agency teams wherein he went on to win five Cannes Lions, two Effies and several awards at Spikes, Clio and the GoaFest.

September 21, 2017
Dentsu India wins creative & strategic mandate for Hug Innovations

MUMBAI: Dentsu India has bagged the strategic and creative mandate for the World’s first gesture-controlled Smartwatch Hug.

Dentsu India CEO Simi Sabhaney said, “We look forward to creating some great work for Hug, a brand that is poised to redefine the smartwatch category in India.”

Hug Innovations founder and CEO Raj Neravati, said, “Dentsu’s passion and belief in the Hug smartwatch caught our attention right from the first conversation. Their creative ideas were clear and modern and the category positioning was sharp. We are very excited to partner with Dentsu, and their ability in positioning Hug as a brand as well.”

Commenting on the win, Dentsu India vice president Vidya Sankar said, “This category has tremendous potential to deliver great work both offline and in the digital space. Our understanding of the category, strategic direction and our integrated approach nailed the win.”

Isobar business head Rahul Vengalil added, “We are excited to be working with Hug, world’s first gesture control smartwatch. This is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix.”

October 17, 2016
Dentsu India wins creative & strategic mandate for Hug Innovations

MUMBAI: Dentsu India has bagged the strategic and creative mandate for the World’s first gesture-controlled Smartwatch Hug.

Dentsu India CEO Simi Sabhaney said, “We look forward to creating some great work for Hug, a brand that is poised to redefine the smartwatch category in India.”

Hug Innovations founder and CEO Raj Neravati, said, “Dentsu’s passion and belief in the Hug smartwatch caught our attention right from the first conversation. Their creative ideas were clear and modern and the category positioning was sharp. We are very excited to partner with Dentsu, and their ability in positioning Hug as a brand as well.”

Commenting on the win, Dentsu India vice president Vidya Sankar said, “This category has tremendous potential to deliver great work both offline and in the digital space. Our understanding of the category, strategic direction and our integrated approach nailed the win.”

Isobar business head Rahul Vengalil added, “We are excited to be working with Hug, world’s first gesture control smartwatch. This is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix.”

October 17, 2016
Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

MUMBAI: Transformation is in the air at Dentsu Aegis Network’s Dentsu Branded Agencies.

One of the key advantages that Dentsu Aegis Network has as a network is, to create collaborations that keep clients’ business at heart. In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.

In India, this is now being manifested in three of its creative agencies being rebranded to better reflect this alignment.

As a consequence, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will now be known as Dentsu One and Dentsu Creative Impact will now be known as Dentsu Impact. Meanwhile, Taproot Dentsu and Dentsu Webchutney remain unchanged.

Said Dentsu Aegis Network India & south Asia chairman & CEO Ashish Bhasin: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”

Commenting further on the change, Ashish Bhasin added, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”

There is no change in the leadership or staff of each of the individual units, Dentsu announced. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as president and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the group executive & strategy officer of Dentsu Branded Agencies, India.

August 9, 2016
Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

MUMBAI: Transformation is in the air at Dentsu Aegis Network’s Dentsu Branded Agencies.

One of the key advantages that Dentsu Aegis Network has as a network is, to create collaborations that keep clients’ business at heart. In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.

In India, this is now being manifested in three of its creative agencies being rebranded to better reflect this alignment.

As a consequence, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will now be known as Dentsu One and Dentsu Creative Impact will now be known as Dentsu Impact. Meanwhile, Taproot Dentsu and Dentsu Webchutney remain unchanged.

Said Dentsu Aegis Network India & south Asia chairman & CEO Ashish Bhasin: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”

Commenting further on the change, Ashish Bhasin added, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”

There is no change in the leadership or staff of each of the individual units, Dentsu announced. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as president and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the group executive & strategy officer of Dentsu Branded Agencies, India.

August 9, 2016