ITV

Tag: Sima Taparia

  • Story TV tests love with Sach Ya Kalesh

    Story TV tests love with Sach Ya Kalesh

    MUMBAI: Now that’s what you call a match made in microdrama heaven! Story TV, India’s leading microdrama platform from the Eloelo Group, is set to shake up digital entertainment with Sach Ya Kalesh, the country’s first-ever microdrama reality show.

    Hosted by the nation’s favourite matchmaker, Sima Taparia, the show dives headfirst into the messy, magical world of modern relationships. Featuring nine real-life couples, each episode will see them face a lie detector test that puts their love, and their honesty, to the ultimate test. The tagline says it all, Har relationship ka asli test.

    Shot in a crisp vertical format designed for mobile-first viewers, the show blends the drama of reality TV with the bite-sized fun of micro content. Expect Sima ji’s trademark sass, awkward confessions, emotional meltdowns, and maybe even a few breakups, all in real time.

    “Sach Ya Kalesh marks a new chapter for India’s entertainment industry,” said  Story TV founder and CEO Saurabh Pandey. “It’s raw, relatable and designed for today’s spontaneous audiences. This is TV 2.0, right in the palm of your hand.”

    Sima Taparia, thrilled about her new hosting role, added, “Modern love is complicated. This show is honest, emotional and full of surprises. What you see on screen is real, the love, the fights, and the chaos.”

    Produced by Aarambh Entertainment, Sach Ya Kalesh will drop new episodes daily starting 2nd November exclusively on the Story TV app.

    With this launch, Story TV continues to lead the microdrama revolution, aiming to release over 800 titles and onboard 100 million users in the next year. And if Sach Ya Kalesh is any hint, drama and love, just found a brand-new format to thrive in.

  • The Sleep Company unveils new campaign ft Sima Taparia

    The Sleep Company unveils new campaign ft Sima Taparia

    Mumbai: The Sleep Company’s latest campaign features Indian matchmaker, Sima Taparia, bringing a fun twist to finding the right mattress. In the campaign, Sima Aunty matches couples not just with life partners, but with their ideal mattresses, highlighting the importance of comfort and trust in both relationships.

    Titled ‘Peaceful Sleep Mubarakh Ho!’, the digital campaign opens with a matchmaking session with a young couple and their families, discussing their requirements for a perfect match. The scene shifts to The Sleep Company’s showroom, where Sima Aunty assures the couple that while finding the perfect partner may be uncertain, their SmartGrid mattress comes with a 10-year warranty and a 100-night free trial, offering guaranteed comfort.

    The campaign presents the idea that finding lasting comfort, like finding the right partner, doesn’t have to be complicated. The SmartGrid mattress, offering a balance of firmness and softness, is positioned as the perfect choice for couples starting new journeys.

    The Sleep Company co-founder Priyanka Salot said, “At The Sleep Company, we have always ensured to create comfortable experiences for consumers, which supports them in every phase of life. Our SmartGrid mattresses are designed to offer unmatched comfort – essential to enhancing the sleep quality of people as well as overall well-being. An ideal choice this wedding season, The Sleep Company mattresses also make for a thoughtful gift for couples starting their journey together. Our new campaign with Sima Taparia highlights the importance of finding a perfect mattress just like finding an ideal partner in life. The campaign takes the idea of matchmaking to a completely new level and emphasizes how we prioritize quality and long-term satisfaction for our consumers.”

    Steve Priya’s CCO Priya Pardiwalla said, “Over three seasons of her show, Sima aunty thought she’s heard all kinds of unrealistic demands and expectations for a prospective partner. Not really. In what looks like a scene from her show, we wanted to communicate that unlike most things in life, The Sleep Company mattress comes with the assurance of a 10-year warranty and 100 nights trial.”

    Taparia said, “The two key pillars of a successful relationship are comfort and having each other’s support. Similarly, a good mattress is the one that provides comfort and necessary support to the body. TSC’s SmartGrid mattress averts pressure accumulation and provides comfort, making it an ideal match for anyone seeking quality sleep. Given the commonality between a good relationship and a good mattress, I am thrilled to join hands with The Sleep Company and add a little matchmaking magic to its wedding campaign.”

  • Sima Taparia & Kian team up to find a life partner for his mother

    Sima Taparia & Kian team up to find a life partner for his mother

    Mumbai: Zee TV’s upcoming fiction offering, Main Hoon Saath Tere, introduces viewers to Janvi (played by Ulka Gupta), a single mother navigating the challenges of parenthood all by herself. Set against the backdrop of Gwalior, Janvi lives with her son, Kian (portrayed by Nihan Jain), who is the nucleus of her world. Although Kian doesn’t miss a father figure, he still feels the void of a man in his mother’s life, especially since he sees her taking care of everything single-handedly. The plot thickens when Janvi’s path intersects with Aryaman (Karan Vohra), a wealthy businessman, and they find themselves sharing the same workplace. While Aryaman expresses romantic interest in Janvi, the fate of their love story rests in the hands of little Kian. Will he approve of this match?

    To guide him in this situation and to show him the right way, renowned matchmaker Sima Taparia joined hands with him. In a one-of-its-kind collaboration, Sima with her act parameters for arranged marriage pairings and her famous one-liners, helps young Kian analyze whether Aryaman ticks all the boxes for Janvi. She looks at the profiles of Janvi and Aryaman and is surprised to see the perfect compatibility between them. With her expertise and intuition at play, she gives Aryaman a green light, and calls Janvi and Aryaman’s jodi, a match made in heaven!

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

     

    Talking about this association, Sima Taparia said, “When Zee TV approached me with this unique concept of their upcoming show where a young kid is on the lookout for a suitable partner for his single mom, I immediately signed up for it as it is a truly unique plot. As the character of young Kian embarks on a journey of finding a suitable companion for Janvi, my years of experience in matchmaking will help him decide whether Aryaman is the right choice for her. Let’s hope this promotional collaboration helps this endearing story reach a larger audience across India.”

    While Kian will be seen testing Aryaman on whether he is the perfect match for his mother in the show, Aryaman tries everything possible to convince him. Will Janvi and Aryaman get Kian’s approval after all? It will be interesting for the viewers to watch an innocent take on love, life, and relationships, which is all set to unfold.

    Produced by Full House Media Pvt Ltd, Main Hoon Saath Tere will premiere starting 29 April, at 07:30 pm only on Zee TV!

  • Netflix doubles down on reality content to attract paying subscribers

    Netflix doubles down on reality content to attract paying subscribers

    Mumbai: Netflix has announced several new and returning unscripted series for reality content fans. The streaming giant has also renewed the docuseries ‘Indian Matchmaking’ for the second season. The show premiered on the OTT platform in July 2020.

    The OTT platform has also renewed the US reality competition series ‘The Circle’ for seasons four and five and ‘The American Barbecue Showdown’ for a second season. It has also ordered a new reality series ‘Roaring Twenties’.

    “Reality TV is a powerful genre. It has the ability to make you invested in who is going to win the big competition or find true love (or at least a ‘good showmance’). It also has the ability to bring people together from all walks of life. We love to hear from viewers who feel inspired and accepted after seeing themselves reflected in our shows. After all, what is reality TV if it doesn’t represent real people?”, said Netflix’s vice president, unscripted and documentary series, Brandon Riegg.

    ‘Indian Matchmaking’ is an Emmy-nominated docuseries featuring matchmaker Sima Taparia who helps singles across the globe, who have decided to put their love lives in the hands of an expert. It is produced by Industrial Media’s The Intellectual Property Corp. Aaron Saidman, Eli Holzman, Smriti Mundhra, and J.C. Begley are the executive producers.

    The OTT Giant Netflix’s subscriber growth has slowed down significantly in the second quarter of 2021. It reported adding 1.5 million paid subscribers in Q2 2021 whereas it added 10.1 million paid subscribers during the same period last year. Notably, the APAC region accounted for two thirds of the global paid net addition during this quarter.

    The streaming service saw a record 26 million paid subscribers in the first half of 2020 whereas in 2019 it achieved 28 million subscribers for the whole year.

    Netflix launched many of its popular reality shows like ‘Too Hot to Handle’, ‘Indian Matchmaking’, ‘The American Barbeque Showdown’, ‘Bling Empire’, and ‘Love is Blind’ last year when it added a record number of new subscribers.