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Tag: Silvia Tallon

  • Shahid Kapoor, Reebok join hands for new campaign

    Shahid Kapoor, Reebok join hands for new campaign

    MUMBAI: Reaffirming its position as a fitness brand, Reebok India launched its latest campaign featuring brand ambassador and fitness enthusiast Shahid Kapoor.

    The campaign reflects Reebok’s ethos that fitness has the power to transform lives, sharpen the mind, strengthen human bonds and liberate one’s potential.

    Known for adding an edge to his roles, Shahid Kapoor unleashes his raw, physical energy in the campaign as he is seen in a rigorous building routine of hammer shots, rope lifting and boxing. On the other hand we see the humane side of the popular actor wherein he is seen with his family. With this, Shahid inspires the FitGen to embrace fitness in not just being a better version of oneself physically but also to have a more stable and solid mindset and be empowered to become better versions of themselves overall.

    The campaign will go live in the next few days. 

    Reebok India senior marketing Director Silvia Tallon affirms that the campaign echos the company’s brief that the pursuit of fitness lies in not just being fit physically but also represents the perfect harmony of the mind and the body that brand Reebok advocates very strongly. “Through this campaign we celebrate the balance of dual roles; tough physical fitness and mental strength along with more human relationships that bring out a different side in us,” he adds. 

    Shahid Kapoor, Brand Ambassador, Reebok India says, “Being a man is not just about going to the gym and lifting heavy weights, it’s about really who you are, it’s about being strong and  resilient, learning to deal with all aspects of life and I love the fact that Reebok is showcasing two different avenues of my personality, one being who I am at home as a father, as a husband, as opposed to how I am in the gym where I’m just a boy hitting the weights and doing what I love.”

  • Reebok shows that bruises can be good

    Reebok shows that bruises can be good

    MUMBAI: Reaffirming its position of being a tough fitness brand, Reebok India has launched an engaging social experiment on International Women’s Day that makes a compelling statement on societal insights. Being a proud women-first brand, with a rich combat training history, Reebok undertook a powerful experiment – Bruises can be good – that tapped into specific cultural and social conditioning to spark conversations to bring about a legislative change in the country.

    According to the National Family Health Survey (NHFS-4), every third woman in India, since the age of 15, has faced domestic violence of various forms with 27 per cent women experiencing physical violence. Making a strong critique, the campaign unravels existing societal insights on violence and assault. 

    Conducted in Mumbai with select participants across both genders, spanning age groups, the experiment invited them to observe a young woman, marred with bruises. The audience reaction varied from “must be some horrid accident”, “victim of domestic abuse” to “terrible outcome of eve teasing”. In a sudden movement, the bruised girl in the film stands up to perform a martial art move, surprising the audience and undoing their reactions to her bruised body. With a voice over, it is revealed that she is a combat athlete and that her bruises are “good” as they are a proof of her strength that enables her to defeat an opponent in combat. 

    Highlighting that most of us perceive bruises and marks on women to be a result of violence, Reebok has made a petition on Change.org to make self-defense a mandatory part of school and college curricula for female students; Reebok wants to send this to the Ministry of Women and Child Development and is calling out to everyone to sign this petition. Reebok partnered with e-commerce portal Myntra to spread awareness about the cause and the petition that leads it. 
    People can sign up for this petition at: http://www.bruisescanbegood.com/

    Reebok India senior marketing director Silvia Tallon says, “Our idea behind the campaign was to showcase the skewed lens with which our society views bruises and women. The engrained perceptions of bruises being violence inflicted shadows the inner strength of the woman and allows us to undermine them. Since combat training is in our brand gene, Reebok honours these bruises as a mark of physical strength and mental toughness that can face any challenge.”

  • Colors partners Bajaj for United Sisters’ Pinkathon promoted by Maximus Mice

    MUMBAI: Colors presents Pinkathon – Empowering Indian Women, Inspiring Partners Bajaj Electricals India’s biggest women’s run is coming to Delhi for the Fifth edition on Sunday, 17 September at Jawaharlal Nehru Stadium, Delhi.

    United Sisters Foundation & Maximus Events along with super model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman formally announced the launch of the Fifth edition run in Delhi at a press conference at Hotel Claridges. Committed to put Women forward, India’s leading entertainment channel, Colors extends its support to this Cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative.

    Present at the conference were eminent dignitaries like Mann Kaur 101 yr old Indian woman runner winner of Gold at Americas World Masters, Silvia Tallon, Sr Marketing Director Reebok India, Geetanjali Babbar Founder Katkatha and Ishita Anand founder Bitgiving.

    Expressing delight on the launch of the Fifth edition of Pinkathon Inspiring Partners Bajaj Electricals in Delhi, founder Milind Soman said, “Pinkathon is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society.”

    Reema Sanghavi, Managing Director, Maximus Events Co Founder Pinkathon “Besides Delhi, Pinkathon has already been held in various cities like Hyderabad, Kolkata, Pune, Chennai, Guwahati, and Mumbai in the year 2017. The multi-city national event has received an overwhelming expression of support with over 85,000 women of all ages, across different walks of life having participation in 8 cities in 2016. This number is expected to cross 1, 00,000 in 2017 with 9 cities.

    Said Raj Nayak, COO – Hindi Mass Entertainment, Viacom18 – “Be it a businesswoman, sportswoman, homemaker or au naturel, it’s their values and instincts that drive the entire world. Women leaders form the backbone of my Colors team as well and play a major role in every decision which furthers our business objectives and goals.”

    Commenting on Reebok’s association, Silvia Tallon, Sr Marketing Director Reebok India, said “Reebok as a brand has always been pushing the fitness cause for women to give them the necessary spur to rise beyond societal shackles and become mentally, socially and physically fit.”

    As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek. A Shero is a cancer survivor & this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal.