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Tag: silver jewellery

  • Gargi by P N Gadgil & Sons launches Bohemian Luxe collection

    Gargi by P N Gadgil & Sons launches Bohemian Luxe collection

    Mumbai: Gargi by P N Gadgil & Sons (PNGS) has launched the Bohemian Luxe collection, a silver jewellery line that combines traditional craftsmanship with contemporary design. The collection features necklaces, kadas, and earrings handcrafted in silver with oxidized finishes, adorned with vibrant stones to embody bohemian style.

    Designed as a festive must-have, Bohemian Luxe offers sophisticated pieces that reflect Gargi’s dedication to detail and artistry. “Our Bohemian Luxe collection is not just jewellery; it’s an experience of luxury, craftsmanship, and style. With its trendy, intricately designed pieces, this collection is perfect for the modern woman who wants to celebrate traditions while embracing contemporary fashion,” said PNGS’s Gargi’s co-founder, Aditya Modak.

    Gargi offers pan-India shipping, covering over 4,000 plus pin codes from Kanyakumari to Kashmir. Backed by the legacy of P N Gadgil & Sons, with an annual turnover of over Rs 10,000 crores, Gargi plans to expand further and aims to become a 100-crore company within the next year.

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  • Silver jewellery brand Shaya celebrates 1st anniversary with digital campaign

    Silver jewellery brand Shaya celebrates 1st anniversary with digital campaign

    MUMBAI: Since its inception, Shaya has tried to shun society’s expectation of being perfect all the time. Instead, the brand encourages everyone to embrace their quirks, uniqueness, and imperfections. On 24 September 2019, Shaya marked its 1 year of being- Not perfect, but One of a Kind. As homage to every person who resonates with Shaya’s sentiment and has been part of the brand’s journey in one way or another, Shaya launched a digital birthday campaign.

    The video was a celebration of all individuals who are not perfect but one of a kind, just like Shaya herself! The video featured some of the digital’s most popular and individualistic faces like Jyoti Ann Burrett, Sushant Divgikar, Saloni Chopra and model Arshia Rashid. Jyoti is an ace footballer who not only chose football over a lucrative corporate job at a young age but has also represented India in the sport. Sushant Divgikar has been a popular face on television reality shows, winner of Mr Gay India, singer and is currently receiving praises for his stage/drag queen alter-ego, Rani KoHEnur. Saloni Chopra is an actor and blogger, popularly known on Instagram as @redheadwayfarer for her feminist, progressive statements. Lastly, joining the inspiring clan is Arshia Rashid, a young NCC cadet who dabbles in modeling with equal enthusiasm and grit.

    The film featured all the 4 striking and distinct personalities at their quirky selves grooving to Shaya’s birthday tune and wishing the brand, keeping in mind the celebratory spirit. Shaya also created fun Q&A videos with the 4 personalities. The vibe of the video was personal and casual so as to engage in a conversation with each personality, understand their journeys and thoughts about Shaya.

    Speaking about the campaign, Shaya business head Mimi Hrahsel says, “Digital can play a huge role in promoting inclusivity and diversity, whether in terms of appearance, sexual orientation or even career choices. With Shaya’s new campaign, we’re telling people to ditch society’s preconceived expectations and celebrate what makes them unique. ”

  • CARATLANE PRESENTS SHAYA

    CARATLANE PRESENTS SHAYA

    Mumbai, September 25th, 2018- CaratLane – a Tanishq partnership announces its foray into silver jewellery with ‘Shaya’.
    Meet Shaya, CaratLane’s seriously badass sibling! The brand celebrates women who live life on their own terms, and are kicking ass in their own unique way. A go-getter at work, they call her “aggressive”. But she rarely thinks about what others have to say. She’s modern and Indian, yes she can be both. Not one to follow the herd, she makes individualistic choices – from her personal life, to the jewellery that she wears. Shaya’s collection of bold, statement making silver jewellery gives women plenty of differentiated design options to choose from, no matter the occasion.
    On the thought behind the launch, Mithun Sacheti, Founder and MD, CaratLane said, “We started Shaya because we realized that there was a huge gap in the market. Although gold and silver jewellery co-exist side by side in the Indian woman’s wardrobe, most of them feel that when it comes to silver, the options are fairly generic or too expensive. It was a natural fit for us because CaratLane’s mission is to democratise jewellery, and design differentiation is core to our brand DNA’’.
    Shaya launches with three key collections:

    • Wild Flower collection – a celebration of unconventional women who carve their own niche! Every design is named a woman whose spirit it truly embodies – from the Frida K Earrings to the Meryl S Earrings.
    • Shining Armour collection – a war cry for women to be their own knights in shining armour with bold designs reminiscent of ancient weapons, all named after Indian warrior queens and princesses.
    • Rani Udaymati collection – inspired by a fiercely independent and resourceful queen who built a monument for her king. The designs reflect the intricate details of the monument that she built – Rani ki Vav.

    Crafted in 925 sterling silver, the range starts from Rs. 600 and goes up to Rs. 11,000.