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Tag: Silsila

  • YRF partners Snapdeal to launch home decor merchandise

    YRF partners Snapdeal to launch home decor merchandise

    MUMBAI: Yash Raj Films (YRF) has launched its latest official Home Décor Merchandise Collection on Snapdeal.

     

    Snapdeal will now showcase ‘The BollyHome Project’ by YRF featuring more than 100 products including cushion covers, bean bags, stationary products, posters, coffee mugs and a host of other home décor products.

     

    The collection is inspired by YRF classics such as Silsila, Dil To Pagal Hai, Dilwale Dulhania Le Jayenge as well as recent hits like Rocket Singh, Band Baaja Baaraat and Jab Tak Hai Jaan. The products will be featured on the dedicated YRF store on Snapdeal (http://yrf.snapdeal.com/).

     

    YRF vice president – marketing and merchandising Manan Mehta said, “Through this collaboration with Snapdeal, YRF can now reach it’s consumers at their doorstep. We constantly work towards engaging our communities in exciting ways and now the Bollywood inspired Home Décor collection will provide a YRF brand experience for one and all! And who better than a partner like Snapdeal.”

     

    “We are constantly looking to bring on-board brands on our platform that customers associate with closely. We are extremely thrilled to bring to our customers Bollywood inspired home décor and furnishing options in partnership with Yash Raj Films Licensing, a pioneer in Bollywood merchandise,” added Snapdeal head of strategic partnerships Vibhu Arya.

  • HOOQ expands content offering; loads YRF movies on platform

    HOOQ expands content offering; loads YRF movies on platform

    MUMBAI: Video-on-demand service HOOQ, which launched in India earlier this year, has expanded its content offering by adding a host of movies from Yash Raj Films’ catalogue.

     

    These latest additions provide a significant boost to its extensive catalogue of Hollywood, regional and local movies and TV series.

     

    Iconic YRF movies from classics like Kaala Patthar, Kabhi Kabhie, Silsila to new films like Rocket Singh – Salesman of the Year and Kabul Express are now available on HOOQ.

     

    With the addition of these movies, HOOQ is now offering over 30,000 hours of Hollywood, Bollywood, regional and local content, further solidifying HOOQ’s vision to be the country’s largest and most premier subscription video-service to date. 

     

    Yash Raj Films vice president – digital Anand Gurnani said, “Yash Raj Films has always strived to bring the best cinematic entertainment experiences for the Indian audiences – be it through content or latest technologies.  With this association, we are giving the viewers an option to watch and relive their favourite YRF movies. As a platform HOOQ makes us confident that together we will be able to bring alive an exciting and satisfying experience for the users by giving them access to best quality content available at their fingertips.”

     

    HOOQ co-founder and chief content and distribution officer Krishnan Rajagopalan added, “We have received very encouraging feedback from both consumers and the trade regarding the service, and going forward will continue to add a range of International and Indian movies and TV series to meet the voracious entertainment appetite of the Indian users.”

     

    Some of the other movies from YRF, which users can find on HOOQ include Mujhse Fraaandship Karoge, Aaja Nachle, Ta Ra Rum Pum, Mashaal, Noorie, and Daag among others.

  • This Holi Max2 spreads the colours of Hindi Cinema

    This Holi Max2 spreads the colours of Hindi Cinema

    MUMBAI:The iconic movie channel, Sony Max 2 presents its viewers with some of the most colorful Bollywood movies for Holi. The channel has carefully handpicked films that represent the spirit of joy and celebration that is synonymous with the festival of colors.

    With Holi falling on 6th March, MAX 2 will showcase movies that celebrate different colours of cinema throughout the day. The festival comprises of 4 movies – Silsila, Yaarana, Satte pe Satta and Kishen Kanhaiya representing different shades of life. Silsila the iconic love triangle featuring Amitabh Bachchan, Jaya Bachchan and Rekha represents the beautiful colours of love especially with its timeless Holi song sequence, Yaarana a story of Amitabh and Amjad Khan’s friendship represents the colours of friendship, Satte pe Satta featuring the bond between 7 brothers represents the colours of family bonds and Kishen Kanhaiya a story of twins with contrasting qualities both played by Anil Kapoor represents the contrasting colours of separation and reunion that is prevalent through the film.

    Commenting on the film festival Neeraj Vyas, Sr. EVP & Business Head, MAX & MAX 2 said, “MAX 2 has always entertained its viewers with best movies from Hindi cinema with genres ranging from romance and family dramas to thrillers and social dramas. For those who wish to stay in the comfort of their homes on this festive day, we have created a special line up comprising of some of the best loved films that would enable families to catch up on quality time together”.

  • Yash Raj Films celebrates 1 million fans on Facebook

    Yash Raj Films celebrates 1 million fans on Facebook

    MUMBAI: Marking yet another milestone in its illustrious journey, Yash Raj Films (YRF), has become the first Indian production house to have a million fans on Facebook.

    As a celebration of this achievement, the banner‘s Facebook page cover photo is a collage of the the hits it has produced featuring almost every star it has worked with in the recent past.

    The banner enjoys a strong digital presence and regularly engages the audiences with interesting and interactive content. Yash Raj Films digital team constantly strives to entertain the audiences, just like their films. Their Facebook page has the fastest growing fan base with an addition of more than 3000 likes every day.

    Yash Raj Films‘ page reflects a new theme every month. The current theme is, ‘YRF Dance Dhamaka‘ which showcases all the dance tracks from all YRF films. The production house regularly holds contests and updates their digital properties with latest and exclusive news.

    Last year, YRF churned out one of the biggest hits in of 2012 Ek tha Tiger with Salman Khan and Katrina Kaif in the lead. This year too, it has a couple of much looked forward to releases like Arjun Kapoor starrer Aurangzeb and Amir Khan and Abhishek Bachchan starrer Dhoom:3.

    Started in 1970 by one of the most respected and accomplished film makers from India Yash Chopra, the banner has given Indian and global cinema goers some timeless cinematic pieces like Silsila, Trishul, Dilwale Dulhaniya Le Jaayegne, the Dhoom franchise and Chak De! India.

    YRF has been known to keep up with times and often produce movies much ahead of the times, a legacy that has been passed on passed its founder the Late Yash Chopra. Its success on the digital/social media forum is another example of how the production house understands its audiences and puts in the effort to be where they are.