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Tag: SIIMA

  • South Indian International Movie Awards set to enthral Dubai in August

    South Indian International Movie Awards set to enthral Dubai in August

    NEW DELHI: The fourth edition of the South Indian International Movie Awards (SIIMA) is slated to be held in Dubai on 6 and 7 August.

     

    Title sponsored by Micromax, the awards enjoy the highest popularity in South India with over 45 per cent of South Indian TV viewers watching the award ceremony every year.

     

    The nomination process of the movie awards is executed by a panel of veteran judges from Tamil, Telugu, Kannada, and Malayalam industries, followed by online voting for the final verdict of winner selections. 

     

    The event will take place at the Dubai World Trade Centre. SIIMA chairman Brinda Prasad said, “This year, SIIMA is back in Dubai and we are looking forward to a grand night that will only get bigger and better with over 20 stars performing over two days in Dubai.”

     

    Kick starting this year’s Micromax SIIMA Celebrations is Ivede, a Malayalam crime and drama thriller holding its premiere in Dubai with the star cast- Prithviraj Sukumaran, Nivin Pauly and Bhavana. 

     

    Sukumaran said, “I am excited about the premier of Ivede happening in Dubai. SIIMA believes in taking the South Indian film industry globally and it gives us immense pleasure to be associated with the event. Also, Dubai has always been a great market for South Indian movies and I would love to see the movie response with our Dubai audience”

     

    Micromax Informatics CMO Shubhajit Sen added, “Micromax is proud to partner with SIIMA, which has been a part of the magical journey of South Indian cinema. Being an iconic youth brand, we have been consistently connecting Indians to their passions and nothing, not even cricket, evokes as much engagement as movies. I would like to thank all the members of the organizing committee for their effort of bringing together best talent in the industry and felicitate their notable contribution to South Indian cinema.”

     

    Those present at a press meet in Chennai to announce the awards included Rana Daggubati, Shriya Saran, Pranitha Subhash and Yash. 

     

    Saran said, “To be representing the South film industry globally, is both a responsibility and a privilege and SIIMA is just the right platform to be a part of. I am now eagerly looking forward to the awards ceremony in Dubai.”

  • UAE to play host to second edition of SIIM Awards

    UAE to play host to second edition of SIIM Awards

    NEW DELHI: The second South Indian International Movie Awards (SIIMA) is to be held at the Sharjah Expo Centre on 12 and 13 September this year.

    Actress Shriya Saran, along with Rana Daggubati and Arya, announced at a press meet in Dubai that shortlisting of the best films of all South Indian languages – Malayalam, Tamil, Telugu and Kannada – was in progress.

    SIIMA has been instituted with the aim of creating a global platform for the South Indian film industry which releases over 500 films in a year and is one of the largest in the world.

    SIIMA founder and MD Vishnuvardhan Induri said: “SIIMA is a platform for South Indian Film industries to showcase their cinema to the world, SIIMA will travel to a different country every year and it will be a great platform for south Indian films to market and publicise their movies.”

    Arya, Indian Tamil actor and co-host at SIIMA, said: “I am very excited to be a part of a function where South Indian cinema is presented on a global platform.”

    The awards ceremony will be spread over two days. Day one will comprise the ‘Generation Next Awards Night’, and will be hosted by former Miss India World and actress Parvathy Omanakuttan, and co-hosted by stand-up comedian Ash Chandler. The ‘Popular Awards’ will be held on day two, and will be co-hosted by Arya, Shriya Saran, Rana Daggubati and Sonu Sood.

    Shriya Saran, co-host at SIIMA said, “I am very excited to be a part of SIIMA. I had started my career with South Indian films so this industry is very close to my heart. I am really thrilled that I am co-hosting this prestigious award function and will be sharing the platform with three handsome co-anchors.”

    The prestigious panel of experts at SIIMA have chosen the nominees of the awards, and the winners will be chosen by an online voting system.

    Rana Daggubati, Indian actor and co-host at SIIMA said: “I am really looking forward to being with a room full of attractive, admired and extremely successful people from the South Indian film industry that are being honored for their artistic contribution. As the host, it will be a pleasure to ensure that amongst all the cheer, the stars have a good time, are thoroughly entertained, and cherish their moment of praise.”

    The awards night will be packed with breath-taking acts and performances by some of the biggest stars in South Indian cinema.

  • GroupM ESP to explore opportunities in Eastern India

    GroupM ESP to explore opportunities in Eastern India

    National: 2nd August 2013: GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit of GroupM operating inthe field of Entertainment, Sports & Live, Celebrities and Content withexpertise in building clients businesses through strategic consulting and creative ideation, conducted a summit in Kolkata. Top brands like Emami, Manyavar, Linc Pens, Spencer’s Retail and Century Plyboards were amongst the attendees who were taken through the non-traditional media approaches and offerings by GroupM ESP

    With the recent impact of 10+2 luring on traditional TV advertising, GroupM ESP presented strategic insights on leveraging brands and their positioning through integration across entertainment, sports & live events, celebrity associations etc. The ideas shared in the summit were to introduce THE POWER OF INTERACTIVE MEDIA OVER INTERRUPTIVE MEDIA. With a paradigm shift in the way media is consumed, the summit focused on content’s movement from AIRING TO SHARING!

    The summit received an overwhelming response. While GroupM clients like Century Plyboards, Spencer’s Retail, Berger Paints, Microsec Capital and Dey’s Medical attended the summit; non-GroupM clients like Emami, Linc Pen & Plastics, Manyavar, Concast ISPAT, Eveready Industries, Khadim’s, Shree Cements and SRMB Steel also graced the occasion. The summit focused on the key areas of interest like activations and experiential marketing, celebrity procurement, in-film branding and brand integrations within live events like IIFA, SIIMA, GIMA etc. The industry experts from GroupM like GroupM ESP, Dialogue Factory, and GroupM Interaction presented their credentials in the summit.

    “With media landscape in a state of constant flux, we at GroupM ESP truly believe in the adage ‘Where Advertising Can’t, Content Can’. The underlying thought of this summit was to interact and present the opportunities available beyond the realms of traditional advertising to clients outside a ‘Mumbai’ or a ‘Delhi’. The icing on the cake was the overwhelming response that we received from the clients which reinstates our belief in the strength of non-traditional media” said Vinit Karnik-National Director- Sports and Live GroupM ESP