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Tag: Signify

  • Philips hits the right note with Sanya Malhotra in festive light-up campaign

    Philips hits the right note with Sanya Malhotra in festive light-up campaign

    MUMBAI: When the beat drops and the lights glow, the vibe is pure celebration. This festive season, Signify (Euronext: Light), the world’s leading lighting company, has rolled out its new campaign starring actor and brand ambassador Sanya Malhotra, putting the spotlight on Philips Smart and Deco lighting.

    Titled Light Up Every Day, the campaign taps into the way Gen Z is remixing festive traditions pairing classic tunes with ambient lighting, and turning their homes into mood boards of music, light and joy. The film follows a young couple vibing through the day, where lighting doesn’t just brighten spaces but becomes an extension of self-expression.

    “With Gen Z fast becoming significant buyers of premium products, the campaign reflects their demand for personalisation, mood-setting and experiences,” said Signify head of marketing for strategy govt. affairs and CSR Nikhil Gupta. “Through lighting, we’re not just enhancing spaces, we’re shaping moods and memories.”

    Sanya Malhotra echoed the sentiment: “Festivals have always held a special place in my heart. Light sets the mood, expresses style, and creates lifetime memories. That’s why I’m so excited to be part of this campaign with Signify.”

    The campaign goes beyond screens too. With 500 plus lighting designs spread across 300 plus Philips Smart Light Hubs in India, consumers can step into experiential spaces to explore setups, get expert recommendations and discover how smart lighting transforms their homes.

    Shot with actor Rohan Gurbaxani, choreographed by Karishma Chavan and set to music by Aman Pant, the film pulses with energy, curated by creative agency FCB Kinnect. It will shine across Youtube, Instagram, Facebook, OTT platforms and social media throughout the season.

    By fusing sound, style and smart design, Signify makes a simple promise: when light matches your vibe, every day is a festival

     

  • Signify launches ‘Hum raaton mein sooraj ugaate hain’ campaign

    Signify launches ‘Hum raaton mein sooraj ugaate hain’ campaign

    Mumbai: Ahead of the festive season, Signify has unveiled a new television commercial (TVC) featuring brand ambassador Rahul Dravid. The campaign emphasises Signify’s commitment to innovation, leadership, tradition, and festivities, reflecting Dravid’s spirit.

    The high-energy TVC, titled ‘Hum raaton mein sooraj ugaate hain,’ showcases Dravid in various scenarios, highlighting how light impacts lives. From a bustling rooftop party to guiding a young hockey player and enhancing road safety at night, Dravid symbolises Signify’s dedication to bringing light and joy into everyday life.

    With an exclusive anthem, the TVC focuses on customer centricity, leadership, product excellence, safety, energy efficiency, and innovative lighting solutions. The campaign encourages consumers to make choices that improve their daily lives through light, contributing to a brighter and more sustainable future.

    Signify, greater India – CEO & MD Sumit Joshi remarked, “At Signify, we are committed to the well-being of our consumers, and with Rahul Dravid as our new ambassador, we are thrilled and confident that we will deepen the trust of millions of households. His unwavering commitment to excellence, his passion for the game, and his ability to inspire millions resonate deeply with our brand values. This TVC beautifully captures the power of light to illuminate not just spaces, but also lives and dreams across India.”

    Signify, greater India head of marketing, strategy, govt affairs & CSR – Nikhil Gupta said, “In today’s rapidly evolving lighting industry, Signify has consistently believed in pushing the boundaries of innovation. Our partnership with Rahul reinforces and our vision to creating a brighter future through cutting-edge lighting solutions. We are excited to bring this campaign ahead of the festival season in India as a celebration of the transformative power of light and how it can empower individuals and communities. Looking forward to seeing the phenomenal response from our customers as they continue to shower us with their trust, love and appreciation.”

    Rahul Dravid said, “I’m honored to be a part of the Signify family, Signify’s commitment to innovation, consumer well-being and sustainability resonates deeply with me on and off the field. This TVC showcases the incredible impact that light can have on our daily experiences, and I am glad to be a part of this journey contributing to Signify’s mission to illuminate the world sustainably.”

    The TVC will be aired across digital platforms and television channels across India. The conceptualisation of the film with captivating shots featuring Rahul Dravid are done by Signify’s creative agency Hashtag Orange.

  • Signify partners with Mercedes-AMG PETRONAS Formula 1 team

    Signify partners with Mercedes-AMG PETRONAS Formula 1 team

    Mumbai: Signify has announced a new partnership with the Mercedes-AMG PETRONAS F1 team. Connected by their shared passion for technological innovation and sustainability, the partnership will drive forward the team’s vision of becoming one of the world’s most sustainable professional sports teams.

    “We are proud to partner with Mercedes-AMG PETRONAS F1, a team that is determined to lead both on and off the track. We share a passion for responsible innovation to drive progress in our industries and beyond. Our joint commitment to act responsibly will lead us to develop transformative and disruptive new technologies that elevate performance to the benefit of people and the planet.” said Signify CEO Eric Rondolat.

    Rondolat continued: “We are excited to have the opportunity to support the winning objective of Mercedes-AMG PETRONAS F1, providing human-centric lighting innovations that can enhance the team’s performance. We are honored to associate our brands with one of the strongest in the world and to deliver unforgettable racing experiences for fans at the track, as well as watching and gaming at home. With many collaborations already begun, I am eager to see this partnership grow.”

    Mercedes-AMG PETRONAS F1 team, team principal and CEO, Toto Wolff commented: “Innovation and performance are at the heart of everything we do. We are also conscious of our wider social responsibilities and therefore embed sustainability in every action. Partnering with Signify is an exciting step that will help us make further progress in both of these areas. Their world-leading lighting technology already powers several night races and their pioneering commitment to climate action is inspiring. We look forward to working together to establish synergies in this area and their support in our ambition to become one of the world’s most sustainable sports teams. We also believe that well-being is linked closely with performance. Signify’s lighting technology and innovation will ensure optimal conditions for our team members, and we are excited to explore how we can optimise these opportunities further.”

    Mercedes-AMG PETRONAS F1 team chief commercial officer Richard Sanders added: “We are thrilled to welcome Signify into our partner family. We are already privileged to collaborate with some of the most innovative companies in the world. Adding another world-leading business to our partner ecosystem in Signify is therefore fantastic. We are excited to collaborate with them through their innovative technology and commitment to sustainability. Together, we are confident that we will create a partnership with a profound impact and lasting legacy.”

    Signify and Mercedes-AMG PETRONAS F1 are committed to responsible innovation, founded on a shared belief that performance should not come at any cost and that sustainability does not compromise on performance. As both teams continue to drive the transformation of their industries, responsible innovation elevates performance and leads to sustainable outcomes.

    Environmental responsibility

    Signify has led the transformation and decarbonisation of the lighting sector, and recently announced its 2040 climate transition plan, setting out its vision to reach net-zero by 2040. The company has reduced GHG emissions across the full value chain by 50 per cent since 2019 and continues to advocate for energy efficiency and an accelerated energy transition. With the new partnership, comes a commitment from Signify to share knowledge and expertise to support Mercedes-AMG PETRONAS F1 Team in developing its Climate Transition Plan.

    Well-being and performance

    To win in Formula One, every member of the team must perform to their full potential at every moment. Signify’s lighting innovations will augment the team’s efforts to create optimal conditions for drivers, engineers and team members, helping them see, feel, and perform at their best. NatureConnect, EyeComfort and other technologies will bring the power of daylight indoors to aid concentration with light that is comfortable for the eyes and, support the body’s natural rhythm and ability to adjust to a challenging global schedule.

    Unforgettable experiences

    Signify’s lighting on night-circuits in Singapore and Las Vegas, ensures the fastest show on earth is perfectly lit. And for those not at the track, Signify delivers immersive TV and gaming surround lighting to transport fans at home to the heart of the action.

  • Signify launches NatureConnect lighting at India Light Festival 2024

    Signify launches NatureConnect lighting at India Light Festival 2024

    Mumbai: Signify, (Euronext: LIGHT) the world leader in lighting, today announced the launch of NatureConnect; an industry-first revolutionary product, designed to enhance well-being by bringing the benefits of natural light indoors. Inspired by biophilic design principles, NatureConnect mimics the natural rhythm of sunlight, promoting a healthier circadian rhythm, improved mood, enhanced focus, and better sleep quality.

    NatureConnect – The Lighting Inspired by Nature

    Research indicates that people spend 90 per cent of their time indoors, emphasising the importance of creating healthy indoor environments. NatureConnect addresses this need by utilizing elements of nature in interior spaces to create healthy, engaging, and inspiring environments with a proven biophilic design principle. Recognizing the profound impact of light on our physical and mental well-being. Nature Connect’s groundbreaking technology emulates the dynamic variations of sunlight throughout the day, helping to balance the body’s circadian rhythm and improve overall health, energy levels, mood, productivity, quality of sleep and overall well-being.

    Commenting on the launch Signify, Greater India CEO & MD Sumit Joshi said, “We are proud to bring this industry-first innovation for our customers across India, NatureConnect is tailor-made to bring natural light indoors. Its revolutionary lighting system, developed through extensive research recreates the positive effects of natural light indoors, for professional spaces, hospitality, and the healthcare industry in India. By utilizing energy-efficient LEDs and smart controls, NatureConnect seamlessly adjusts to the changing light patterns throughout the day, enhancing overall well-being and improving productivity. At Signify, we believe in creating products that not only meet but exceed our consumer’s expectations. And with this launch, we are confident that we will redefine the standards for indoor lighting.”

    “Bringing in the right light and the right moment, NatureConnect offers the colours and dynamics of nature for a fully immersive experience, helping individuals reconnect with the constant cycles and variations of nature. With the increase in focus towards health and well-being, we are sure that NatureConnect will play a major role in driving productivity gains and transforming lighting experiences, across industries.“ said Signify, Greater India head of professional business  Girish K Chawla.

    Key Benefits of Nature Connect: Visual, Biological and Emotional wellbeing

    1    Improved Circadian Rhythm: Helps regulate sleep-wake cycles for better sleep quality
    2    Enhanced Mood: Promotes a positive mood and reduces stress
    3    Increased Focus: Improves concentration and productivity
    4    Greater Well-Being: Creates a healthier and more engaging indoor environment

    Seamless Integration and Control – Sky is not the limit

    Launched at the India Light Festival 2024, NatureConnect system comprises three key components, each designed to recreate the natural rhythms of sunlight: SkyRibbon, provides a soft glow imitating morning and evening twilight; Daylight, a ceiling luminaire that changes colour and intensity to mimic daylight patterns; and Skylight, a window-like wall fixture that simulates the effect of natural sunlight streaming in. To accommodate a variety of widely used ceiling types, NatureConnect is flexible and provides three options for ceiling installation: recessed, suspended, and surface mounted. The Nature Connect Lighting system includes the NatureConnect link, a device that seamlessly integrates with popular control systems like Interact. This enables users to easily select NatureConnect scenes, adjust brightness levels, or execute complex light recipes for a fully customizable lighting experience. The system also supports DALI DT8 tunable white luminaires for enhanced versatility.

    Green Building and Wellness – Tailor-made solutions

    As the focus on green building practices intensifies, NatureConnect aligns with sustainability goals while prioritizing health and well-being tailor-made for you. By mimicking natural light patterns, the innovative lighting system contributes to a healthier and more productive indoor environment.

    Signify’s Commitment to Well-Being – Lighting Inspired by Nature

    The introduction of Nature Connect Lighting aligns with Signify’s commitment to enhancing life with light in line with the brand vision of ‘Brighter Lives, Better World’. It represents another significant milestone in our ongoing mission to deliver innovative, sustainable, and human-centric lighting solutions in India. 

  • Signify lights up Ram Mandir and Ram Path with ornamental street lighting

    Signify lights up Ram Mandir and Ram Path with ornamental street lighting

    Mumbai: Taking a historical step ahead with the nation, Signify (Euronext: LIGHT), has announced the illumination of Ram Path and sections of Ram Mandir with customised ornamental and functional lights. Focused on unlocking the extraordinary potential of light, Signify takes pride in contributing to the cultural heritage of Ayodhya.

    Signify, India business head, systems and services Vikas Malhotra expressed enthusiasm for this exceptional project, stating, “Inauguration of the Ram Mandir in Ayodhya is a milestone event in the history of India and we are honored to light up Ayodhya’s landscape with our distinct range of lights. At Signify, we have always been at the forefront of the lighting industry for our technology, innovation and customisation. Our lighting designs at the Ram Mandir and Ram Path are a harmonious blend of heritage and cutting-edge technology, capturing the essence of Lord Ram’s triumph, illuminating the space to honor the divine journey and celebrating its unique heritage.”

    Ram Mandir Temple with cutting-edge lighting solutions

    For Temples’ perkota lighting, Philips Uni fixtures are strategically placed on walls, columns, and ceilings. These fixtures, discreet in size, ensure that the light source remains almost invisible to pilgrims, reducing glare yet delivering a bright and vibrant ambience. A unique proposition lies in their specific beam angle, expertly illuminating the temple’s intricate carvings. The landscape lighting of the temple transforms surroundings into a mesmerizing visual spectacle. Utilising step lights, LED strips with profiles, and a blend of decorative fixtures like post tops and inground up-lighters, we artfully illuminate ramps and sculptures. Each fixture is customized to the project specifications, creating a captivating ambiance befitting the sacred setting. Our landscape lighting on Kuber tila, further enhances the temple’s grandeur, merging seamlessly with the architectural marvel. Within the Pilgrim facility center, our indoor lighting fixtures redefined the pilgrimage experience, marrying functionality with aesthetics. As we continue to work on these endeavors, we remain committed to bringing brilliance to every corner of the Ram Mandir Temple, ensuring a divine and enlightening atmosphere for all.

    Ram Path – the main arterial path from Dharampath gate leading to Ram Mandir

    The customized ornamental pole is one-of-its-kind and features a majestic Philips Uni Urban lighting fixture and a top bracket crafted to replicate Lord Ram’s iconic bow and arrow. The newly unveiled pole enhances the city’s aesthetic appeal symbolizing the spirit of victory and success inherent in Lord Ram’s legend. The unique installation showcases an imposing lighting fixture characterised by its grand design adding a touch of regality to the ensemble. The intricacy extends to the top bracket, which has been thoroughly crafted to emulate Lord Ram’s bow and arrow. Every detail, from the precision in design to the thoughtful incorporation of cultural symbolism has been attended to with the utmost care. The bottom of the pole has beautiful images of Lord Ram and Hanuman. These innovative installations are also high energy efficient and boast state-of-the-art LED lighting.

    Dharampath gate and Surya Stambh gate

    Signify is also executing façade lighting for Dharampath Gate and Surya Stambh Gate, elevating its architectural features and enormous structure. This not only elevates the visual appeal of Ayodhya’s nightscapes but also underscores Signify’s dedication to sustainable lighting solutions.

    In the past, Signify also executed facade lighting for key landmarks like Hanuman Garhi, Kanak Bhawan, Dasarath Mahal, and Digambar Akhada, utilizing the advanced Philips Uni range of products equipped with DMX controls. Through these innovative and sustainable lighting solutions, Signify aspires to leave a lasting impact on both the visitors and local residents of Ayodhya, contributing to a well-lit and aesthetically pleasing urban environment.

  • Signify India Illuminates the e-commerce landscape with the launch of the Philips D2C website

    Signify India Illuminates the e-commerce landscape with the launch of the Philips D2C website

    Mumbai: Signify, the world leader in lighting, is thrilled to announce the launch of its Philips Direct-to-Consumer (D2C) website, a groundbreaking initiative that promises to revolutionize the way customers experience lighting. With an extensive selection of over 1000 consumer products across various categories, Signify India’s new platform, In.shop.lighting.philips.com, is designed to provide unmatched ease, convenience, and accessibility for its valued customers.

    Comprehensive Product Range: You’ll find Signify’s innovative lighting solutions on the website, including Philips, Smart Wi-Fi products, and much more with a free delivery and seven-day return policy.

    Nationwide Reach: The website will cater to customers across India, ensuring that people from all regions can benefit from its lighting solutions.

    Festive Season Delights: As the festive season approaches, customers can look forward to exciting offers and promotions on the website.

    Digital Success: Signify India has experienced substantial growth through digital platforms like Amazon, Blinkit, Myntra and Flipkart. The new D2C website, with its extensive range of products, is set to further enhance this growth as it complements the limited product offerings on these platforms.

    Virtual store: Customers can look forward to a seamless shopping experience with the potential integration of virtual stores, enhancing the product exploration journey. At our Virtual Store, customers can delve into the details of each product. Learn about their features, materials, and the inspiration behind their designs.

    Company Warranty: In recognizing the evolving landscape, the prevalent dominance of the market by Chinese imports, tends to be devoid of warranties and spares availability, significantly undermining the overall product quality. The allure of these products may be deceptive, as they often fall short of delivering the promised quality and longevity. This influx of substandard products poses a significant challenge to consumers seeking reliable and enduring lighting solutions. Signify’s commitment is to provide an alternative that stands in stark contrast to these challenges.

    Signify India CEO Sumit Joshi shares his excitement: “We are delighted to announce our presence now on our own D2C website. Our Philips D2C website is a testament to our commitment to delivering superior lighting experiences. We have meticulously studied consumer behaviour, trends, and patterns to ensure unmatched customer satisfaction. Our way of working with modern trade concepts in the electrical industry has borne fruit, and we aim to replicate this success in the realm of e-commerce.”

    With this groundbreaking E-Shop, Signify reasserts its commitment to pioneering innovation in the electrical and digital building infrastructure industry, setting new standards for customer satisfaction and convenience. Visit In.shop.lighting.philips.com to explore the world of Signify India’s lighting solutions from the comfort of your home. 

     

  • Signify launches new festive campaign ‘Smarter Generation ki smart lights’ featuring Sanya Malhotra

    Signify launches new festive campaign ‘Smarter Generation ki smart lights’ featuring Sanya Malhotra

    Mumbai: Signify on Monday announced the launch of its new festive campaign “Smarter Generation ki smart lights” for its Philips smart wi-fi LED lighting range, featuring actor and Philips brand ambassador Sanya Malhotra.

    The peppy 40-second film, designed by Hashtag Orange, features a catchy soundtrack and highlights the remarkable features of Philips smart wi-fi LED lights, such as dimming, pre-set modes, voice and app control, and 16 million colour options to create the perfect ambience during the festive season.

    The TVC will play on primetime TV slots across leading general entertainment, movies, and news channels across India, in addition to YouTube and social media channels.

    The TVC begins with Sanya’s younger cousin asking her what’s new this Diwali, to which Sanya responds by turning on the magic of Philips smart wi-fi LED lights. By tapping on the multiple colour options on the WiZ app, she is able to transform the mood and ambience of the room completely, eliciting a sense of wonder from her young cousins who are dancing alongside her. She also shows them its multiple pre-set modes and smart dimming features. The film ends with a naughty twist, as Sanya uses the voice control feature to instantly change the colours of the room from party to Diwali scene when their parents walk in.

    Embed Link: https://fb.watch/fhWcWZt_m_/

    Speaking about the new campaign, Signify Innovations India head of marketing and integrated communications and commercial operations Nikhil Gupta said, “Smart lighting is a new yet rapidly growing category in India, with the demand driven by young consumers who prefer home devices that are smart, convenient, and innovative. Our latest TVC highlights how smart LED lights can completely transform the ambience and mood of a room, and the campaign tagline “Smarter Generation ki Smart Lights” aptly positions the new Philips smart wi-fi LED lights as the perfect lighting option for the modern tech-savvy generation. We are the global leader in lighting and the film reiterates our technology leadership in the LED lighting segment.”

    Commenting on the idea behind the campaign, Hashtag Orange co-founder and chief creative officer Amit Shankar shared, “There couldn’t have been a better brief for Diwali than Philips smart wi-fi LED lights. When we researched the product and all the offerings that come with it, our entire team got excited knowing that these LED lights are wi-fi enabled with voice commands and have a customised WiZ app that lets you switch between millions of colours based on your mood.”

    He added, “To showcase these lights, we decided to craft a film with a contemporary take on Indian festivities. We married choreography with the various functionalities of the lights, which work wonderfully through voice and app control. We highlighted the playfulness of young members of the family and how well these smart LED lights could change the entire setting based on their various moods. For us at Hashtag Orange, we had a blast filming and editing this peppy, energetic, and truly Diwali film. After this wonderful film, we have come to realise that when it comes to smart lighting, it has to be Philips.”

  • No-nonsense Signify walks the talk in new IPL campaign

    No-nonsense Signify walks the talk in new IPL campaign

    NEW DELHI: Signify has rolled out a new TV campaign for this year's Indian Premier League (IPL), aimed at promoting its recently launched EcoLink range of fans and lights. 

     

    Instead of emphasising performance over-exaggerated product claims and marketing noise, Signify is trying to win over the audience by highlighting the durability and high performance of the EcoLink product range with this ad campaign. The humorous yet honest campaign has been developed by Publicis Communications and targets consumers looking for no-nonsense and high-performance products. 

     

    The new campaign includes four films; three featuring the fans range and one featuring the LED lights. The campaign will be also supported by a 360-degree integrated communication strategy including digital media and on-ground activation.

     

    The EcoLink fans films depict the story of a young man who switches on the EcoLink fan expecting a level of relaxation that will help him sail through tough life situations such as a job interview, winning a lottery or propositioning a woman for marriage. This scene cuts back to reality where the narrator urges him to come out of his reverie and realise that the fan’s job is only to provide the most effective air circulation thanks to its strong motor. The essence of the narrative is succinctly captured in the tagline, Dumdaar motor wale EcoLink fans. No hawabaazi, just awesome hawa.

     

    The film for EcoLink light bulbs also reiterates this same philosophy and urges the protagonist to focus on the brightness of the bulb instead of expecting it to deliver miracles. The video concludes with the tagline – Dumdaar brightness wali EcoLink Lights. No bright ideas, bas brightest light.

     

    "We are excited about our latest TV advertising campaign to launch our EcoLink range of products. The quirky campaign has been designed keeping in mind EcoLink’s no-nonsense, honest yet hardworking personality and urges consumers to not believe in unsubstantiated and over-the-top marketing claims. With this campaign, we aim to make EcoLink synonymous with powerful performance and capture a piece of our audience’s mind with this clutter-breaking and entertaining narrative," said Signify Innovations India head – integrated marketing & communications, and commercial operations Nikhil Gupta. 

  • Signify launches new brand campaign for Philips Hue in India

    Signify launches new brand campaign for Philips Hue in India

    MUMBAI: Signify (formerly known as Philips Lighting) launched its latest TV advertisement campaign ‘Light your home smarter’ for Philips Hue in India. The campaign features four television commercials, including one brand film and three application-led films highlighting various applications of the Philips Hue product range such as remote access, voice control and wake-up feature.

    The campaign is aimed at building awareness for the smart lighting category in India and has been developed by advertisement agency Lowe Lintas.

    The Philips Hue campaign is currently on-air on the Star Sports channel in India, during the ICC Cricket World Cup 2019. The company has also partnered with Star Sports as the presenting sponsor of the Cricket Live segment throughout the 45 days of the World Cup. The Philips Hue Cricket Live Show features cricket experts sharing their analysis of the match with the audience. Given the popularity of cricket in India, the company is confident that the campaign will enhance the target consumer’s awareness of Philips Hue.

    https://www.facebook.com/PhilipsLightingIndia/videos/1025015647693949/

    Speaking about the campaign, Signify Innovations India Ltd director, marketing communications Ipshita Chowdhury said, “Philips Hue is a new-age connected home lighting product and these latest advertisement films do a great job in bringing alive the product’s key propositions like wake-up feature, remote access and voice control. The campaign is designed based on sharp consumer insights and emphasises the consumer’s relationship with the product. Having made significant media investments for this campaign during the ICC Cricket World Cup, we are confident that the campaign will resonate with consumers.”

  • Soon to be erstwhile, Philips Lighting launches IoT platform in India

    Soon to be erstwhile, Philips Lighting launches IoT platform in India

    BENGALURU: After dilution of its stake to less than majority by Royal Philips in Philips Lighting, the latter lost its Philips moniker to be renamed as Signify. This change is set to happen in the India subsidiary also, starting 1 January 2019 – the start of Philips group companies financial year. However, the new company will very much continue selling Philips branded products. Signify (the erstwhile Philips Lighting), the world leader in lighting, today launched its new Internet of Things (IoT) platform, called Interact in India, which will enable its professional customers to unlock the full potential of connected lighting for the IoT. The platform delivers new insights to help customers drive operational efficiencies and take more effective decisions. It also supports the company’s strategy to deliver new data-enabled services as value expands from lighting products and systems to services.

    Launching the platform in India, Signify’s operations in India  vice chairman and managing director Sumit Padmakar Joshi said, “First, we led the way in energy efficient LED lighting, then in connecting lighting to deliver operational benefits for our customers. Now that light points are smart enough to collect data on their performance and the environment around them, we are tapping into that intelligence. By analysing the data from our connected lights, devices and systems, our goal is to create safer cities, energy efficient buildings and industries and smarter retail stores in the country. We are confident that this platform will deliver immense value for our professional lighting customers in India”.

    In addition, data from authorised third-parties can also be analysed by Interact. For example, for a municipal authority, news articles and social media posts, reacting to a new lighting installation on a bridge, can be analysed and data sent to a social impact app dashboard that summarises the public sentiment.

    Signify has already installed 29 million connected light points worldwide and plans for every new LED product it produces to be connectable by 2020 says a company press release. Potential users include complete cities – and Signify says that it has been involved in more than 1,000 smart projects including cities across the world, business, malls, sports arenas, even one’s own home. Available now are:

    Interact Office – enables you to turn your office into a smart sustainable workspace with software that allows you to increase building efficiency and employee productivity.

    Interact City – helps improve street lighting, safety, reduce energy consumption, improve efficiency and support your sustainability goals and beautify the urban landscape across roads.

    Interact Retail – enables customers to group, zone and schedule connected lighting to create stopping power in stores. It also supports in-store location-based marketing services to increase shopper engagement and indoor navigation to improve staff productivity.

    Interact Landmark – aids in managing and triggering light shows with dynamic architectural lighting to help increase tourism, regenerate downtown areas, and stimulate commerce.

    Interact Sports – aids in monitoring, managing and coordinating across all lighting infrastructure from a single dashboard from pitch lighting, entertainment light shows, hospitality areas and exterior architectural lighting.

    Interact Pro – an intuitive cloud-based software for small and medium enterprises that automates lighting and allows management via the Interact Pro dashboard.

    Most of the selling will be on a B2B basis using case studies of previous installations. The global market potential is huge – an estimated 300 billion light points says Joshi.

    The home segment has a potential of fifty percent of the new business – while Interact is more of a B2B platform, for the home user, Philips has already launched a brand – Philips Hue. To that effect the company had initiated a 360 degree mass media communications campaign earlier that included a TVC that featured Bollywood actors Ranbir Singh and Shruti Hasan. At present its brand communication is skewed towards print, the 180 Philips Light Lounges, BTL activities and the internet. Signify/Philips Lighting India plans to come up with another campaign in the first quarter of its fiscal 2019 revealed Signify/Philips Lighting India chief marketing manager Sukanto Aich towww.indiantelevision.com. Lowe handled the creative work, while Hawas the media buying.