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Tag: Sidharth Singh

  • CupShup promotes Sourav Kumar to co-founder

    CupShup promotes Sourav Kumar to co-founder

    Mumbai: CupShup, a full-service agency has promoted Sourav Kumar to the position of co-founder. Prior to this, Kumar served as the growth head for over three years.

    Kumar joined CupShup in 2018 and was the seventh employee then at the company. Joining as city manager for Delhi NCR region, he rose through the ranks strengthening operations, client servicing and account management, said the statement.

    “We are delighted to have Sourav in this new role. The energy and passion was palpable even at the first meeting and Sourav has not just maintained but at times bettered it with time,” said CupShup co-founder Sidharth Singh. “His vast experience of working across different ecosystems and his agency acumen will bring in better efficiency and add to the creative talent we have in the team.”

    In his new role, Kumar will be accountable for the overall growth of CupShup. Right from strategising sales, profitability, partnership, client relationship, retention programming, planning expansion strategy, and process building.

    “I am excited and proud to take on the mandate of a co-founder at CupShup. I am thankful for Sidharth’s trust in my abilities and vision,” said Kumar. “CupShup has played a key role in my career graph, and I look forward to adding more to their growth as a company.”

  • CupShup launches BTL activation across 3000 corporates for edtech major upGrad

    CupShup launches BTL activation across 3000 corporates for edtech major upGrad

    MUMBAI: CupShup, an independent advertising start-up, has joined hands with upGrad to help corporates upgrade their skills in today's fast-changing technology landscape. upGrad is one of India’s largest online higher education company, which provides online programs in Data Science, Artificial Intelligence, Digital Marketing, MBA in collaboration with some of the most reputed universities in India and internationally, like IIT Madras, IIIT Bangalore, BITS Pilani Deakin University, Liverpool Business School among others. The company’s core differentiator is its deep investment in technology and the learning experience, as well as a high-touch model to ensure the highest rates of completion by any online player in the world and a focus on successful career transitions for its learners.

    With CupShup’s support, the team distributed more than 3 lakhs cups in 10 cities including Bengaluru, Delhi and Mumbai earlier this year. The team plans to successfully tie-up with 1000+ corporates by the end of this quarter. The cups were distributed with some unique and innovative taglines, in major corporate & tech parks, motivating corporate employees to take up these programs to ‘rise up’ in their careers.

    In addition to cup branding, other branding options like lift, pedal lock were explored to generate brand awareness. Career counsellors from upGrad visited the corporates to interact with professionals and advise them on the need for upskilling.

    Commenting on the campaign, CupShup, co-founder Sidharth Singh said, “Corporates now understand the importance of upskilling to grow in their respective careers. Our campaign with upGrad is very relevant as it is targeted at the corporates and focuses on the benefits of upgrading their skills and how can one select the right path to sustain themselves in the corporate."

    upGrad chief business officer Abhishek Arora said, “Discussing career choices and growth prospects becomes more contextual in workplace than in an informal environment. CupShup has helped us to reach our core TG in the right context, which has helped us to scale our business. While we have started with a 10-city campaign, we plan to scale the activity to more cities in the coming quarters.”

  • CupShup joins hands with Oxfam India to fight inequality

    CupShup joins hands with Oxfam India to fight inequality

    MUMBAI: CupShup – an independent advertising start-up – has joined hands with Oxfam India in their fight against inequality. rights group, Oxfam recently released a report 'Time to Care' that showed that global inequality is shockingly entrenched and that India’s richest one percent hold more than four-times the wealth held by the bottom 70 per cent of the population.

    Through CupShup’s wide network, Oxfam aims to reach out to Gen-Z to create awareness regarding wealth inequality in India and also encourage them to join the movement.

    The campaign, primarily led in the national capital region, is also being supported by NukkadNataks or street theatre in outdoor public spaces that centre around inequality and how it is affecting the common man. The campaign is also being promoted on radio. The team distributed cups in colleges and universities across the Delhi and NCR region.

    The cups have interesting taglines printed on them highlighting inequality and how it is fuelled, which would help garner the attention of the consumer and in turn motivate them for call to action.

    Commenting on the campaign, CupShup co-founder Sidharth Singh said, “The ‘Time to Care’ report has highlighted the root of major economic issues that a common man faces in our country and we are honoured to be supporting Oxfam in this noble cause to bring awareness. Through cups and Nukkadnataks we are also hopeful to create awareness on unpaid and underpaid work that women undertake in India & globally.”

    “The action was part of the mobilization in Delhi by the fight inequality alliance in India. The current rate of inequality in India is unacceptable and it is time for citizens across the country to stand together in support of a fairer, more equal India," said Oxfam India lead campaigner inequality Anjela Taneja.

     

  • CupShup joins hands with Oxfam India to support rights of tea plantation workers

    CupShup joins hands with Oxfam India to support rights of tea plantation workers

    India: CupShup – an independent advertising start-up, has joined hands with Oxfam India, to campaign for fair wages and better living conditions of tea plantation workers of Assam. Oxfam India is a non-profit organization fighting discrimination and working to improve the lives of vulnerable groups in the country including tea plantation workers in the north eastern state of Assam.

    Through CupShup’s network, Oxfam India aims to reach out to corporates to create awareness regarding the living & working conditions of tea plantation workers in Assam. The campaign also encourages corporate employees to donate and support the cause.

    The team distributed cups to more than 200 corporates across Mumbai, Pune & Bengaluru, through this campaign. CupShup distributed cups with unique taglines and quotes printed on it, highlighting the issues faced by tea farmers in their day-to-day life, along with the details of the campaign which an individual can support.

    Commenting on the campaign, Sidharth Singh, Co-Founder, CupShup, said, “We are delighted to be associated with such a noble cause with Oxfam India. The cups distributed to our network is primarily used for consumption of tea, hence, associating ourselves with a cause which would benefit the ones who help produce tea on ground made a lot of us sense for me & my team. Through this campaign, CupShup is not only going to help them raise donations, but also enlighten the corporates about the severe conditions which a tea plantation worker faces in his/her day to day life.”

    “Our research points to the fact that the tea plantation workers and their families have a very vulnerable existence. It is important that Indian consumers continue enjoying their cup of tea and at the same time demand fair living wages for workers. Our partnership with CupShup is extremely valuable and we hope to receive support from corporates for the campaign. It will help us fight for the rights of tea workers and improve their lives,” said Amitabh Behar, CEO, Oxfam India.

  • SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

    SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

    MUMBAI: SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands. The on-ground extension of SBI Life’s ‘Main se Hum’ campaign is aimed at creating a deeper consumer connects by unintrusively participating in their daily tea breaks. SBI Life’s 360° campaign targets consumers across multiple platforms through conventional marketing media such as TV, print, outdoor, along with digital and social media.

    8 lakh cups are being distributed among 75 leading corporate houses through this promotion which has been live since October 2018. The cups carry simple illustrations on ‘Main se hum ka kadam' describing the services that individuals can opt for themselves or their family.

    Commenting on the collaboration, SBI Life Insurance Company Ltd chief of brand & corporate communication Ravindra Sharma said, “The challenge to connect with today’s consumer is to device strategies which are unintrusive yet powerful enough to capture their mind-space. In that context, the association with CupShup works as a fitting extension for Main Se Hum, as it places the brand literally in the hands of our consumers without interrupting their routine. We hope to leverage the social beverage of India to encourage today’s consumer to take on insurance as happy responsibility.”

    Adding further, CupShup co-founder Sidharth Singh said, “We are extremely glad to tie up with SBI Life for this campaign. The beauty of paper cup marketing is that it is targeted and takes the brand to the right hands, literally! Having tea is an emotion for Indians and the paper tea cup is a part of their life everywhere they go. Tea drinking is a social habit that triggers discussion and engagement. With paper cup branding, relationship building is easier and that is also the idea behind SBI Life’s ‘Main se Hum’ campaign.”

    Along with paper cups branding, CupShup will also conduct corporate activation for SBI Life taking the brand right inside the corporate premise to engage with employees and generate leads.

  • Salt Brand Solutions adds Sidharth Singh to its team

    Salt Brand Solutions adds Sidharth Singh to its team

    MUMBAI: Salt Brand Solutions, known for offering holistic brand solutions, has added Sidharth Singh to its team. Since the company does not believe in assigning designationS, his addition is being termed as ‘a new addition to its society of members‘.

    At Salt brand solutions, Singh will take charge of shaping the design capabilities of the company. He will work along with co-founder Mahesh Chauhan to manage business and build client portfolio.
     
    Salt Brand Solutions co-founder Mahesh Chauhan said, “In line with the holistic approach of the company, we understand the need for design to be a key element of any communication offering. Sidharth brings with him not only extensive experience in managing client businesses, but a
    keen insight into product and communication design. He is also a perfect fit into our culture, with his incredible people skills and relationship with clients.”

    Singh said, “For any organisation to succeed, clarity of intent and action are vital. At Salt, there are diverse people coming together, but each member of its team is anchored by a common, distinctive belief and work ethic. To be a part of a set-up and a team that is so completely in unison about what it is driven towards is a dream for any professional.”

    Singh, who has 15 years of experience, was earlier the national head of WHO!, Rediffusion- Y&R‘s design arm. Besides, he has worked with agencies like Leo Burnett and Publicis. He has worked on brands like Rasna, Union, Nerolac Paints and DHFC Mutual Funds.