Tag: Sidharth Shukla

  • Remembering Sidharth Shukla: Perception and reality

    Remembering Sidharth Shukla: Perception and reality

    “Absolutely shocked and stunned on learning about the demise of Sushant Singh Rajput! Unbelievable! Sincere condolences and prayers for his family. Rest in peace..#SushantSinghRajput”

    When TV and film actor Sidharth Shukla posted this tweet on 20 July 2020, little did he know or even guess that the whole of social media would be buzzing, with tweets and messages pouring in by the tens of thousands mourning his own passing away. Most of them expressed utter shock, disbelief, and numbness that the absolutely fighting fit Sidharth had indeed passed onto the other world.

    His early death at just 40 will surely see him attain legendary status, just like Sushant Singh Rajput’s demise did for him. Or even James Dean did in the previous century.

    Sidharth has a following that runs into millions – nay, hundreds of millions. He has a popularity that is akin to many big Bollywood stars.

    We at Indiantelevision.com had signed him to perform at the height of his popularity during “Balika Vadhu” days for the Indian Telly Awards. With tight and long shooting schedules, he still found time to come rehearse for his act late into the night past the midnight hour.

    But apparently, he would have liked more rehearsals. He was a tight bundle of energy waiting to explode, go on stage and complete his performance, on the evening of The Indian Telly Awards gala. One of the backstage crew said he was upset as there was a reshuffling of acts as one of his co-performers was not yet ready. “He’s extremely agitated,” said he. “We will have to calm him down.”

    So we called Indiantelevision.com and the Indian Telly Awards founder Anil Wanvari to speak with him. Wanvari took him aside and asked him what the problem was. Sidharth explained he had had a rough shooting schedule and that he was expected on his sets the next day for an early morning shoot. He kept pacing around saying he wanted to go home. 

    Wanvari, putting his arm around his shoulder, gave him a bottle of water to sip, and spoke to him like he was his son, and explained to him why there was a delay in his multi-star dance act. He also told Sidharth that it is important that he dances as the performance would be incomplete without him, and his partner would not have anyone to dance with her. Wanvari’s soothing voice helped and we saw his sweaty face which had anger written all over it, soften and then break into a smile.

    When his turn came to go on stage to dance, he performed like his life depended on it. The audience broke into applause. Wanvari went up to him and thanked him for his patience and for putting in his best into the performance. Sidharth only smiled shyly, his eyes crinkling and he looked away.

    From thereon, the young man went on to achieve even greater fame and fan-following. Some controversial publications wrote about his occasional outbursts, while others talked about his better side. Initially, he used to react strongly to all the negative reports but recently had learned to laugh at them. Said he in a tweet recently: “Being reading a few newz articles …. Least said they are hilarious….. bhayi eye balls he Chahiyea tho kuch positive likh lo ….itni negativity kaha se latte ho…How do you’ll manage to know more about me better than me… least I can say .. may God bless you all.”

    The educated, well-spoken interior design graduate who became a model and then shot to fame with “Balika Vadhu” and then climbed even higher with “Bigg Boss 13”, appears to have made peace with himself and with industry pressures. His posts clearly showed he had a sharp and intuitive mind. May his soul rest in peace!

  • TV and film actor Sidharth Shukla passes away at 40

    TV and film actor Sidharth Shukla passes away at 40

    Mumbai: Popular TV and film actor Sidharth Shukla has passed away at the age of 40. He was admitted to Cooper Hospital on Thursday after suffering a heart attack. The hospital confirmed his death on arrival and post mortem and police procedures are underway, according to a PTI report.

    Shukla made his TV debut on the Hindi show “Babul Ka Aangann Chootey Na” in 2008. He has appeared on shows like “CID” and “Love U Zindagi”. He is best known for his appearance on “Balika Vadhu” where he played the lead.

    Shukla has also made several appearances on reality TV including shows including “Jhalak Dikhla Jaa 6″, “Khatron Ke Khiladi 7″, and “Bigg Boss 13″.

    He made his film debut with Dharma Productions’ “Humpty Sharma Ki Dulhania” where he played a supporting role.

    The actor was last seen in Ekta Kapoor’s “Broken But Beautiful 3” in which he played the role of Agastya.

    He is survived by his mother and two sisters.

  • Taco Bell wants to make potato great again with new campaign

    Taco Bell wants to make potato great again with new campaign

    MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most meals.

    The potato has been discriminated against for far too long. The mighty spud suffers silently as it is crushed between burger buns, forced into a samosa, drowned in ketchup. The potato is oppressed. Why isn’t anyone speaking up? Because frankly, we’ve taken the potato for granted.

    When Taco Bell presented a product which has the potential to make potato great, Ogilvy stepped up to the challenge. The Crispy Potaco from Taco Bell has been promoted in a digital film starring Tanmay Bhat, an Indian comedian.

    Tanmay pitches the product to investors, who are floored by the novelty of the product. With the potato being on the outside, the Crispy Potaco lets the potato really shine through, so much so, that you will want to put your money behind it.

    Ogilvy Delhi vice president and head of digital Sidharth Shukla says, “Everyone was geared up, all set to break previous milestones that we had established on both the creative and the business front. And for a product variety that we eat so much of, but barely give it a second thought.”

    The brand’s first choice for this campaign was Tanmay, because of his ability to capture audiences through his humorous and entertaining content.

    https://www.facebook.com/tanmaycomedy/videos/1764059127008578

  • OgilvyOne hires Shukla who feels like a kid on his first date!

    OgilvyOne hires Shukla who feels like a kid on his first date!

    MUMBAI: OgilvyOne Worldwide India has appointed Sidharth Shukla as its new vice president and head of office for OgilvyOne Worldwide Delhi.

    OgilvyOne Worldwide India president Vikram Menon said, “Sidharth with his many years of experience across digital, strategy, analytics, CRM and Direct Marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward.”

    Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7.

    As the national head for digital and digital strategy at MRM / McCann for close to four years, he was additionally responsible for leading and driving P&L across a portfolio of priority accounts and spearheading projects in the space of CRM, Direct Marketing and B2B marketing. More recently he has spent the past few years driving larger organization agendas such as digital expertise, thought leadership, integration, new business acquisitions winning accounts such as Bata, Adidas, HCL Healthcare, Logitech, UC Browser.

    Ogilvy Group North president and branch head Kapil Arora, “OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I’m glad we have a leader of Sidharth’s experience, talent and drive to harness that energy, toward creating class leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta’s partnership, expect a lot more action from this part of the country.”

    With 14 years work experience behind him at agencies such as McCann, Timesjobs, Indian Express, Cheil and Tyroo: Quasar, Shukla is well poised to enhance OgilvyOne’s already existing strengths in the Northern part of its India network.

    Shukla asserted, “Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents. Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself.”

  • OgilvyOne hires Shukla who feels like a kid on his first date!

    OgilvyOne hires Shukla who feels like a kid on his first date!

    MUMBAI: OgilvyOne Worldwide India has appointed Sidharth Shukla as its new vice president and head of office for OgilvyOne Worldwide Delhi.

    OgilvyOne Worldwide India president Vikram Menon said, “Sidharth with his many years of experience across digital, strategy, analytics, CRM and Direct Marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward.”

    Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7.

    As the national head for digital and digital strategy at MRM / McCann for close to four years, he was additionally responsible for leading and driving P&L across a portfolio of priority accounts and spearheading projects in the space of CRM, Direct Marketing and B2B marketing. More recently he has spent the past few years driving larger organization agendas such as digital expertise, thought leadership, integration, new business acquisitions winning accounts such as Bata, Adidas, HCL Healthcare, Logitech, UC Browser.

    Ogilvy Group North president and branch head Kapil Arora, “OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I’m glad we have a leader of Sidharth’s experience, talent and drive to harness that energy, toward creating class leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta’s partnership, expect a lot more action from this part of the country.”

    With 14 years work experience behind him at agencies such as McCann, Timesjobs, Indian Express, Cheil and Tyroo: Quasar, Shukla is well poised to enhance OgilvyOne’s already existing strengths in the Northern part of its India network.

    Shukla asserted, “Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents. Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself.”