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Tag: Sidharth Malhotra

  • Indian Police Force tops Prime Video’s first-week binge-watch charts

    Indian Police Force tops Prime Video’s first-week binge-watch charts

    Mumbai: Following its worldwide premiere, Amazon Original Indian Police Force has achieved the milestone of becoming the most binge-watched first season of an Indian Original on Prime Video in the first week of its launch.  The action-packed series by Rohit Shetty has been lauded by the viewers, and it continues to win hearts across India and around the world. The high-octane action series also trended in the ‘Top 10’ titles’ list in 65 countries globally in the launch week.

    With its adrenaline-pumping action sequences, gripping narrative, larger-than-life visuals and stellar performances, the seven-episode series makes for a binge-worthy mass entertainer. Indian Police Force proudly pays an ode to the selfless service, unconditional commitment and fierce patriotism of the Indian police officers across the country who put everything on the line in their call of duty to keep us safe.

    “Amazon Original series Indian Police Force has set a new benchmark in the streaming space. The show has received immense love and appreciation for its thrilling action sequences, edge-of-the-seat storytelling, and brilliant performances,” said Prime Video, India country director Sushant Sreeram. “Embraced as a fast-paced, action-packed mass entertainer, showcasing Rohit Shetty’s signature style of filmmaking, the series has found love worldwide, trending in the Top 10 list of 65 countries. Our collective intent with the show was not only to entertain audiences but also pay an ode to the many men and women in uniform who have contributed to building our great nation. The success of the series is a testament that the show and its intended spirit has resonated with audiences in India and globally. We are thrilled with such an overwhelming response for Indian Police Force, which truly celebrates the patriotism and relentless spirit of our police officers.”

    “It has been absolutely wonderful to have joined forces with Prime Video and scripting a success story together with Indian Police Force. Embracing my digital directorial debut, the maiden collaboration truly gave wings to my creative vision in taking my passion project to a wide spectrum of audiences worldwide. My fans have loved my cop films over the years, and it gives me immense joy to transport my craft of storytelling and action filmography to the world of streaming through Indian Police Force. I’m thrilled with the love and appreciation that the show has garnered so far not only in India but also in several other countries around the globe on Prime Video. I am grateful to all my fans, the cast and crew for making this show super successful. Kudos to all!” said filmmaker Rohit Shetty.

    Directed by Rohit Shetty and Sushwanth Prakash, Indian Police Force features Sidharth Malhotra, Shilpa Shetty Kundra, and Vivek Oberoi in lead roles, along with Shweta Tiwari, Nikitin Dheer, Rituraj Singh, Mukesh Rishi, and Lalit Parimoo in pivotal roles. The series is now streaming exclusively on Prime Video in India and across more than 240 countries and territories worldwide.
     

  • Quaker kickstarts the new year with instant oats innovation and new TVC

    Quaker kickstarts the new year with instant oats innovation and new TVC

    Mumbai: Quaker, one of the leading players in the oats segment, has launched a delightful new TVC campaign to introduce its latest innovation – Quaker Instant Oats. The launch is an extension of Quaker’s 146 years of nutrition expertise and emerges as an effortless, and tasty snack solution, promising readiness in just 3 minutes.

    Quaker Instant Oats brings a trio of exciting flavours – Herby Cheese, Masala Magic, and Mixed Berries – to meet diverse tastes and palettes, reflecting the growing demand for flavoured oats. Quick to prepare and versatile for any time of day, the product combines wholegrain goodness for a protein-packed, fibre-rich and fuelling snack. It’s the ideal choice for consumers seeking convenience without sacrificing on taste.

    In the TVC, Kiara peacefully practices yoga as Sid enters the room, catching a whiff of something enticing. Intrigued, he discovers a steaming bowl on the table and impulsively takes a bite, not realising its Kiara’s prepared bowl of Quaker Instant Oat. Kiara, initially startled, watches as Sid’s taste test unfolds – he’s unaware of what the delicious snack is. As Sid continues to savour the flavour, Kiara reveals that it’s Quaker Instant Oats – Herby Cheese. She then hands over the pack, mockingly nudging Sid to take over the kitchen. The film ends with Kiara enjoying the oats Sid prepares, concluding with ‘Nutritious Oats, Ab Bane Delicious’.

    Sharing her thoughts on the campaign, Kiara Advani said, “Quaker Instant Oats has been a delightful addition to my routine, and being a part of this campaign has been equally enjoyable. The TVC captures our quirky banter, making it a fun shoot and bringing this delicious escapade to life!”

    Sidharth Malhotra added, “The Quaker Instant Oats TVC accurately communicates the joy of sharing our love for food. Being part of the campaign was a delightful experience, supporting and sharing this sentiment. It takes us through a flavourful journey that smoothly blends into our lives away from the screen.”

    Speaking on the new film, PepsiCo India associate director and category Lead – Quaker Sravani Babu said, “Our unwavering commitment to innovation and nutritional excellence shines through in Quaker. Quaker Instant Oats is crafted for ever-evolving needs and palette of our dynamic world – a testament to our rich 146 years legacy. Through our film, we not only showcase how seamlessly Quaker Instant Oats integrates into your daily routine but does so without compromising on taste. Just like Kiara and Sid, embark on this oat-a-licious journey that makes ‘nutritious oats’ synonymous with ‘delicious’ in every bite!”

    Leo Burnett national creative director Vikram Pandey (Spiky) said, “It is perceived that eating better means eating boring and tediously prepared meals. We wanted to break this perception with the new Quaker instant oats. With Kiara and Sidharth who are the quintessential millennial couple, we debunk the notions of eating better being boring. Presenting a great option for breakfast and beyond.”

    Talking about this partnership, Abridge Entertainment Ventures LLP founders Devanshi Sodhani and Aditi Kanakia said, “For a brand as strong as Quaker, we were looking for a couple who align with its core values. We realised Sidharth Malhotra and Kiara Advani are the perfect fit instantly. Their freshness adds to the richness of this legacy brand and broadens its appeal further.”

  • Prime Video unveils trailer of Indian Police Force – the next chapter of Rohit Shetty’s Cop Universe

    Prime Video unveils trailer of Indian Police Force – the next chapter of Rohit Shetty’s Cop Universe

    MUMBAI: Prime Video, India’s loved entertainment destination launched the action-packed trailer of the highly anticipated Amazon Original series Indian Police Force. The upcoming series promises an entertainment extravaganza, high on action, suspense, thrill, and drama, taking audiences worldwide on an immersive journey into the next chapter of Rohit Shetty’s iconic Cop Universe. Created by Rohit Shetty and directed by Rohit Shetty and Sushwanth Prakash, the cop action drama marks Shetty’s digital directorial debut in a spectacle that is headlined by Sidharth Malhotra. Besides Malhotra, the ensemble cast also boasts Shilpa Shetty Kundra, Vivek Oberoi,Shweta Tiwari,Nikitin Dheer,Rituraj Singh,Mukesh Rishi,Lalit Parimoo in pivotal roles.

    It pays a heartfelt tribute to the selfless service, unwavering commitment, and fierce patriotism of Indian police officers who put everything on the line in their call of duty to keep the nation safe. The seven-episode series is set to premiere exclusively on 19 January 2024, on Prime Video in India and across more than 240 countries and territories worldwide. Indian Police Force is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just Rs 1499 a year.

    The trailer takes viewers on a nail-biting ride through various cityscapes, each frame heightening the suspense with a ticking bomb clock that ultimately culminates in explosive blasts. Amidst this looming danger, the cop drama unfolds, showcasing a thrilling chase led by our courageous protagonists – Sidharth Malhotra, Vivek Oberoi, and Shilpa Shetty Kundra. Together, they confront the masterminds behind the bomb blasts, bravely navigating the chaos to safeguard the city from imminent threats, embodying a profound sense of patriotism.

    Sharing his thoughts on the trailer launch day, Sidharth Malhotra said, “Proud to don the Khaki vardi in the ‘Indian Police Force,’ the next chapter of the cop universe with maestro Rohit Shetty. Portraying our brave hearts is always a huge responsibility, and being able to do that through Kabir Malik’s character was an honour. The commitment and relentless pursuit of the truth, even in the face of danger, reflect the true spirit of our nation’s police force. The narrative of this cop action drama delves deeper into the sacrifices made by our police officers to ensure the nation’s safety. Excited to take the audiences on a thrilling and entertaining journey, celebrating and honoring our real-life heroes. Jai Hind.”

    Actress Shilpa Shetty said, “Being a part of the Indian Police Force was a transformative experience for me. It’s not just a cop series; it’s a tribute to the unsung heroes of our nation – the brave police officers. Indian Police Force packs an adrenaline rush from the word go, keeping viewers on the edge of their seats. Collaborating with Rohit Shetty for my first web series in his cop universe as the 1st female cop, was truly a big moment for me. His vision and experience in the cop milieu has added a unique intensity to the portrayal of law enforcement officers on celluloid. Being a female cop in the series, engaging in action sequences was both empowering and exhilarating. My part is a strong character showcasing that strength and resilience know no gender, and I am proud to be part of a series that celebrates the diversity of our Indian Police Force.”

    Vivek Oberoi added,“The countdown to an action-packed ride begins. Indian Police Force is an ode to the real-life heroes who stand tall against threats to our country. It salutes the indomitable spirit of our police forces, the series is not just about the threats; it’s about the resilience and courage to face them head-on. Working with Rohit Shetty in his cop universe has been an unforgettable experience, etched into my memory forever. His passion for storytelling and dedication to authenticity made the journey memorable, and I feel privileged to be a part of this cinematic world created by him.”

  • Indian Police Force’s trailer launch by installing 18 ft. mystery boxes

    Indian Police Force’s trailer launch by installing 18 ft. mystery boxes

    Mumbai: The highly anticipated Amazon Original series Indian Police Force, created by director RohitShetty, is all set to make its mark on the digital landscape. Renowned for his superhit cop franchises like Singham, Simmba, and Sooryavanshi, Shetty is now gearing up to introduce fans to the next chapter of his cop universe, a series that promises to redefine the very essence of action-packed storytelling. The dynamic duo of Sidharth Malhotra and Shilpa Shetty spearheads the cast of this upcoming series, ensuring a cinematic spectacle filled with high-octane action and nail-biting chases.

    In an interesting move, Prime Video takes the excitement around the Indian Police Force to a whole new level with ‘Amazon Delivers Action’. The series invites audiences to unlearn the ordinary and prepare for an experience that transcends expectations. To build anticipation around the trailer among fans, Prime Video installs 18 ft. larger than life Amazon delivery boxes across Chandigarh’s Sukhna Lake, Udaipur’s City Palace, Indore’s Chappan Dukan, Delhi’s Select City walk & INA Dilli Haat, Lucknow’s Lulu Mall and Mumbai’s Juhu beach amongst other states and cities including Gujarat, Kerala, Jaisalmer, Coorg, Hyderabad and Jammu & Kashmir (Gulmarg) . These gigantic structures aren’t just installations; they’re hints at something truly monumental. What lies within adds an extra layer of excitement to the lead up to the trailer launch.  

    Indian Police Force marks Rohit Shetty’s digital directorial debut in a spectacle that is headlined by Siddharth Malhotra in a refreshing cop avatar. The talented star cast of the series also features Shilpa Shetty Kundra, Vivek Oberoi, Shweta Tiwari, Nikitin Dheer, Rituraj Singh, Mukesh Rishi, Lalit Parimoo in pivotal roles. The cop action drama is slated to premiere on 19 January 2024, exclusively on Prime Video, in India and across more than 240 countries and territories worldwide.

     

     

  • Quaker welcomes Kiara Advani and Sidharth Malhotra as brand ambassadors

    Quaker welcomes Kiara Advani and Sidharth Malhotra as brand ambassadors

    Mumbai: Quaker, a trusted name and pioneer in the oats segment, proudly announces the addition of celebrity power couple, Kiara Advani and Sidharth Malhotra, as its newest brand ambassadors. This momentous collaboration signifies the fusion of Quaker’s 145-year legacy in advocating the ‘goodness of oats’ worldwide with the contemporary influence and appeal of Kiara and Sidharth.

    The brand has been dedicated to delivering their valued promise of bringing oats to more people in more delicious ways and has pioneered innovative ways to uphold this commitment. As a modern nutrition brand offering a diverse range of oats-based options, Quaker continues to redefine how oats are embraced, establishing them not just as a breakfast choice but as versatile ingredients for a variety of tasty and nutritious meals.

    Relaying her excitement, Kiara Advani, commented, “Oats have been a constant part of my diet, a delightful addition that I truly love. They’re my morning and evening essential, a wholesome choice with nutritious energy. Partnering with Quaker resonates with my belief in maintaining a balanced lifestyle without compromising on taste. I’m excited to collaborate with Quaker to highlight how oats, with their inherent goodness, effortlessly elevate everyday meals, making conscious eating both convenient and delicious.”

    “Teaming up with Quaker feels like the perfect match, as oats have long been my go-to to get an energized start to the day. When it comes to a speedy, wholesome meal, they are my top pick; quick to make and filled with goodness. I look forward to showcasing how these versatile oats seamlessly fit into anyone’s schedule, transforming mindful eating into a delightful journey.” expressed Sidharth Malhotra.

    In her remarks on the announcement of Kiara and Sidharth as brand ambassadors, PepsiCo India associate director and category lead – Quaker Sravani Babu said, “With Kiara Advani and Sidharth Malhotra joining the Quaker family, their vibrancy, relatability, and commitment to a balanced lifestyle complement Quaker’s ethos perfectly. Kiara’s vivacious energy and Sidharth’s active lifestyle resonate with today’s generation, making them influential advocates for a wholesome way of living. Their shared values align seamlessly with Quaker’s mission, enhancing the brand’s endeavour to inspire individuals to embrace oats as a delicious and beneficial dietary inclusion. Together, Kiara and Sidharth bring not only star power but also an authentic passion for wellness, making them ideal ambassadors to further champion the ‘goodness of oats’ message.”

    The new brand ambassadors will play a pivotal role in forthcoming campaigns and launches, engaging audiences in the oat-a-licious journey.

  • Sidharth Malhotra and Kiara Advani unite for a stylish festive fiesta with Myntra

    Sidharth Malhotra and Kiara Advani unite for a stylish festive fiesta with Myntra

    Mumbai: Myntra has rolled out its latest festive campaign starring Bollywood’s real and reel glamorous couple Sidharth Malhotra and Kiara Advani ahead of their highly anticipated Big Fashion Festival (BFF), the platform’s marquee annual festive shopping bonanza, to be held in October this year.  

    The campaign, titled ‘Dress-up Season’ underscores fashion’s indispensable role as a catalyst for festive indulgence, with the idea that celebrations start with dressing up for them. Myntra enables this indulgence by providing customers with access to the best of brands and dazzling festive collections at enticing offers during their Big Fashion Festival, allowing them to look their best this festive season. As part of this exciting collaboration, Malhotra and Advani will feature in a series of festive ad films, where the charismatic couple will represent various categories as well as the exciting offers during BFF, setting the stage for a truly memorable festive season for the customers.

    With a captivating presence that has charmed millions due to his flawless style and acting prowess, Malhotra’s appeal transcends various demographics. Together with the elegant and stylish Advani, the dynamic duo epitomizes the quintessence of glamour. As a couple with a huge following, the campaign will provide fans a glimpse into how Malhotra and Advani are celebrating their first Diwali and embracing festivities, with fashion taking center stage and Myntra as an enabler in making these celebrations special.

    Set against a warm festive backdrop, these films capture the playful chemistry of Malhotra and Advani, radiating charm and elegance in their stunning festive outfits. In one film, they are seen playing a festive card game, with Malhotra teasing Advani about her plans to spend the money won. In response, Advani playfully mentions that she would invest it in upgrading Malhotra’s wardrobe, taking advantage of the fantastic offers on global brands available at Myntra’s BFF. In another, Advani asks Malhotra about his Diwali gift plans for his sister-in-law, to which he cleverly hints at shopping from Myntra’s BFF with its enticing international brands on offer. This banter concludes with Malhotra’s aspiration to earn the ‘Jiju of the Year’ title through this gesture, with Myntra playing an important role in enabling that. These ad films not only highlight the allure of fashion during festive celebrations but also encapsulate Myntra’s role as an enabler of these joyful festivities. This visual symphony and heartwarming music leave an indelible mark that reminds us of the enchantment of festivals and the timeless allure of fashion during these celebrations.

    Talking about the campaign, Myntra senior director – marketing Vijay Sharma said, “Fashion has always played a critical role in festivities. Any celebration starts by ‘dressing up’ for it. The campaigns bring this insight alive, inviting our audience to put fashion at the heart of their celebrations. And with Sidharth and Kiara celebrating their first Diwali as a newly married couple, we have found the perfect duo to encapsulate the essence of festivities and the role that Myntra plays in their celebrations.”

    Speaking on this association, Malhotra said, “Collaborating with Myntra is more than just fashion. There is something special about spreading the warmth and happiness of festivities. This effort will allow us to infuse fashion with the spirit of celebration. It’s a wonderful way to kickstart the festive season with style and elegance. This season is all about celebrating together, and I can’t wait to embark on this stylish journey with each one of you.”

    The campaign highlights a gamut of offerings that will be on offers during the Big Fashion Festival. The festive campaign has been launched across digital mediums, with an expected reach of  250+ million. Myntra’s marketing efforts during the Big Fashion Festival includes a bevy of value-offerings for its fashion-forward shoppers. Myntra’s revolutionary social commerce offering will also play a crucial role in amplifying the campaign and MRP construct.

    Influencer power: Over 700+ influencers will create more than 2000 videos, in line with the platform’s offerings, with the aim of achieving over tenfold increase in impressions compared to last year’s activation. The platform is also set to significantly scale Myntra Minis, a short-form video platform on the app, to enhance user engagement and improve shopping experience, with 500+ offer led videos, 100+ hours of video deals, and 10 engaging Mini videos every hour to help customers discover the disruptive deals of the day.

    The integration of tech-led creativity with services like MyFashionGPT, and My Stylist, along with added value offers such as additional 15% off all through BFF on using the Myntra’s co-branded credit brand in association with Kotak Mahindra Bank to unlock more value on your festive purchases, are further set to enhance the end-to-end user journey on the platform.

  • OneFitPlus signs Kiara Advani & Sidharth Malhotra as brand ambassadors

    OneFitPlus signs Kiara Advani & Sidharth Malhotra as brand ambassadors

    Mumbai: Homegrown fit-tech company OneFitPlus, which deals in connected fitness equipment like treadmills, indoor bikes and bicycles, has signed actors Kiara Advani and Sidharth Malhotra as brand ambassadors in its first celebrity engagement.

    The Bollywood actor duo will be seen promoting OneFitPlus personal fitness programs and the entire lineup of exercise machines across digital platforms. 

    The new partnership adds to the brand’s vision of removing the effort from exercise and helping people in achieving their fitness goals in a fun, easy and accessible manner, said the company in a statement.

    OneFitPlus founder & CEO Mohit Mathur shared, “At OneFitPlus, we’re committed to our message of ‘Make Fitness Fun’. Exercise should be enjoyed so it becomes sustainable. Sidharth and Kiara have displayed remarkable persistence, discipline, and grit in their fitness journeys much like their professional trajectories. They put in the time that is needed to be at their peak, physically and mentally. We share the same values and see a long and fulfilling partnership taking shape with both Kiara and Sid – helping and training India to get fit.”

    Kiara Advani said, “For me, Fitness is not just about looking good on the outside, it’s about how I feel from within. The pandemic has kept us all at home for over a year and to have a fitness friend at home in OneFitPlus had me excited. Given our hectic schedules, to have the choice of working out whenever you want and convert it into a game to make it more engaging was all it took for me to associate with One Fit Plus.”

    Sidharth Malhotra said, “It’s very exciting to be associated with a fit-tech pioneer such as OneFitPlus. Fitness for me is imperative and I religiously follow a routine. Sweating out for me is a must every day and I think OneFitPlus has found a great way to make fitness fun for everyone.”

    In a sector where technology and services have been low, OneFitPlus has recently provisioned pan India active post-sales service, with connected gaming and connected personal trainers and over 1.5 lakh customers, where users across the country can compete with each other in real-time using their RPM fitness or fitkit treadmill or spin bikes, the company stated.

  • Sidharth Malhotra embodies Timex’s ‘We Don’t Stop’ spirit

    Sidharth Malhotra embodies Timex’s ‘We Don’t Stop’ spirit

    NEW DELHI: Timex has unveiled its new digital brand campaign, We Don’t Stop, through a brand film featuring Bollywood celebrity Sidharth Malhotra and global influencers. The slogan, “It takes a licking and keeps on ticking,” is getting a modern update that better expresses the outlook and mindset of the company in the 21st century.

    With the campaign’s debut, Timex has unveiled its new creative featuring notable change makers from around the world who display their resilience and are inspiring others through their actions, as well as supporting the #TogetherBrand campaign to further the “We Don’t Stop” mission.

    The new campaign conveys a message of hope and resiliency as many around the world continue to persevere in the face of difficult circumstances. The campaign’s hero video, shot pre-Covid, now symbolises a future where people can be brought together again, to achieve a common mission and celebrate each other’s achievements. This ethos serves as the inspiration for the video, which is overlaid with a special rendition of Queen’s Don’t Stop Me Now – a perfect encapsulation of what the campaign is all about, and how the brand is readying itself for whatever comes next.

    Timex Group president & CEO Tobias Reiss-Schmidt said “We Don’t Stop” is a natural progression for the brand. “The campaign speaks to the resilience that we are all surrounded by stories of grit, perseverance, ingenuity and heart – stories that strengthen us to carry on. We Don’t Stop champions our everyday heroes and everything we have stood for over the past 167 years, without losing a step as we continue forward.”

    Actor Sidharth Malhotra said, “I believe that everyone has their own individual We Don’t Stop story and each story should be shared with the world. It’s so authentic and truly celebrates the pride and determination that people across the world are demonstrating. Really like how the brand is encouraging everyone to challenge the status quo and inspiring them to keep moving forward.”

    For more than a century, Timex has been innovative and forward-thinking with bold new ideas for the ever-changing times. It has graced the wrists of presidents, travelled to space and continued to innovate and collaborate with some of the coolest designers and brands in fashion. The new We Don’t Stop platform symbolises the continuation of a boundary-breaking mentality, championing everyday heroes that embody “We Don’t Stop” in everything they do. This campaign provides a platform for all the stories out there that have inspired the company to keep going.

  • Eros International to release 4 Hindi films overseas

    Eros International to release 4 Hindi films overseas

    MUMBAI: Eros International Plc, a global Indian entertainment company, has acquired international distribution rights to four bollywod films. The company has announced that it will release four Hindi language films across different genres later this year in several overseas markets including the UK, US and Middle East.

    First to release will be the romantic action film titled ‘Marjaavaan’ on 15 November, directed by Milap Zaveri, starring Sidharth Malhotra, Riteish Deshmukh, Tara Sutaria and Rakul Preet Singh. Produced by T-Series and Emmay Entertainment, the film is a dramatic, violent and action-packed love story.

    The second film to be distributed will be ‘Pagalpanti’, which is scheduled to release on 22 November. The forthcoming film is a comedy caper directed by filmmaker Anees Bazmee and produced by T-Series and Panorama Studios. The story of the film revolves around a group of Indian tourists on vacation that turns into a patriotic mission. The comedy stars Anil Kapoor, John Abraham, Ileana D'Cruz and Arshad Warsi.

    Eros International Media Ltd managing director Sunil Lulla said, “Eros continues to be a forerunner in releasing the biggest hits from Bollywood in significant markets across the globe. We take immense pride in taking quality cinema outside of India to maximise its viewership. And with this, we shall continue to forge our own path in the overseas market with the sole objective to delight the Indian diaspora and global consumers seeking fresh content.”

    Closely followed will be two other releases, one titled ‘Pati Patni Aur Woh’ and the other, ‘The Body’. The two starkly different films are scheduled to release simultaneously on 6 December. The former is a remake of a cult Bollywood film of the same name. Produced by T-Series and directed by Mudassar Aziz, the highly awaited film stars Kartik Aaryan, Ananya Panday and Bhumi Pednekar. ‘The Body’ is a thriller mystery inspired by its Spanish antecedent. Produced by Viacom18 Motion Pictures, the film is headlined by Emraan Hashmi, Rishi Kapoor, Vedhika and Sobhita Dhulipala. 

  • Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

    Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

    MUMBAI: The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai. Designer Rohit Bal showcased his collection ‘Gul-Dastah’ with showstoppers, Sidharth Malhotra and Diana Penty. 

    Pernod Ricard India chief marketing officer Kartik Mohindra said, “Instilled with a strong sense of positive pride, individuals today are driven by confidence and belief for attaining success. Pride, therefore, takes a center stage in defining their individuality, creating their own choices, and self-earned achievement. Blenders Pride Fashion Tour 2018-19, in its 14th edition, brings alive this exclusivity, by rejoicing in individuals who have created their own unique tales of pride and success.”

    Far removed from the traditional confines of mere success, the tour defined ‘Pride’ as an inner sense of achievement, of uniqueness and of individuality, all the things that are, in fact, meaningful for this generation.  Moving ahead from Mumbai, Blenders Pride Fashion Tour 2018-19 will conclude in Kolkata in January 2019.