ITV

Tag: Sidharth Malhotra

  • Love goes Prime Time as Param Sundari streams across 200 nations

    Love goes Prime Time as Param Sundari streams across 200 nations

    MUMBAI: Move over long-distance love Param Sundari just went global! Prime Video has rolled out the red carpet for the exclusive worldwide streaming premiere of Param Sundari, a romantic comedy that promises equal parts laughter, love, and cultural chaos.

    Produced by Dinesh Vijan under the Maddock Films banner and directed by Tushar Jalota, the film stars Sidharth Malhotra and Janhvi Kapoor in a charming tale that’s as warm as it is whimsical. Now streaming in India and over 200 countries and territories, the film is the latest addition to Prime Video’s growing bouquet of homegrown blockbusters reaching global screens.

    Set amid the lush backwaters of Kerala, Param Sundari follows the unlikely romance between Param, a cheerful Punjabi boy from Delhi, and Sundari, an independent Malayali woman. What begins as a classic culture clash soon turns into a heartfelt journey of discovery with a generous helping of humour, emotion, and musical magic.

    Director Tushar Jalota calls the film “a celebration of love in its most joyful and unpredictable form.” He adds, “We wanted to create a story that feels alive and heartfelt something that makes you laugh, smile, and believe in love again. With its digital premiere, audiences everywhere can now experience the same warmth that we felt while making it.”

    For Prime Video, Param Sundari is yet another step in its mission to deliver Indian stories with universal appeal. “Our focus has always been on bringing audiences stories high on entertainment, emotion, and heart,” said Prime Video India director and head of content licensing, Manish Menghani. “Param Sundari perfectly embodies these values, it’s fun, warm, and deeply engaging. We’re thrilled to bring it to Prime members around the world.”

    For the leads, the film felt like revisiting the golden era of romance with a modern twist. “Param Sundari takes you back to a time when love was honest, a little messy but full of heart,” said Sidharth Malhotra. “Playing Param reminded me why I fell in love with romantic stories, they make you smile, believe, and reflect on your own journey.”

    Co-star Janhvi Kapoor echoed the sentiment: “Shooting in Kerala was magical. The story celebrates emotion and culture in such a beautiful way that it felt more like an experience than just a film. I think audiences everywhere will connect with that authenticity.”

    With its scenic settings, soulful soundtrack, and feel-good storytelling, Param Sundari is poised to be more than just a weekend watch, it’s a reminder that love, in all its unpredictable glory, still finds a way.

    So whether you’re in Kochi, Kensington, or Kansas, Param Sundari is now streaming proving that when it comes to matters of the heart, distance is just another subplot.

     

  • Prime Video reels in Maddock Films with blockbuster eight-film deal

    Prime Video reels in Maddock Films with blockbuster eight-film deal

    MUMBAI: When it comes to streaming, Prime Video clearly isn’t afraid of commitment. The platform has just inked a multi-year global licensing deal with Maddock Films, securing exclusive streaming rights to eight upcoming films that will drop on Prime shortly after their theatrical run. The pact makes Prime Video the one-stop home for Maddock’s celebrated horror-comedy universe, including the upcoming Thama and two yet-to-be-titled instalments slated to roll out between 2025 and 2027. The deal follows the monster success of Stree 2, which didn’t just scare up big numbers at the box office but also streamed to blockbuster status on Prime, amassing a global fandom well beyond India.

    The eight-film slate packs serious star power. Topping the line-up is Param Sundari, headlined by Sidharth Malhotra and Janhvi Kapoor, premiering in cinemas on 29 August 2025 before making its digital debut on Prime. Franchise fever continues with Shiddat 2 and Badlapur 2, both extending Maddock’s well-loved cinematic worlds. Also in the mix is Ikkis, directed by Sriram Raghavan and starring Agastya Nanda, along with other unannounced titles.

    The partnership is not new Maddock and Prime Video have a track record of shared hits, from theatrical-to-digital blockbusters like Stree, Teri Baaton Mein Aisa Uljha Jiya, and Stree 2, to the co-produced Bhool Chuk Maaf, and the Prime Original Jee Karda.

    “From our horror-comedy universe to our most beloved franchises, our endeavour has always been to create worlds that audiences love to revisit,” said Maddock Films CEO & founder Dinesh Vijan adding that the deal marks a natural extension of their shared goal to take Indian stories global.

    Prime Video India director and head of content licensing Manish Menghani echoed the sentiment: “This multi-film slate not only builds on Maddock’s popular franchises but also delivers fresh storytelling that travels across geographies.”

    With streaming rights locked across 240 plus countries and territories, Prime Video is betting big on Maddock’s mix of chills, thrills, and sequels ensuring its members can binge the blockbusters long after the popcorn’s gone cold.

  • Sidharth Malhotra named brand ambassador for Maruti Suzuki DZire

    Sidharth Malhotra named brand ambassador for Maruti Suzuki DZire

    Mumbai: Maruti Suzuki India has announced actor Sidharth Malhotra as the brand ambassador for the new Maruti Suzuki Dzire with a teaser, commencing bookings for its highly anticipated fourth-generation Dzire. India’s highest-selling compact sedan, the all-new Dzire is set to revolutionise the segment with its progressive design, segment-first features and unparalleled value proposition.

    Building on the remarkable legacy of the Dzire brand, this new generation model represents a significant leap forward in Maruti Suzuki’s commitment to offer exceptional vehicles to the Indian market.

    Maruti Suzuki India senior executive officer, marketing & sales, Partho Banerjee said, “The India growth story is a bright spot in the world today and this is fuelled by a new generation of ambitious, driven and confident Indians who are setting new benchmarks of success. We call these young achievers the thrivers, and it is for this driven and demanding consumer that we have designed the all-new Dzire- A car that matches the personality and compliments the successful life of the Thriver. To launch the all-new Dzire, we wanted to partner with someone who personified the essence of the ‘Thriver’ in spirit and in letter and it gives me immense pleasure in announcing that we found the perfect brand ambassador in Sidharth Malhotra.”

  • Movado retains Sidharth Malhotra as ambassador

    Movado retains Sidharth Malhotra as ambassador

    Mumbai: Movado, the Swiss watchmaker known for its modern design since 1881, has launched a new campaign featuring brand ambassador Sidharth Malhotra. He showcases designs from Movado’s recognised collections: Bold Quest, Bold Fusion, and Heritage Series.

    The campaign is inspired by movement, a key element of the brand’s identity, as Movado means ‘always in motion’ in Esperanto, a language created in 1887 to bridge communication gaps. The visuals depict Malhotra in various dynamic settings, emphasizing the versatility and sophistication of Movado watches.

    “We wanted to ensure movement and motion was portrayed in the creative concept – a key element that defines Movado, while featuring designs from some of our most globally recognized collections,” said Movado Group Inc president international Xavier Gauderlot. “Sidharth Malhotra continues to be an exemplary ambassador, and we are proud to continue our partnership with him.”

    The watches highlighted in the campaign epitomize the fusion of timelessness and innovation, represented by Sidharth Malhotra’s blend of classic charm and modern appeal.

    “Continuing my journey with Movado has been truly special,” said Malhotra, “The brand’s unique ability to blend timeless elegance with a modern flair truly resonates with me. The featured collections, especially the Bold Quest and Bold Fusion, are remarkable for their contemporary designs and exceptional craftsmanship. I am excited to collaborate with a brand that embodies such a distinctive blend of heritage, modernity, and innovation.”

  • Lowe Lintas introduces a new campaign for Dabur Real featuring Sidharth Malhotra

    Lowe Lintas introduces a new campaign for Dabur Real featuring Sidharth Malhotra

    Mumbai: Dabur Real, renowned for its innovative beverage offerings, is to announce the launch of a captivating new campaign starring Bollywood heartthrob Sidharth Malhotra. conceptualised by Lowe Lintas, the campaign spotlights Dabur Real’s exciting range of Fizz beverages, which includes tantalizing flavours such as cranberry, orange, jeera cola, apple, and Nimbu.

    The film has been beautifully choreographed to complement a captivating soundtrack, enhancing the visual appeal and charm of the film. With its lively presentation and a catchy melody, the TVC promises to resonate strongly with viewers, showcasing Dabur Real’s commitment to delivering delightful beverage experiences.

    Dabur India vice president of Marketing Mayank Kumar said, “We are happy to expand our beverages category with the launch of Réal Fizzin and super excited to welcome Youth Icon Sidharth Malhotra to the Réal family. Réal offers the consumer the widest range of healthy beverages such as Réal Juices & Beverages, Réal Drinks and Réal Milkshake Frappe. With Réal Fizzin, our latest offering, the goodness of fruit is combined with the fun of fizz. We have launched Real Fizzin in 5 amazing variants– Cranberry, Orange, Nimbu (Lemon), Apple and Jeera Cola. We believe that our consumers will love this new Fizzin Drink as it truly offers the best of both worlds in terms of fruit and fizz.”

    Commenting on the campaign, Lowe Lintas regional creative officer Vasudha Misra shared, “A refreshing film for a refreshing drink. It says all that has to be said about Fizzin with effortless swag and some fun soundtrack. Nicely done by Mohit Arora and his team.”

  • Movado India launches BOLD Quest Collection with a campaign film featuring Sidharth Malhotra

    Movado India launches BOLD Quest Collection with a campaign film featuring Sidharth Malhotra

    Mumbai: Movado, the iconic Swiss watchmaker known for its modern design and innovative spirit since 1881, announced the launch of its new collection, BOLD Quest, through a captivating campaign featuring brand ambassador Sidharth Malhotra. The campaign film showcases Sidharth donning the new collection as he captures the city lights, symbolizing ‘a lens to the future’.  

    The BOLD Quest features a Swiss-made, 40mm shaped case paired with a sleek, brushed integrated bracelet. Its streamlined silhouette draws inspiration from Movado’s vintage Astronic, first released in 1970. Utilizing the sun as its muse, the collection showcases Movado’s signature rounded dot at twelve o’clock, representing both high noon and high design.

    “I have always admired India’s love for its rich heritage and legacy and the ability to preserve it yet embracing a futuristic outlook.” Says Mr. Xavier Gauderlot, President International at Movado Group. “The new collection – BOLD Quest embodies this spirit, and we are thrilled to bring it to our consumers in India. Our brand ambassador, Sidharth Malhotra, is the ideal face for the new collection as he perfectly represents the balance between classic and contemporary—qualities fundamental to our ethos.

    The BOLD Quest collection is built with precision that suits every kind of occasion, making it a versatile accessory in your wardrobe. Through this collection, we strive to blend tradition with modern design, offering our customers a timeless accessory that reflects sophistication and elegance on the wrist. With that said, Movado’s campaign for BOLD Quest embodies a fresh, stylish take on the ‘Moving in Motion’ feeling.

    “As the Indian ambassador for Movado, I’m proud to be a part of this incredible journey as we unveil the phenomenal ‘BOLD Quest’ collection,” said Malhotra. “The fusion of craftsmanship and innovation in this watch is extraordinary. It’s a pleasure to represent a brand that so seamlessly combines classic elegance with contemporary style.”

    For more information, visit the newly launched Movado India website at www.movado.in, which features ‘call me back’ and ‘store locator’ options, along with detailed information of the collection.

     

     

  • Macho Sporto onboards Sidharth Malhotra as its new brand ambassador

    Macho Sporto onboards Sidharth Malhotra as its new brand ambassador

    Mumbai: Macho Sporto, a premium innerwear brand from the house of JGH, has roped in Bollywood youth icon Sidharth Malhotra as its new brand ambassador for its popular advertising campaign ‘YEH TOH BADA TOING HAI’. Combining the solidity and trust of Macho with the vibrance and energy of Sporto, Macho Sporto has become a darling of the discerning mass-premium consumer, and the onboarding of Sidharth Malhotra, an actor at the top of his game, is the perfect fit.

    Keeping up with the current cricket fever in the country, the brand’s latest TVC featuring the Bollywood actor is a charming take on a woman’s gaze, continuing their efforts to legitimise the female gaze. The ad shows Sidharth Malhotra being impressed by the girl making the first move, as the iconic jingle ‘YEH TOH BADA TOING HAI’ plays in the background. Macho Sporto’s new campaign with the heartthrob Sidharth Malhotra aims to not just continue the brand communication legacy, but take it a notch higher.

    Sidharth Malhotra had this to say about being announced as brand ambassador for Macho Sporto, “I am excited to partner with Macho Sporto, a brand committed to providing comfort and style to all of their consumers for decades. Their commitment to forward-thinking and innovation along with the quality, style, and freshness they bring to the table is something I resonate with. The brand has established itself as a household name, and I look forward to this collaboration.”

    Speaking about the announcement of their new brand ambassador, Sidharth Malhotra, Navinn Seksaria, managing director of JG Hosiery, the parent company of Macho Sporto, had this to say, “The ‘Yeh Toh Bada Toing Hai’ campaign is at the forefront of a modern and trendy portrayal of our brand, Macho Sporto, and who better than a Bollywood superstar like Sidharth Malhotra, whose charisma ensures that he is the centre of attention wherever he goes, to be its new face. Sidharth’s charm and youth appeal perfectly reflect Macho Sporto’s identity and having him on board will bring a breath of fresh air to our new campaign, taking the brand a ‘Toing’ higher.”

    From its inception as a newcomer in the premium innerwear segment a decade ago, Macho Sporto has risen to become the undisputed leader in its category, thanks to its groundbreaking advertising campaigns. As a testament to JGH’s success, Macho Sporto has established itself as a household name in India, with the ‘YEH TOH BADA TOING HAI’ campaign epitomising its quality delight ethos and innovative marketing approach.

    JGH Brands have consistently ranked at the top of consumer recall, resulting in being rated as the most desirable and trusted innerwear brand across surveys. Meeting the evolving outlook of consumers has meant placing greater emphasis on the use of new techniques and style innovations.

    The collaboration of Macho Sporto’s unique style and Sidharth Malhotra’s charisma is sure to take the brand’s campaign a notch higher.

     

  • “Ab Kaun Rokega reflects our brand’s attitude & personality”: Savita Oil Technologies’ Mohd Kamran Siddiqui

    “Ab Kaun Rokega reflects our brand’s attitude & personality”: Savita Oil Technologies’ Mohd Kamran Siddiqui

    Mumbai: Recently, Savsol Lubricants, a prominent player in automotive and industrial lubricants and a flagship brand of Savita Oil Technologies, unveiled a strategic partnership with Bollywood star Sidharth Malhotra. Sidharth will serve as the brand ambassador, embodying Savsol’s new brand identity and showcasing its cutting-edge Ester Fluid technology known as Savsol Ester 5.

    On the sidelines of the brand ambassador unveiling event, Indiantelevision.com caught up with Savita Oil Technologies Ltd VP marketing Mohd Kamran Siddiqui to talk about their collaboration with Sidharth, about Savsol Ester 5, and more…

    Edited Excerpts:

    On the decision to collaborate with Sidharth Malhotra as Savsol’s brand ambassador

    We wanted the new range brand backed by cutting edge technology & undergoing a complete revamp to get a jumpstart in elevating the stature of the current brand and have maximum reach and  impact in a short time. And as we know, India has a high population of youth and we wanted to appeal the youth, so somebody who has synergies with the brand values was a perfect fit to be our brand ambassador and we are very happy to announce that Sidharth Malhotra who is a youth icon, loves biking and driving cars and has a passion to excel in his field mirror Savsol’s commitment to delivering superior products and driving experiences to its consumers/category influencers (dealers and mechanics).

    On Savsol Ester 5 with Ester Fluid technology redefining the automotive lubricant market

    Savsol Ester 5 is a range with revolutionary lubricant technology containing Esters that underscores our dedication to delivering exceptional products that cater to the evolving needs of our customers & we are redefining it by offering this cutting-edge technology within the reach of everyday commuters.

    On Savsol Lubricants setting itself apart in the competitive automotive industry

    Today the ambitious daily commuters who depend quite a lot on their vehicle in everyday life sometimes don’t have the time to take adequate care & consideration of their vehicles.

    Hence, a range of superior lubricants with ester fluid technology reduces friction and creates toughest tear-resistant lubricant film for protection against the indiscretions of impatient use and that will be the competitive edge for the brand.

    On the exciting initiatives or campaigns that consumers can expect to see as a result of this collaboration

    “Ab Kaun Rokega” our current campaign idea is a reflection of our brand’s attitude & personality which is backed by superior technology formulated products, so we need to amplify this with our target audience and chanel, but going forward, definitely distinctive campaigns which challenge the current communication norms of the category to come in future.

    On the significance of this partnership in terms of Savsol’s brand evolution and market expansion

    As I said, “Ab Kaun Rokega” as a campaign idea is a reflection of our brand’s attitude & personality which is backed by superior technology formulated products and we want to live this campaign which reflects the attitude of youth of India today and Sidharth will give the required weight to the campaign to amplify and achieve a big impact in short time which will also help in our market expansion.

    On Savsol’s broader vision for innovation and technology in the lubricant industry

    Our vision is to provide cutting edge technology and a top benefit within the reach of everyday commuters and we want to cement our position as a key challenger Indian brand and gain market share.

  • Anurag Thakur, Sachin Pilot, Sidharth Malhotra and other youth icons at NDTV’s Yuva Conclave

    Anurag Thakur, Sachin Pilot, Sidharth Malhotra and other youth icons at NDTV’s Yuva Conclave

    Mumbai: NDTV’s Yuva conclave brought together India’s youth icons on one stage, for special conversations about leveraging youth to foster change. Union minister Anurag Thakur led the power-packed line-up that included Congress leader Sachin Pilot and actor Sidharth Malhotra.

    A special interaction and question and answer session with Anurag Thakur kicked off the daylong conclave.

    What is it to work with prime minister Narendra Modi, the union minister was asked. “My boss, prime minister Narendra Modi, is the best. He is the strictest at work but kindest when it comes to citizens,” Thakur said, drawing loud applause.

    “If you have a boss who hasn’t taken a single holiday in 23 years, even when his mother passed away, that is the type of commitment the PM has”.

    India’s youth, the minister said, stands for “positive energy, inspiration, passion, and motivation”.

    Thakur also spoke about 18kaVote, NDTV’s mission to make the youth – especially those who have just turned 18 and eligible to vote in their first election – aware of the need to vote.

    Fielding a wide range of questions, the union information and broadcasting minister also spoke about what the opposition alleges is persecution by probe agencies, restrictions on media and the International Labour Organisation (ILO) report on the bleak job situation in India.

    “The questions show you can ask anything to the minister on National TV. You may not be able to do so in Pakistan or Saudi Arabia. We still have a slavery mentality because we always depended on foreign ratings. We need to come out of it and trust organisations in our country,” he said.

    Wrapping the session, the minister took a selfie with his young audience.

    Later, Congress general secretary Sachin Pilot, who debuted as an MP at the age of 26, spoke about encouraging youth in politics.

    Political parties prefer winnability over youth, and people were also inclined towards voting veterans and known players, Sachin Pilot noted, adding that a change in this thinking would take time.

    Pilot also responded to a question on Congress spokesperson Supriya Shrinate and the row over objectionable comments on BJP candidate Kangana Ranaut posted on her handle.

    “No one has the right to make personal attacks or character assassination, it is important to focus on issues,” said the former Rajasthan deputy chief minister.

    Actor Sidharth Malhotra, our Yuva Yodha, said he believed mental health is a formidable challenge for the youth. Giving tips on handling stress, he said yoga helps. “Stress is something which is unavoidable. We are giving exams every Friday (movies releases). It never ends. It’s how you deal with it. You have to be in your lane and focus on yourself. Focusing on oneself is most important for success. Following my own path has worked. There is no point in having wild case scenarios,” he said.

    “Focus is key. Yoga has helped me. It helps you centre.”

    Alaya F, our actor disruptor, the daughter of actor Pooja Bedi and the granddaughter of another actor, Kabir Bedi, shared what she called her “privileged struggles” in making it in films. “Nepotism also has its limitations. It will get me into rooms. But then no one will give me movies just because of that. I was being tested for a year and half before I landed my first role,” she said.

    NDTV Network’s revenue head Mandeep Singh commented “NDTV has been always known for its purposeful initiatives that disrupt the way news impacts lives of people and communities. Yuva is one such incredible initiative that makes its grand comeback.

    YUVA embodies the idea of young people actively engaging in efforts to bring about positive transformations in their communities and beyond. It highlights the role of youth as catalysts for social, political, and environmental progress, using their voices, creativity, and energy to address pressing issues and advocate for meaningful change.

    We wanted to celebrate this along with like-minded partner brands who saw huge potential in this endeavour.  

    We had Panasonic, Motorola, Rungta Steel, KP Foods, Sakarni, Canara Bank, HDRC Life, Rama University, and Solo Files backing us in this season of NDTV Yuva.

    We will make this franchise far larger in times to come.”

    Other highlights of the event included Gaurav Kapoor’s stand-up, and performances by musicians Akshay and IP Singh and Jasleen Royal.

    A session on mental health saw an expert panel comprising Dr Amit Sen, Amrita Tripathi, Divija Bhasin, and Kairavi Bharat Ram discussing the challenges faced by the youth.

  • Prime Video’s grand gesture of appreciation: Watch Indian Police Force’s first episode for free

    Prime Video’s grand gesture of appreciation: Watch Indian Police Force’s first episode for free

    Mumbai: Following the success of the Amazon Original series Indian Police Force, Prime Video delighted fans by providing special access to the first episode of the riveting series for free on the service. The overwhelming response to the show’s adrenaline-pumping moments and impressive visuals is a testament to its widespread appeal. Offering free viewing is a way of thanking the fans who played a role in making it a massive success. The high octane series has achieved the milestone of becoming the most binge-watched first season of an Indian Original on Prime Video in the first week of its launch. The series also trended in the ‘Top 10’ titles’ list in 65 countries globally in the launch week. Rohit Shetty’s digital directorial debut has been nothing short of a mass entertainer with intense action sequences and power-packed performances, featuring talented actors Sidharth Malhotra, Shilpa Shetty, and Vivek Oberoi.

    Directed by Shetty and Prakash, Indian Police Force proudly pays an ode to the selfless service, unconditional commitment and fierce patriotism of the Indian police officers across the country who put everything on the line in their call of duty to keep us safe. The series is now streaming exclusively on Prime Video in India and across more than 240 countries and territories worldwide.