ITV

Tag: Sidharth Ghosh

  • ITW Playworx gets communications mandate from furniture firm Furlenco

    ITW Playworx gets communications mandate from furniture firm Furlenco

    MUMBAI: Furniture rental and lifestyle brand Furlenco has signed ITW Playworx, the brand solutions arm of ITW Universe, as its strategic communications partner.  The partnership will focus on driving Furlenco’s communication strategies to enhance its brand narrative and build stronger connections with its target audience.

    As part of this mandate, ITW Playworx, which says it is India’s only full-stack agency offering a complete range of services through a single window,  will craft and execute a comprehensive PR strategy for Furlenco, leveraging innovative approaches to elevate the brand’s visibility. Additionally, ITW Universe will work closely with its  marketing team to amplify the brand’s presence through outdoor advertising (OOH) and sports marketing platforms, ensuring an integrated and impactful outreach.

    Said Fluorenco CEO & fonder Ajith Karimpana: “Furlenco has always strived to create exceptional experiences for the customers by offering premium, flexible home solutions. Partnering with ITW Playworx aligns with our goal of engaging meaningfully with our audience. We are confident this collaboration will help us achieve greater visibility and strengthen our brand’s positioning in the market.”

    ITW Playworx CEO Sidharth Ghosh  said, “Furlenco is redefining modern living, and we are proud to partner with a brand that resonates with urban India’s aspirations. At ITW Playworx, we craft purpose-driven strategies that elevate brands and build deeper emotional connections. This partnership is a valuable opportunity to showcase our expertise in impactful storytelling.”

    ITW Universe co-founder  Bhairav Shanth  opined, “We are excited to be working with a truly new economy brand like Furlenco on boosting its brand presence and salience. An interconnected consumer market requires strategies that are truly integrated across multiple channels and building on the work that ITW Playworx will be doing we will also be helping the brand with a holistic 360 plan spanning across multiple touchpoints such as digital/OTT, sports marketing, OOH and more.”

    ITW Playworx aims to position Furlenco as not just a furniture rental platform but a lifestyle brand that resonates with the modern Indian consumer.

  • Neeraj (Bunty) Bahl appointed ITW Blitz CEO

    Neeraj (Bunty) Bahl appointed ITW Blitz CEO

    NEW DELHI: Neeraj Bahl has been appointed as the chief executive officer of ITW Blitz, the talent management arm of ITW Playworx Media and Entertainment, a part of ITW Consulting, an integrated marketing agency.

    Bahl, popularly known as Bunty, brings in close to 20 years of experience in the field of celebrity management and film and digital content creation. Bunty will be based in Mumbai and will report to the executive board of ITW Playworx.

    Bahl said: “The Indian market is largely influenced by entertainment and sports. The film and music industry is going through an explosive growth phase which we want to capitalise on.”

    ITW Playworx CEO Sidharth Ghosh said, “Our vision is to create an integrated approach for brands, where it is not only about creating the right concept, but also about ensuring quality execution across mediums.”

    “Content consumption pattern is evolving — on newer platforms like OTT. ITW Blitz will also create customised content across mediums. With the wealth of knowledge and experience Bunty brings in, his contribution will have a positive impact on the overall business,” Ghosh added.

  • The Jungle Book: ROI-centric marketing or a missed opportunity for brands?

    The Jungle Book: ROI-centric marketing or a missed opportunity for brands?

    MUMBAI:  Goofy Baloo, protective Bagheera, daredevil Mowgli and majestic Sher Khan – these characters’ from ‘The Jungle Book’ need no introduction, especially in the land of the story’s conception, India. From kids who have grown up listening to Mowgli’s adventure tales, to parents whose inner child takes a somersault whenever they hear ‘Jungle Jungle’ at the distance – The Jungle Book story garners a huge emotional connect with the people.
    That is why when Disney announced a movie in 2016 to relive Rudyard Kipling’s celebrated children’s tale in live action, its studio in India was faced with both an opportunity and a challenge — to tap into its vast resonance within the country, while staying true to the essence of the story.
    And the answer lay not in reaching into deep pockets for marketing spends, but in completely redesigning the movie’s treatment in India. Releasing The Jungle Book in India on April 8, a week before the film’s US release was a start.

    Double treat:

    At its core, the campaign for the movie was tailored such that fans of The Jungle Book would go watch the movie twice – and thus it needed to treat the Hindi release as a separate entity altogether, and not a version. “Jungle Book isn’t just another Hollywood film with a Hindi launch in India,” Disney India studios VP Amrita Pandey shares, “Indians own the story and the nostalgia surrounding the characters. It is very important how we treat the film’s release here. Our prime objective is to play on the nostalgia for The Jungle Book as well as get the newer generation excited about it.”   

    Explaining the studio’s strategy for marketing in traditional media, Pandey adds, “Unlike most international movies, a lot of our print ads, even in English newspapers have the Hindi voice cast advertised. This will be part of our last week push before the release.” The cross mentioning isn’t limited to print, but television advertisement as well. Having said that, Pandey acknowledges that the marketing budget for The Jungle Book in India was less than  “our budget for an average Hindi release.”

    A star studded affair:

    And the key to this was getting the Hindi script for the film right. “To ensure this, we roped in renowned dialogue writer Mayur Puri to script Hindi dialogues for the dubbed version of The Jungle Book. Once we had that in order, the challenge was to cast the right voice actors for the lead characters. We wanted actors and not just celebrities so we approached Priyanka Chopra as Kaa and Irrfan as Baloo, Om Puri as Bagheera, Shefali Shah as Raksha.”

    Reprising Nana Patekar in his role as the voice of Shere Khan was a casting success. Patekar had dubbed for the ferocious Bengal tiger for Doordarshan’s animated Jungle Book series back in the 90s.  To further breathe life into the campaign in India, Disney India also flew Mowgli aka Neel Sethi to Mumbai to interact with his fans there – a rarity for an international release. The child actor’s Twitter interaction with Priyanka Chopra and other voice actors of the movie further drew in digital eyeballs.

    Down memory lane:

    Banking on its strength in digital reach, the studio added the cherry on the top  the new rendering of the very popular ‘Jungle Jungle’ song. “It wasn’t an easy decision. The old song was more innocent, while the movie, targeted at both kids and adults touches a wider range of emotions. We turned to the original masterminds — lyricist Gulzar and composer Vishal Bhardwaj – to revive the childhood anthem of every 90’s kid, Jungle jungle baat chali hai… for Disney’s The Jungle Book,” Pandey informs.

    As soon as the song was launched, it crossed over 2 million views  (20 lakh) in less than a week. Not stopping at that, talented musician Vishal Dadlani has also been roped in to sing Bare Necessities. After Disney India put out a strong content for the Hindi speaking market, an equally strong campaigning is being carried out for Tamil and Malayali markets, though no celebrity actors have been roped in for the voice acting.

    Tie ups:

    Given the reach and the strong brand value of The Jungle Book property, brand integrations and out of movie associations were inevitable, even though the studio’s main marketing focus was not brand integration but content promotion. Until now, Disney India has officially tied up with eight major brands. The particulars of these out of movie associations range between media deals to merchandising rights; which, as per industry experts, would be worth Rs 1.25 crore each.

    In the FMCG sector, Fruit Shoot has come on board as licensing and co-branded promotion partner. The brand would be giving out Jungle Book merchandizing and  has also has made The Jungle Book neck tags. The association is being promoted on TV and the digital medium. Complan as a co-branded promotion partner is also giving out The Jungle Book merchandise and its campaigns would be promoted on TV and digital platforms and also at modern trade retail outlets.

    In the financial sector, ICICI Bank has launched The Jungle Book range for ICICI bank Debit Card holders.  Among eCommerce players, Myntra is launching a kids’ special range which includes T-shirts and flip-flops inspired by The Jungle Book. The film has also tied up with Bookmyshow, Uber (cab service app) and Grofers (Grocery delivery app) where The Jungle Book will be promoted on their app in the release week. The combined reach of these platforms is more than 3 million (30 lakh). Apart from these, Shoppers Stop, Max, Penguin Random House and SKI are other brands that have tied up with the studio to cross promote their products riding on The Jungle Book wave.

    While the list looks promising enough, several media planners and industry observers feel The Jungle Book is an opportunity missed for brands. “Indian brands mostly opt for ‘out of movie’ associations with Hollywood movies. The number of brands associated with this movie are fairly good for a Hollywood movie in India,” opines Fountainhead MKTG vice president Sidharth Ghosh.

    Having said that, Ghosh can’t deny the high resonance that brand Jungle Book enjoys in the market. “The Jungle book and its symbolic anthem have a huge following with the Indian audiences. We all have grown up watching it and can easily relate to it. With a movie of this stature, there’s scope for more extensive and innovative brand integrations with amplification, not only through traditional media, but on-ground as well.”

    Where Disney India’s marketing for The Jungle Book currently stands, one can assume that it is banking high on the IP’s vast organic reach to take the buzz for the launch forward. Thus its keen investment to solidify the Hindi and other regional content for the movie, instead of going all guns blazing on media campaigns, makes sense. Whether this strategy will bear fruit and give The Jungle Book its due audience on 8 April, only next week’s box office figures will tell.

  • The Jungle Book: ROI-centric marketing or a missed opportunity for brands?

    The Jungle Book: ROI-centric marketing or a missed opportunity for brands?

    MUMBAI:  Goofy Baloo, protective Bagheera, daredevil Mowgli and majestic Sher Khan – these characters’ from ‘The Jungle Book’ need no introduction, especially in the land of the story’s conception, India. From kids who have grown up listening to Mowgli’s adventure tales, to parents whose inner child takes a somersault whenever they hear ‘Jungle Jungle’ at the distance – The Jungle Book story garners a huge emotional connect with the people.
    That is why when Disney announced a movie in 2016 to relive Rudyard Kipling’s celebrated children’s tale in live action, its studio in India was faced with both an opportunity and a challenge — to tap into its vast resonance within the country, while staying true to the essence of the story.
    And the answer lay not in reaching into deep pockets for marketing spends, but in completely redesigning the movie’s treatment in India. Releasing The Jungle Book in India on April 8, a week before the film’s US release was a start.

    Double treat:

    At its core, the campaign for the movie was tailored such that fans of The Jungle Book would go watch the movie twice – and thus it needed to treat the Hindi release as a separate entity altogether, and not a version. “Jungle Book isn’t just another Hollywood film with a Hindi launch in India,” Disney India studios VP Amrita Pandey shares, “Indians own the story and the nostalgia surrounding the characters. It is very important how we treat the film’s release here. Our prime objective is to play on the nostalgia for The Jungle Book as well as get the newer generation excited about it.”   

    Explaining the studio’s strategy for marketing in traditional media, Pandey adds, “Unlike most international movies, a lot of our print ads, even in English newspapers have the Hindi voice cast advertised. This will be part of our last week push before the release.” The cross mentioning isn’t limited to print, but television advertisement as well. Having said that, Pandey acknowledges that the marketing budget for The Jungle Book in India was less than  “our budget for an average Hindi release.”

    A star studded affair:

    And the key to this was getting the Hindi script for the film right. “To ensure this, we roped in renowned dialogue writer Mayur Puri to script Hindi dialogues for the dubbed version of The Jungle Book. Once we had that in order, the challenge was to cast the right voice actors for the lead characters. We wanted actors and not just celebrities so we approached Priyanka Chopra as Kaa and Irrfan as Baloo, Om Puri as Bagheera, Shefali Shah as Raksha.”

    Reprising Nana Patekar in his role as the voice of Shere Khan was a casting success. Patekar had dubbed for the ferocious Bengal tiger for Doordarshan’s animated Jungle Book series back in the 90s.  To further breathe life into the campaign in India, Disney India also flew Mowgli aka Neel Sethi to Mumbai to interact with his fans there – a rarity for an international release. The child actor’s Twitter interaction with Priyanka Chopra and other voice actors of the movie further drew in digital eyeballs.

    Down memory lane:

    Banking on its strength in digital reach, the studio added the cherry on the top  the new rendering of the very popular ‘Jungle Jungle’ song. “It wasn’t an easy decision. The old song was more innocent, while the movie, targeted at both kids and adults touches a wider range of emotions. We turned to the original masterminds — lyricist Gulzar and composer Vishal Bhardwaj – to revive the childhood anthem of every 90’s kid, Jungle jungle baat chali hai… for Disney’s The Jungle Book,” Pandey informs.

    As soon as the song was launched, it crossed over 2 million views  (20 lakh) in less than a week. Not stopping at that, talented musician Vishal Dadlani has also been roped in to sing Bare Necessities. After Disney India put out a strong content for the Hindi speaking market, an equally strong campaigning is being carried out for Tamil and Malayali markets, though no celebrity actors have been roped in for the voice acting.

    Tie ups:

    Given the reach and the strong brand value of The Jungle Book property, brand integrations and out of movie associations were inevitable, even though the studio’s main marketing focus was not brand integration but content promotion. Until now, Disney India has officially tied up with eight major brands. The particulars of these out of movie associations range between media deals to merchandising rights; which, as per industry experts, would be worth Rs 1.25 crore each.

    In the FMCG sector, Fruit Shoot has come on board as licensing and co-branded promotion partner. The brand would be giving out Jungle Book merchandizing and  has also has made The Jungle Book neck tags. The association is being promoted on TV and the digital medium. Complan as a co-branded promotion partner is also giving out The Jungle Book merchandise and its campaigns would be promoted on TV and digital platforms and also at modern trade retail outlets.

    In the financial sector, ICICI Bank has launched The Jungle Book range for ICICI bank Debit Card holders.  Among eCommerce players, Myntra is launching a kids’ special range which includes T-shirts and flip-flops inspired by The Jungle Book. The film has also tied up with Bookmyshow, Uber (cab service app) and Grofers (Grocery delivery app) where The Jungle Book will be promoted on their app in the release week. The combined reach of these platforms is more than 3 million (30 lakh). Apart from these, Shoppers Stop, Max, Penguin Random House and SKI are other brands that have tied up with the studio to cross promote their products riding on The Jungle Book wave.

    While the list looks promising enough, several media planners and industry observers feel The Jungle Book is an opportunity missed for brands. “Indian brands mostly opt for ‘out of movie’ associations with Hollywood movies. The number of brands associated with this movie are fairly good for a Hollywood movie in India,” opines Fountainhead MKTG vice president Sidharth Ghosh.

    Having said that, Ghosh can’t deny the high resonance that brand Jungle Book enjoys in the market. “The Jungle book and its symbolic anthem have a huge following with the Indian audiences. We all have grown up watching it and can easily relate to it. With a movie of this stature, there’s scope for more extensive and innovative brand integrations with amplification, not only through traditional media, but on-ground as well.”

    Where Disney India’s marketing for The Jungle Book currently stands, one can assume that it is banking high on the IP’s vast organic reach to take the buzz for the launch forward. Thus its keen investment to solidify the Hindi and other regional content for the movie, instead of going all guns blazing on media campaigns, makes sense. Whether this strategy will bear fruit and give The Jungle Book its due audience on 8 April, only next week’s box office figures will tell.

  • psLIVE allies Parivar with ‘All Is Well’ for effective marketing

    psLIVE allies Parivar with ‘All Is Well’ for effective marketing

    MUMBAI: Experiential marketing division from Dentsu Aegis Network, psLIVE has facilitated a marketing tie-up of the tea brand Parivar with Umesh Shukla’s latest movie – All Is Well. 

     

    With Bollywood emerging as a marketing tool that can be strategically used by brands to talk to consumers, psLIVE assisted Sapat International to associate its tea brand Parivar with the movie as the positioning of both the brand and the film exhibit an extremely seamless fit.

     

    The promos from the All Is Well stable clearly suggest that the movie directly targets family consumption – a coherent purpose that Parivar also desires to achieve.

     

    As part of the tie-up, Sapat International created a co-branded television commercial with All Is Well in an attempt to capitalise on this psLIVE-helmed partnership.

     

    Sapat International group managing director Nikhil Joshi said, “It was an extremely important opportunity that was brought to us at the right time. The way it was presented to us by psLIVE, we knew instantly that the integration cannot be missed. The TVC gave us a chance to amplify the association and market Parivar on a massive scale.”

     

    To leverage the integration amongst maximum audience, the brand too is promoting the movie through the co-branded TVC in addition to a print campaign and ‘on-pack’ packaging.

     

    psLIVE vice president Sidharth Ghosh added, “All Is Well seemed to be a perfect fit for the tea brand ‘Parivar’ as both seamlessly blend with each other. This association will increase the brand recall. At psLive, we are extremely delighted having initiated this integration.”

     

    The movie stars Rishi Kapoor, Supriya Pathak, Abhishek Bachchan and Asin in lead roles.

  • psLIVE allies tea brand Parivar with ‘Drishyam’ for effective marketing

    psLIVE allies tea brand Parivar with ‘Drishyam’ for effective marketing

    MUMBAI: psLIVE, the experiential marketing division from the Dentsu Aegis Network, has facilitated a marketing tie-up of the tea brand Parivar with Nishikant Kamat’s soon-to-release Drishyam.

     

    As part of the tie-up, Sapat International has created a co-branded television commercial (TVC) with Drishyam in an attempt to capitalise on this psLIVE-helmed partnership.

     

    Sapat International group managing director Nikhil Joshi said, “It was an extremely important opportunity that was brought to us at the right time. The way it was presented to us by psLIVE, we knew instantly that the integration cannot be missed. The TVC gave us a chance to amplify the association and market Parivar on a massive scale.”

     

    To leverage the integration amongst maximum audience, the brand too is promoting the movie through the co-branded TVC in addition to a print and outdoor campaign. Releasing on 31 July, Drishyam stars Ajay Devgn, Shriya Saran and Tabu in lead roles.

     

    Viacom18 Motion Pictures VP marketing Rudrarup Datta added, “Drishyam introduces a brand new genre in the Indian film industry as a ‘family thriller’… The film is based on the tangled lives of two families and reaches out to the same target audience that Parivar tea reaches out to. This was therefore a natural association and we are delighted with this alliance.”

     

    psLIVE vice president Sidharth Ghosh said, “Drishyam seemed to be a perfect fit for the tea brand Parivar as both seamlessly blend with each other. This association will increase the brand recall. At psLIVE, we are extremely delighted having initiated this integration.” 

  • psLive records 50 per cent growth in clientele from Jan – Mar

    psLive records 50 per cent growth in clientele from Jan – Mar

    MUMBAI: Perception has it that when it comes to India, traditional media platforms still rule the roost. Consequently, be it television or print (the biggest chunk in the traditional media slab), traditional continues to take away the greatest slice from the advertisers’ marketing budget pie.

     

    Now, even as the above theory stands to be true, there is a steady change taking place in the advertiser’s budget room.

     

    psLive, the experiential marketing division from the Dentsu Aegis Network, has bagged as many as 52 clients in the past three months (January-March). These include brands such as Microsoft, Mahindra Insurance Brokers, Reebok, Philips, Nestle, Samsung, Reliance Digital, Brick Eagle – Housing Finance Company, Bausch&Lomb, Nvidia, Ranbaxy, TVS, Pan Parag and Cyberpark.

       

    Interestingly, the wins tend to also suggest a unique swing wherein brands that otherwise would not look at spending on non-traditional media are changing course.

     

    An apt example of this would be Mother Dairy, a traditional media spender, which associated with the Bollywood movie Kick and Mary Kom through in-film integrations that instantly connect it with its target consumers. The integration also gave the brand a bigger shelf life and higher recall value.

     

    For psLive, the new wins have fuelled as much as a 50 per cent growth in the agency’s client kitty when compared to what it had held in the previous three months (October-December). Consequently, with these new additions, psLive now boasts of more than 200 clients.

     

    Some of the new clients that have come on board are Meiji, Century Ply, JSW, SCA, Reliance Digital, Anchor, Mother Dairy, Future Lifestyle Fashion, Reebok, Philips, SC Johnson, Logitech, Bayer Crop Science, Nestle and Honda Motorcycle and Scooter India. The clients primarily sought/seek services in activations, branded entertainment and sports marketing, rural marketing and public relations. Herein, the attempt is to offer clients smart solutions that go beyond the common media usage and stay relevant to the consumers for a longer time period.

     

    psLive vice president Sidharth Ghosh said, “There is an interesting shift happening in the advertiser’s preference when it comes to traditional media (including digital) versus non-traditional media usage. Until five years ago, the non-traditional media platforms that included event, outdoor and activation wasn’t that huge and remarkable. However now, the category has been steadily witnessing substantial growth.”

     

    For the record, an Ernst & Young report published by Event & Entertainment Management Association (EEMA), estimates that the BTL industry is growing at a rate of 25-30 per cent year on year.

     

    “The sector is rapidly attracting more advertisers on board to bring forth exponential growth in the next 10 years. Advertisers are constantly seeking effective ROI. Simultaneously, they are also discovering that their non-traditional media expenditure is helping them reach out to consumers with greater impact at much lesser costs. Now as this discovery continues, the platform’s appeal in the advertiser’s media plan is only expected to further thicken with time,” added Ghosh.

     

    “Experiential marketing is perhaps the fastest growing part of the off-line business of any agency. Activation is growing at twice the rate of traditional (ATL) advertising. psLive has found the right area of operation in activation, branded entertainment/sports and rural marketing to provide our clients with integrated marketing solutions like no one else can,” said Dentsu Aegis Network chairman and CEO, South Asia Ashish Bhasin.

     

  • Tempo collaborates with Mumbai’s ‘Dabbawalas’

    Tempo collaborates with Mumbai’s ‘Dabbawalas’

    MUMBAI: Sweden-based SCA’s hygiene brand, Tempo has initiated an on ground activity in Mumbai. This campaign is basically rolled out to spread awareness on cleaning hands and using a sanitizer.

     

    The brand has collaborated with Mumbai’s Dabbawalas at the hands of celebrity Karishma Kapoor to spread the message of hand hygiene to 1,00,000 smart foodies to follow a healthy way of eating by using a sanitizer before eating and a tissue after eating food.

     

    Commenting on the campaign imitation, SCA MD Cecilia Edebo said, “Promoting good hygiene in sync with the local Indian eating habits, SCA aimed at bringing a smart way to enjoy food anytime and anywhere to the Kerala market. psLIVE has been an integral part in helping us achieve the same. We look forward to engaging them in our endeavor to spread our products and message on pan-India basis.”

     

     “We are excited with the success of this campaign. With an insightful team and extensive research we are eager to continue ideating and executing campaigns that will help the brand enhance their presence in the Indian market,” added psLIVE vice president Sidharth Ghosh.

     

    As part of the campaign, Mumbai’s famous Dabbawalas, gathered together at various locations and placed a pack of Tempo Pocket hanky tissues and a 15ml bottle of hand sanitizers in Smart Foodie bag to 20,000 dabbas on the first day of promoting the real joy of eating with hands instead of fork and spoon. It can be observed that the brand also collaborated with fast food chain McDonalds extensively when it was just launched in the market. 

  • Carat Fresh Entertainment gets “Gunday” Merchandise on Bewakoof.com

    Carat Fresh Entertainment gets “Gunday” Merchandise on Bewakoof.com

    MUMBAI: Dentsu Aegis Network’s Carat Fresh Entertainment, India’s leading agency that specializes in branded entertainment,  has facilitated yet another successful association between one of the most awaited Bollywood movies of 2014, “Gunday” by Yash Raj Films and Bewakoof.com, India’s most creative and quirky youth brand as official fashion partner. Carat Fresh Entertainment has done successful integration for brands like Ultratech, Rupa, Jealous 21, Indigo Nation, Siyaram, Nimbuzz, Olympus etc and is a leading player in this field.

    “We are increasing our base of Licensing to work with exciting and young companies like Bewakoof.com from Yash Raj Films stated”, Rohit Sobti , VP – Licensing & Merchandising

    Visit the following link to check the Bewakoof.com Merchandize:

    Says Prabhkiran Singh, Cofounder – Bewakoof.com, “Associating with bollywood movies for merchandising is a branding exercise for Bewakoof.com<http://Bewakoof.com>. We are happy the way Carat Fresh Entertainment chalked out this unique integration by associating our brand with one of the prestigious studios – Yash Raj Films and their upcoming much awaited movie – “Gunday”. We have worked with almost all the production houses of Bollywood and have been the Exclusive merchandise partner for 6-7 Blockbusters movies so far. Apart from the merchandising partner that the movies get, they also get an opportunity to promote their movie through the massive following that Bewakoof.com<http://Bewakoof.com> has among youth in the country, which includes the 12.5 Lac Followers on Facebook and 4 Million Monthly Visits on www.bewakoof.com<http://www.bewakoof.com>”

     

    Founded by IIT Bombay Alumni, Bewakoof.com is India’s most creative and quirky youth brand with a team of creative professionals have managed to bring forth an exciting range for “Gunday”. Inspired by the mood of the film which defines the characters “Bikram and Bala” as most loved, most celebrated, most reckless, most fearless and most powerful GUNDAY! Bewakoof.com will launch a trendy and stylish range of “Gunday collection” which consists of T Shirt Collection, hoodies, boxers etc.. This range will be only available at Bewakoof.com website at Rs 449 /-.

     

    Commenting on the association Sidharth Ghosh – Vice President, Carat Fresh Integrated said, “Post successful brand integrations for other major studios, this is yet another feather in our cap. Carat Fresh Integrated is a thought leader and I am pleased to witness the   confidence of our clients. We at Carat Fresh Integrated believe in seamless brand integrations and hence our process for identifying the right content is quite extensive. ”

    The Dentsu Aegis Network India group comprises of Carat Fresh Integrated (Experiential marketing, Ruaral Marketing, PR), Vizeum, Posterscope (the global OOH sector leader), Brandscope, Hyperspace (Retail), Carat (the world’s largest independent media communications specialist), PSI (Airports), Doosra (Creative), Isobar (the global communications agency with digital at its heart) and iProspectCommunicate2 (the global leader in search and performance marketing) amongst others.