ITV

Tag: Sidhant Mago

  • Pepsico’s Mirinda adds colour with Holi TVC

    Pepsico’s Mirinda adds colour with Holi TVC

    MUMBAI: The tantalising tangerine-tinted Mirinda, PepsiCo India’s zesty citrus sensation, is splashing onto screens with a captivating campaign that promises to make this year’s Holi celebrations even more vivacious and vibrant.

    The scintillating spot showcases how the effervescent elixir transforms mundane moments into dazzling displays of delight, much like the kaleidoscopic festival itself. In the fizzy footage, a seemingly serious mother-son conversation bubbles over into brilliant banter after a single sip of the sunset-hued refreshment.

    Grusha Kapoor MirndaThe carnival of colour that is Holi evokes nostalgic notions of carefree celebrations, where rainbow-hued powders paint participants in prismatic patterns amid peals of laughter. Mirinda’s message mirrors this merry mayhem, reminding revellers that both the beverage and the beloved festival share the sparkling spirit of spontaneous joy.

    “Holi is a festival that celebrates togetherness, joy, and fun—values that have always been at the heart of Mirinda,” mused PepsiCo India category lead for cola and flavours Shailja Joshi. “This campaign brings that essence to life, showing how Mirinda adds a splash of colour and playfulness to everyday moments. Whether it’s nostalgia for past celebrations or excitement for new ones, Mirinda is the perfect companion to make Holi even more playful, refreshing, and unforgettable.”

    The tangy tipple, with its sunburst shade and zippy zest, doesn’t just accompany the celebrations—it amplifies the already abundant atmosphere of unrestrained revelry.
     

    Mirinda drinkingDaftar Creative Room founder Sidhant Mago couldn’t contain his enthusiasm: “Who wouldn’t want to work on the Mirinda Holi brief? We brought out our rangeen zubaans the moment we heard it from the Mirinda marketing team. The most colourful brand and the most vibrant festival—this is easily the best collaboration of the year.”

    The pulsating production received star treatment from Shakun Batra, the celebrated celluloid craftsman, who expressed unbridled excitement about his first foray into Mirinda’s effervescent universe. 
     
    “Working with Mirinda for the first time has been an absolute blast! The brand’s vibrant energy and playful spirit made this Holi campaign an incredible experience, “ Batra bubbled. ”With Sidhant Mago at the helm as the creative director and writer, we knew we were creating something truly special. The marketing team and Mago’s vision brought out the unfiltered madness and joy that define both Holi and Mirinda. Seeing it all come to life- the colours, the fun, the unstoppable laughter—has been nothing short of amazing. This is a celebration like no other, and I couldn’t be more thrilled to be a part of it.”

    The vibrant visual feast will fizz across digital and social media platforms nationwide, encouraging consumers to embrace Holi’s iridescent intensity with an extra splash of Mirinda’s signature spirited spontaneity.

    The gleaming golden-orange beverage is available in various volumes at retailers and quick-commerce platforms throughout the country, ready to add its radiant refreshment to India’s most chromatically charged celebration.

  • Chrome Pictures unveils “Galact” TVC: A cinematic tribute to motherhood

    Chrome Pictures unveils “Galact” TVC: A cinematic tribute to motherhood

    Mumbai: Chrome Pictures, renowned for its innovative storytelling and impactful advertisements, proudly presents its latest film “Galact”. Directed by Roopali Singhal and produced by Chrome Pictures, the film celebrates motherhood and the bond between the child and their mother in a candid, authentic, and graceful manner.

    Roopali, who has worked on some notable ad films recently such as Hopscotch, Britannia Bourbon, Induslnd Bank, and Epigamia; has captured the essence of motherhood with striking visuals and a powerful narrative. From tender moments of bonding between mother and child to the various challenges and triumphs that a child achieves, “Galact” resonates the journey that a mother and their child experience first-hand.  

    Getting the audience hooked from the word go, the TVCs message is loud and clear, ”Agar Maa Ka Doodh Piya Hai Toh Kuch Bhi Kar Sakte Hai”. We see kids running, playing, dancing, and achieving everything they set their mind to. Effectively normalizing breastfeeding on screen, the film’s Bollywood touch creates a sense of familiarity through nostalgia.

    Daftar Creative Consultancy creative head Sidhant Mago shared his thoughts: “When I first heard about Galact, it instantly reminded me of the iconic Bollywood line ‘Ma ka doodh piya hai toh saamne aa…’ We all know there’s nothing that compares to a mother’s milk. That’s why we wanted to craft the film around this powerful theme, reminding everyone of the irreplaceable bond between a mother and her child. Kudos to Roopali and the team for bringing this vision to life so beautifully.”

    “Sidhant Mago yet again came up with a unique and edgy script and Abhishek Notani (producer) and I were instantly hooked”, said Roopali. “As a director I knew it was paramount to get the tonality right. While retaining the essence of the subject, the biggest challenge was to make an engaging and light-hearted film.

    “On top of that, we had to get viewers to accept the visual of a mother breastfeeding on camera. I was sure that the best way to do this was to shoot with real lactating mothers. Thanks to an incredibly sensitive and graceful crew we were able to overcome that challenge with ease. It was a joy to shoot with children and is reflected in the film. Shubhojit Mukherjee’s music was the last magic touch that the film needed.”

    Igniting important conversations around breastfeeding support and empowerment, the TVC holds a compelling story and a powerful message.