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Tag: Siddhesh Sharma

  • Reliance gets high on health drinks with ayurvedic beverage bet

    Reliance gets high on health drinks with ayurvedic beverage bet

    MUMBAI: Reliance Industries is betting big on India’s growing thirst for healthy drinks, snapping up a majority stake in Naturedge Beverages, maker of the herbal functional drink Shunya. The deal marks the latest move by Mukesh Ambani’s conglomerate to build a beverage empire that can rival Coca-Cola and PepsiCo in the world’s most populous country.

    The acquisition brings Shunya—a zero-sugar, zero-calorie drink packed with ayurvedic herbs like ashwagandha and brahmi—into Reliance Consumer Products’ expanding stable. The brand has caught on with health-conscious Indians seeking alternatives to sugary sodas, tapping into ancient wellness traditions that promise stress relief and mental clarity.

    Founder of Naturedge and scion of the century-old Baidyanath Group ayurvedic empire Siddhesh Sharma launched Shunya in 2018 with the aim of making traditional herbs palatable to modern consumers. “Super-herbs like ashwagandha and brahmi not only act as natural stress-relievers but also boost strength, stamina and focus,” he said.

    For Reliance, the deal is part of a broader push to dominate India’s beverages market. Since launching its consumer products arm in 2022, it has gobbled up the nostalgic Campa Cola brand and rolled out energy drinks and flavoured waters. The company is chasing what it calls a “total beverage portfolio” to capture Indian wallets from morning chai to evening refreshers.

    Reliance Consumer Products  executive director Ketan Mody said the partnership would help promote “India’s legacy” while offering quality products at affordable prices. With Reliance’s vast distribution network, Shunya could soon be available in corner shops from Mumbai to Chennai.

    The move reflects a broader trend as Indian consumers increasingly embrace functional foods and beverages that promise health benefits beyond basic nutrition. As lifestyles become more stressful and wellness awareness grows, traditional remedies repackaged in modern formats are finding eager buyers.

    Whether Reliance can crack the code on healthy drinks remains to be seen. But with deep pockets and distribution muscle, it’s certainly willing to pay for the privilege of trying.

  • Virat Kohli brings TIDL pain relief brand to India!

    Virat Kohli brings TIDL pain relief brand to India!

    Mumbai: TIDL, America’s growing pain relief brand, will shortly enter the Indian market with cricket superstar Virat Kohli to offer next-generation pain relief solutions.

    This partnership, in association with the Baidyanath group, will change the way India understands pain. TIDL’s range of innovative products is formulated to address pain effectively and empower consumers to take control of their pain management.

    In 2021, Conor McGregor, World-Class UFC Champion, joined hands with team TIDL. In response to the upcoming India launch, McGregor said “TIDL isn’t just about pain relief; it’s about changing the game. Bringing TIDL to India with Virat Kohli is an incredible honour. The energy, passion, and resilience of the Indian people remind me of my own journey. We’re here to show India what real recovery looks like. Get ready because we’re just getting started!”

    TIDL’s revolutionary approach combines clinically proven ingredients with natural plant extracts to directly target the source of pain. The result is fragrant and soothing and brings instant relief.

    “TIDL’s solutions are going to change the way Indians understand and deal with pain. Pain is not only uncomfortable, but it also affects us on a deeper level, damaging our sleep quality, mental health, focus and energy. Pain restricts our ability to achieve our highest potential. With TIDL, these barriers are broken, and we can get back to doing the things we love – be it fitness, family, or work!” said TIDL co-founder and COO Prashant Raj.

    TIDL products are ideal for ‘everyday life’, capable of delivering relief anytime, anywhere whether that’s daily activity, overnight, fitness, or even clinical strength applications. The brand’s flagship products include Cryotherapy Spray, Heat Therapy Spray, Cryotherapy Joint Cream, Numbing Pain Patch, and Heat Therapy Roll On.

    “As a sportsperson, you learn to adapt to a higher pain threshold. I’ve taught myself to live with it without compromising on my goals. Pain is a constant challenge, hindering the quality of life. TIDL is a game-changer letting you reclaim the joy of living by changing the way you find relief. I’m delighted to represent this brand as the ambassador. Looking forward to making India pain-free. No Pain, No Limits!” said Virat Kohli.

    Baidyanath’s president and TIDL India director Siddhesh Sharma said – “I am in the business of making people happy, when I say happy, I mean healthy. We dream and work towards seeing a healthier India every day and TIDL fits into our group’s ethos seamlessly. TIDL is the future of pain relief, it’s excellent for prevention and treatment. Baidyanath brings world-class infrastructure in R&D, manufacturing and distribution giving TIDL the perfect launch pad in India. There’s no better testimony than Virat himself using TIDL every day, and to have him as a partner in this exciting venture says it all”.