ITV

Tag: Siddhartha Roy

  • Hungama Play partners UK’ ITV Studios, to foray into original content

    MUMBAI: Video-on-demand (VOD) player Hungama Play has partnered with ITV Studios, a commercial production company in the United Kingdom. With this association, subscribers can now stream popular titles like Jekyll and Hyde, Mr Selfridge, Jericho, Agatha Christie’s Poirot as well as Beowulf to name a few on Hungama Play.

    Hungama.com CEO Siddhartha Roy said, “This content acquisition is in line with the overall consumption on our platform and we are getting in more and more premium content to our users in order to driven joyable experiences.”

    Catering to genres like action, drama, comedy and mystery, this association will provide Hungama Play users across the Indian subcontinent access to the best of ITV Studio’s rich and vast international content range.

    ITV Studios Global Entertainment Asia SVP Hyeonza Hong added, “ITV Studios has a long and rich history producing world class content with a wide appeal.”

    Hungama Play aims to enhance consumer experiences with over 23000 hours of video content along with exciting features such as download manager, Gamification, gesture controlling and download scheduler among others.

    Besides the vast movie library of over 8000 titles, Hungama Play has also launched content categories including television, music videos, kids, short films as well as live events across genres and languages, with over 45000 video pieces to choose from. It will soon foray into original content with the addition of four new series.

  • Budget ’17: Leading digital players hail sectoral boost

    Budget ’17: Leading digital players hail sectoral boost

    MUMBAI: “Digital economy helps in cleaning up the system, has transformational impact, energises private investment through low-cost credit, and benefits the common man,” asserted finance minister Arun Jaitley while announcing the Union Budget 2017 on 1 February. The budget 2017 emphasised a lot on the promotion of digital economy and strengthening the country’s cashless economy.

    Apart from launching two new schemes, Referral bonus for citizens and cashback for merchants, the government has also announced the launch of Aadhaar Pay. For the financial year 2017-18, the government targets around 2,500 crore digital transactions through UPI, USSD, Aadhaar Pay, IMPS and debit cards.
    The government’s focus on growing the digital footprint in India, enhancing digital infrastructure, capping cash transactions and enabling Aadhaar Pay crucial measures were laudable. Let’s take a look at what the digital, payment solution, e-commerce platforms and payment wallets have to say about the Union Budget 2017:

    Hungama.com CEO Siddhartha Roy said, “Focus on digital infrastructure in the current budget is extremely encouraging. Greater reach of broadband and data services into urban and rural India will lead to an inclusive digital economy, encouraging more people to embrace digital, driving consumption and transactions across the medium. Better quality of data is also set to give an impetus to the digital entertainment industry lead by video which is certainly poised for massive growth.” 
    Payment Wallets: FreeCharge & Oxigen
    Oxigen Services CMD Pramod Saxena says: “The budget 2017-18 reflects the government’s continuous efforts to move towards less cash economy and bringing transparency in value chain through digital payments & GST. The budget has stressed upon the importance of strengthening India’s digital economy by bringing down cost of digital infrastructure. The acceleration of PoS infrastructure with 10 lakh PoS machines by March 2017 and  another 20 lakh Aadhaar-based PoS by September 2017 is a reflection of pushing digital payments at last mile by 300 per cent from the current base of 15 lakh PoS achieved so far in last 20 years. The decision to exempt duty on various POS machines will help in reducing cost of digital infrastructure implementation and benefit companies like Oxigen.” 
    FreeCharge CEO Govind Rajan shared: “FreeCharge welcomes the policy measures aimed at accelerating the adoption of a digital economy in India. The incentives for adoption of fintech equipment, expansion of digital infrastructure in under-served areas, Aadhar Pay for wider adoption by merchants and capping cash transactions at Rs 3 lakh, all together have kept the spotlight on building a less-cash India. In doing so, we will all help build a transparent and efficient future for our country”
    Payment Solution Platforms: AGS & Telr

    AGS Transact Technology group chief marketing officer Pratik Seal added, “The Union Budget 2017 has seen a host of incentives to boost India’s digital economy.  However, the budget has not been a very populous one with incentives for the startup fraternity per se. Reduction of income tax for companies with a turnover of Rs. 50 crore to 25 per cent is a welcome move, and will aid many emerging companies. The three-year tax holiday in the first seven years (extended from five years) since inception of startups is a measure which will provide some relief to them. 

    Furthermore, he added, the surcharge of 10 per cent levied on individuals earning between Rs 50 lakh to Rs 1 crore may impact startups in the process of scaling-up, to attract senior talent on  their usual cash and ESOP/stocks packages, as the taxation gap over and under the Rs. 1 crore mark is now practically non-existent. The instant gratification “of being in the Rs 1-cr plus CTC and still be in the sub Rs-1 crore tax bracket” part is effectively eliminated. One would rather demand a fatter, all-cash pay-cheque now. Unfortunately, no policies have been announced providing relief for the aspiring Indians in the Rs 10-30 lakh bracket while heavier taxation for Rs 50-100 lakh is also a serious “aspiration dampener!”

    Telr founder and CEO Sirish Kumar said, “The budget looks well-rounded and in favour of digital economy, something we had anticipated following the demonetisation drive. There are policies to take internet to rural masses, including Bharat Net and ensure security of same via BHIM app and setting up CERT. Furthermore, limiting cash transactions to three lakh is going to work in favour of payment solution-providers, having the provision to handle payments of bigger ticket sizes. The increased emphasis on AadhaarPay, tax exemptions on Iris scanners, MicroATMs and POS machines, in addition to iris scanners, is further going to democratise digital economy in India. Taxes have been lowered for more than 67 per cent of MSME. This will make these businesses more viable.”

    E-commerce Platforms: Craftsvilla & Snapdeal

    Craftsvilla co-founder Manoj Gupta added, “There is nothing big bang in this Union Budget. There is very little for startups and ecommerce. Abolition of FIPB would hopefully make FDI easier. I was looking forward for the Government to take more proactive actions on areas like handloom and tourism that has huge potential for India. I would have also loved it if they announced developing handloom parks or heritage parks across the country with better facilities.”
    Snapdeal Kunal Bahl co-founder & CEO Kunal Bahl said, “We commend the focus on growing the digital footprint in the country — enhancing digital infrastructure, capping cash transactions, reducing cash donations, using Adhaar Pay to enable more digital payments are significant measures. Initiatives make an impact when there is continued attention and the new announcements build on the demonetisation efforts. We also welcome the emphasis on skill development and technical education – this will enable India to successfully harness the demographic dividend. The attention to affordable housing, greater employment in rural areas are the right interventions to build a more equitable society.”

  • Budget ’17: Leading digital players hail sectoral boost

    Budget ’17: Leading digital players hail sectoral boost

    MUMBAI: “Digital economy helps in cleaning up the system, has transformational impact, energises private investment through low-cost credit, and benefits the common man,” asserted finance minister Arun Jaitley while announcing the Union Budget 2017 on 1 February. The budget 2017 emphasised a lot on the promotion of digital economy and strengthening the country’s cashless economy.

    Apart from launching two new schemes, Referral bonus for citizens and cashback for merchants, the government has also announced the launch of Aadhaar Pay. For the financial year 2017-18, the government targets around 2,500 crore digital transactions through UPI, USSD, Aadhaar Pay, IMPS and debit cards.
    The government’s focus on growing the digital footprint in India, enhancing digital infrastructure, capping cash transactions and enabling Aadhaar Pay crucial measures were laudable. Let’s take a look at what the digital, payment solution, e-commerce platforms and payment wallets have to say about the Union Budget 2017:

    Hungama.com CEO Siddhartha Roy said, “Focus on digital infrastructure in the current budget is extremely encouraging. Greater reach of broadband and data services into urban and rural India will lead to an inclusive digital economy, encouraging more people to embrace digital, driving consumption and transactions across the medium. Better quality of data is also set to give an impetus to the digital entertainment industry lead by video which is certainly poised for massive growth.” 
    Payment Wallets: FreeCharge & Oxigen
    Oxigen Services CMD Pramod Saxena says: “The budget 2017-18 reflects the government’s continuous efforts to move towards less cash economy and bringing transparency in value chain through digital payments & GST. The budget has stressed upon the importance of strengthening India’s digital economy by bringing down cost of digital infrastructure. The acceleration of PoS infrastructure with 10 lakh PoS machines by March 2017 and  another 20 lakh Aadhaar-based PoS by September 2017 is a reflection of pushing digital payments at last mile by 300 per cent from the current base of 15 lakh PoS achieved so far in last 20 years. The decision to exempt duty on various POS machines will help in reducing cost of digital infrastructure implementation and benefit companies like Oxigen.” 
    FreeCharge CEO Govind Rajan shared: “FreeCharge welcomes the policy measures aimed at accelerating the adoption of a digital economy in India. The incentives for adoption of fintech equipment, expansion of digital infrastructure in under-served areas, Aadhar Pay for wider adoption by merchants and capping cash transactions at Rs 3 lakh, all together have kept the spotlight on building a less-cash India. In doing so, we will all help build a transparent and efficient future for our country”
    Payment Solution Platforms: AGS & Telr

    AGS Transact Technology group chief marketing officer Pratik Seal added, “The Union Budget 2017 has seen a host of incentives to boost India’s digital economy.  However, the budget has not been a very populous one with incentives for the startup fraternity per se. Reduction of income tax for companies with a turnover of Rs. 50 crore to 25 per cent is a welcome move, and will aid many emerging companies. The three-year tax holiday in the first seven years (extended from five years) since inception of startups is a measure which will provide some relief to them. 

    Furthermore, he added, the surcharge of 10 per cent levied on individuals earning between Rs 50 lakh to Rs 1 crore may impact startups in the process of scaling-up, to attract senior talent on  their usual cash and ESOP/stocks packages, as the taxation gap over and under the Rs. 1 crore mark is now practically non-existent. The instant gratification “of being in the Rs 1-cr plus CTC and still be in the sub Rs-1 crore tax bracket” part is effectively eliminated. One would rather demand a fatter, all-cash pay-cheque now. Unfortunately, no policies have been announced providing relief for the aspiring Indians in the Rs 10-30 lakh bracket while heavier taxation for Rs 50-100 lakh is also a serious “aspiration dampener!”

    Telr founder and CEO Sirish Kumar said, “The budget looks well-rounded and in favour of digital economy, something we had anticipated following the demonetisation drive. There are policies to take internet to rural masses, including Bharat Net and ensure security of same via BHIM app and setting up CERT. Furthermore, limiting cash transactions to three lakh is going to work in favour of payment solution-providers, having the provision to handle payments of bigger ticket sizes. The increased emphasis on AadhaarPay, tax exemptions on Iris scanners, MicroATMs and POS machines, in addition to iris scanners, is further going to democratise digital economy in India. Taxes have been lowered for more than 67 per cent of MSME. This will make these businesses more viable.”

    E-commerce Platforms: Craftsvilla & Snapdeal

    Craftsvilla co-founder Manoj Gupta added, “There is nothing big bang in this Union Budget. There is very little for startups and ecommerce. Abolition of FIPB would hopefully make FDI easier. I was looking forward for the Government to take more proactive actions on areas like handloom and tourism that has huge potential for India. I would have also loved it if they announced developing handloom parks or heritage parks across the country with better facilities.”
    Snapdeal Kunal Bahl co-founder & CEO Kunal Bahl said, “We commend the focus on growing the digital footprint in the country — enhancing digital infrastructure, capping cash transactions, reducing cash donations, using Adhaar Pay to enable more digital payments are significant measures. Initiatives make an impact when there is continued attention and the new announcements build on the demonetisation efforts. We also welcome the emphasis on skill development and technical education – this will enable India to successfully harness the demographic dividend. The attention to affordable housing, greater employment in rural areas are the right interventions to build a more equitable society.”

  • Hungama partners with Videocon’s Connect Broadband

    Hungama partners with Videocon’s Connect Broadband

    MUMBAI: India’s leading on-demand digital entertainment destination launched an exclusive entertainment service for Connect Broadband.

    With this association, Connect broadband users across the cities of Punjab will be able to stream and download unlimited music, movies, videos and games at www.hungama.com/connect or chose the bundled offering of Hungama Play and Hungama Music apps along with their broadband plans through a single sign in and enjoy the benefits across all platforms.

    Speaking on the association, Siddhartha Roy, CEO – Hungama.com said, “We are excited to partner with Connect Broadband the largest broadband service provider in Punjab and bring our on-demand entertainment services for their consumers. Across our destinations – Hungama Play, Hungama Music, we offer the biggest entertainment catalog and an extensive Punjabi catalog of movies, songs and music videos. With this partnership we bring to Punjab the best in entertainment and data with an unmatched experience.”

    Commenting on the development Arvind Bali, CEO – Connect Broadband said: “We have joined hands with Hungama in a bid to do more for our customers and to provide them with more content and more entertainment. It is an attempt to go that extra mile for our loyal customers and to do a little more that we can, to keep them entertained, happy and satisfied. We want our customers to rely on us for content, speed, connectivity and of course entertainment.”

    Hungama’s diverse library of over 3.5 million content pieces includes some of the biggest Bollywood, Hollywood and regional films including popular Punjabi titles Vaapsi, Channo Kamli Yaar Di, Dildaariyan, Hero Naam Yaad Rakhi, Jatt Juliet and many more. In addition, Hungama’s platform also houses a vast music library spanning decades of Indian and international hits along with fun and immersive games.

    Hungama has forged similar partnerships in India with ACT Fibrenet, MTNL, BSNL, Hathway, Tata Photon and Sri Lanka Telecom.

  • Hungama partners with Videocon’s Connect Broadband

    Hungama partners with Videocon’s Connect Broadband

    MUMBAI: India’s leading on-demand digital entertainment destination launched an exclusive entertainment service for Connect Broadband.

    With this association, Connect broadband users across the cities of Punjab will be able to stream and download unlimited music, movies, videos and games at www.hungama.com/connect or chose the bundled offering of Hungama Play and Hungama Music apps along with their broadband plans through a single sign in and enjoy the benefits across all platforms.

    Speaking on the association, Siddhartha Roy, CEO – Hungama.com said, “We are excited to partner with Connect Broadband the largest broadband service provider in Punjab and bring our on-demand entertainment services for their consumers. Across our destinations – Hungama Play, Hungama Music, we offer the biggest entertainment catalog and an extensive Punjabi catalog of movies, songs and music videos. With this partnership we bring to Punjab the best in entertainment and data with an unmatched experience.”

    Commenting on the development Arvind Bali, CEO – Connect Broadband said: “We have joined hands with Hungama in a bid to do more for our customers and to provide them with more content and more entertainment. It is an attempt to go that extra mile for our loyal customers and to do a little more that we can, to keep them entertained, happy and satisfied. We want our customers to rely on us for content, speed, connectivity and of course entertainment.”

    Hungama’s diverse library of over 3.5 million content pieces includes some of the biggest Bollywood, Hollywood and regional films including popular Punjabi titles Vaapsi, Channo Kamli Yaar Di, Dildaariyan, Hero Naam Yaad Rakhi, Jatt Juliet and many more. In addition, Hungama’s platform also houses a vast music library spanning decades of Indian and international hits along with fun and immersive games.

    Hungama has forged similar partnerships in India with ACT Fibrenet, MTNL, BSNL, Hathway, Tata Photon and Sri Lanka Telecom.

  • Dish TV ties-up with Hungama to launch music service

    Dish TV ties-up with Hungama to launch music service

    MUMBAI: Keeping in mind the ever growing demand in music, direct to home (DTH) operator Dish TV has tied up with Hungama to launch Music Active, which will provide subscribers with music across 10 different genres.

     

    The active service will enhance Dish TV’s portfolio in the field of value added services (VAS) and provide unlimited music to its subscribers.

     

    Catering to the need of Bollywood music lovers and other streams of music such as devotional, western, and pop music Music Active will have a mix of Bollywood hits and Bollywood retro. Simultaneously reaching out to the music lovers of other genres, Music Active will also have international hits, international classics, devotional, ghazals, Bhojpuri, Kannada, Tamil and Carnatic hits.

     

    Customers of the active service will be able enjoy uninterrupted music unlike music channels. Music Active is completely ad free. Another important advantage for music lovers would be that unlike music apps, there will be no buffering of songs leading to steady entertainment.

     

    The service while will be free from 27 August to 6 September, it will then be made available at an introductory price of Rs 35 till 31 October and will be priced at Rs 45 starting 1 November, 2015. The audio service can be availed by giving a missed call on 18002700096. Music Active will be available on channel number 671 on Dish TV.

     

    Dish TV chief operating officer Salil Kapoor said, “Being a pioneer and market leader, it has been our constant endeavour to make television viewing a wholesome experience for the entire family and to increase affinity with our audiences by providing them the choice of content they would like to watch. Dish TV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are delighted to tie up with Hungama for launching Music Active, with the launch of Music Active, we are continuing with our legacy of offering another unique service for our consumers who are inclined towards music and will have this great opportunity to enjoy music of all genres in the close comfort of their homes.”

     

    Hungama.com CEO Siddhartha Roy added, “Music Active co-launched by Hungama and Dish TV will bring uninterrupted and ad-free music to subscribers. We are proud to associate with the DTH service as we bring subscribers their favorite music across 10 different genres ranging from Bollywood, regional, devotional to international, etc. I am certain that Dish TV subscribers will enjoy grooving to Bollywood, regional and international music’s most popular hits and retro tracks only on Music Active.”

  • Hungama launches ‘Dabake Free Gifts’ campaign

    Hungama launches ‘Dabake Free Gifts’ campaign

    MUMBAI: Hungama.com, India’s first and largest on-demand digital entertainment storefront that has become synonymous with music with consumers across the world is launching the second phase of its ‘Zindagi Ka Soundtrack’ Brand Campaign. The second leg of the 360 degree campaign will be following up on the majorly successful October 2014 campaign by introducing a refreshing and lucrative new offering for their loyal consumer base – ‘Dabake Free Gifts’. This new offering promises to make the ‘Hungama’ experience even sweeter as along with the superlative music streaming services the patrons already enjoy, they now stand to gain a lot more from their favourite pastime – music.
     
    With the plethora of music options to suit every mood, that Hungama has to offer, the music streaming portal is already an indispensible part of the lives of its loyal consumers. And now with ‘Dabake Free Gifts’, Hungama gives its large pool of listeners the unique opportunity to gain something more from the thing they love already.
     
    Since we are always on the lookout for the best deal available, Hungama now offers its patrons the chance to win gifts by earning points on Hungama.com. By follow a few simple actions of ‘Registering’, ‘Liking’, ‘Sharing’, ‘Downloading’, ‘Listening’, Watching, etc. users can earn points and win assured prizes from the premier music streaming destination. Music was already synonymous with Hungama and now with ‘Dabake Free Gifts’, Hungama has become synonymous with rewards.
     
    Hungama.com, which is the only music streaming services with a set of loyalty customers, has carefully handpicked prizes that appeal to its consumer base, which is mainly made up of the youth. The prizes include products from brands like Apple, Bose, Phillips, Blaupunkt, Samsung, Nokia, JBL, Lenovo, Sennheiser, Wildcraft, Portronics, Benetton, Happily Unmarried, Epitome, Chumbak, MOM Italy, etc. as well as experiences like fine dining at select five-star hotels & restaurants, holidays, etc. As an added incentive for users, Hungama will also be offering free talktime to users as a part of the rewards.
     
    Commenting on the idea behind the launch of the second phase, Siddhartha Roy, CEO at Hungama.com said, “The first phase of our brand campaign received an overwhelming response from consumers, which also led to Hungama’s mobile app’s move to the top position in the download charts. As the market leader in this space, we felt it was important for us to now start communicating with our consumers about how while Hungama’s app is entertaining them, it can also simultaneously reward them. Hungama, across our multiple platforms, has the largest set of engaged active users and this campaign is our way of acknowledging their loyalty to our platform.”
     
    The TVC of the campaign will go on air from 18 January, for 2 weeks, across national and regional channels. The campaign will also be extended toas the digital platforms. To activate the campaign on Youtube, Hungama.com has created a series of 5-second advertisements for the platform. The campaign will also be promoted via social media, where fans winning prizes will have their pictures clicked and uploaded to Hungama’s pages.

  • Snapdeal enters into strategic tie-up with Hungama

    Snapdeal enters into strategic tie-up with Hungama

    MUMBAI: Hungama.com has entered into a strategic partnership with Snapdeal.com to offer digital entertainment content to its shoppers. The tie-up between the brands will begin with an offer wherein shoppers on Snapdeal’s mobile app will get access to Hungama’s premium PRO service free for a period of nine weeks.

     

    Hungama PRO, which is a paid premium subscription service, offers users HD quality music videos with the lyrics of songs, and can be accessed offline without any internet charges. It is also an ad-free app, which further makes for a hassle-free experience. The mobile app is available for download from the Google Play Store and the iOS App Store. Post the initial nine weeks, the service will later be made available to the users at a price of Rs 120 per month.

     

    Both have been focusing on expanding their leadership position by tapping into developing tier II markets. The recent update that brought transliteration features to Hungama’s android app, made it one of the first India apps to be available in five languages viz. English, Hindi, Tamil, Telugu and Punjabi – an ideal service for Snapdeal’s user base that is spread across 5000 plus cities and towns in India.

     

    Snapdeal and Hungama are also working on creating more offerings for their users, which will see entertainment options bundled with shopping purchases and are likely to be rolled-out in stages over the next one year. According to a recent IAMAI report, that pegged India’s Internet population at 300 million by December 2014, entertainment and shopping were among the highest drivers of internet usage on mobile phones – a market that the companies aim to tap into jointly. 

     

    Speaking on partnering with Snapdeal, Hungama.com CEO Siddhartha Roy said, “With music and shopping being among the primary drivers of mobile internet consumption, our tie-up aims to offer users an enhanced value proposition. 2015 is likely to be a vital year for brands to out to middle Bharat, and tie-ups like this will help our brands to attract a larger share of the consumer’s mind space.”

     

    “We at Snapdeal are focusing hugely on making sure our customers get a great shopping experience on our app. The partnership with Hungama brings shopping and music together, both are a way of life for Indian consumers. We want to encourage the growing love of apps by providing customers with what they love most – high quality uninterrupted music and awesome deals on the go,” commented Snapdeal marketing SVP Sandeep Komaravelly.

  • Vh1 Supersonic and Hungama.com announce strategic partnership

    Vh1 Supersonic and Hungama.com announce strategic partnership

    MUMBAI: Hungama.com, one of India’s largest digital entertainment portals, has announced a strategic partnership with Vh1 Supersonic. The alliance will launch exclusive content from both the brands across Hungama’s digital properties over the first quarter of 2015.

     

    As a result of the partnership, Hungama.com, which has the largest catalogue of Bollywood and regional content, will be able to build a new user base and also offer international music with fresh and youth-centric content.

     

    Beginning the partnership with the Vh1 Supersonic Goa Fest in December 2014, the alliance will also entail 30 club events and 30 college events till March 2015. Hungama.com will play the role of the digital partner for Vh1 Supersonic Goa 2014 and will conduct on-ground and social media contests. Gratification, in the form of pass upgrades and merchandize, etc. will be given out to the winners.

     

    A supersonic radio station, featuring EDM music’s best hits and most favourite artists, will also be established across Hungama.com’s digital properties. Over the past year alone, EDM as a genre has grown immensely with significant performances, music and events. Within the first quarter of 2015, this joint venture will witness the brands providing curated content for EDM lovers across digital platforms.

     

    Integrated Network Solution senior vice president and business head Jaideep Singh said, “Live Viacom18 has evolved in the last two years as a creator of brand engagement for consumers across platforms. While we strive to create memorable on-ground experiences for the audience, it is imperative for us to reach to digital audiences as well. The Indian Dance Music scene is constantly evolving creating demand among today youth, who spend most of their time on the internet. Addressing the need of today’s youth, we look forward to partner with Hungama to cater to the ever rising demand for Dance Music.”

     

    Commenting on the partnership, Hungama.com CEO Siddhartha Roy said, “As the leading platform for digital entertainment, at Hungama we constantly strive to look for content that appeals to the dynamic listening choice of our users, especially the youth. EDM is one of the most popular music genres at present. We are glad to partner with Supersonic, and bring some of the best tracks from the genre to our subscribers.”

  • Hungama and Aircel join hands to launch ‘Hungama-Pro’

    Hungama and Aircel join hands to launch ‘Hungama-Pro’

    MUMBAI: Aircel has partnered with Hungama to offer the premium music app called ‘Hungama-Pro’, a service that would enable customers to listen to music and view full length HD quality music videos for free for the first two months.

    Hungama Pro, serves as a-one-stop destination for all music lovers, giving Aircel customers exclusive and free access to one of the biggest music libraries offering Indian, international and regional music.

    In its commitment to provide ground-breaking products and services to its customers, this tie-up makes Aircel the first mobile service provider to present such an exclusive service to its customers through Hungama. The partnership is set to transform the music-listening and content viewing experience on a mobile handset by many folds.

    The Hungama app also has a multi-lingual transliteration feature which makes it the first in its category to be available in five languages viz. English, Hindi, Tamil, Telugu and Punjabi, allowing users to interact with the app in their preferred language. The Hungama Pro is the upgraded subscription of the ad-supported Hungama app and is a paid mobile subscription, which will be available free to all Aircel customers with unmatched HD quality music videos and can also be accessed offline without any internet charges. It is also an ad-free app, which further makes for a hassle-free experience.

    Aircel chief marketing officer Anupam Vasudev said, “At Aircel, all our efforts revolve around what our customers need. We understand that music connects with people from across demographics, and especially with the youth that has been increasingly using smartphones to access video based entertainment content. Hungama-Pro offers all that our customers need – a hassle-free music experience with high-quality content from varied genres and languages, and we’re happy to offer this package exclusively to our subscribers. Hungama and Aircel share a common promise of going beyond limits to benefit customers, and we’re glad to tie-up with them for this truly user-friendly product.”

    The mobile app is available for download from the Google Play Store and the iOS App Store, to which Aircel customers receive free subscription for the first two months. The service will later be made available to the users at a price of Rs 120 per month.

    Hungama.com CEO Siddhartha Roy said, “Both Aircel and Hungama are strong brands in their respective segments, and this partnership aims to create a seamless experience between Hungama’s large catalogue of music videos and songs on Aircel’s robust data network. I am sure this will not only enhance the entertainment quotient for the end-users but also help both brands create a larger community of engaged users. The partnership between Aircel and Hungama aims to offer users access to the music they love on one of India’s best data networks. I am sure consumers will enjoy the seamless experience of our large catalogue of music videos and songs on Aircel’s robust data network.”