Tag: Siddhartha Basu

  • KBC to become ‘Meelo Evaru Koteeswarudu’ on Maa TV

    KBC to become ‘Meelo Evaru Koteeswarudu’ on Maa TV

    MUMBAI: The much popular Kaun Banega Crorepati produced by Big Synergy is all set to conquer the entire south market by launching in the fourth state with Andhra Pradesh as Meelo Evaru Koteeswarudu (MEK). The show will be hosted by popular actor Nagarjuna Akkineni and air on Maa TV.

     

    With prize money of Rs 1 crore, the entries for MEK will begin from 24 April in which people can answer questions through SMS and interactive voice response calls. The show is slated to go on air from the first week of June.

     

    “Maa TV is known for its vibrant, innovative and pleasant programming, and has attained the number one Telugu GEC status now. With Nagarjuna Akkineni as the host, the new game show will be a visual treat for the viewers with an opportunity to win up to Rs 1 crore cash prize. It will be a trend setting initiative in the Telugu TV industry”, said Maa TV chairman Nimmagadda Prasad in a press statement.

     

    MEK, produced by Big Synergy, is Nagarjuna’s first TV venture. “I am looking for this kind of opportunity on TV platform as it reaches each and every Telugu person.  The show will bring the best drama of human life without missing on the entertainment quotient”, revealed Nagarjuna Akkineni.

     

    Big Synergy CMD Siddhartha Basu added, “It’s been an exciting journey partnering with Maa TV. No effort and expense has been spared in mounting this show to world class standards. The show will be a game changer in this region and Nagarjuna makes for a most endearing and charming host. We at Big Synergy are delighted to work together with ‘Nag’, and the Maa team, to bring this life-changing knowledge game for the entertainment of Telugu viewers everywhere. “

     

    “With a bouquet of four channels, namely Maa, Maa Music, Maa Movies and Maa Gold, Maa stands out from the cluster of channels through its unique programming quality and content. The new big initiative will build the Maa brand equity further and take the network to the next level”, Maa TV group head C Ratnakar Rao ended.

  • Made for each other

    Made for each other

    MUMBAI: Times have changed considerably, couples no longer share the same equation they once did. In this age and time when independence is craved for by both men and women, couples who work together open new vistas for them. Not only does working together keep them connected through out the day but also streghtens the understanding of each other as individuals.

    On this Valentine Day, let’s have a look at the copuples who celebrate their lives togehter; professionally and persoanlly.

     

    Discovering love at work

     

    He was her boss and she was just starting her career, and now after 15 years, they are a couple to reckon with. One is a proud owner of an independent advertising agency while the other with over three decades of experience is an industry veteran.

    Priti Nair and KS Chakravarthy aka Chax recently celebrated their fifteenth wedding anniversary. They’ve been around for decades now and what started as a fan’s devotion for her idol turned way serious as time progressed.

    “What I am today in my profession is all thanks to Chax. He taught me everything about advertising,” says Priti, who feels that if a couple are in the same industry, it becomes easier to understand each other.

    Priti Nair and KS Chakravarthy, advertising professionals

    “Our industry is very demanding and schedules can go haywire anytime so if the other person doesn’t understand that, it can cause issues. A couple needs to understand and respect what each person does, no matter in which field because unless there is respect for each other, a relationship will never work,” she says.

    Like any other couple, Priti and Chax too went through their share of ups and downs. The seven-year itch hit them hard and they both decided to live separately to sort out issues rather than complicate things further. However, after seven years of separation, they got back together last year. Ask if there are any special plans for V-Day and Priti laughs it off saying she’s been celebrating V-Day for the last seven years with her family and so the two of them will spend it with family this year as well…

    The two make it a point to spend some time with family and watch a movie or a series together every week to keep work out of the equation.

     

    Keeping monotony out for a life-long affair

     

    He’s Bengali and she’s Maharashatrian but Maximum City seems to have diminished the regional divide.

    Pranali and Soumya Sarkar met 10 years back while working in the same media agency. They were part of the same team but their clients were different. But it didn’t matter as they dated each other for a year before tying the knot.

    Working the same hours with the same set of colleagues can be a boon for many but Soumya feels it is the understanding between the couple which helps strengthen a relationship. Working in the same industry can have its pros and cons, especially when the industry is a demanding one. “One cannot ignore personal life as one can interconnect their personal and professional lives as they work in the same space,” he says, stressing one can’t take the other for granted, thinking he/she will ‘understand’.

    Pranali and Soumya Sarkar, media planners

    The media planners will celebrate their ninth wedding anniversary in March with a vacation abroad. A vacation every year and an outing every month is a norm for this couple which feels the busy work-home schedule leaves one with little or no time for weekly recreation. They have a daughter and firmly believe spending time outside of work is a must for every couple else life will become monotonous.

     

    Living dreams together

     

    21 years of teasing, fighting, mood swings, grudges… but they’re still together. We’re talking about Sumeet and Shashi Mittal, founders of Shashi Sumeet Productions aka Two’s Company.

    It was love at first sight for Shashi who was but 15 years of age and in class Xth. The duo studied in the same school in Ahmedabad. Shashi proposed Sumeet and they got hitched in 1991.

    Sumeet Mittal and Shashi Mittal

    In 1998, they shifted base to Mumbai to foray into the entertainment industry. Sumeet, who had always wanted to become an actor, went on to launch his own production house. For Sumeet, Shashi has been his biggest support.

    With V-Day almost upon us, we asked them how they find time for each other while working in this industry.

    “Nowadays when you are working together for more than 18 hours a day, we don’t get quality time to spend with each other. You become more kind of co-workers rather than a couple. We have always kept our professional lives higher than our personal lives. There are differences at times,” says Sumeet. How do they keep a work-life balance? “At work, you should be a good acquaintance and at home, a good husband-wife. We have struggled to maintain that for ages,” says Sumeet. “She has been a great support throughout. She has stood by me always. I am happy and lucky to have her in my life.”

    About keeping the romance alive after all these years, he says: “Now we argue also smilingly. We have learnt to deal with things now. This is our new funda to keep ourselves charged up during work,” he laughs.

    This V-Day is very special for them. “We have our home in Mumbai, so this year on V-Day, it is our new home’s first anniversary. We are very excited about it. In a way we are renewing our relationship. In a way celebrating our first anniversary,” he signs off.

     

    Mutual respect makes it easier

     

    She is one of the few women behind a successful news channel and a TV production house while her husband is into journalism, TV production and the political scene. BAG MD and chairperson Anurradha Prasad still manages to balance her personal and professional life with hubby Rajeev Shukla. Dismissing V-Day as a marketing gimmick, Prasad says that with such a busy schedule, the quality rather than quantity of time matters. Having been in the same field, both of them understand the busy nature of their lives and refrain from cribbing about it. “It was difficult to explain to my family as to why I had odd work hours but Rajeev understood it. It’s necessary to respect each other as well as your professions,” says Prasad.

    Anurradha Prasad and Rajeev Shukla, media professionals

    Earlier, going out on ‘dates’ was common but now, quality time is all about spending time at home with daughter Vaanya. “We dedicate an hour or two every morning, before we leave for work, to talking about home and office affairs because once you leave home, you never know what time you will be back,” she says, adding that V-Day shouldn’t be restricted only to couples. She signs off advising those in love to keep the respect in the relationship intact and always be happy…

     

    Love at first sight became a life-long affair

     

    She had returned from London and got herself enrolled in Miranda House, Delhi University, where she got actively involved in theatre. He, on the other hand, was completing his Master’s at St. Stephen’s College, DU. He, who was popular for his good looks besides his wittiness, was the star of the theatre circuit organising auditions for The Serpent – a biblical play. She was driven by her close friend Mira Nair for the auditions, who thought the guy was worthy of checking out. He was already in love with her before she could check him out.

    Siddhartha and Anita Kaul Basu, TV personalities

    It was love at first sight for Siddhartha Basu and his wife Anita Kaul Basu. The couple, who got married in 1983 after eight years of courtship, is still as much in love as they were when they started their relationship. “The little things of life haven’t shaken the bond that we share,” says Anita while talking about her relationship with her husband, with whom she spends almost her entire day at the Big Synergy Media office.

    It’s been more than 25 years that the production house was started and the couple still manages to churn out amazing stuff. While Siddhartha made a mark in the TV industry as a quiz master in the early eighties, Anita made a name in journalism. It was their diverse knowledge that became the back-bone of the production house where Siddhartha works as the Chairman and Managing Director and Anita is the Director.

    The good work from Big Synergy has all been because of the understanding that the couple shares, believes Anita. “What has kept us strong is that for both of us, money, power, popularity, etc. comes much later. Our understanding is of the utmost importance and that helps us in our work also,” she says.

    They both go to office together and come back together. Except a few outstation trips that keep them apart for a little while, the Basus are always together. “While I use my organizational skills, Sid uses his managerial skills to keep the company going ahead,” she says.

     

    Sky is the limit with love around

     

    They are almost the rulers of the television world with credit to some of the most popular and interesting drama series on the tube. Their stories touch the emotional chords of the masses.

    We are talking about the owners of DJ’s Creative Unit – Tony and Deeya Singh, who set out to live their dreams together. It was the summer of 91 when the two started working together, which also started a new chapter of in their lives. The cupid struck them while they were busy meeting the work deadlines. Nobody could guess the romance that was brewing but the feeling was so strong that they got engaged within six months and married by December 91. In 1993, the couple launched their own production house and delivered hit shows like Jassi Jaissi Koi Nahin, Banegi Apni Baat, Just Mohabbat, Left Right Left among many others.

     

    Tony and Deeya Singh

    As love is in the air, we asked them about their way to celebrate love amid work and the pressure to meet deadlines and if working in the same industry is a boon? “We celebrate Valentine’s Day on our shows. It keeps us bonded,” says Deeya.

    Their kids also play a major role in keeping the love and affection intact. Spending quality time with kids is of more importance to the couple now. “My kids do a lot for us on this day. It’s more about family love now,” she laughs.

    Her best moments are when in the middle of work, they take out time for each other. “Sometimes, eating at the road side is more fun than at the five star hotels. A quite candle light dinner on the terrace with the entire family also becomes a great moment,” she remembers.

    There are quite a few pros of working in the same industry, believes Deeya as she thinks there’s always someone to back you. “There are more pros to it because in an industry like this you need a very strong support system. The vision and goals are the same. However, it’s not fun to think similar. It’s good to be a little contrary and think differently,” she concludes.

  • ETV Marathi’s Crorepati eyes double bonanza in Season II

    MUMBAI: Viacom 18 took its first bold step in the regional space after acquiring a clutch of ETV channels by introducing one of India’s biggest and boldest non-fiction shows on its Marathi channel. Thus, Kaun Banega Crorepati became Kon Hoeel Marathi Crorepati on ETV Marathi. Now back for a second run, just four months after the last season ended, the channel is looking at increasing its cash inflow as well as eyeballs from the flagship show.

     

    The second season will see Sachin Khedekar back as host but facing not one, but two contestants as the theme this year is about couples or jodis. The prize money has also been doubled to Rs 2 crore. “The dynamic of two people changes a lot of things. These two people may be anyone in a family,” says BIG Synergy MD Siddhartha Basu.

     

    A huge marketing campaign had rolled out on TV and radio about four weeks ago emphasising on the number ‘two’ that is the theme. 

     

    The print campaign will strike on 13 January, the day the show launches. A digital app is expected to roll out soon after the launch of the show that will try to engage the younger audiences through social media. With the response it received from season 1, this time the channel has gone overboard on its marketing, spending nearly about Rs 4 to Rs 5 crore.

     

    Airing on Monday and Tuesday from 9:00 pm to 10:30 pm, it will replace two shows on these two days, which will now air four times a week. The current season is expected to run for three months with 36 episodes in all. According to sources, the cost of production is approximately Rs 8-10 crore for season two.

     

    The studio set up was created in Film City in December and six episodes have been shot so far with average shoot hours daily totting up to 12 hours.

     

    Last season, KHMC garnered about 3 TRPs and this time the channel is looking at starting off at that and doubling it amongst Marathi speaking audiences.  “It is worthy to say that nonfiction shows don’t really get such high ratings in languages,” says Viacom 18 EVP and business head Anuj Poddar. Last year KHMC doubled the channel’s overall ratings.

     

    Conversations are on with a slew of advertisers and sponsors, with Lever brand Clinic plus already coming on board as the presenting sponsor and the target is to reach about five to six advertisers, this time. The average per 10 second rate for commercials has been pegged at Rs 70,000 that is about 60 to 70 per cent higher than last year.

     

    Although only Marathi speaking people are allowed to participate in the show, it has seen a 50 per cent increase in the participants claims the channel.

     

    “The show is a very generous one. Our average pay out per episode is about Rs 6.5 lakh,” says Basu. “With growing viewership not just broadcasters but also advertisers and sponsors are also putting their money into such formats. A broadcaster takes it as a game changer and it is a huge investment for him as well.”

     

    The targets it has set for itself are high but will the channel be able to live up to its own as well as the people’s expectations? We will soon find out as it launches this Monday.

  • Siddhartha Basu in Bombay Velvet

    Siddhartha Basu in Bombay Velvet

    MUMBAI: Siddhartha Basu who is well-known for producing shows like Kaun Banega Crorepati and Dus Ka Dum, seems to have developed a liking for Bollywood. After making a debut with Shoojit Sircar’s Madras Cafe, he will now also be seen in Bolbay Velvet.

     

    Directed by Anurag Kashyap, the movie is set in the 50s era. Starring Ranbir Kapoor and Anushka Sharma in the lead roles, Anurag Kashyap will be directing the movie.

     

    While the details of his character have been kept under wraps, Basu who is excited to be a part of this period film describes it to be intriguing and passionate.

  • ‘Challenges of cultural adaptability of international formats in India are tremendous’ : Siddhartha Basu- Synergy Adlabs CMD

    ‘Challenges of cultural adaptability of international formats in India are tremendous’ : Siddhartha Basu- Synergy Adlabs CMD

    Synergy Communications founder Siddhartha Basu shot to fame as the curt quizmaster in BBC’s Mastermind India. But he sure knows a thing or two about drama. And that comes across as no surprise since he has a background in theatre.

    No wonder then that Basu was able to blend drama and quiz in the immensely popular Amitabh Bachchan-hosted show Kaun Banega Crorepati (KBC) that turned around the fortunes of Star Plus.

    Post the acquisition of Synergy by Adlabs, Basu now plans to scale up operations to produce content across various genres. And he is already making inroads into the regional content market.

    In an interview with Indiantelevision.com’s Arcopol Chaudhuri, Basu speaks about how the Adlabs association has helped and shares his views on the rapidly changing Indian television scenario. He hopes the relationship between content providers and broadcasters will be redefined.

    Excerpts:

    How has the acquisition of stake by Adlabs helped Synergy grow its business?
    With the Adlabs association, we have the resources to specialize in various genres and programmes. We may not have been able to do this as we were a small production house. We were known for large productions, quality of content and conduct. But whatever new challenging projects we took up in the recent past, we did not have the resources. We needed the manpower and the infrastructure to strengthen our hands as content producers to make quality programming across all genres.

    The association with Adlabs, thus, gives us a more sound financial grounding and standing amongst the competition. It empowers us not only to grow creatively, but also as a business.

    Have you expanded your production facilities post the formation of Synergy Adlabs?
    It’s a developing story. We are already functioning through two production offices in Delhi and Mumbai. Adlabs has made substantial investments in high-end infrastructure and equipment, which we are using for Jhalak Dikhla Jaa and our fiction show Jiya Jale.

    Are you looking at producing regional content as well?
    We are looking at a couple of assocations down South. Synergy Adlabs has taken a strategic stake in Chennai-based production house Shri Om Comtech, which will serve as our hub for producing Tamil content, to begin with.

    Which shows are you producing on the regional front?
    Post our association with Shri Om Comtech, we already have two daily shows on air on Kalaignar TV. One is Manjal Mahime at 8:30 pm, while the other one is Akkatangai in the afternoon at 1:30 pm. Both the shows are doing well.

    In the coming days, we are also looking to produce regional content in languages for Malayalam, Telugu, Kannada. But we have done regional content before as well. That was before the Adlabs association. It was a cricket-based quiz show called Howzzat which aired on Tara. But then again, regional content is our secondary market. Hindi GEC programming still remains our primary interest.

    Will Synergy Adlabs make inroads into films and animated content?
    We are currently focused only on television. But we’re going to go deeper into providing dubbing services, creating promos and formats.

    How would you describe the existing equation between content providers and broadcasters?
    Till now, it’s been a very one sided relationship and the plea from broadcasters has been that you operate under slender margin of profits and be happy about it.

    There has been lack of accountability on key creative and programming decisions on many occasions. Often you have proxy producers and creative directors, who are arbitrary and unaccountable and it becomes a ridiculous situation.

    We fortunately have had cordial relationships with broadcasters, but that has been the generic equation between the channel and production house. They retain the IPR and we work on a commissioned basis. We are hoping to see that equation change and settle down into something that benefits both parties.

    With the huge demand for content coming from the existing and upcoming channels, how do you see the relationship evolve between the content providers and the broadcasters?
    I think content producers have a wonderful opportunity now by not only creating content for the new players but also for the existing players. We will now have to generate more, produce better and produce it on better terms. When I say better terms, I don’t just mean better financial terms, but with better control over the content. There is ownership of the formats we as content producers own and create and in our case, we are looking at associations and relationship, not only as a job shop where a network merely uses a content producer on a work-for-hire basis. Hopefully, you should see production houses literally work as producers, maybe get into a revenue sharing arrangement, or establish their presence as a production partner. And that’s the kind of association we are seeking.

    Which broadcasters have you really enjoyed working with?
    We’ve had a good working relationship with almost all broadcasters – Star, Sony and now even Sahara’s Filmy.

    Any shows that you’re doing for Zee?
    No shows for Zee at the moment.

    Kaun Banega Crorepati (KBC) really took Star Plus up the ratings ladder. Ironically, the channel, it seems needs another KBC to make it regain its lost audience share to Zee.
    I think shows like KBC and Sa Re Ga Ma Pa work as tent poles, since they lift the overall audience share. Indian Idol did something similar for Sony. So there are several non-fiction shows which act like that. But to really lift a channel, you need all kinds of programmes and a variety in programming, which creates a bandwagon effect.

    You have been largely associated with quiz-based shows. Until last year you worked on Jhalak Dikhla Jaa, which is a celebrity-dance show. What prompted the foray into this genre?
    We’ve been best recognized for our format shows. But it was always a desire to do a variety of genres. Today, we as a production house are looking to specialize in all genres – of which talent shows are one. We are also handling a couple of fiction projects. The motive will be to associate with every genre thoroughly and professionally. We somehow got linked to the quiz-based shows.

    Till now, it’s been a very one sided relationship between content providers and broadcasters. We are hoping to see that equation change

    There were a number of quiz based shows that followed Kaun Banega Crorepati, none of which could replicate it’s success. Why do you think quiz-format shows have dried up now?
    I think it depends upon what the format is. In one sense, for some formats, the audience base is becoming much larger and on the other hand, some shows make it even more fragmented. So certain formats will appeal across segments and communities, like KBC did. That was a sort of tent pole effect it created.

    But as it happens in films and television, there were attempts made to replicate the format in some way or the other and they did not work. Some shows work, some don’t. It’s not necessarily the format that is to be blame. But we hope to tap popular genres for wider appeal. Bollywood Ka Boss is one such show – it’s a film based quiz show and we hope that it will catch up. At the end of the day, a show has to have a specialized audience.

    How much has KBC changed the profile of your company?
    The profile, I believe, changes with every new show that we do. With Jhalak Dikhla Jaa, the question mark transformed into an exclamation mark. A quiz master had now put on his dancing shoes. We are known for our thorough backend technological setup for the execution of television programming, a certain quality of content and class of presentation. That is the benchmark we will take to any genre we work upon.

    We have seen different phases in the Indian television scene. There was the time ofHum Log, Buniyaad and Mahabharat. Then there were the soaps which continue even today. Now reality TV and talent hunts have become popular. How do you view this change?
    I think Indian television is at the cusp of change. We’re still seeing the dominance of ultra-traditional soaps – a dulhan is titled bahu in one and lakshmi or a beti in another soap and there’s the saas that comes along as well (laughs). So we are becoming a nation of weepy family soaps.

    Which direction is Indian television moving in? Any genres of programming that are still missing?
    I don’t think it’s moving in one direction. I think we are still in an adolescent phase. The range within which we have been operating is still very limited. This is something that will now start finding definition. We are still a very amateur television watching community. We’ve been used to Doordarshan, which created a sort of a monoculture. Surprisingly we had a lot of variety then within those one or two channels of the public broadcaster, than we do now.

    The reason why I see the change coming is because broadcasters are actively seeking things that differentiate and mark them out. There are still so many genres that are waiting to be tapped – comedy in the form of sitcoms is something that’s missing.

    Do you see more of localization coming in?
    Definitely. I think Indian television will get intensely local. People with the raw, strong local cultures and flavours will see rapid growth. And these are audiences who are not looking at the Hindi GECs and English channels. Regional channels are more dynamic and they will experience a strong following. The storylines and concepts adopted by the regional channels are often more liberated and open-minded than the ultra-modern, regressive approach adopted by Hindi GEC programmes. Some trends will be borrowed across both genres of channels as a cross fertilization process.

    It is said that interactive TV is the key driver to the future of television programming?
    Interactivity of programming is important and they will drive key shows, but fatigues will set in after a point of time. Audiences will want to participate – maybe vote, for a dancer, a singer they really like. But you cannot build an entire programming strategy around that.

    What kind of associations or affiliations are you looking to build up internationally?
    We are looking to forge associations with various format owners and not merely confine ourselves to one. We have worked in the past with Endemol and even on Bluffmaster, but then how many of our broadcasters are keen on format shows? Very few.

    Why is that?
    Several factors account for it. It’s the cost, the complications, restrictions, adaptability and also the format that must deliver for them. In many ways, the Indian market is responsible for it. Here Thums Up outsells Coke, so you can’t have a McDonalds outsell the existing local delights. You cannot transplant a certain experience already tried in one country and hope that it will work. It’s a cautious decision. India is the only country in the world where Dancing with the Stars is Indianised, indigenised with the rules as well. So the challenges of cultural adaptability in India are tremendous.

    What are your views on the existing audience measurement practices?
    I think our advertisers and broadcasters are too heavily dependant on it. And I don’t think that’s a rational approach and I question it. Look at the number of SMS votes the talent hunt shows receive…they run into several lakhs. And the existing rating system merely confines itself to seven thousand boxes. So it’s far from a perfect system. And in a heterogenous demographic for a country like ours, the measuring system is full of ifs and buts.

    Okay. When are you getting back to hosting a show?
    Me as a host? No. I’ve never really fancied myself much in front of the camera. I’ve always liked to be involved in the conceptualization and execution of programming. I know the kind of effort that goes into it and there is enormous amount of satisfaction in putting a certain piece of communication together.

    How did you narrow down upon Boman Irani as a host for Bollywood Ka Boss?
    Boman is a fantastic host on stage. He’s also a national Bollywood buff. He can sing, joke, dance, do impersonations and can really perform. Having said that, it was the channel (Filmy) which really circled on him and was game for it. And I went along. Even the format of the show was something they were very keen on. The show aims to find the best informed person in the world of Bollywood.

    When is KBC back for its next season?
    Sometime next year. And Shah Rukh Khan’s hosting it. The agenda is different everytime. In KBC 2, it was about conquering the weekends. In KBC 3 it was about strengthening the 9-10 pm slot. You never know what they decide upon this time. Would you believe, once upon a time the Sunday 9-10 am slot was the most sought after slot since it aired Mahabharata!

  • Adlabs Films completes acquisition of Synergy Communications

    Adlabs Films completes acquisition of Synergy Communications

    MUMBAI: Adlabs Films Ltd has completed the process of acquiring a controlling stake in Siddhartha Basu’s TV content company Synergy Communications.

    Indiantelevision.com was the first to report that Adlabs was buying a majority stake in Basu’s company. The new entity will be called Synergy Adlabs Ltd, subject to regulatory approval.
    Basu would continue to lead Synergy Adlabs’ strategy and business operations as chairman and managing director, the company said in a statement.

    In addition to Siddhartha and Anita Kaul Basu, the board would be strengthened by Adlabs Films wholetime director Pooja Shetty, Reliance Capital senior vice president Anil Arjun and Adlabs Films chief financial officer Venkat Devarajan.

    “Synergy Adlabs is envisaged to contribute sizeable revenues to the overall revenue pie of Adlabs Films by March 2008. The intention is to enhance Synergy’s production operations and scale up content to include high-quality popular fiction, youth-based shows, non-fiction content (including reality and lifestyle shows) and international content,” the statement added.

    Synergy Communications has done over 30 televised series and produced over 2000 hours of content. Among the popular shows include Kaun Banega Crorepati, Jhalak Dikkhla Jaa and Mastermind India.

  • SRK to replace Big B as host of KBC

    SRK to replace Big B as host of KBC

    MUMBAI: Talk about making a big play. Kaun Banega Crorepati (KBC), Star India’s talismanic gameshow, will be back early next year with Bollywood’s biggest superstar Shah Rukh Khan replacing Hindi cinema icon Amitabh Bachchan as host.

    Star is pitching the third season of the hit show as a “Gen Next avatar” to “reach out to an India where two thirds of the population is below 35”.

    The contract that Star has signed with Shah Rukh is for two seasons with an option to extend it further into a third season. While Star officials have refused to comment on the payout to the “Bollywood Badshah”, Indiantelevision.com has it from reliable sources that the two-season deal is worth a whopping $ 7 million (roughly Rs 320 million).

    Each season is for 52 episodes, which means that Shah Rukh has committed to shooting 104 episodes of KBC in all. It is worth noting that the second season of KBC had to be aborted after completing only 61 of the contracted 85 episodes due to Bachchan’s sudden illness.

    Newswire Press Trust of India quoted Star Entertainment India CEO Sameer Nair as saying, “Mr Bachchan expressed his disinclination to do the show and we respect his decision. We are indebted to him for what he brought to the show but now it is time to move on and who better to hand over the baton to than Shah Rukh Khan.

    “We have been in talks with Shah Rukh Khan for over a month now and he expressed his willingness to do the show. Shooting will begin by December-end and we expect this season to be on air by January-end.”

    The show has been slotted in the 9 pm prime time band and will air Monday through to Thursday every week, the same as was the case when KBC first came on air. This effectively means that each season will have a 13-week run.

    Nair has been quoted in an official release as saying, “We are extremely delighted to announce the Next Gen avatar of KBC and are even more pleased to present Shah Rukh Khan, as its host. We promise to engage and deliver to our audiences a whole new entertainment experience.”

    Shah Rukh Khan added, “I was pleasantly surprised when Star offered me the show. I was a participant in season one of KBC…and little did I know one day I would be hosting it. It is a huge act to follow, that of Mr Bachchan…but it also excites me that I am getting an opportunity to reach out…talk and interact with my audience through a medium where I began my career as an actor years ago. So here’s looking forward to coming round a full circle…guess unlock kiya jaaye.”

    Star India has signed a five-year contract with Celador for KBC, the Indian adaptation of Who Wants to be a Millionaire. The deal incorporates both the format and programme license, and is the longest continuing license that has ever been granted for the globally successful show.

    KBC will be produced by Siddhartha Basu’s Synergy Communications. Says Basu, “KBC with SRK will bring a whole new set of audience to Star Plus. Although I have been associated with KBC ever since it began, this is literally a new beginning for me. SRK’s wit, energy, excitement and enthusiasm will rub-off onto all of us and together as a team we hope to create some magical moments on television.”

  • Sony to launch adaptation of ‘Dancing With the Stars’ in September

    Sony to launch adaptation of ‘Dancing With the Stars’ in September

    MUMBAI: Reality shows and Sony Entertainment Television (SET) go hand in hand and have more or less become synonymous with each other. Having already launched Indian Idol, Fame Gurukul and Fear Factor and with the buzz being high on upcoming new launches like Big Brother and Extreme Makeover; comes another adaptation of the ABC’s reality show Dancing With the Stars on Sony.

    The Indian adaptation – Jhalak Dikhla Ja – will be co-produced by Siddhartha Basu’s Synergy Communications and Theatre Red and is scheduled to launch in the first week of September. Jhalak Dikhla Ja will be a bi-weekly show and will involve a high level of audience participation and viewer interactivity.

    Dancing with the Stars is the American version of the BBC TV series Strictly Come Dancing. The concept of the show is to pair a celebrity with a professional dancer in an attempt to win a high score from a panel of three judges and then a majority of votes from the viewers, who can call in or vote online. The person who receives the lowest score is eliminated.

    SET India senior vice president and programming head Anupama Mondloi says, “We will have celebrities from different walks of life like television, Bollywood, cricket and hospitality industry.”

    When queried as to how Jhalak Dikhla Ja will be different from Star One’s successful show – Nach Baliye – which was based on the same lines, Mondloi says, “All shows have certain amount of similarities whether it is a soap or a reality show. The key differentiator of Jhalak Dikhla Ja will be the viewer interaction. We will be looking at having maximum touch points for viewers to select their favourite celebrity and choreographer pair.”

    As per the original format, phone lines open at the beginning of each show for viewers to vote for their favorite couples and stay open for 30 minutes after the show ends. The couple with the lowest score is knocked out of the competition and one couple will be knocked out of the competition each week, starting with the first week. Online voting options are also made available and only one vote per email address is allowed.

    With its pulse firmly on the reality meter, Sony will be launching the local version of Big Brother in November this year. On the other hand, Extreme Makeover will launch sometime early next year along with the second season of Fear Factor India. Another reality show on the cards is Paisa Bhaari Padega. The subsequent seasons of Indian Idol and Fame Gurukul also cannot be dismissed altogether!

    Only time will tell whether the reality overdose will eventually lead to viewer fatigue on Sony; but it’s worth keeping in mind that reality shows are just spurts in the overall programming scenario and hence Sony will also have to pull up their socks on some high voltage drama and fiction front. New fiction shows on Sony like Thodi Khushi Thode Gham, Aisa Desh Hai Mera, Vaidehi and Akela still have to pick up steam on the ratings front, where Star shows are omnipresent and Zee’s Saath Phere, Kasamh Se and Sambhav Asambhav too are definitely making a mark.