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Tag: Siddharth Shah

  • Sanya Malhotra stirs up the wellness scene with Bree Matcha debut

    Sanya Malhotra stirs up the wellness scene with Bree Matcha debut

    Mumbai: Bollywood star Sanya Malhotra is swapping scripts for sips with the launch of Bree Matcha, her debut entrepreneurial venture in collaboration with wellness brand Essenzaa Nutrition. The new clean-label matcha brand aims to serve a ritual of calm and clarity, one cup at a time.

    Born out of a shared love for functional superfoods and mindful routines, Bree blends traditional Japanese tea culture with the pace and pulse of modern Indian life. The range includes Everyday Matcha, Ceremonial Matcha, and a full ceremonial kit — complete with a chasen, bowl, and spoon — designed to elevate the daily brew into an intentional ritual.

    Sourced from Kagoshima, Japan, and backed by Essenzaa’s 14-year legacy in clean nutrition, Bree boasts antioxidant-rich blends that energise without the crash.

    “At a time when everything feels urgent, Bree Matcha is my personal reminder to slow down and be intentional,” said Malhotra. “It’s a ritual I deeply believe in, and I’m extremely proud to be a part of something that  builds and supports natural energy and calm focus.”

    Essenzaa Nutrition, founded by Dr Kunal Shah and Siddharth Shah, brings its global credibility — exporting to 23 countries and specialising in clinically proven formulations — to the table. With Bree’s minimalist design and mindful messaging, the brand isn’t just selling tea; it’s serving a lifestyle.

    “We wanted to introduce a product that aligns with both health and lifestyle. BREE is not just about energy, it’s about how you choose to show up in your day,” said Shah.

    “We wanted to introduce a product that aligns with both health and lifestyle. BREE is not just about energy, it’s about how you choose to show up in your day,” said Dr Kunal Shah.

    “Bree Matcha is not just a beverage—it’s a movement towards conscious consumption and modern wellness,” said Siddharth Shah. “Our vision is to make matcha a part of everyday rituals for the new-age Indian consumer, blending ancient Japanese tradition with contemporary lifestyles.”

  • Pharmeasy strikes a chord with a jingle and a punctuality promise

    Pharmeasy strikes a chord with a jingle and a punctuality promise

    MUMBAI: After a three-year hiatus from television, Pharmeasy, the digital healthcare platform has returned to the small screen with a new ad campaign that doubles down on what really matters in diagnostics showing up on time. Anchored by the promise ‘On-Time or free’, the campaign cheekily tackles the agony of fasting blood tests and delayed sample pickups through a pair of punctuality-loving, food-obsessed dancing uncles.

    With its now-iconic jingle (set to the tune of ‘Urvashi Urvashi’) once again echoing “Pharmeasy, Pharmeasy… Take it easy,” the campaign blends nostalgia with a clear call to action: lab tests should be dependable, not a morning-wrecking ordeal.

    In an industry where being fashionably late is frustratingly common, Pharmeasy is throwing down the gauntlet with a punctuality guarantee. Miss the time slot? The test is free. The bold promise is backed by a logistics network spanning over 4000 pin codes and 1900 plus trained phlebotomists and a self-proclaimed 99 per cent plus on-time rate.

    “We kept the tonality of the brand at the centre while working on the campaign, sharply landing the offering, keeping it relevant, relatable and entertaining,” shared Busypeople MadamG founder and creative director Garima Khandelwal.

    “This campaign is a reflection of how far we’ve come in our journey of simplifying healthcare and making it truly accessible and dependable for every Indian. Diagnostic testing is a sensitive experience – fasting is tough, but waiting shouldn’t be. Our promise is simple: you pick the time slot, we’ll be there. If we’re late, your test is on us”, said API Holdings MD & CEO Siddharth Shah.

    Pharmeasy (API Holdings) chief business officer, Gaurav Verma said, “When you are fasting and waiting for a blood test to be done, every minute feels like an hour.  We built this feature from a deep understanding of that frustration. You’ve done your part—waking up early, skipping breakfast. The least we can do is show up on time. That’s our way of saying we care.”

    From nostalgic tunes to no-nonsense timing, Pharmeasy’s latest pitch isn’t just about testing, it’s about trust, timing, and turning up when it counts.

  • PharmEasy parent API Holdings appoints five independent directors

    PharmEasy parent API Holdings appoints five independent directors

    Mumbai: API Holdings Ltd, the parent company of digital healthcare brand PharmEasy, on Monday announced the appointment of five independent directors to its board, in line with the highest standard of corporate governance.  

    The new appointments bring a great amount of cognitive diversity to the board, with luminaries from the world of public service, technology, pharma, medical fraternity, and the consumer sector, the company said in a statement.

    The five new independent directors are: Former revenue secretary Vineeta Rai, Titan Company Ltd retired CFO Subramanian Somasundaram, Livspace founder and COO Ramakant Sharma, Federation of Obstetric and Gynaecological Societies of India secretary general Jaydeep Tank and private equity veteran Deepak Vaidya.

    “We are delighted to welcome such eminent personalities to our board. This is yet another step in our journey of being the best in class of corporate governance and lead the way for times to come,” said API Holdings co-founder & CEO Siddharth Shah. “The diversity will help us provide integrated, digital healthcare solution across the length and breadth of India benefiting all stakeholders.”

    “With the diverse experience of our board, our platforms will continue to significantly invest to improve access to affordable healthcare. We remain resolute in our mission to offer affordable healthcare across every single zip-code of India, be it consultation, tests of treatment within a 24-hour TAT, and contribute to the Indian healthcare ecosystem,” Shah added.